Make Your Ideas Stick
Payment Options
- One-Time Payment
- Cost: $199.99
- UDemy Academy
About Course
For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on Make Your Ideas Stick.
The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others Die, which has sold over a million copies around the world and been translated into 33 languages. The book has been used by audiences ranging from Fortune 500 CEOs to Navy admirals to pastors to teachers to a White House speechwriting team.
Make Your Ideas Stick
This new course, created 14 years after the book was published, is a practical guide to communicating more effectively. In this course, you will master the six traits that sticky ideas have in common, and you will learn to apply those traits to your own messages to make them more impactful. Case studies range from business to education to health care to online dating … with a few urban legends and proverbs thrown in for good measure.
Whether you’re giving a presentation, delivering a speech, crafting social media messages, teaching a class, or writing a persuasive pitch, you will learn specific strategies and techniques to Make Your Ideas Stick.
Contact us at Speakers Inc and follow us on LinkedIn
About Instructor
Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books.
With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations.
Course Modules
Introduction to stickiness
- The six traits of sticky ideas
- The “Curse of Knowledge”
Simple
- CORE: Finding the core of your message
- COMPACT: Using the “anchor & twist” method
Unexpected
- Crystallizing and breaking schemas to seize attention
- Using curiosity gaps to sustain attention
Concrete
- Switching from abstract to concrete language to aid understanding
- Supporting your argument with examples: The table metaphor
Credible
- Using human-scale numbers: Data for credibility
- Letting your audience members “see for themselves”
Emotional
- Speaking to the Elephant: Communication must motivate the audience
- Pushing for the “why”: Sticky ideas make people care
Story
- Using stories to simulate and inspire action
Conclusion
- Reviewing the SUCCESS elements — and why they work
Bonus Videos
- BONUS: Stickiness for teachers
- BONUS: Stickiness for marketers and salespeople
- BONUS: Making yourself stick (for applications, job interviews, etc.)
Learning Points
Who is this for?
- Anyone whose job hinges on communication (marketers, execs, writers, teachers, pastors, salespeople, etc)
What will you learn?
- How to make your messages stick with an audience
- How to spot the traits that sticky ideas have in common
- Why so many presentations and pitches are unmemorable and unpersuasive
- How to get your audience to care about your communications
Material included
- 3 hours on-demand video
- 3 downloadable resources
- Access on mobile and TV
- Full lifetime access
- Certificate of completion
Videos
View Course Categories
Instructor Speaking Profiles
- Business Strategy
Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books. With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations. Dan […]
View other courses available
- Public Speaking
Public speaking is a learned skill. And, becoming a better speaker is about becoming a better communicator. This comprehensive Masters Course in Public Speaking has been designed to take place over four weeks, allowing you, as the student, to garner the most knowledge and value from the lessons. As modules and topics unfold over weekly […]
- Instructor: Liz Brunner
- One-Time Payment
- Growth Mindset
Proven tools to OVERCOME failure and dominate life in only 72 Hours with the Peak Performance Course I meet so many successful people who just feel BROKEN and off balance. They have the house and take the vacations but they just feel like a hamster on a wheel. Always behind, stressed, further off balance and […]
- Instructor: Jason Redman
- Online Course
- Storytelling Courses
Kindra’s most comprehensive digital storytelling training program. Stories That Stick Mastery is designed to engrain the skill of storytelling into your psychology; giving you the tools to captivate customers, influence audiences and transform your business. Transform Your Purpose into a Story that Captivates and Converts Craft the 4 most critical stories to your business that […]
- Instructor: Kindra Hall
- Online Course
- Creativity Courses
When you look at the choices you’ve made in your life to REINVENTING YOU, or when you consider your future, do you base your decisions on what’s possible, or on what you believe to be more realistic? There’s a lot to be said for making choices based on safety and stability, but that often comes […]
- Instructor: Debbie Millman
- Linkedin Learning
- Growth Mindset
This is a four week course which explores four key areas essential to your own personal growth and success for the power is in you. They are: WEEK 1. The Power of Calm and Presence WEEK 2. The Power of Small Changes WEEK 3. The Power of Decision WEEK 4. The Power of Your Response […]
- Instructor: Alison Canavan
- Video Course
- Business Strategy
Arlan Hamilton will show you how to raise startup capital as she did with millions of dollars as the founder of investment fund Backstage Capital, and have generated millions of dollars in revenue as the founder of three companies — Backstage, Runner, & Arlan Was Here LLC — all for a combined $20+ million in the past 5+ years! Since […]
- Instructor: Arlan Hamilton
- Free
- Communication
When anyone wants to get ahead in their careers, or has started a business and wants to Own Your Network, they all are given this piece of advice: “You need to network with industry players.” The word ‘networking’ strikes fear into the hearts of many as there’s no blueprint for it. Some individuals are naturally […]
- Instructor: Nadia Bilchik
- One-Time Payment
- Public Speaking
Take your growth to the next level. This Rock Star Speaker Coaching package includes our premier public speaking course – How to be a “Rock Star” Public Speaker – as well as three, 45 minute customized one-on-one communication coaching sessions. “Rock Star Speaker Coaching” Public speaking is a learned skill. And, becoming a better speaker […]
- Instructor: Liz Brunner
- One-Time Payment
Disclaimer:
The profiles and artwork embedded on these pages are from various speakers and talent.
WeSpeak Global provides costs that are accurate at time of publishing.
These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.
Course Fee Information:
Course Fees listed on this website are intended to serve as a guideline only.
