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For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on Make Your Ideas Stick.
The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others Die, which has sold over a million copies around the world and been translated into 33 languages. The book has been used by audiences ranging from Fortune 500 CEOs to Navy admirals to pastors to teachers to a White House speechwriting team.
This new course, created 14 years after the book was published, is a practical guide to communicating more effectively. In this course, you will master the six traits that sticky ideas have in common, and you will learn to apply those traits to your own messages to make them more impactful. Case studies range from business to education to health care to online dating … with a few urban legends and proverbs thrown in for good measure.
Whether you’re giving a presentation, delivering a speech, crafting social media messages, teaching a class, or writing a persuasive pitch, you will learn specific strategies and techniques to Make Your Ideas Stick.
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Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books.
With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations.
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Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books. With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations. Dan […]
Happy for No Reason personal learning course – CDs or MP3 Edition This means that no matter what happens in your life — no matter what stress plows into you — no matter how dire the circumstances might turn — you can AUTOMATICALLY return to a higher level of happiness than you have today. Happy for No […]
The FEARless Masterclass tackles the multi-faceted impact fear has on our lives and empowers you with the skills to rewire your brain and transform any fear into rocket fuel. Whether you’re experiencing imposter syndrome, stress, difficulty setting boundaries, people-pleasing, or something else [there’s a lot of ways fear shows up!], this course will empower you […]
Dr. Willie Jolley answers the age-old question: What are the secrets that sustain successful organizations through difficult times? How can you help you team to not only survive the setbacks of business and life, but go past just surviving to actually thriving with Turn A Setback Into A Comeback video? Dr. Willie Jolley shares answers […]
Learn how to refine public speaking as a skill and as a profession with the Speak Up Course. The Speak Up Course TEACHING YOU HOW TO USE YOUR VOICE FOR IMPACT, INFLUENCE AND INCOME WITH THIS SPEAK COURSE. Hayley Mulenda is a Multi-Award Winning International Speaker, Author and Change Agent who has spoken to thousands […]
Aligned for Abundance is your birthright. AND YET IT CAN FEEL SO ELUSIVE. And maybe you’re doing all the “right things” tactically and strategically in your business or career to earn more money, and yet no matter what you do you feel like you can’t achieve the level of financial abundance you really desire. I […]
Web Camera Confidence is an interactive experience designed to give you on-camera strategies and tools to PROJECT COMPETENCE, CONFIDENCE, AND CREDIBILITY WITH EASE! Do you ever struggle in front of a camera or have moments of panic, discomfort, or anxiety in a virtual meeting? Web Camera Confidence Your brain shuts down….. You can’t find the words […]
SeWhat if your company was actually customer-focused, and YOU were the one to help the company get there for the customer of the future? What if you stopped simply talking about becoming a customer-centric organization…and started actually being a customer-centric organization? What if you could ensure your business, no matter the size, would be here […]
Arlan Hamilton will show you how to raise startup capital as she did with millions of dollars as the founder of investment fund Backstage Capital, and have generated millions of dollars in revenue as the founder of three companies — Backstage, Runner, & Arlan Was Here LLC — all for a combined $20+ million in the past 5+ years! Since […]
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