Make Your Ideas Stick

Payment Options

  • One-Time Payment
  • Cost: $199.99
  • UDemy Academy
About Course

For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on Make Your Ideas Stick.

The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others Die, which has sold over a million copies around the world and been translated into 33 languages. The book has been used by audiences ranging from Fortune 500 CEOs to Navy admirals to pastors to teachers to a White House speechwriting team.

Make Your Ideas Stick

This new course, created 14 years after the book was published, is a practical guide to communicating more effectively. In this course, you will master the six traits that sticky ideas have in common, and you will learn to apply those traits to your own messages to make them more impactful. Case studies range from business to education to health care to online dating … with a few urban legends and proverbs thrown in for good measure.

Whether you’re giving a presentation, delivering a speech, crafting social media messages, teaching a class, or writing a persuasive pitch, you will learn specific strategies and techniques to Make Your Ideas Stick.

View further Online Courses and download our Mobile App

Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books.

With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations.

Course Modules

  • The six traits of sticky ideas
  • The “Curse of Knowledge”

  • CORE: Finding the core of your message
  • COMPACT: Using the “anchor & twist” method

  • Crystallizing and breaking schemas to seize attention
  • Using curiosity gaps to sustain attention

  • Switching from abstract to concrete language to aid understanding
  • Supporting your argument with examples: The table metaphor

  • Using human-scale numbers: Data for credibility
  • Letting your audience members “see for themselves”

  • Speaking to the Elephant: Communication must motivate the audience
  • Pushing for the “why”: Sticky ideas make people care

  • Using stories to simulate and inspire action

  • Reviewing the SUCCESS elements — and why they work

  • BONUS: Stickiness for teachers
  • BONUS: Stickiness for marketers and salespeople
  • BONUS: Making yourself stick (for applications, job interviews, etc.)

Learning Points

  • Anyone whose job hinges on communication (marketers, execs, writers, teachers, pastors, salespeople, etc)

  • How to make your messages stick with an audience
  • How to spot the traits that sticky ideas have in common
  • Why so many presentations and pitches are unmemorable and unpersuasive
  • How to get your audience to care about your communications

  • 3 hours on-demand video
  • 3 downloadable resources
  • Access on mobile and TV
  • Full lifetime access
  • Certificate of completion

Videos

View Course Categories

Instructor Speaking Profiles

User Reviews

View other courses available

  • Leadership Courses

The 1000 Leaders Initiative offers leaders help to develop the skills that will take them to their next level. Being a subject matter expert, high performing team member, or doing what you’ve always done is not enough. It’s simply not good business to promote a leader and then fail to develop them. Yet many organisations […]

  • Instructor: Dr Stacey Ashley
  • Online Course
Alison Canavan
  • Growth Mindset

This is a four week course which explores four key areas essential to your own personal growth and success for the power is in you. They are: WEEK 1. The Power of Calm and Presence WEEK 2. The Power of Small Changes WEEK 3. The Power of Decision WEEK 4. The Power of Your Response […]

  • Instructor: Alison Canavan
  • Video Course
Valorie Burton Atlanta Speakers

If you’re here at Successful Womens Academy, there are three things I know about you: You’ve already accomplished amazing things. You’re serious about becoming the best version of yourself. You’re ready to close the gap between where you are and where you really want to be. You know it’s not just about knowing what steps […]

  • Instructor: Valorie Burton
  • Online Course
Marcus Lemonis
  • Diversity Courses

Creating a culture of Diversity and Inclusion Course in the workplace is not a one-and-done deal. It requires a continuous commitment from management and employees alike. In this course, Marcus Lemonis discusses where to start and how to maintain a diverse and inclusive workforce. Diversity and Inclusion Course As a young man, Marcus honed his […]

  • Instructor: Marcus Lemonis
  • Free
Erica Dhawan | Executive Presence | Manage a Hybrid Team

The Establish Your Executive Presence Course is designed to help you become a game-changing leader of hybrid work. Get my proven, step by step, results-focused approach to leading your team in the modern world. Imagine yourself in five years after mastering the skills of a hybrid work executive. You can connect with team members anytime, […]

  • Instructor: Erica Dhawan
  • Online Course
brad sugars - 30X Life - 30X Wealth

30X Wealth: Build Passive Income | Leverage Investing | Learn the Right Steps to Building Wealth. Everyone dreams of being wealthy, but so few people actually take the steps required to achieve a life of wealth and fortune. The crazy thing is – getting rich is a lot simpler than most people realize; it’s as […]

  • Instructor: Brad Sugars
  • Online Course
The Handshake Pitch
  • Pitching Courses

How to introduce yourself at Network Events and in Social Situations with The Handshake Pitch You go to a meet up. Someone asks you the question, ‘What do you do?’ So… what do you say? I go to network events all the time, and see that most people are not ready for this situation. In fact, […]

  • Instructor: David Beckett
  • Free
People School
  • Life Coaching

People School is designed to help you advance your career, stand out from your peers, and give you the communication foundation you need. People School by Vanessa Van Edwards: Mastering the Art of Communication for Career Success Introduction In today’s competitive professional landscape, effective communication is not just a skill—it’s a crucial asset that can […]

  • Instructor: Vanessa Van Edwards
  • One-Time Payment

The profiles and artwork embedded on these pages are from various speakers and talent.

WeSpeak Global provides costs that are accurate at time of publishing.

These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.

Course Fees listed on this website are intended to serve as a guideline only.

Subscribe to our Newsletter and get connected:

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Newsletter

Subscribe to our newsletter and stay updated.

We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo's Privacy Policy.

Our Mission:

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025.  Designed using Voxel

Speakers Inc Logo 2024
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.