Make Your Ideas Stick

Payment Options

  • One-Time Payment
  • Cost: $199.99
  • UDemy Academy
About Course

For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on Make Your Ideas Stick.

The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others Die, which has sold over a million copies around the world and been translated into 33 languages. The book has been used by audiences ranging from Fortune 500 CEOs to Navy admirals to pastors to teachers to a White House speechwriting team.

Make Your Ideas Stick

This new course, created 14 years after the book was published, is a practical guide to communicating more effectively. In this course, you will master the six traits that sticky ideas have in common, and you will learn to apply those traits to your own messages to make them more impactful. Case studies range from business to education to health care to online dating … with a few urban legends and proverbs thrown in for good measure.

Whether you’re giving a presentation, delivering a speech, crafting social media messages, teaching a class, or writing a persuasive pitch, you will learn specific strategies and techniques to Make Your Ideas Stick.

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Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books.

With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations.

Course Modules

  • The six traits of sticky ideas
  • The “Curse of Knowledge”

  • CORE: Finding the core of your message
  • COMPACT: Using the “anchor & twist” method

  • Crystallizing and breaking schemas to seize attention
  • Using curiosity gaps to sustain attention

  • Switching from abstract to concrete language to aid understanding
  • Supporting your argument with examples: The table metaphor

  • Using human-scale numbers: Data for credibility
  • Letting your audience members “see for themselves”

  • Speaking to the Elephant: Communication must motivate the audience
  • Pushing for the “why”: Sticky ideas make people care

  • Using stories to simulate and inspire action

  • Reviewing the SUCCESS elements — and why they work

  • BONUS: Stickiness for teachers
  • BONUS: Stickiness for marketers and salespeople
  • BONUS: Making yourself stick (for applications, job interviews, etc.)

Learning Points

  • Anyone whose job hinges on communication (marketers, execs, writers, teachers, pastors, salespeople, etc)

  • How to make your messages stick with an audience
  • How to spot the traits that sticky ideas have in common
  • Why so many presentations and pitches are unmemorable and unpersuasive
  • How to get your audience to care about your communications

  • 3 hours on-demand video
  • 3 downloadable resources
  • Access on mobile and TV
  • Full lifetime access
  • Certificate of completion

Videos

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Instructor Speaking Profiles

Dan Heath
  • Business Strategy

Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books. With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations. Dan […]

  • (39)

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