Make Your Ideas Stick
Payment Options
- One-Time Payment
- Cost: $199.99
- UDemy Academy
About Course
For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on Make Your Ideas Stick.
The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others Die, which has sold over a million copies around the world and been translated into 33 languages. The book has been used by audiences ranging from Fortune 500 CEOs to Navy admirals to pastors to teachers to a White House speechwriting team.
Make Your Ideas Stick
This new course, created 14 years after the book was published, is a practical guide to communicating more effectively. In this course, you will master the six traits that sticky ideas have in common, and you will learn to apply those traits to your own messages to make them more impactful. Case studies range from business to education to health care to online dating … with a few urban legends and proverbs thrown in for good measure.
Whether you’re giving a presentation, delivering a speech, crafting social media messages, teaching a class, or writing a persuasive pitch, you will learn specific strategies and techniques to Make Your Ideas Stick.
View further Online Courses and download our Mobile App
About Instructor
Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books.
With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations.
Course Modules
Introduction to stickiness
- The six traits of sticky ideas
- The “Curse of Knowledge”
Simple
- CORE: Finding the core of your message
- COMPACT: Using the “anchor & twist” method
Unexpected
- Crystallizing and breaking schemas to seize attention
- Using curiosity gaps to sustain attention
Concrete
- Switching from abstract to concrete language to aid understanding
- Supporting your argument with examples: The table metaphor
Credible
- Using human-scale numbers: Data for credibility
- Letting your audience members “see for themselves”
Emotional
- Speaking to the Elephant: Communication must motivate the audience
- Pushing for the “why”: Sticky ideas make people care
Story
- Using stories to simulate and inspire action
Conclusion
- Reviewing the SUCCESS elements — and why they work
Bonus Videos
- BONUS: Stickiness for teachers
- BONUS: Stickiness for marketers and salespeople
- BONUS: Making yourself stick (for applications, job interviews, etc.)
Learning Points
Who is this for?
- Anyone whose job hinges on communication (marketers, execs, writers, teachers, pastors, salespeople, etc)
What will you learn?
- How to make your messages stick with an audience
- How to spot the traits that sticky ideas have in common
- Why so many presentations and pitches are unmemorable and unpersuasive
- How to get your audience to care about your communications
Material included
- 3 hours on-demand video
- 3 downloadable resources
- Access on mobile and TV
- Full lifetime access
- Certificate of completion
Videos
View Course Categories
Instructor Speaking Profiles
- Business Strategy
Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books. With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations. Dan […]
View other courses available
- Customer Service
What Is Happening on the The Customer Focus and inside of your organization Is Felt on the Outside by Your Customers. The importance of a corporate culture that fulfills and excites its employees cannot be underestimated. Some of the best organizations know one of the keys is incorporating a strong customer service philosophy embraced by […]
- Instructor: Shep Hyken
- Online Course
- Personal Branding
Learn how to cultivate a brand by maximizing your presence & leveraging the power of your personal brand through leadership. Cultivating A Leadership Brand Nadia has anchored and hosted feature programs for CNN International, CNN Airport Network and MNet Television (South Africa) and reported for CNN Weekend. Nadia was formerly Editorial Producer for CNN’s […]
- Instructor: Nadia Bilchik
- Online Course
- Speaker Coach
Join Lisa Nichols for This FREE Speaker Training … and Discover How to Soar Past Being a Good Speaker … to Being UNFORGETTABLE! WANT TO MAKE A MUCH BIGGER IMPACT WITH YOUR SPEAKING – AND EARN A FANTASTIC LIVING DOING WHAT YOU LOVE? Free Speaker Training | Lisa Nichols It all boils down to your […]
- Instructor: Lis Nichols
- Free
- Digital Courses
Welcome to “ChatGPT to Self-Publish a Bestselling Book in 24 Hours”! This guided course is designed to teach you how to use ChatGPT to write a book quickly and easily. Whether you’re a seasoned writer or just starting out, this course will provide you with the tools and knowledge you need to turn your writing dreams into a reality. The course will start by […]
- Instructor: Jess Todtfeld
- UDemy Academy
- Soft Skills
Web Camera Confidence is an interactive experience designed to give you on-camera strategies and tools to PROJECT COMPETENCE, CONFIDENCE, AND CREDIBILITY WITH EASE! Do you ever struggle in front of a camera or have moments of panic, discomfort, or anxiety in a virtual meeting? Web Camera Confidence Your brain shuts down….. You can’t find the words […]
- Instructor: Nadia Bilchik
- Online Course
- Digital Courses
Learn to Take Control of Your Tech and Find the Sweet Spot for Thriving in the Digital Era with Digital Wellness 101 Establish a healthier, more intentional relationship with your digital technology Understand common barriers to digital wellness Optimize your time and energy with effective boundary setting Benchmark and improve your wellness over time Digital […]
- Instructor: Digital Wellness Institute
- Free
- On-Demand Videos
Discover the transformative power of gratitude with Alison Canavan’s “In Deep Gratitude” workshop video. This enriching and empowering session invites participants on a journey to cultivate a profound sense of gratitude in their daily lives, fostering emotional well-being and personal growth. IN DEEP GRATITUDE WORKSHOP Overview: Alison Canavan, a renowned wellness expert and motivational speaker, […]
- Instructor: Alison Canavan
- Vimeo On-Demand
- Creativity Courses
This course will explain how to use a technique called Art of evangelism to change the hearts, minds, and actions of your customers, colleagues, and employees. Evangelism is an innovative approach to sales, marketing, and management. It means mobilizing your customers and staff into becoming as passionate about a cause as you are. Do you […]
- Instructor: Guy Kawasaki
- UDemy Academy
Disclaimer:
The profiles and artwork embedded on these pages are from various speakers and talent.
WeSpeak Global provides costs that are accurate at time of publishing.
These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.
Course Fee Information:
Course Fees listed on this website are intended to serve as a guideline only.
