Make Your Ideas Stick

Payment Options

  • One-Time Payment
  • Cost: $199.99
  • UDemy Academy
About Course

For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on Make Your Ideas Stick.

The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others Die, which has sold over a million copies around the world and been translated into 33 languages. The book has been used by audiences ranging from Fortune 500 CEOs to Navy admirals to pastors to teachers to a White House speechwriting team.

Make Your Ideas Stick

This new course, created 14 years after the book was published, is a practical guide to communicating more effectively. In this course, you will master the six traits that sticky ideas have in common, and you will learn to apply those traits to your own messages to make them more impactful. Case studies range from business to education to health care to online dating … with a few urban legends and proverbs thrown in for good measure.

Whether you’re giving a presentation, delivering a speech, crafting social media messages, teaching a class, or writing a persuasive pitch, you will learn specific strategies and techniques to Make Your Ideas Stick.

View further Online Courses and download our Mobile App

Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books.

With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations.

Course Modules

  • The six traits of sticky ideas
  • The “Curse of Knowledge”

  • CORE: Finding the core of your message
  • COMPACT: Using the “anchor & twist” method

  • Crystallizing and breaking schemas to seize attention
  • Using curiosity gaps to sustain attention

  • Switching from abstract to concrete language to aid understanding
  • Supporting your argument with examples: The table metaphor

  • Using human-scale numbers: Data for credibility
  • Letting your audience members “see for themselves”

  • Speaking to the Elephant: Communication must motivate the audience
  • Pushing for the “why”: Sticky ideas make people care

  • Using stories to simulate and inspire action

  • Reviewing the SUCCESS elements — and why they work

  • BONUS: Stickiness for teachers
  • BONUS: Stickiness for marketers and salespeople
  • BONUS: Making yourself stick (for applications, job interviews, etc.)

Learning Points

  • Anyone whose job hinges on communication (marketers, execs, writers, teachers, pastors, salespeople, etc)

  • How to make your messages stick with an audience
  • How to spot the traits that sticky ideas have in common
  • Why so many presentations and pitches are unmemorable and unpersuasive
  • How to get your audience to care about your communications

  • 3 hours on-demand video
  • 3 downloadable resources
  • Access on mobile and TV
  • Full lifetime access
  • Certificate of completion

Videos

View Course Categories

Instructor Speaking Profiles

Dan Heath
  • Business Strategy

Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books. With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations. Dan […]

  • (29)

User Reviews

View other courses available

  • Sales Courses

For the first time ever, individual sales people and small business owners have direct access to The Braintrust Academy same programs. Jeff Bloomfield and his NeuroSelling® team created to help Fortune 500 companies (like Nationwide, United Healthcare, Mitsubishi Electric, Cisco, John Deere, Northwestern Mutual, and many others) achieve hundreds of millions of dollars in revenue. […]

  • Instructor: Jeff Bloomfield
  • Currently Discounted
Daymond John
  • Business Strategy

Learn the proper way to set up your business and how to start Building Business Credit for your future success. As “The Peoples Shark”, Daymond has made an impact on the hopeful entrepreneurs vying for an investment in the Tank, as well as the millions of weekly viewers sitting at home, through his relatable story […]

  • Instructor: Daymond John
  • Currently Discounted
brad sugars - 30X Life - 30X Wealth

The biggest misconception modern entrepreneurs and small business owners believe is that in order to be successful, they must work as hard as possible and commit to the “hustle and grind” mentality – or fall behind the competition of 30X Life. 30X Life | Turning Work-Life Balance Spending countless hours away from your family and […]

  • Instructor: Brad Sugars
  • Online Course
Dr. Willie Jolley

Dr. Willie Jolley answers the age-old question: What are the secrets that sustain successful organizations through difficult times? How can you help you team to not only survive the setbacks of business and life, but go past just surviving to actually thriving with Turn A Setback Into A Comeback video? Dr. Willie Jolley shares answers […]

  • Instructor: Dr. Willie Jolley
  • Vimeo On-Demand
  • Featured
Elyse Archer
  • Growth Mindset

Contrary to what you’ve been taught, achieving your Your First Six Figures revenue and income goals is not supposed to be hard. Your First Six Figures BUT IF IT IS… You’ve never learned the most essential elements of sales and money making, like how to… Raise your financial set point so you can easily and consistently […]

  • Instructor: Elyse Archer
  • Online Course
James Clear Ohio Speaker

Imagine two versions of yourself, 5 years into the future. What would your life be like if you continued to repeat your bad habits each day? What would life look like in five years if you stuck with good habits each day from The Habits Academy? From day to day, you may not recognize the […]

  • Instructor: James Clear
  • Mastermind
Shep Hyken

Create an amazing On-Demand Customer Service experience, a collaborative corporate culture, and increase repeat business and revenue. What Is Happening on the Inside of Your Organization Is Felt on the Outside by Your Customers. The importance of a corporate culture that fulfills and excites its employees cannot be underestimated. Some of the best organizations know […]

  • Instructor: Shep Hyken
  • Online Course
Lisa Nichols - Free Speaker Training
  • Growth Mindset

DO YOU WANT MORE FROM LIFE through Free Abundance Training? More money. More love. More adventure. More health. More spiritual connection. More acceptance of yourself. It can all be yours … anything you dream of and desire. In fact, it’s meant to be yours. Abundance in all areas of life is your birthright. Free Abundance […]

  • Instructor: Lis Nichols
  • Free

The profiles and artwork embedded on these pages are from various speakers and talent.

WeSpeak Global provides costs that are accurate at time of publishing.

These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.

Course Fees listed on this website are intended to serve as a guideline only.

Subscribe to our Newsletter and get connected:

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Newsletter

Subscribe to our newsletter and stay updated.

We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo's Privacy Policy.

Our Mission:

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025.  Designed using Voxel