Make Your Ideas Stick

Payment Options

  • One-Time Payment
  • Cost: $199.99
  • UDemy Academy
About Course

For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on Make Your Ideas Stick.

The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others Die, which has sold over a million copies around the world and been translated into 33 languages. The book has been used by audiences ranging from Fortune 500 CEOs to Navy admirals to pastors to teachers to a White House speechwriting team.

Make Your Ideas Stick

This new course, created 14 years after the book was published, is a practical guide to communicating more effectively. In this course, you will master the six traits that sticky ideas have in common, and you will learn to apply those traits to your own messages to make them more impactful. Case studies range from business to education to health care to online dating … with a few urban legends and proverbs thrown in for good measure.

Whether you’re giving a presentation, delivering a speech, crafting social media messages, teaching a class, or writing a persuasive pitch, you will learn specific strategies and techniques to Make Your Ideas Stick.

View further Online Courses and download our Mobile App

Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books.

With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations.

Course Modules

  • The six traits of sticky ideas
  • The “Curse of Knowledge”

  • CORE: Finding the core of your message
  • COMPACT: Using the “anchor & twist” method

  • Crystallizing and breaking schemas to seize attention
  • Using curiosity gaps to sustain attention

  • Switching from abstract to concrete language to aid understanding
  • Supporting your argument with examples: The table metaphor

  • Using human-scale numbers: Data for credibility
  • Letting your audience members “see for themselves”

  • Speaking to the Elephant: Communication must motivate the audience
  • Pushing for the “why”: Sticky ideas make people care

  • Using stories to simulate and inspire action

  • Reviewing the SUCCESS elements — and why they work

  • BONUS: Stickiness for teachers
  • BONUS: Stickiness for marketers and salespeople
  • BONUS: Making yourself stick (for applications, job interviews, etc.)

Learning Points

  • Anyone whose job hinges on communication (marketers, execs, writers, teachers, pastors, salespeople, etc)

  • How to make your messages stick with an audience
  • How to spot the traits that sticky ideas have in common
  • Why so many presentations and pitches are unmemorable and unpersuasive
  • How to get your audience to care about your communications

  • 3 hours on-demand video
  • 3 downloadable resources
  • Access on mobile and TV
  • Full lifetime access
  • Certificate of completion

Videos

View Course Categories

Instructor Speaking Profiles

Dan Heath
  • Business Strategy

Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books. With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations. Dan […]

  • (44)

User Reviews

View other courses available

Dr Graeme Codrington cover
  • Executive Coaching

Survive Disruptive Change For yourself, your team and your business. (Spoiler alert, Covid wasn’t the only deep disruption we’re all going to face in the 2020s). Get Ready to Deep Disruptive Change FREE video mini-series of the 4IR and the implications for you, your career and your industry. Contact us at Speakers Inc and follow us on Twitter

  • Instructor: Dr. Graeme Codrington
  • Free
Frank Kitchen

HOW TO CONSISTENTLY GET PAID TO SHARE YOUR DREAM, PASSION, PURPOSE OR EXPERTISE. Are you ready to stop speaking for free and get paid to share your Dream, Passion or Purpose with Audiences around the world Virtually and In-Person? Consistent Sales are a necessity for a successful and profitable Speaking Business. Sales are a combination […]

  • Instructor: Frank Kitchen
  • Online Course
Jess Todtfeld

Welcome to “ChatGPT to Self-Publish a Bestselling Book in 24 Hours”! This guided course is designed to teach you how to use ChatGPT to write a book quickly and easily. Whether you’re a seasoned writer or just starting out, this course will provide you with the tools and knowledge you need to turn your writing dreams into a reality. The course will start by […]

  • Instructor: Jess Todtfeld
  • UDemy Academy
Stories That Stick Deep Dive
  • Storytelling Courses

Stories That Stick Implementation Program, is a deep dive into the best-selling book, Stories That Stick. Stories That Stick Deep Dive The author, Kindra Hall, takes you step-by-step through each lesson. Teaching you how to put each story into practice to transform your business. Implementation Program  Learn how to find, craft and tell the 4 most […]

  • Instructor: Kindra Hall
  • Online Course
Shep Hyken

Create an amazing On-Demand Customer Service experience, a collaborative corporate culture, and increase repeat business and revenue. What Is Happening on the Inside of Your Organization Is Felt on the Outside by Your Customers. The importance of a corporate culture that fulfills and excites its employees cannot be underestimated. Some of the best organizations know […]

  • Instructor: Shep Hyken
  • Online Course
California Cuisine
  • Cooking Courses

TRAVEL TO CALIFORNIA AND ITALY AND MAKE THE MOST DELICIOUS FOOD POSSIBLE Bring Nancy’s CALIFORNIA CUISINE flavors home and learn the tricks and techniques for creating family meals, seasonal recipes, and dazzling dinner parties. GET TO KNOW NANCY Stream over 5 hours of video, including a documentary that takes you to Nancy’s homes in Italy […]

  • Instructor:
  • Subscription
Michael McQueen

Every business and industry is facing an unprecedented level of digital, demographic and regulatory disruption. In this turbulent climate, it is vital to stay one step ahead with the Battle for Relevance Masterclass. Winning the Battle for Relevance Masterclass Based on Michael McQueen’s international bestselling book, this deep-dive online masterclass course will help you: Determine your […]

  • Instructor: Michael McQueen
  • Online Course
Alden Mills
  • Growth Mindset

Enroll in this 5-module UNSTOPPABLE MINDSET interactive training program for supercharging your personal and workplace achievement skills. (Total learning time: 4.5 hours) This course is based on our popular UNSTOPPABLE book series and Fortune 500 workshop series taught by former Navy SEAL and serial entrepreneur Alden Mills, which has helped executives from companies and government […]

  • Instructor: Alden Mills
  • Online Course

The profiles and artwork embedded on these pages are from various speakers and talent.

WeSpeak Global provides costs that are accurate at time of publishing.

These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.

Course Fees listed on this website are intended to serve as a guideline only.

Subscribe to our Newsletter and get connected:

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Newsletter

Subscribe to our newsletter and stay updated.

We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo's Privacy Policy.

Our Mission:

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025.  Designed using Voxel

Speakers Inc Logo 2024
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.