Make Your Ideas Stick
Payment Options
- One-Time Payment
- Cost: $199.99
- UDemy Academy
About Course
For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on Make Your Ideas Stick.
The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others Die, which has sold over a million copies around the world and been translated into 33 languages. The book has been used by audiences ranging from Fortune 500 CEOs to Navy admirals to pastors to teachers to a White House speechwriting team.
Make Your Ideas Stick
This new course, created 14 years after the book was published, is a practical guide to communicating more effectively. In this course, you will master the six traits that sticky ideas have in common, and you will learn to apply those traits to your own messages to make them more impactful. Case studies range from business to education to health care to online dating … with a few urban legends and proverbs thrown in for good measure.
Whether you’re giving a presentation, delivering a speech, crafting social media messages, teaching a class, or writing a persuasive pitch, you will learn specific strategies and techniques to Make Your Ideas Stick.
View further Online Courses and download our Mobile App
About Instructor
Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books.
With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations.
Course Modules
Introduction to stickiness
- The six traits of sticky ideas
- The “Curse of Knowledge”
Simple
- CORE: Finding the core of your message
- COMPACT: Using the “anchor & twist” method
Unexpected
- Crystallizing and breaking schemas to seize attention
- Using curiosity gaps to sustain attention
Concrete
- Switching from abstract to concrete language to aid understanding
- Supporting your argument with examples: The table metaphor
Credible
- Using human-scale numbers: Data for credibility
- Letting your audience members “see for themselves”
Emotional
- Speaking to the Elephant: Communication must motivate the audience
- Pushing for the “why”: Sticky ideas make people care
Story
- Using stories to simulate and inspire action
Conclusion
- Reviewing the SUCCESS elements — and why they work
Bonus Videos
- BONUS: Stickiness for teachers
- BONUS: Stickiness for marketers and salespeople
- BONUS: Making yourself stick (for applications, job interviews, etc.)
Learning Points
Who is this for?
- Anyone whose job hinges on communication (marketers, execs, writers, teachers, pastors, salespeople, etc)
What will you learn?
- How to make your messages stick with an audience
- How to spot the traits that sticky ideas have in common
- Why so many presentations and pitches are unmemorable and unpersuasive
- How to get your audience to care about your communications
Material included
- 3 hours on-demand video
- 3 downloadable resources
- Access on mobile and TV
- Full lifetime access
- Certificate of completion
Videos
View Course Categories
Instructor Speaking Profiles
- Business Strategy
Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books. With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations. Dan […]
View other courses available
- On-Demand Videos
Discover the transformative power of gratitude with Alison Canavan’s “In Deep Gratitude” workshop video. This enriching and empowering session invites participants on a journey to cultivate a profound sense of gratitude in their daily lives, fostering emotional well-being and personal growth. IN DEEP GRATITUDE WORKSHOP Overview: Alison Canavan, a renowned wellness expert and motivational speaker, […]
- Instructor: Alison Canavan
- Vimeo On-Demand
- HR Management
Managing new managers comes with a unique set of challenges. Even the most outstanding individual contributor can struggle as they unpack their new role and tackle their increased responsibilities. Managing New Managers In this course, learn how to support and inspire new leaders as they make this critical transition. Leadership expert Sara Canaday shows how […]
- Instructor: Sara Canaday
- Linkedin Learning
- Executive Coaching
The Establish Your Executive Presence Course is designed to help you become a game-changing leader of hybrid work. Get my proven, step by step, results-focused approach to leading your team in the modern world. Imagine yourself in five years after mastering the skills of a hybrid work executive. You can connect with team members anytime, […]
- Instructor: Erica Dhawan
- Online Course
- Business Strategy
”Own Your Industry” is an internationally accredited CPD course. The Own Your Industry author-led course is a step-by-step guide which shows you what you can do in order to position yourself as the “go-to-name” in the industry that you play in. When you are recognised as the expert, people will flock to you. This author-led […]
- Instructor: Douglas Kruger
- FutureSelf Academy
- Life Coaching
NEURO-LINGUISTIC PROGRAMMING (NLP) TRAINING & CERTIFICATION Up Your Game. Master Your Mind. Be Unstoppable. Feel like you’re not making the impact you want? Our NLP training and certification program will help you, communicate better and become highly effective at everything you do to make a big impact. Increase your ability Impact others. Get past that […]
- Instructor: James R. Elliot
- Free
- Leadership Courses
The Be On Purpose Course is the perfect next step to achieving what is most important to you. Whether you’re struggling with an overpacked schedule, feeling unprepared to lead your team, or simply seeking to become a better version of yourself. How To Achieve Success Through Intentional Time Management Be On Purpose Course This online […]
- Instructor: Jones Loflin
- Online Course
- Creativity Courses
When you look at the choices you’ve made in your life to REINVENTING YOU, or when you consider your future, do you base your decisions on what’s possible, or on what you believe to be more realistic? There’s a lot to be said for making choices based on safety and stability, but that often comes […]
- Instructor: Debbie Millman
- Linkedin Learning
- Communication
When anyone wants to get ahead in their careers, or has started a business and wants to Own Your Network, they all are given this piece of advice: “You need to network with industry players.” The word ‘networking’ strikes fear into the hearts of many as there’s no blueprint for it. Some individuals are naturally […]
- Instructor: Nadia Bilchik
- One-Time Payment
Disclaimer:
The profiles and artwork embedded on these pages are from various speakers and talent.
WeSpeak Global provides costs that are accurate at time of publishing.
These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.
Course Fee Information:
Course Fees listed on this website are intended to serve as a guideline only.
