Make Your Ideas Stick

Payment Options

  • One-Time Payment
  • Cost: $199.99
  • UDemy Academy
About Course

For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on Make Your Ideas Stick.

The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others Die, which has sold over a million copies around the world and been translated into 33 languages. The book has been used by audiences ranging from Fortune 500 CEOs to Navy admirals to pastors to teachers to a White House speechwriting team.

Make Your Ideas Stick

This new course, created 14 years after the book was published, is a practical guide to communicating more effectively. In this course, you will master the six traits that sticky ideas have in common, and you will learn to apply those traits to your own messages to make them more impactful. Case studies range from business to education to health care to online dating … with a few urban legends and proverbs thrown in for good measure.

Whether you’re giving a presentation, delivering a speech, crafting social media messages, teaching a class, or writing a persuasive pitch, you will learn specific strategies and techniques to Make Your Ideas Stick.

View further Online Courses and download our Mobile App

Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books.

With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations.

Course Modules

  • The six traits of sticky ideas
  • The “Curse of Knowledge”

  • CORE: Finding the core of your message
  • COMPACT: Using the “anchor & twist” method

  • Crystallizing and breaking schemas to seize attention
  • Using curiosity gaps to sustain attention

  • Switching from abstract to concrete language to aid understanding
  • Supporting your argument with examples: The table metaphor

  • Using human-scale numbers: Data for credibility
  • Letting your audience members “see for themselves”

  • Speaking to the Elephant: Communication must motivate the audience
  • Pushing for the “why”: Sticky ideas make people care

  • Using stories to simulate and inspire action

  • Reviewing the SUCCESS elements — and why they work

  • BONUS: Stickiness for teachers
  • BONUS: Stickiness for marketers and salespeople
  • BONUS: Making yourself stick (for applications, job interviews, etc.)

Learning Points

  • Anyone whose job hinges on communication (marketers, execs, writers, teachers, pastors, salespeople, etc)

  • How to make your messages stick with an audience
  • How to spot the traits that sticky ideas have in common
  • Why so many presentations and pitches are unmemorable and unpersuasive
  • How to get your audience to care about your communications

  • 3 hours on-demand video
  • 3 downloadable resources
  • Access on mobile and TV
  • Full lifetime access
  • Certificate of completion

Videos

View Course Categories

Instructor Speaking Profiles

Dan Heath
  • Business Strategy

Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books. With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations. Dan […]

  • (41)

User Reviews

View other courses available

Ramsey Bergeron
  • Emotional Intelligence

Emotional Mastery for Men is a 5-Part Workshop designed specifically for the unique challenges facing men to help stop their emotions from overpowering their intellect. Whether you prefer virtual or in-person sessions, Ramsey Bergeron can tailor his workshops to meet your needs. From half-day sessions to intensive 2-day executive workshops, he provides practical tools and […]

  • Instructor: Ramsey Bergeron
  • One-Time Payment
Alden Mills
  • Growth Mindset

Enroll in this 5-module UNSTOPPABLE MINDSET interactive training program for supercharging your personal and workplace achievement skills. (Total learning time: 4.5 hours) This course is based on our popular UNSTOPPABLE book series and Fortune 500 workshop series taught by former Navy SEAL and serial entrepreneur Alden Mills, which has helped executives from companies and government […]

  • Instructor: Alden Mills
  • Online Course
Jones Loflin

Successfully make working from home requires massive amounts of discipline, retraining your brain, and clearly communicating with everyone around you. This course gives you everything you need to work productively whether you work from home all the time or just a few days a month. The online course that will teach you how to increase […]

  • Instructor: Jones Loflin
  • Online Course
Michelle MACE Curran - Fighter Pilot to Fearless Keynote Speaker
  • Growth Mindset

OVERCOME YOUR HARSHEST CRITIC. YOU. Silence Your Self Doubt & Embrace Your Inner Badass. It is time to eliminate the things standing in your way… and smash goals that have escaped your grasp until now. Badass Masterclass Imposter Syndrome. Performance Anxiety. Self-Doubt. It’s easy to feel like you aren’t good enough. That you aren’t worthy of […]

  • Instructor: Michelle Curran
  • Join Waiting List
Guy Kawasaki
  • Creativity Courses

This course will explain how to use a technique called Art of evangelism to change the hearts, minds, and actions of your customers, colleagues, and employees. Evangelism is an innovative approach to sales, marketing, and management. It means mobilizing your customers and staff into becoming as passionate about a cause as you are. Do you […]

  • Instructor: Guy Kawasaki
  • UDemy Academy
Daymond John
  • Business Strategy

Start, Grow and Scale your business with unparalleled skills through the Start Scale Course. With over 50 interactive training modules and 15 unique courses, Daymond John and his expert team will give you the blueprint for a successful business. As “The Peoples Shark”, Daymond has made an impact on the hopeful entrepreneurs vying for an […]

  • Instructor: Daymond John
  • Currently Discounted
On-camera Video Training

Create and share videos that set you apart from your competition with my On-camera Video Training. Imagine… hitting record and naturally exuding confidence and personality. your words flowing easily, allowing you to authentically share your voice and originality. uploading your videos without being afraid to play them back or share them with the world. instead […]

  • Instructor: Angela Chee
  • One-Time Payment
Jason Redman - moving the needle

Proven tools to OVERCOME failure and dominate life in only 72 Hours with the Peak Performance Course I meet so many successful people who just feel BROKEN and off balance. They have the house and take the vacations but they just feel like a hamster on a wheel. Always behind, stressed, further off balance and […]

  • Instructor: Jason Redman
  • Online Course

The profiles and artwork embedded on these pages are from various speakers and talent.

WeSpeak Global provides costs that are accurate at time of publishing.

These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.

Course Fees listed on this website are intended to serve as a guideline only.

Subscribe to our Newsletter and get connected:

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Newsletter

Subscribe to our newsletter and stay updated.

We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo's Privacy Policy.

Our Mission:

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025.  Designed using Voxel

Speakers Inc Logo 2024
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.