Make Your Ideas Stick
Payment Options
- One-Time Payment
- Cost: $199.99
- UDemy Academy
About Course
For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on Make Your Ideas Stick.
The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others Die, which has sold over a million copies around the world and been translated into 33 languages. The book has been used by audiences ranging from Fortune 500 CEOs to Navy admirals to pastors to teachers to a White House speechwriting team.
Make Your Ideas Stick
This new course, created 14 years after the book was published, is a practical guide to communicating more effectively. In this course, you will master the six traits that sticky ideas have in common, and you will learn to apply those traits to your own messages to make them more impactful. Case studies range from business to education to health care to online dating … with a few urban legends and proverbs thrown in for good measure.
Whether you’re giving a presentation, delivering a speech, crafting social media messages, teaching a class, or writing a persuasive pitch, you will learn specific strategies and techniques to Make Your Ideas Stick.
View further Online Courses and download our Mobile App
About Instructor
Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books.
With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations.
Course Modules
Introduction to stickiness
- The six traits of sticky ideas
- The “Curse of Knowledge”
Simple
- CORE: Finding the core of your message
- COMPACT: Using the “anchor & twist” method
Unexpected
- Crystallizing and breaking schemas to seize attention
- Using curiosity gaps to sustain attention
Concrete
- Switching from abstract to concrete language to aid understanding
- Supporting your argument with examples: The table metaphor
Credible
- Using human-scale numbers: Data for credibility
- Letting your audience members “see for themselves”
Emotional
- Speaking to the Elephant: Communication must motivate the audience
- Pushing for the “why”: Sticky ideas make people care
Story
- Using stories to simulate and inspire action
Conclusion
- Reviewing the SUCCESS elements — and why they work
Bonus Videos
- BONUS: Stickiness for teachers
- BONUS: Stickiness for marketers and salespeople
- BONUS: Making yourself stick (for applications, job interviews, etc.)
Learning Points
Who is this for?
- Anyone whose job hinges on communication (marketers, execs, writers, teachers, pastors, salespeople, etc)
What will you learn?
- How to make your messages stick with an audience
- How to spot the traits that sticky ideas have in common
- Why so many presentations and pitches are unmemorable and unpersuasive
- How to get your audience to care about your communications
Material included
- 3 hours on-demand video
- 3 downloadable resources
- Access on mobile and TV
- Full lifetime access
- Certificate of completion
Videos
View Course Categories
Instructor Speaking Profiles
- Business Strategy
Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books. With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations. Dan […]
View other courses available
- Sales Courses
We all want to sell something: but How to sell Authentically? a product, a business idea, a service, a lifestyle, a concept, a passion project… In this How to sell Authentically course you will gain the CONFIDENCE to sell ANYTHING by being YOURSELF. After building a brand that has reached millions of people worldwide, I […]
- Instructor: Michelle Poler
- Online Course
- 5 (1 reviews)
- Life Coaching
Through Simon’s membership program BrilliantU,™ you’ll be inspired to break free from limitations, escape the cycle of conformity, and unleash your unique gifts to the world. BrilliantU | Simon T. Bailey TAKE THE LEAD IN YOUR PROFESSIONAL JOURNEY Experience fulfillment and joy in your career. Feeling undervalued at work? You’re not alone. Eighty-one percent of […]
- Instructor: Simon T. Bailey
- Subscription
- Growth Mindset
Enroll in this 5-module UNSTOPPABLE MINDSET interactive training program for supercharging your personal and workplace achievement skills. (Total learning time: 4.5 hours) This course is based on our popular UNSTOPPABLE book series and Fortune 500 workshop series taught by former Navy SEAL and serial entrepreneur Alden Mills, which has helped executives from companies and government […]
- Instructor: Alden Mills
- Online Course
- Motivation
The Resilient Mind is an online course designed to empower YOU to cultivate resilience in both your personal life and business endeavors. This comprehensive course covers a range of topics, including acceptance, having vision, gratitude, and more. The Resilient Mind | Unlock the Power of Resilience! Through a combination of engaging lectures, and practical applications, […]
- Instructor: Nick Vujicic
- Online Course
- Branding Course
Time For A Brand Refresh and Branding Strategies? Are you frustrated because you feel invisible no matter how much work you do to grow your business? Are you willing to do the work, but not sure which tactics will provide the best results? Beyond taking risks, Jasmine Star understands the challenge of thinking like a […]
- Instructor: Jasmine Star
- Currently Discounted
- Leadership Courses
Having been there, done that, Ian Russell retired from mainstream corporate life in 2018 and wrote the bestselling, down to earth, business book: The Other End of the Telescope. In the book, Ian shines an irreverent but hard-hitting spotlight on the absurdities of getting things done in large business, examines the loneliness and tough realities […]
- Instructor: Ian Russell
- FutureSelf Academy
- Business Strategy
Arlan Hamilton will show you how to raise startup capital as she did with millions of dollars as the founder of investment fund Backstage Capital, and have generated millions of dollars in revenue as the founder of three companies — Backstage, Runner, & Arlan Was Here LLC — all for a combined $20+ million in the past 5+ years! Since […]
- Instructor: Arlan Hamilton
- Free
- Business Strategy
For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on Make Your Ideas Stick. The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others […]
- Instructor: Dan Heath
- UDemy Academy
Disclaimer:
The profiles and artwork embedded on these pages are from various speakers and talent.
WeSpeak Global provides costs that are accurate at time of publishing.
These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.
Course Fee Information:
Course Fees listed on this website are intended to serve as a guideline only.
