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For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on Make Your Ideas Stick.
The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others Die, which has sold over a million copies around the world and been translated into 33 languages. The book has been used by audiences ranging from Fortune 500 CEOs to Navy admirals to pastors to teachers to a White House speechwriting team.
This new course, created 14 years after the book was published, is a practical guide to communicating more effectively. In this course, you will master the six traits that sticky ideas have in common, and you will learn to apply those traits to your own messages to make them more impactful. Case studies range from business to education to health care to online dating … with a few urban legends and proverbs thrown in for good measure.
Whether you’re giving a presentation, delivering a speech, crafting social media messages, teaching a class, or writing a persuasive pitch, you will learn specific strategies and techniques to Make Your Ideas Stick.
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Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books.
With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations.
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Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books. With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations. Dan […]
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TRAVEL TO CALIFORNIA AND ITALY AND MAKE THE MOST DELICIOUS FOOD POSSIBLE Bring Nancy’s CALIFORNIA CUISINE flavors home and learn the tricks and techniques for creating family meals, seasonal recipes, and dazzling dinner parties. GET TO KNOW NANCY Stream over 5 hours of video, including a documentary that takes you to Nancy’s homes in Italy […]
Microexpressions are facial expressions that happen in a fraction of a second. They occur due to involuntary and voluntary emotional responses, revealing a person’s genuine emotions. The human face is constantly sending signals, and we use it to understand the person’s intentions when we speak to them. In Decode, we dive deep into these micro […]
Create an amazing On-Demand Customer Service experience, a collaborative corporate culture, and increase repeat business and revenue. What Is Happening on the Inside of Your Organization Is Felt on the Outside by Your Customers. The importance of a corporate culture that fulfills and excites its employees cannot be underestimated. Some of the best organizations know […]
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How to introduce yourself at Network Events and in Social Situations with The Handshake Pitch You go to a meet up. Someone asks you the question, ‘What do you do?’ So… what do you say? I go to network events all the time, and see that most people are not ready for this situation. In fact, […]
“The 60 Day Supercharge” by Michael McQueen is a unique online masterclass designed to help you accelerate your success and build breakthrough momentum that lasts. The 60 Day Supercharge Over the course of 60 days, you will: Identify the hidden factors that may be holding you back or sapping your momentum Develop a clear and […]
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