Make Your Ideas Stick
Payment Options
- One-Time Payment
- Cost: $199.99
- UDemy Academy
About Course
For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on Make Your Ideas Stick.
The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others Die, which has sold over a million copies around the world and been translated into 33 languages. The book has been used by audiences ranging from Fortune 500 CEOs to Navy admirals to pastors to teachers to a White House speechwriting team.
Make Your Ideas Stick
This new course, created 14 years after the book was published, is a practical guide to communicating more effectively. In this course, you will master the six traits that sticky ideas have in common, and you will learn to apply those traits to your own messages to make them more impactful. Case studies range from business to education to health care to online dating … with a few urban legends and proverbs thrown in for good measure.
Whether you’re giving a presentation, delivering a speech, crafting social media messages, teaching a class, or writing a persuasive pitch, you will learn specific strategies and techniques to Make Your Ideas Stick.
View further Online Courses and download our Mobile App
About Instructor
Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books.
With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations.
Course Modules
Introduction to stickiness
- The six traits of sticky ideas
- The “Curse of Knowledge”
Simple
- CORE: Finding the core of your message
- COMPACT: Using the “anchor & twist” method
Unexpected
- Crystallizing and breaking schemas to seize attention
- Using curiosity gaps to sustain attention
Concrete
- Switching from abstract to concrete language to aid understanding
- Supporting your argument with examples: The table metaphor
Credible
- Using human-scale numbers: Data for credibility
- Letting your audience members “see for themselves”
Emotional
- Speaking to the Elephant: Communication must motivate the audience
- Pushing for the “why”: Sticky ideas make people care
Story
- Using stories to simulate and inspire action
Conclusion
- Reviewing the SUCCESS elements — and why they work
Bonus Videos
- BONUS: Stickiness for teachers
- BONUS: Stickiness for marketers and salespeople
- BONUS: Making yourself stick (for applications, job interviews, etc.)
Learning Points
Who is this for?
- Anyone whose job hinges on communication (marketers, execs, writers, teachers, pastors, salespeople, etc)
What will you learn?
- How to make your messages stick with an audience
- How to spot the traits that sticky ideas have in common
- Why so many presentations and pitches are unmemorable and unpersuasive
- How to get your audience to care about your communications
Material included
- 3 hours on-demand video
- 3 downloadable resources
- Access on mobile and TV
- Full lifetime access
- Certificate of completion
Videos
View Course Categories
Instructor Speaking Profiles
- Business Strategy
Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books. With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations. Dan […]
View other courses available
- Public Speaking
In order to Turn Your Entrepreneur Journey into Keynote Talk and become a professional speaker, you don’t need a special formula, years of research, or an advanced degree. To be a professional speaker, you just need a compelling story. Entrepreneurs are uniquely equipped with captivating stories of their startup journey—which makes them the perfect fit […]
- Instructor: Jess Ekstrom
- Linkedin Learning
- Life Coaching
People School is designed to help you advance your career, stand out from your peers, and give you the communication foundation you need. People School by Vanessa Van Edwards: Mastering the Art of Communication for Career Success Introduction In today’s competitive professional landscape, effective communication is not just a skill—it’s a crucial asset that can […]
- Instructor: Vanessa Van Edwards
- One-Time Payment
- Creativity Courses
This course will explain how to use a technique called Art of evangelism to change the hearts, minds, and actions of your customers, colleagues, and employees. Evangelism is an innovative approach to sales, marketing, and management. It means mobilizing your customers and staff into becoming as passionate about a cause as you are. Do you […]
- Instructor: Guy Kawasaki
- UDemy Academy
- Business Strategy
”Own Your Industry” is an internationally accredited CPD course. The Own Your Industry author-led course is a step-by-step guide which shows you what you can do in order to position yourself as the “go-to-name” in the industry that you play in. When you are recognised as the expert, people will flock to you. This author-led […]
- Instructor: Douglas Kruger
- FutureSelf Academy
- Growth Mindset
Happy for No Reason personal learning course – CDs or MP3 Edition This means that no matter what happens in your life — no matter what stress plows into you — no matter how dire the circumstances might turn — you can AUTOMATICALLY return to a higher level of happiness than you have today. Happy for No […]
- Instructor: Marci Shimoff
- Online Course
- Business Strategy
Flip the Funnel as there is an age-old saying in business that the ‘customer is always right’. However many organisations have chosen not to do business according to this maxim as they feel that they will not be able to adequately respond to all their customers’ demands – however onerous they are – so they […]
- Instructor: Joseph Jaffe
- FutureSelf Academy
- Communication
When anyone wants to get ahead in their careers, or has started a business and wants to Own Your Network, they all are given this piece of advice: “You need to network with industry players.” The word ‘networking’ strikes fear into the hearts of many as there’s no blueprint for it. Some individuals are naturally […]
- Instructor: Nadia Bilchik
- One-Time Payment
- Entrepreneurship
Dramatically boost your joy, happiness, and success – and reduce burnout and stress – in your Amazing Career Project today. Join the Amazing Career Project and take the right action to experience the relief and peace that comes from positive change. These are the tools, strategies, live coaching and expert guidance to get you there […]
- Instructor: Kathy Caprino
- Join Waiting List
Disclaimer:
The profiles and artwork embedded on these pages are from various speakers and talent.
WeSpeak Global provides costs that are accurate at time of publishing.
These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.
Course Fee Information:
Course Fees listed on this website are intended to serve as a guideline only.
