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For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on Make Your Ideas Stick.
The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others Die, which has sold over a million copies around the world and been translated into 33 languages. The book has been used by audiences ranging from Fortune 500 CEOs to Navy admirals to pastors to teachers to a White House speechwriting team.
This new course, created 14 years after the book was published, is a practical guide to communicating more effectively. In this course, you will master the six traits that sticky ideas have in common, and you will learn to apply those traits to your own messages to make them more impactful. Case studies range from business to education to health care to online dating … with a few urban legends and proverbs thrown in for good measure.
Whether you’re giving a presentation, delivering a speech, crafting social media messages, teaching a class, or writing a persuasive pitch, you will learn specific strategies and techniques to Make Your Ideas Stick.
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Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books.
With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations.
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Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books. With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations. Dan […]
When you become an inspiring and thought-provoking person to Speak Like a Pro, I promise you the word will spread. People will track you down, asking you to share your message and tell your stories! Before you spend any time or money on marketing to an unidentified audience, it’s critical that you identify your message. […]
If you’re here at Successful Womens Academy, there are three things I know about you: You’ve already accomplished amazing things. You’re serious about becoming the best version of yourself. You’re ready to close the gap between where you are and where you really want to be. You know it’s not just about knowing what steps […]
The only pitch it perfect program that teaches you how to move from side hustle defeat to paid brand collabs—in less than one week. Build a brand, attract raving followers, land national media, and get paid to work with brands you love! Pitch it Perfect The only proven program for content creators and brand founders who want […]
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Every business and industry is facing an unprecedented level of digital, demographic and regulatory disruption. In this turbulent climate, it is vital to stay one step ahead with the Battle for Relevance Masterclass. Winning the Battle for Relevance Masterclass Based on Michael McQueen’s international bestselling book, this deep-dive online masterclass course will help you: Determine your […]
“The 60 Day Supercharge” by Michael McQueen is a unique online masterclass designed to help you accelerate your success and build breakthrough momentum that lasts. The 60 Day Supercharge Over the course of 60 days, you will: Identify the hidden factors that may be holding you back or sapping your momentum Develop a clear and […]
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