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For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on Make Your Ideas Stick.
The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others Die, which has sold over a million copies around the world and been translated into 33 languages. The book has been used by audiences ranging from Fortune 500 CEOs to Navy admirals to pastors to teachers to a White House speechwriting team.
This new course, created 14 years after the book was published, is a practical guide to communicating more effectively. In this course, you will master the six traits that sticky ideas have in common, and you will learn to apply those traits to your own messages to make them more impactful. Case studies range from business to education to health care to online dating … with a few urban legends and proverbs thrown in for good measure.
Whether you’re giving a presentation, delivering a speech, crafting social media messages, teaching a class, or writing a persuasive pitch, you will learn specific strategies and techniques to Make Your Ideas Stick.
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Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books.
With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations.
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Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books. With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations. Dan […]
This self-paced On-Demand Certificate Program is designed to equip leaders and practitioners with research-based tools and strategies to foster digital flourishing. On-Demand Certificate Program Understand key terminology of digital wellness and the attention economy Identify the warning signs of technology addiction, dependency and distress Understand current technology trends and their impact on human behavior Discuss […]
Learn how to refine public speaking as a skill and as a profession with the Speak Up Course. The Speak Up Course TEACHING YOU HOW TO USE YOUR VOICE FOR IMPACT, INFLUENCE AND INCOME WITH THIS SPEAK COURSE. Hayley Mulenda is a Multi-Award Winning International Speaker, Author and Change Agent who has spoken to thousands […]
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Learn to Take Control of Your Tech and Find the Sweet Spot for Thriving in the Digital Era with Digital Wellness 101 Establish a healthier, more intentional relationship with your digital technology Understand common barriers to digital wellness Optimize your time and energy with effective boundary setting Benchmark and improve your wellness over time Digital […]
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Are you longing to learn how to become a top-level career coach with Amazing Career Coach Certification and developer of professional women AND take the right marketing and business growth steps to build success, confidence and impact in coaching work you love? The Amazing Career™ Coach Certification with Kathy Caprino is for you! Knowing exactly […]
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What is The Ultimate VSL? And why do you need one? A VSL (Video Sales Letter) is the future of marketing and something you have definitely come across multiple times in a week. It incorporates automation by generating clients and revenue all day and all night. You don’t have to be in “client acquisition mode” […]
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