Make Your Ideas Stick
Payment Options
- One-Time Payment
- Cost: $199.99
- UDemy Academy
About Course
For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on Make Your Ideas Stick.
The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others Die, which has sold over a million copies around the world and been translated into 33 languages. The book has been used by audiences ranging from Fortune 500 CEOs to Navy admirals to pastors to teachers to a White House speechwriting team.
Make Your Ideas Stick
This new course, created 14 years after the book was published, is a practical guide to communicating more effectively. In this course, you will master the six traits that sticky ideas have in common, and you will learn to apply those traits to your own messages to make them more impactful. Case studies range from business to education to health care to online dating … with a few urban legends and proverbs thrown in for good measure.
Whether you’re giving a presentation, delivering a speech, crafting social media messages, teaching a class, or writing a persuasive pitch, you will learn specific strategies and techniques to Make Your Ideas Stick.
View further Online Courses and download our Mobile App
About Instructor
Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books.
With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations.
Course Modules
Introduction to stickiness
- The six traits of sticky ideas
- The “Curse of Knowledge”
Simple
- CORE: Finding the core of your message
- COMPACT: Using the “anchor & twist” method
Unexpected
- Crystallizing and breaking schemas to seize attention
- Using curiosity gaps to sustain attention
Concrete
- Switching from abstract to concrete language to aid understanding
- Supporting your argument with examples: The table metaphor
Credible
- Using human-scale numbers: Data for credibility
- Letting your audience members “see for themselves”
Emotional
- Speaking to the Elephant: Communication must motivate the audience
- Pushing for the “why”: Sticky ideas make people care
Story
- Using stories to simulate and inspire action
Conclusion
- Reviewing the SUCCESS elements — and why they work
Bonus Videos
- BONUS: Stickiness for teachers
- BONUS: Stickiness for marketers and salespeople
- BONUS: Making yourself stick (for applications, job interviews, etc.)
Learning Points
Who is this for?
- Anyone whose job hinges on communication (marketers, execs, writers, teachers, pastors, salespeople, etc)
What will you learn?
- How to make your messages stick with an audience
- How to spot the traits that sticky ideas have in common
- Why so many presentations and pitches are unmemorable and unpersuasive
- How to get your audience to care about your communications
Material included
- 3 hours on-demand video
- 3 downloadable resources
- Access on mobile and TV
- Full lifetime access
- Certificate of completion
Videos
View Course Categories
Instructor Speaking Profiles
- Business Strategy
Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books. With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations. Dan […]
View other courses available
- Motivation
Welcome to the Succenergy course. I’m Tânia Tomé, economist, coach, international speaker, author, and creator of the Succenergy methodology. During my experience as a coach and businesswoman, I was approached by people who felt incomplete and unsatisfied with their lives. People worried about, relationships, money, career, business or spiritual, physical, and emotional well-being. They were […]
- Instructor: Tania Tome
- Online Course
- Growth Mindset
Unknot your career kinks with this powerful and bite-sized career bootcamp called Unstuck Yourself I get it… You’re a high achiever. Yet you can’t help feeling stuck in your job…in your career (maybe even your life.) That sucks. And I want to be completely clear – you’re totally normal and you’re totally curable. Unstuck Yourself | Free Video […]
- Instructor: Erin Hatzikostas
- Free
- Communication
CONNECTION CANDY offers Authentic communication for more power at work. The energizing communication training for healthy health professionals, developed by Carina, who has been in the health business for 25 years. Let us take you by the hand and show you how you, too, can practice your profession again with ease and joy through strong […]
- Instructor: Carina Schmid
- Online Course
- Business Strategy
In Growth IQ videobooks, author Tiffani Bova draws on decades of experience to identify ten growth paths to help your business conquer these challenges. Is your company recovering from a slowdown in growth? Or perhaps you can’t figure out how to sustainably scale? Growth IQ Videobook You’ll learn the tools needed to tackle growth in […]
- Instructor: Tiffani Bova
- One-Time Payment
- Business Strategy
”Own Your Industry” is an internationally accredited CPD course. The Own Your Industry author-led course is a step-by-step guide which shows you what you can do in order to position yourself as the “go-to-name” in the industry that you play in. When you are recognised as the expert, people will flock to you. This author-led […]
- Instructor: Douglas Kruger
- FutureSelf Academy
- Media Training
Create and share videos that set you apart from your competition with my On-camera Video Training. Imagine… hitting record and naturally exuding confidence and personality. your words flowing easily, allowing you to authentically share your voice and originality. uploading your videos without being afraid to play them back or share them with the world. instead […]
- Instructor: Angela Chee
- One-Time Payment
- Business Strategy
Flip the Funnel as there is an age-old saying in business that the ‘customer is always right’. However many organisations have chosen not to do business according to this maxim as they feel that they will not be able to adequately respond to all their customers’ demands – however onerous they are – so they […]
- Instructor: Joseph Jaffe
- FutureSelf Academy
- Branding Course
Time For A Brand Refresh and Branding Strategies? Are you frustrated because you feel invisible no matter how much work you do to grow your business? Are you willing to do the work, but not sure which tactics will provide the best results? Beyond taking risks, Jasmine Star understands the challenge of thinking like a […]
- Instructor: Jasmine Star
- Currently Discounted
Disclaimer:
The profiles and artwork embedded on these pages are from various speakers and talent.
WeSpeak Global provides costs that are accurate at time of publishing.
These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.
Course Fee Information:
Course Fees listed on this website are intended to serve as a guideline only.
