Make Your Ideas Stick
Payment Options
- One-Time Payment
- Cost: $199.99
- UDemy Academy
About Course
For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on Make Your Ideas Stick.
The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others Die, which has sold over a million copies around the world and been translated into 33 languages. The book has been used by audiences ranging from Fortune 500 CEOs to Navy admirals to pastors to teachers to a White House speechwriting team.
Make Your Ideas Stick
This new course, created 14 years after the book was published, is a practical guide to communicating more effectively. In this course, you will master the six traits that sticky ideas have in common, and you will learn to apply those traits to your own messages to make them more impactful. Case studies range from business to education to health care to online dating … with a few urban legends and proverbs thrown in for good measure.
Whether you’re giving a presentation, delivering a speech, crafting social media messages, teaching a class, or writing a persuasive pitch, you will learn specific strategies and techniques to Make Your Ideas Stick.
View further Online Courses and download our Mobile App
About Instructor
Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books.
With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations.
Course Modules
Introduction to stickiness
- The six traits of sticky ideas
- The “Curse of Knowledge”
Simple
- CORE: Finding the core of your message
- COMPACT: Using the “anchor & twist” method
Unexpected
- Crystallizing and breaking schemas to seize attention
- Using curiosity gaps to sustain attention
Concrete
- Switching from abstract to concrete language to aid understanding
- Supporting your argument with examples: The table metaphor
Credible
- Using human-scale numbers: Data for credibility
- Letting your audience members “see for themselves”
Emotional
- Speaking to the Elephant: Communication must motivate the audience
- Pushing for the “why”: Sticky ideas make people care
Story
- Using stories to simulate and inspire action
Conclusion
- Reviewing the SUCCESS elements — and why they work
Bonus Videos
- BONUS: Stickiness for teachers
- BONUS: Stickiness for marketers and salespeople
- BONUS: Making yourself stick (for applications, job interviews, etc.)
Learning Points
Who is this for?
- Anyone whose job hinges on communication (marketers, execs, writers, teachers, pastors, salespeople, etc)
What will you learn?
- How to make your messages stick with an audience
- How to spot the traits that sticky ideas have in common
- Why so many presentations and pitches are unmemorable and unpersuasive
- How to get your audience to care about your communications
Material included
- 3 hours on-demand video
- 3 downloadable resources
- Access on mobile and TV
- Full lifetime access
- Certificate of completion
Videos
View Course Categories
Instructor Speaking Profiles
- Business Strategy
Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books. With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations. Dan […]
View other courses available
- Digital Courses
Maybe you have struggled to create authentic connections with colleagues and friends in the virtual workplace need to Decoding Digital Communication. With the increased amount of digital communications, perhaps you have also experienced an increase in miscommunications, uncertainty and angst. What are the hidden signals we are receiving and sending? More importantly, what does it […]
- Instructor: Erica Dhawan
- Online Course
- Public Speaking
Public speaking is a learned skill. And, becoming a better speaker is about becoming a better communicator. This comprehensive Masters Course in Public Speaking has been designed to take place over four weeks, allowing you, as the student, to garner the most knowledge and value from the lessons. As modules and topics unfold over weekly […]
- Instructor: Liz Brunner
- One-Time Payment
- Business Strategy
The biggest misconception modern entrepreneurs and small business owners believe is that in order to be successful, they must work as hard as possible and commit to the “hustle and grind” mentality – or fall behind the competition of 30X Life. 30X Life | Turning Work-Life Balance Spending countless hours away from your family and […]
- Instructor: Brad Sugars
- Online Course
- 5 (1 reviews)
- Life Coaching
Through Simon’s membership program BrilliantU,™ you’ll be inspired to break free from limitations, escape the cycle of conformity, and unleash your unique gifts to the world. BrilliantU | Simon T. Bailey TAKE THE LEAD IN YOUR PROFESSIONAL JOURNEY Experience fulfillment and joy in your career. Feeling undervalued at work? You’re not alone. Eighty-one percent of […]
- Instructor: Simon T. Bailey
- Subscription
- Personal Branding
Learn how to cultivate a brand by maximizing your presence & leveraging the power of your personal brand through leadership. Cultivating A Leadership Brand Nadia has anchored and hosted feature programs for CNN International, CNN Airport Network and MNet Television (South Africa) and reported for CNN Weekend. Nadia was formerly Editorial Producer for CNN’s […]
- Instructor: Nadia Bilchik
- Online Course
- Sales Courses
We all want to sell something: but How to sell Authentically? a product, a business idea, a service, a lifestyle, a concept, a passion project… In this How to sell Authentically course you will gain the CONFIDENCE to sell ANYTHING by being YOURSELF. After building a brand that has reached millions of people worldwide, I […]
- Instructor: Michelle Poler
- Online Course
- Leadership Courses
This self-paced On-Demand Certificate Program is designed to equip leaders and practitioners with research-based tools and strategies to foster digital flourishing. On-Demand Certificate Program Understand key terminology of digital wellness and the attention economy Identify the warning signs of technology addiction, dependency and distress Understand current technology trends and their impact on human behavior Discuss […]
- Instructor: Digital Wellness Institute
- Online Course
- Speaker Coach
When you become an inspiring and thought-provoking person to Speak Like a Pro, I promise you the word will spread. People will track you down, asking you to share your message and tell your stories! Before you spend any time or money on marketing to an unidentified audience, it’s critical that you identify your message. […]
- Instructor: Dan Clark
- Online Course
Disclaimer:
The profiles and artwork embedded on these pages are from various speakers and talent.
WeSpeak Global provides costs that are accurate at time of publishing.
These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.
Course Fee Information:
Course Fees listed on this website are intended to serve as a guideline only.
