Earvin Magic Johnson: NBA Legend
Earvin “Magic” Johnson is a globally recognized business leader and keynote speaker whose sports legacy, ownership success, and entrepreneurial vision drive transformative growth and community impact.
Quick Facts:
- Highlights:
- Co-owner of the Los Angeles Dodgers, LA Sparks, LAFC, and Team Liquid
- Founder of the leading urban-focused brand and investment enterprise Magic Johnson Enterprises
- Two-time Hall of Famer and NBA icon
- Business leader behind EquiTrust Life Insurance Company and SodexoMAGIC
- Formats: Motivational keynote speaker and business leader
- Audiences: Corporate teams, executive groups, entrepreneurship events, leadership summits, and organizations focused on growth, culture, resilience, and social impact.
- Outcomes:
- Strategies for turning adversity and change into long-term business advantage
- High-performance leadership insights drawn from sports, ownership, and entrepreneurship
- Practical principles for building inclusive teams, strong communities, and sustainable brand value
- Travels from: Los Angeles, CA
- **Fee range: $100,000 - $250,000
Talent Services
Keynote Topics:
The Magic of Winning
Prior to being diagnosed with HIV in 1991, Magic Johnson was the number one pick of the 1979 NBA Draft and one of the most talented and decorated players in the history of basketball. After retiring from professional basketball, Magic turned his interest toward entrepreneurship and became a leading spokesperson on HIV education.
With an enduring legacy on the court, Johnson is now establishing his legacy off the court with his latest venture, Magic Johnson Development Corporation, which develops commercial property in long neglected minority urban and suburban neighborhoods. In this presentation, Johnson delivers a passionate message about his life story and how we can make a difference in our community.
Talent Short Bio
Earvin “Magic” Johnson is one of the most influential figures in sports, business, and community leadership. After a legendary NBA career that earned him global acclaim and two Hall of Fame inductions, Johnson transformed his competitive drive into a business empire that has made him one of the most powerful African-American entrepreneurs in the world. His company is celebrated as the number one brand in urban America, reflecting his ability to translate on-court excellence into boardroom strategy, consumer insight, and long-term value creation.
Johnson made business history in 2012 by becoming co-owner of Major League Baseball’s Los Angeles Dodgers, cementing his status as a major force in professional sports ownership. He also holds ownership stakes in the Los Angeles Sparks of the WNBA, Major League Soccer’s Los Angeles Football Club, and the global eSports organization Team Liquid. His portfolio continues to expand through leadership roles at EquiTrust Life Insurance Company and SodexoMAGIC, a facilities management and food service company focused on creating opportunity and economic empowerment.
Read Full Bio
Earvin Magic Johnson has become one of the most powerful African-American businessmen in the world.
He is Major League Baseball owner, an NBA legend, a two-time Hall of Famer, an entrepreneur, philanthropist and popular keynote speaker. The business mogul has successfully parlayed his skills and tenacity on the court into the business world, propelling his company to the #1 brand in urban America.
Still a commanding presence in popular culture, Johnson made history in 2012 when he became co-owner of MLB’s Los Angeles Dodgers. He also co-owns the Los Angeles Sparks of the WNBA, Major League Soccer’s Los Angeles Football Club, and eSports franchise Team Liquid.
He continues to expand his influence through his many businesses that include: EquiTrust Life Insurance Company, and SodexoMAGIC, a food service and facilities management company.
The Lansing native is constantly evolving and remaining relevant in a dynamic digital age by broadening his scope into infrastructure and technology. Through a newly formed fund, Magic Johnson is investing millions of dollars on infrastructure improvement in the United States.
Magic Johnson is also one of the leading investors in a number of minority-owned technology companies that include Uncharted Power, an award-winning power and data infrastructure technology company; Jopwell, a diversity and hiring recruiting platform; and ShotTracker, a company that makes wearable technology for basketball players that helps track player and ball movement.
In 2021, Earvin Magic Johnson was appointed to the board of directors for Fanatics, a sports licensing company, and Cameo, a company that lets celebrities sell personalized messages to fans. With his unique positioning as a businessman spanning multiple industries and generations, he aims to help companies expand and foster a positive impact domestically and globally.
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