Earvin Magic Johnson: NBA Legend
Earvin “Magic” Johnson is a globally recognized business leader and keynote speaker whose sports legacy, ownership success, and entrepreneurial vision drive transformative growth and community impact.
Quick Facts:
- Highlights:
- Co-owner of the Los Angeles Dodgers, LA Sparks, LAFC, and Team Liquid
- Founder of the leading urban-focused brand and investment enterprise Magic Johnson Enterprises
- Two-time Hall of Famer and NBA icon
- Business leader behind EquiTrust Life Insurance Company and SodexoMAGIC
- Formats: Motivational keynote speaker and business leader
- Audiences: Corporate teams, executive groups, entrepreneurship events, leadership summits, and organizations focused on growth, culture, resilience, and social impact.
- Outcomes:
- Strategies for turning adversity and change into long-term business advantage
- High-performance leadership insights drawn from sports, ownership, and entrepreneurship
- Practical principles for building inclusive teams, strong communities, and sustainable brand value
- Travels from: Los Angeles, CA
- **Fee range: $100,000 - $250,000
Talent Services
Keynote Topics:
The Magic of Winning
Prior to being diagnosed with HIV in 1991, Magic Johnson was the number one pick of the 1979 NBA Draft and one of the most talented and decorated players in the history of basketball. After retiring from professional basketball, Magic turned his interest toward entrepreneurship and became a leading spokesperson on HIV education.
With an enduring legacy on the court, Johnson is now establishing his legacy off the court with his latest venture, Magic Johnson Development Corporation, which develops commercial property in long neglected minority urban and suburban neighborhoods. In this presentation, Johnson delivers a passionate message about his life story and how we can make a difference in our community.
Talent Short Bio
Earvin “Magic” Johnson is one of the most influential figures in sports, business, and community leadership. After a legendary NBA career that earned him global acclaim and two Hall of Fame inductions, Johnson transformed his competitive drive into a business empire that has made him one of the most powerful African-American entrepreneurs in the world. His company is celebrated as the number one brand in urban America, reflecting his ability to translate on-court excellence into boardroom strategy, consumer insight, and long-term value creation.
Johnson made business history in 2012 by becoming co-owner of Major League Baseball’s Los Angeles Dodgers, cementing his status as a major force in professional sports ownership. He also holds ownership stakes in the Los Angeles Sparks of the WNBA, Major League Soccer’s Los Angeles Football Club, and the global eSports organization Team Liquid. His portfolio continues to expand through leadership roles at EquiTrust Life Insurance Company and SodexoMAGIC, a facilities management and food service company focused on creating opportunity and economic empowerment.
Read Full Bio
Earvin Magic Johnson has become one of the most powerful African-American businessmen in the world.
He is Major League Baseball owner, an NBA legend, a two-time Hall of Famer, an entrepreneur, philanthropist and popular keynote speaker. The business mogul has successfully parlayed his skills and tenacity on the court into the business world, propelling his company to the #1 brand in urban America.
Still a commanding presence in popular culture, Johnson made history in 2012 when he became co-owner of MLB’s Los Angeles Dodgers. He also co-owns the Los Angeles Sparks of the WNBA, Major League Soccer’s Los Angeles Football Club, and eSports franchise Team Liquid.
He continues to expand his influence through his many businesses that include: EquiTrust Life Insurance Company, and SodexoMAGIC, a food service and facilities management company.
The Lansing native is constantly evolving and remaining relevant in a dynamic digital age by broadening his scope into infrastructure and technology. Through a newly formed fund, Magic Johnson is investing millions of dollars on infrastructure improvement in the United States.
Magic Johnson is also one of the leading investors in a number of minority-owned technology companies that include Uncharted Power, an award-winning power and data infrastructure technology company; Jopwell, a diversity and hiring recruiting platform; and ShotTracker, a company that makes wearable technology for basketball players that helps track player and ball movement.
In 2021, Earvin Magic Johnson was appointed to the board of directors for Fanatics, a sports licensing company, and Cameo, a company that lets celebrities sell personalized messages to fans. With his unique positioning as a businessman spanning multiple industries and generations, he aims to help companies expand and foster a positive impact domestically and globally.
Contact us at Speakers Inc and follow us on LinkedIn
Videos
Interest to Book? Send us your enquiry
No reviews available for this post.
Talent FAQ's
Do speakers charge a flat fee or by the hour?
Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
What is the typical duration of a keynote speech and what is included?
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
Does the scale of the event and audience size affect a speaker’s fee?
The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.
Travel expenses and other costs
Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.
Deposits and securing a booking
Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.
Additional tips and takeaways
- Virtual speaking appearances are a cost-effective alternative to high speaking fees, often 10-50% cheaper than in-person rates.
- There is typically no difference in fee for a 15-minute speech versus a 60-minute speech.
- Some motivational speakers are open to discounting their fee if hired for more than one event by the same organization.
- When browsing speakers, consider their location to keep travel costs down.
- Personal connections to your organization or event location can increase your chances of securing a renowned speaker.
- Be upfront about your needs and expectations to ensure a successful partnership.
- Speaker bureaus like Speakers Inc help guide you through the booking process to negotiate the best deal with favorable terms.
Ready to find the perfect speaker for your event? Use our advanced search feature or contact us to get started today!
You may be interested in...
- (20)
- (7)
As the former Head of Innovation and Creativity at The Walt Disney Company, Duncan Wardle is a globally recognized expert in creative leadership and innovation. His extensive experience at one of the world’s most iconic brands has earned him a reputation as a thought leader in fostering a culture of innovation, design thinking, and disruptive […]
- Travels from: Orlando, FL
- Innovation Speakers
- (16)
Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books. With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations. Dan […]
- Travels from: Durham, NC
- Business Speakers
- (30)
- (3)
Jeanne Bliss is a transformative force in customer experience, renowned for her ability to guide organizations toward becoming their best selves. With a clear and actionable framework, she helps businesses build lasting, meaningful connections with their customers. Over her decades-long career, Jeanne has pioneered the path of customer loyalty and experience, showing companies how to […]
- Travels from: Seattle, WA
- Customer Experience
- (21)
- (1)
Tracy Tutor is a dynamic and influential figure in the world of real estate and motivational speaking. As a top agent at Douglas Elliman, Tracy has carved out a remarkable career characterized by her tenacity, charisma, and unparalleled expertise in high-end properties. Her prominence skyrocketed when she became a star on Bravo’s “Million Dollar Listing […]
- Travels from: Los Angeles, CA
- Real Estate
- (9)
- (5)
Kurdt Greenwood is a young, dynamic naturalist, conservationist, survival expert, and animal behavior specialist whose passion for wildlife knows no bounds. With a deep connection to nature and a unique ability to communicate its wonders, Kurdt has dedicated his life to preserving the natural world and educating others on its importance. His journey as a […]
- Travels from: Atlanta, GA
- Wildlife Speakers
- (17)
- (6)
Juan Bendana is the best-selling author of Confident By Choice, a highly sought-after speaker, and a trusted advisor to the world’s top performers—from Olympic athletes and Grammy-winning artists to top CEOs and Fortune 100 leaders. Over his 10+ year career advising top performers across every industry, Juan’s work has been featured by Harvard Business Review, […]
- Travels from: Miami, FL
- Leadership Speakers
- (65)
- (3)
Michael McQueen is an internationally acclaimed keynote speaker and expert in navigating change, recognized for his powerful insights on future trends and innovation. With over two decades of experience in helping organizations and leaders stay ahead of disruption, Michael has earned a reputation for delivering dynamic, research-backed strategies that drive resilience and adaptability. His best-selling […]
- Travels from: Sydney, NSW
- Leadership Speakers
- (20)
- (1)
Melissa Stockwell may appear to be the quintessential Midwestern All-American girl, but her story goes far beyond the surface. She is an American war hero, a Paralympic medalist, a World Champion, and a beacon of inspiration for countless individuals around the world. Melissa’s journey is one of resilience, determination, and unwavering dedication to turning adversity […]
- Travels from: Denver, CO
- Inspirational Speakers
Disclaimer
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
Fee Range Information
All talent fees exclude VAT, travel and accommodation where required.
