n her compulsive behavior speech, Zoe Chance gives us a framework of five human needs that can help us to make any behavior we want compulsive.
The Assistant Professor of Marketing at Yale University begins her keynote on making behavior addictive by relating a story about a time when she became addicted to using a pedometer.
Wondering why this behavior became so addictive for her, and then later her sister, Chance would later be told by Tony Robbins, of the framework of the five human needs. The five human needs are: significance, certainty, variety, connection and growth.
Provided that the behavior is able to meet three of the five needs in a meaningful way, it will become addictive.
The points made in Zoe Chance’s compulsive behavior speech can have tremendous implications in helping us to make any positive behavior we want, a compulsive one.
Dr. Zoe Chance is a writer, teacher, researcher, and climate philanthropist obsessed with the topic of interpersonal influence.
She earned her doctorate from Harvard and now teaches the most popular course at Yale School of Management, which is the basis for her international bestseller, INFLUENCE IS YOUR SUPERPOWER. Her framework for behavior change is the foundation for Google’s global food policy, and before academia, she managed a $200 million segment of the Barbie brand at Mattel.
Today, Zoe teaches smart, kind people to raise money for charity, get elected to political office, fund startups, start movements, save lives, find love, negotiate great deals and job offers, and even get along better with their kids. In other words, she helps people to use their superpower of influence as a force for good.
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Dr. Marcus Collins is an award-winning marketer, cultural translator, and best-selling author who has spent his career translating culture for brands and translating brands for culture. He currently serves as Clinical Assistant Professor of Marketing at Ross School of Business, University of Michigan and as a regular contributor to Forbes, where he writes about subjects ranging from […]
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