James Lawrence

Tagline: The Iron Cowboy

Keynote Topics

While James is an astonishing athlete, sport is really not what he talks about.  He is a master of mindset, focus, and of managing self-doubt.  This is what he teaches.

James talks about the incredible power of hope and teamwork.  He speaks about accountability, both to yourself and to your team. He shows his audience how to remove excuses from their own lives in order to unlock more ability. 

In one of the most moving sections of Redefine Impossible, James reflects on his time with Dayton Hayward, a boy with Cerebral Palsy who loved to feel the wind in his face.  James teamed up with Dayton and pulled, pushed, and carried him through an entire Ironman race. 

During that race, despite the increased physical demands, James gained a deeper understanding of perspective and privilege.  As James shares in his presentation, “I remember looking at him many times that day, thinking Dayton can’t swim, he can’t bike, he can’t run…but I get to swim today, I get to ride today, I get to run today.  Despite the pain, all of that is a privilege.”

Whether speaking to a room full of C-suite leaders, an international sales team, a finely tuned military group, or any one of countless professional sports teams,  James’ expertise is in teaching people to change how they think in order to remove self-imposed limits.

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Talent Highlights

50-50-50 Challenge:

  • Completed 50 Ironman-distance triathlons in 50 consecutive days across 50 states.
  • Set a world record with this unprecedented endurance feat.
  • Demonstrated extraordinary physical and mental stamina.

Transformational Journey:

  • Overcame obesity to become an elite endurance athlete.
  • Transformed his life through fitness and disciplined effort.
  • Inspirational story of personal transformation and perseverance.

Global Inspiration:

  • Motivates individuals and groups worldwide through his speaking engagements.
  • Shares practical strategies for goal-setting, resilience, and achieving peak performance.
  • Inspires audiences to push beyond their perceived limitations.

Dynamic Storytelling:

  • Engages audiences with authentic and compelling storytelling.
  • Provides actionable insights into overcoming adversity and maintaining mental toughness.
  • Captivates listeners with his enthusiasm and passion.

Travels from:

  • Lindon, UT

Fee Range:**

  • Fees* $35,001 - $50,000
Full Bio - click to read more or less

James Lawrence, widely recognized as the Iron Cowboy, stands as a testament to human endurance and the power of determination. Renowned for his astonishing feat of completing 50 Ironman-distance triathlons in 50 consecutive days across 50 states, James Lawrence transcends the boundaries of physical achievement. His journey from a humble beginning in Calgary, Alberta, to becoming a global inspiration is a saga of overcoming challenges and redefining the limits of what is possible. James Lawrence is not just an athlete; he is a motivational force whose story resonates deeply with audiences worldwide.

James Lawrence | Iron Cowboy

Expertise and Background of James Lawrence

James Lawrence’s journey into the realm of extreme endurance began with a pivotal decision to transform his life through fitness. From battling obesity to becoming an elite endurance athlete, his transformational journey is rooted in resilience and unwavering determination. His record-breaking 50-50-50 challenge, where he completed 50 Ironman-distance triathlons in 50 consecutive days, catapulted him into the international spotlight. This remarkable achievement showcased not only his physical prowess but also his mental fortitude and indomitable spirit.

As a motivational keynote speaker, James Lawrence brings a unique blend of personal experience and motivational insights to his audiences. His speaking engagements are not just about athletic accomplishments but about the principles of goal-setting, perseverance, and overcoming adversity. James’s ability to connect on a personal level, sharing the highs and lows of his journey, inspires individuals to push beyond their perceived limitations. Whether addressing corporate teams, youth groups, or sports organizations, he imparts actionable strategies for achieving peak performance and maintaining resilience in the face of challenges.

James’s influence extends beyond the sports arena into the realms of corporate leadership and personal development. His messages resonate with audiences seeking to harness the power of resilience and determination in their professional and personal lives. His speaking engagements are characterized by dynamic storytelling, practical advice, and a contagious enthusiasm that leaves a lasting impact on attendees. Recognized for his ability to motivate and empower, James Lawrence is a sought-after speaker for events focused on leadership, personal growth, and achieving extraordinary results.

Reasons to Book James Lawrence

Event planners should book James Lawrence for his unparalleled ability to inspire and motivate diverse audiences. His story of overcoming seemingly insurmountable odds resonates with individuals from all walks of life, making him a compelling choice for keynote presentations, conferences, and workshops. His engaging speaking style and authentic storytelling captivate audiences, leaving them inspired to take action towards their own goals and aspirations. James Lawrence’s presence at an event guarantees an unforgettable experience that motivates attendees to strive for excellence and embrace resilience in the face of adversity.

James brings a wealth of real-world experience in setting audacious goals and achieving them through disciplined effort and unwavering commitment. His insights into peak performance, mental toughness, and achieving balance resonate deeply with professionals striving to excel in competitive environments. By booking James Lawrence, event planners not only secure a keynote speaker of international acclaim but also ensure that their event leaves a lasting impression on attendees. His message of resilience and determination aligns perfectly with organizations looking to foster a culture of excellence and achievement.

Why Event Planners Should Use Speakers Inc

Event planners should choose Speakers Inc to secure James Lawrence for their events due to our unparalleled expertise in matching exceptional speakers with the right audiences. At Speakers Inc, we understand the unique requirements of each event and work closely with planners to ensure a seamless experience from booking to delivery. With a proven track record of representing top-tier speakers like James Lawrence, Speakers Inc offers access to industry-leading experts who inspire, educate, and empower audiences worldwide.

Speakers Inc distinguishes itself by its commitment to excellence and personalized service, ensuring that every event receives the attention it deserves. Our team collaborates closely with event planners to understand their objectives and recommend speakers who align with their vision and audience demographics. By choosing Speakers Inc, event planners gain access to a diverse roster of speakers who bring expertise, credibility, and motivational impact to every engagement. With our comprehensive support and logistical expertise, Speakers Inc simplifies the process of securing exceptional speakers like James, guaranteeing an exceptional event experience for all attendees.

Summary and Conclusion

In conclusion, James Lawrence, the Iron Cowboy, embodies the spirit of resilience and determination that resonates universally. His journey from overcoming personal challenges to achieving extraordinary athletic feats serves as a powerful testament to the human potential for greatness. As a motivational keynote speaker, James Lawrence inspires audiences worldwide with his compelling story and practical insights into achieving peak performance. Whether addressing corporate teams or community groups, his messages of perseverance and goal-setting leave a profound impact on listeners, motivating them to pursue their dreams with renewed vigor.

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James Lawrence

When James Lawrence, famously known as the Iron Cowboy, unveiled his audacious plan to Conquer 100 by conquering 50 Ironman distances in 50 consecutive days across all 50 states, few believed it possible—except James himself. Conquer 100 | Iron Cowboy Embark on an awe-inspiring journey with the Iron Cowboy as he pushes the limits of […]

  • Author: James Lawrence
  • Category: Film
  • (6) Views
Iron Cowboy

Iron Cowboy is an endurance memoir in the tradition of Dean Karnazes’s Ultramarathon Man—a lifetime’s worth of intensely lived experience packed into twenty riveting chapters. Readers will discover the secret to redefining their own goals and achieving great success. Iron Cowboy | James Lawrence When James Lawrence (aka the Iron Cowboy) announced his plan to […]

  • Author: James Lawrence
  • Category: Speaker Books

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