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When James Lawrence, famously known as the Iron Cowboy, unveiled his audacious plan to Conquer 100 by conquering 50 Ironman distances in 50 consecutive days across all 50 states, few believed it possible—except James himself.
Embark on an awe-inspiring journey with the Iron Cowboy as he pushes the limits of human endurance and determination. Witness his relentless pursuit of greatness, defying all odds and overcoming unimaginable physical and mental challenges along the way. This is more than just a feat of athleticism; it’s a testament to the power of belief, perseverance, and unwavering courage.
Join us as we delve into the remarkable story of Conquer 100, where every mile, every state, and every day is a testament to the resilience of the human spirit. Experience the triumphs, the struggles, and the ultimate triumph of one man’s quest to redefine what is possible.
Prepare to be inspired, motivated, and uplifted by James Lawrence’s extraordinary journey to conquer 100.
Conquer 100: The Iron Cowboy’s Epic Challenge
An Iron Man distance consists of a 2.4-mile swim, a 112-mile bike ride, and a 26.2-mile run. One is considered a lifetime achievement, but James is about to do 50, back to back.
With the support of his wife Sunny and their five children in tow, and with grassroots support conjured always at the last minute via Facebook, Lawrence strives to accomplish exactly what he set out to do.
Iron Cowboy: The Story of the 50.50.50 is the documentary tells the story Lawrence’s herculean 50-day journey and all the wonder, misery, and controversy that happened along the way as James fights through tropical storms, internal bleeding, dehydration, negativity, and extreme sleep deprivation (he only got four to five hours of sleep each night) on in mental and physical journey toward redefining the limited of what is humanly possible.
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Streaming Platform: Peacock Subscription required
Documentary: 2019
Duration: 1h 16m
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James Lawrence is known as The Iron Cowboy for the signature cowboy hat he wears while running races so his five kids can see him coming from far away.
James Lawrence is an ultra-endurance athlete who has pushed himself beyond whatmany doctors previously believed to be physiologically possible.
In so doing, he has redefined both mental toughness and physical endurance.Originally a high school wrestler, James spent a decade in the mortgage and finance business before losing it all in the financial crisis of 2008.
James Lawrence, widely recognized as the Iron Cowboy, stands as a testament to human endurance and the power of determination. Renowned for his astonishing feat of completing 50 Ironman-distance triathlons in 50 consecutive days across 50 states, James Lawrence transcends the boundaries of physical achievement. His journey from a humble beginning in Calgary, Alberta, to […]
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