Dr. John Izzo

Tagline: Corporate Culture

Talent Highlights

  • Renowned Thought Leader: Dr. John Izzo is a globally recognized authority on leadership, sustainability, and employee engagement, with decades of experience empowering organizations to thrive in a rapidly changing world.
  • Bestselling Author: With several bestselling books to his name, including “Awakening Corporate Soul,” “The Five Secrets You Must Discover Before You Die,” and “Stepping Up: How Taking Responsibility Changes Everything,” Dr. Izzo offers profound insights into personal and organizational transformation.
  • Dynamic Keynote Speaker: Dr. Izzo’s dynamic speaking style captivates audiences worldwide, inspiring them to embrace change, foster innovation, and unlock their full potential.
  • Consultant to Fortune 500 Companies: As a trusted advisor to Fortune 500 companies, Dr. Izzo leverages his expertise to develop sustainable business practices, enhance employee engagement, and drive organizational success.
  • Passionate Advocate for Purpose-Driven Leadership: Dr. Izzo is a passionate advocate for purpose-driven leadership, emphasizing the importance of aligning organizational goals with social and environmental responsibility to create lasting impact and prosperity.

Keynote Topics


In this hard hitting keynote Dr. John Izzo talks about a concept he calls 100/0 and how each one of us can take greater accountability when we put our excuses aside by focusing on what we can do and the role we play.

Taking responsibility means stepping up and seeing yourself as the agent of change, whether it is changing your company or changing the world.

Dr. John Izzo shows how “stepping up” creates positive change while improving satisfaction at work and in life. Dr. Izzo’s simple concept, called “100/0” (100% responsibility/zero excuses) can transform a company when we decide to put aside our excuses and take initiative to create change.

Filled with inspiring examples of how people have stepped up to make things better, audiences will leave knowing that the more each of us takes personal accountability the better the workplace, the better our life and the better the world.

This session can be focused on all levels to foster greater ownership or focused for leaders where he also helps leaders discover how to foster a climate of ownership and accountability.

Dr. Izzo shares the following examples from companies he has worked with:

  • How a small group of employees got together and transformed service and morale at a large hospital
  • How a leader took a dying business unit within a large Telco and got employees to step up creating a “cash cow” for her company
  • How a new VP helped drivers take responsibility for the profitability of their individual routes taking his division from worst to first
  • How three women with no business experience helped thousands of women get out of poverty in Africa


This keynote shows how a new driver of choice is happening worldwide where consumers, employees and investors are using purpose and community as a major driver of their commitments.

The new economy is going to be driven by an emerging group of people all over the world who want their employment, investing and buying to shape a better world while meeting their self oriented needs.

This book shows how a new driver of choice is happening worldwide whereby consumers, employees and investors are using purpose and community as a major driver of their commitments.

This new driver is present worldwide and cuts across almost all demographic barriers including age, developing/developing world, politics, religious affiliation and income level.

Those companies who understand and respond to this Aspirational person will create game changing competitive advantage. Rather than thinking of this person as a consumer, employee or investor we need to begin to realize this is the same person and we need to attract them on all three fronts at once.

This new person wants to shop, loves brands, is often active on social media and loves to share stories.

They want to consume but want “consumption without conflict” where they feel they are helping society, planet and themselves. Winning this new rising class of people who want good for self, good for people and good for planet alongside a sense of community/tribe is a spot of true differentiation.

These people want doing well and doing good to sit side by side as they live their lives. They simply want it all and if you can give it you will succeed.

Your audience will:

  • Understand this rising class and how different they are from every class of buyers, investors and employees that have come before them
  • Discover the drivers of their choices
  • Learn practical ways to grow your market share, brand loyalty and engagement of this new group
  • Hear eye popping examples of how companies like yours are already winning these people worldwide and find out how you can do the same
  • Discover how to use your own power as an Conflict Free Consumer to change the future
  • Customize to your industry and focus

In this engaging keynote John explains WHY purpose matters and drives home how to drive the WHY on a daily basis in your organization.

If you really want your people to be engaged and bring their best to work then you need to make sure they have a deep sense of purpose. Research shows that people who see the purpose of their work are more productive, work longer hours and are more engaged.

We also know that when people feel inspired by the purpose of your company or organization they are more deeply committed, more willing to change, and serve customers more powerfully.

Dr. John Izzo first introduced the idea of higher purpose at work in his book, Awakening Corporate Soul, and has been showing leaders for over 20 years how to create a workplace where people are connected to the highest purpose of their work.

In this engaging keynote, John not only shows why purpose is so critical but provides audiences proven methods to drive purpose and the “why” with their teams.

Your leaders at all levels will see:

  • WHY purpose matters
  • How to drive the WHY on a daily basis in your organization
  • Daily and weekly practices that create a culture of purpose that leads to high productivity and great service



(3 reviews)

Travels from:

  • Vancouver, BC

Fee Range:

  • Fees* $10,001 - $20,000




Dr. John Izzo stands at the forefront of business innovation and social responsibility, with a career spanning over twenty-five years. As a pioneer in understanding emerging work trends, he has profoundly influenced corporate culture, employee engagement, and the integration of purpose-driven practices into business strategies. With a remarkable journey marked by groundbreaking books, influential speaking […]

Dr. John Izzo stands at the forefront of business innovation and social responsibility, with a career spanning over twenty-five years. As a pioneer in understanding emerging work trends, he has profoundly influenced corporate culture, employee engagement, and the integration of purpose-driven practices into business strategies. With a remarkable journey marked by groundbreaking books, influential speaking engagements, and invaluable advisory work, Dr. Izzo continues to inspire individuals and organizations worldwide.

Dr. John Izzo | Corporate Culture

Trailblazing Books:

Dr. Izzo’s literary contributions have served as guiding lights for businesses navigating the complexities of modern work environments. His seminal work, Awakening Corporate Soul (1994), laid the foundation for integrating principles of social responsibility and employee engagement into corporate ethos. This groundbreaking publication challenged conventional business paradigms and advocated for a more humane and values-driven approach to organizational leadership.

In Values Shift-The New Work Ethic (2000), Dr. Izzo anticipated and analyzed the evolving landscape of generational values in the workplace. His insights provided invaluable guidance for businesses seeking to understand and adapt to changing workforce dynamics, fostering environments conducive to collaboration and innovation.

With Stepping Up (2014), Dr. Izzo empowered individuals to recognize their agency in shaping the future. By emphasizing personal accountability and leadership, he catalyzed a movement towards greater individual and collective responsibility in driving positive change within organizations and society at large.

His latest work, The Purpose Revolution (2018), heralds a new era in business philosophy, where purpose-driven organizations thrive. Dr. Izzo explores how businesses can align profit with purpose, highlighting the rising global trend of individuals seeking fulfillment through meaningful work. This transformative vision offers businesses a blueprint for sustainable growth and societal impact in the 21st century.

Impactful Speaking Engagements:

Dr. Izzo’s influence extends far beyond the written word, with over one million people inspired by his dynamic and thought-provoking speaking engagements. Renowned for his ability to captivate audiences and provoke meaningful dialogue, he has become a sought-after speaker at conferences, corporate events, and educational institutions worldwide.

Drawing from his extensive expertise and real-world experience, Dr. Izzo delivers compelling keynote addresses that resonate with diverse audiences. Whether addressing corporate leaders, aspiring entrepreneurs, or students, his messages of purpose, responsibility, and innovation leave a lasting impression, sparking transformative action and fostering positive change.

Advisory Work and Industry Recognition:

As a trusted advisor to over 500 companies, Dr. Izzo has played a pivotal role in shaping the strategies and cultures of some of the world’s most admired organizations. His practical insights and strategic counsel have helped businesses navigate complex challenges, drive performance, and enhance their societal impact.

Dr. Izzo’s contributions to business and society have earned him widespread recognition and accolades. He is a recipient of numerous awards, including the prestigious National Speakers Association’s Council of Peers Award for Excellence, recognizing his outstanding contributions to the speaking profession.

Why Event Planners Should Book Dr. John Izzo through Speakers Inc:

Booking Dr. John Izzo through Speakers Inc offers event planners access to a world-class speaker renowned for his expertise, passion, and ability to inspire meaningful change. By engaging Dr. Izzo for your event, you can expect:

  1. Expertise: Dr. John Izzo brings over two decades of experience as a thought leader and advisor in business innovation and social responsibility. His deep understanding of emerging trends and transformative strategies ensures that his presentations deliver actionable insights and tangible value.

  2. Engagement: Dr. Izzo’s dynamic speaking style and compelling storytelling captivate audiences, fostering an environment conducive to learning, reflection, and dialogue. His ability to connect with diverse audiences ensures that every attendee leaves inspired and empowered to enact positive change.

  3. Impact: Dr. John Izzo messages of purpose, responsibility, and innovation resonate long after the event, driving meaningful action and transformative change within organizations. By booking Dr. Izzo, event planners can catalyze a culture of purpose-driven leadership and societal impact within their communities.

  4. Reputation: As a bestselling author, renowned speaker, and trusted advisor to top corporations, Dr. Izzo brings unparalleled credibility and gravitas to any event. His reputation for excellence ensures that your audience receives a world-class experience that exceeds expectations.

In conclusion, Dr. John Izzo stands as a visionary leader in business innovation and social responsibility, whose impactful work continues to inspire individuals and organizations worldwide. By booking Dr. Izzo through Speakers Inc, event planners can unlock the transformative power of purpose-driven leadership and drive positive change within their organizations and communities.

This profile captures Dr. John Izzo’s remarkable contributions to business innovation and social responsibility, highlighting his pioneering work, influential speaking engagements, and invaluable advisory services. It emphasizes the significance of booking Dr. John Izzo through Speakers Inc, showcasing the unparalleled expertise, engagement, impact, and reputation he brings to every event.

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