Everything you do is Marketing
- Author: Amanda Stevens
- Word Count: 226
Read the news article
I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.
I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.
But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.
If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Further articles you may enjoy:
- (10)
Goals are easy to think of but harder to achieve, aren’t they? I mean, isn’t that the nature of goals to begin with? What’s missing between you and your goals might be walking the walk of your goals — not just talking the talk. Or rather, running the run of your goals. I’ll tell you what I […]
- December 17, 2022
- (52)
Elevating the Customer Experience at Airports: How Airports are Enhancing Every Passenger’s Journey For travelers around the world, airports serve as the gateway to their adventures and journeys, but this Customer Experience at Airports can often be challenging due to stress, long lines, and crowds. In response, airports have started transforming their customer experience (CX) […]
- October 31, 2024
- (7)
What Is Customer Experience? Why It’s the Business Strategy You Can’t Afford to Ignore In today’s ultra-competitive marketplace, your product or service alone isn’t enough to guarantee growth. What truly sets businesses apart now is the way they make people feel—before, during, and after a transaction. That’s where Customer Experience comes in. But before you […]
- April 18, 2025
- (17)
The Role of a Virtual Emcee, a guide is the one steering you on the right course – a firm hand halting you from treading where you shouldn’t, and it’s the instructions researched and tested to provide you with the best results too. Therefore, a guide is also intrinsically necessary for the optimization of an […]
- January 3, 2023
- (26)
Walk a Mile in Her Shoes: How Mallory Brown Redefines Humanitarianism with Empathy and Action When you think of a humanitarian, you might picture someone delivering aid, raising funds, or advocating loudly for change. Mallory Brown does all of that—but she does it differently. She shifts the spotlight from the “problem” to the “person,” using […]
- April 25, 2025
- (27)
We’re thrilled to bring back our Speakers Inc Virtual Speaker Showcase in 2026 and this edition is proudly focused on spotlighting the exceptional speaker talent emerging from South Africa. This isn’t just another webinar. It’s a curated, high-production showcase designed to present dynamic speakers to the people who book them such as corporate event planners, […]
- September 30, 2025
- (16)
Speakers Inc is available to offer you our LGBTQ Pride Speakers who offer Inspirational Leadership keynotes to open or close your next leadership and medical event or conference. Speakers Inc is a leading All American Speakers Bureau for motivational speakers that delivers keynotes over 400 times per year. Our LGBTQ and Pride Speakers are available […]
- December 21, 2022
- (145)
The Dark Side of Motivational Speaking: When Inspiration Becomes Manipulation Motivational speaking is a billion-dollar industry, built on the promise of transformation, success, and boundless personal growth. Audiences flock to these high-energy events, hoping for that one insight that will change their lives. But beneath the surface of encouragement and empowerment lies a darker reality: […]
- February 3, 2025
