Everything you do is Marketing
- Author: Amanda Stevens
- Word Count: 226
Read the news article
I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.
I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.
But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.
If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Further articles you may enjoy:
- (19)
The Power of Motivational Sales Speakers: Keynote Themes, Takeaways, and Audience Impact In the fast-paced world of business, sales professionals face constant challenges that demand not only skill but also a resilient mindset. Motivational sales speakers play a critical role in empowering these professionals, providing the inspiration, tools, and strategies needed to achieve success. Whether […]
- August 14, 2024
- (12)
Embracing Digital Leadership: The Journey of Erik Qualman, aka “Equalman” Erik Qualman, widely recognized as “Equalman,” stands as a beacon of digital leadership and transformation. His work, which spans keynote speaking, bestselling authorship, and digital expertise, has profoundly influenced the realms of social media and digital transformation. Equalman’s journey is a testament to the power […]
- July 12, 2024
- (32)
Rocket Science Meets Real Life: Why Olympia LePoint Is the AI and Innovation Speaker You Didn’t Know You Needed In a world inundated with tech buzzwords and innovation hype, few voices cut through the noise with clarity, charisma, and credibility. Olympia LePoint does. A rocket scientist turned transformational keynote speaker, LePoint is redefining what it […]
- May 2, 2025
- (17)
A Guide to Becoming and mastering the art of Speaking. Public speaking is an art form that, when mastered, can open doors to limitless opportunities. Whether you’re an aspiring keynote speaker or looking to enhance your communication skills, the journey to becoming a professional public speaker involves dedication, continuous learning, and a commitment to connecting […]
- November 14, 2023
- (7)
The Wonderbag is up for yet another accolade; the Food Planet Prize rewards excellence in environmental-based food innovation. South Africa (14 September 2022) – Wonderbag, a South-African-based startup founded by social entrepreneur Sarah Collins, has developed a simple yet pioneering cooking tool that continues to cook food which has been brought to boil by conventional methods. It […]
- December 23, 2022
- (10)
Meet the Speaker Stephen McGown is from Johannesburg, South Africa. He obtained his degree in Finance and worked in some of the large South African banks. In order to expand his career, Stephen went across to the UK and worked in London for 7 years. While in London, Stephen met his wife, Catherine, who shared […]
- December 9, 2022
- (1)
Authentic Leadership Building Trust, Connection and Productivity in Corporate Culture Authentic leadership is more than a buzzword; it’s a powerful approach to building trust, enhancing communication, and fostering a culture where people feel safe, valued, and genuinely engaged. At its core, authentic leadership is about leading with integrity, self-awareness, and transparency. It doesn’t mean being […]
- October 28, 2024
- (3)
Four Reasons why do most successful employees manage their Personal Brands daily? It’s simple, really. They get the concept that every time someone has contact with you at work, outside of work, or on social media, one of two things happen: your Personal Brand is either strengthened or weakened by what you say or don’t say, and by what […]
- December 18, 2022
