Everything you do is Marketing
- Author: Amanda Stevens
- Word Count: 226
Read the news article
I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.
I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.
But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.
If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Further articles you may enjoy:
- (6)
The Unseen Turbulence: How Aviation Keynote Speakers Can Navigate the Industry’s Workforce Crisis The aviation industry has long been a symbol of human ingenuity, progress, and ambition. Yet beneath its sleek exterior and technological marvels lies a crisis that few are willing to discuss openly. A severe workforce shortage is threatening the foundation of the […]
- February 11, 2025
- (30)
Mastering Success: The Art of Business Strategy Speakers In the high-stakes world of modern business, success doesn’t happen by chance, it’s the result of clear strategy, innovation, and relentless execution. At the center of this movement are business strategy speakers: thought leaders who don’t just talk about transformation, but drive it. What Makes a Business […]
- July 9, 2025
- (35)
Mastering the Art of Emceeing: A Guide to Making Your Mark as a Great Host Introduction: The role of an emcee goes far beyond simply introducing speakers and keeping the event on schedule. A skilled emcee has the power to captivate an audience, set the tone, and elevate the overall experience for everyone involved. Whether […]
- January 7, 2024
- (14)
Heading to Dallas from Kansas City recently, I heard the familiar tone of the voice over the intercom start up and to Self Care When Burned: “Ladies and Gentlemen, we’ve got a full flight to Dallas today…” Travel is BACK and flights are almost always full again, so I couldn’t be surprised by what came […]
- February 28, 2023
- (44)
Angela Gargano: Building Strength From the Inside Out, On Stage and in Life when you hear “four-time American Ninja Warrior,” what comes to mind? Grit, determination, and jaw-dropping athleticism. Now add in motivational speaker, biochemist, and fitness coach, and you get Angela Gargano who is a powerhouse of strength, strategy, and soul. But Angela is […]
- May 7, 2025
- (5)
Rich Mulholland: A Beacon of Sales, Leadership, and Innovation In the rapidly evolving landscape of business and leadership, few figures stand out quite like Rich Mulholland. As the founder of Missing Link, a company renowned for its transformative approach to presentations and communication, Rich has become a leading authority on sales, leadership, and innovation. His […]
- August 21, 2024
- (61)
Why Felicia Pizzonia Is the Sales Speaker Your Next Conference Needs In today’s competitive market, sales isn’t just about closing deals, it’s about understanding human behavior, adapting your mindset, and building authentic connections. That’s exactly where Felicia Pizzonia excels. A best-selling author, dynamic entrepreneur, and sought-after keynote speaker, Felicia brings a powerful blend of science-backed […]
- May 15, 2025
- (9)
If you’ve been having trouble concentrating recently, you’re not alone and here is an article on How to Conquer Burnout at Work. A recent survey conducted by FlexJobs and Mental Health America found that 75% of people have had work-related burnout, with 40% feeling burned out during the pandemic. And according to a July MetLife […]
- December 20, 2022
