Everything you do is Marketing
- Author: Amanda Stevens
- Word Count: 226
Read the news article
I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.
I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.
But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.
If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Further articles you may enjoy:
- (5)
Connection with someone takes more than common interests of What Makes People Click. It also takes this. Do you know who created the world’s first social network? It wasn’t Zuckerberg, Dorsey, or Tom from MySpace. It was the person who kindled the first fire. The fire’s loud crackling, billowing smoke, and beautiful orange glow attracted others […]
- April 18, 2023
- (5)
Connection is even more crucial now in the ‘time of COVID’! This guide is for leaders or parents or any human! Humans not only die when they feel lonely, isolated, alone or that they don’t belong, but those conditions are the source of almost every mental health problem we experience. It is imperative we stay connected – […]
- June 27, 2023
- (4)
In March 2020, when the world shut down and my live event calendar was wiped clean—I was concerned about working virtually and leading through adversity As my speaking business went online, I wondered if it would survive the transformation. Would I still have an impact? Would I still matter? I’m sure you asked yourself similar […]
- December 22, 2022
- (2)
Speakers Who Spark Growth — Reignite Purpose. Re-frame Possibility. Realign Potential. As the season changes and the world blossoms into spring, it’s the perfect time for organizations to refresh their mindset, refocus their goals, and re-energize their teams. Growth—whether personal, professional, or organizational—starts with the right spark. And that spark often comes from hearing the […]
- March 30, 2025
- (5)
How your company’s career page is deterring candidates from applying. Every employee at your company can make or break a customer’s experience. That’s why it’s so important to ensure employees not only understand your company’s story, but also how they fit into it. Why does your company exist? Is there alignment between your stated mission, vision, and […]
- December 21, 2022
- (6)
The Power of Booking Top Keynote Conference Speakers in Phoenix, Arizona Introduction: Phoenix, Arizona, a city known for its dynamic atmosphere and growing business landscape, has become a prime destination for conferences and events. In the realm of successful conferences, the choice of keynote speakers plays a pivotal role. This article delves into the reasons […]
- January 19, 2024
- (6)
Over the last year as You Want to Be an Authentic Leader, you’ve worn countless sweatshirts on Zoom calls, taken meetings while walking, and even brought Fido, your adorable Shih Tzu, into a few calls. Well done. However, and I hate to break it to you, that doesn’t necessarily make you an “authentic leader”. The […]
- December 19, 2022
- (1)
The Status Quo of Crisis Preparedness Puts You at a Disadvantage—and It’s Time For That To Change. Over the last couple of years, I’ve found myself increasingly frustrated with my industry, the crisis management profession. To put my frustration simply, the status quo of crisis preparedness and crisis management no longer suffices and, as a […]
- January 18, 2023