Everything you do is Marketing
- Author: Amanda Stevens
- Word Count: 226
Read the news article
I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.
I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.
But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.
If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Further articles you may enjoy:
- (70)
The Psychology of Attendee Behavior: What Drives Engagement? In the ever-evolving world of event planning, one question remains at the core of success: What truly drives attendee engagement? Understanding what keeps people interested, active, and returning to events is both an art and a science. By leveraging The Psychology of Attendee Behavior science principles, event […]
- February 19, 2025
- (10)
Getting absolutely clear about HOW TO UNCOVER YOUR PASSION is critical to your success as an entrepreneur. You want a passion that you are willing to shout from the rooftops—that you’ll share with everyone, even strangers at a cocktail party. Why is identifying your unique passion so important? Because to UNCOVER YOUR PASSION is fundamental to your […]
- January 23, 2023
Hey there, are you a white person wondering what to do as an ally for Black people right now? A lot of my white friends have been asking, you’re not alone. I’ve received several questions from friends wanting to do something so I thought I’d compile these all on one place. This is the work […]
- March 10, 2023
- (3)
The power to Tap into Emotion is something that has a universal appeal and can breathe life into simple cold facts. Have you ever pitched something you knew was great, only to have it shot down? Of course you have. We all have. And though the rejection might be devastating in the moment, there’s a […]
- December 14, 2022
- (36)
A Generational Keynote Speaker helps today’s diverse workforce, the generational gap is one of the biggest challenges organizations face. From Baby Boomers to Gen Z, each generation brings a unique set of perspectives, work styles, and values. This diversity can be an incredible asset, but it also comes with communication hurdles, differing expectations, and sometimes […]
- November 6, 2024
- (49)
The Great Debate in Event Planning – Virtual, Hybrid, or In-Person? The event planning industry is buzzing with controversy: is the future of events virtual, hybrid, or in-person? As technology continues to evolve and attendee expectations shift, planners face the challenge of choosing formats that balance innovation, accessibility, and impact. This debate is not just […]
- January 20, 2025
- (1)
I had a recent team meeting where I brought our Caring Leadership coaches together to discuss an idea regarding the community. The call ended up going in an entirely different direction, but ended up in an amazing place. As the conversation grew, many strong opinions came forth on all sides, but I trusted each of them individually to […]
- January 18, 2023
- (4)
Over three decades or so I’ve been involved with more than a dozen businesses providing Inspired Leadership. All but one has been extremely successful*. The key and consistent factor to their success is leadership that inspires the teams to strive for excellence. An inspirational leader is the catalyst for creativity and innovation. Inspired Leadership doesn’t […]
- April 22, 2023
