Everything you do is Marketing
- Author: Amanda Stevens
- Word Count: 226
Read the news article
I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.
I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.
But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.
If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Further articles you may enjoy:
- (10)
Go ahead and search ‘happy employees lead to successful companies’ and you will be bombarded with consistent uplifting messages about employees and happiness (LinkedIn, Fast Company, Business Insider, Fortune). Just about every content piece promotes employee happiness benefiting organizations at large. That is why, contrary to consistent media, I couldn’t believe that Phil Rosenzweig in The Halo Effect completely disagreed. With the […]
- December 13, 2022
- (9)
Is Complacency Putting You Risk? Lessons From a Fighter Pilot Flying taught me a valuable lesson about life: complacency can cause serious problems for ourselves and those around us. In this newsletter, share a personal story about the dangers of complacency including the following topics: Complacency Consequences What leads to complacency? Signs Complacency is Creeping […]
- August 6, 2023
- (8)
Upskill Your Workforce with AI: The Keynote Speakers Leading the Charge In today’s digitally charged world, artificial intelligence isn’t just a trend, it’s a transformation. The real question facing businesses isn’t if they should embrace AI, but how fast they can reskill and upskill their teams to stay relevant in an AI-first economy. Corporate learning […]
- July 23, 2025
- (38)
Wildlife motivational speakers are unique in the world of keynote speakers. They draw from the wonders of nature and their experiences in the wild to inspire and motivate audiences. These speakers often possess backgrounds as conservationists, wildlife experts, adventurers, and environmentalists. Their messages are not only about protecting the planet but also about leadership, resilience, […]
- August 15, 2024
- (13)
How your company’s career page is deterring candidates from applying. Every employee at your company can make or break a customer’s experience. That’s why it’s so important to ensure employees not only understand your company’s story, but also how they fit into it. Why does your company exist? Is there alignment between your stated mission, vision, and […]
- December 21, 2022
- (14)
Solly Moeng is an experienced professional Political journalist and Branding Speaker with a career that has seen him manage a variety of branding projects in various sectors and in countries spanning several continents. He is an established independent media professional with specialisation in Reputation Management, Stakeholder Engagement Strategies, Strategic Internal & External Communications, PR and […]
- December 20, 2022
- (35)
How the Perfect Keynote Speaker Can Elevate Your Corporate Event into a Showstopper Let’s face it—corporate events can sometimes feel like just another day at the office. But with the right keynote speaker, your event can go from routine to remarkable. A great speaker can light up the room (or screen!), inspire your audience, and […]
- January 13, 2025
- (77)
This week, we’re spotlighting Top 5 Motivational Speakers May 2025 who are transforming audiences with their stories, insights, and unmatched stage presence: Cameron Atlas, Nikki Stone, Alex Weber, Matthew Luhn, and Maja Kazazic. But before we dive into their brilliance, let’s quickly look at what makes motivational speakers such a vital asset for events of […]
- May 12, 2025
