Everything you do is Marketing
- Author: Amanda Stevens
- Word Count: 226
Read the news article
I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.
I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.
But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.
If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Further articles you may enjoy:
- (7)
The Cost of Neglecting Customer Experience in today’s competitive events industry, customer experience (CX) has emerged as a defining element of success. Event planners and bookers are no longer evaluated solely on logistics or creativity; instead, they are judged by the overall experience they provide—from the first point of contact to the post-event follow-up. Neglecting […]
- April 23, 2025
- (11)
I’m coming to you from 30,000 feet, on my way to join my friend Jeff Glover for the Live Unreal Retreat in Traverse City, Michigan. I can’t wait to see some familiar faces and meet more amazing real estate agents after my Customer lesson learned. You know when someone references how long ago something happened […]
- December 22, 2022
- (4)
Kevin Gaskell seems to be meeting more and more people in business at the moment who are concerned that the economy is a bumpy ride and unpredictable. You can certainly feel a lot of turbulence in the air; Brexit, Trump, FX rates, inflation, Russia, Middle East, fake news etc. The truth is that if you […]
- January 13, 2023
- (2)
A couple of weeks ago I was in Orlando for a talk. And, the night before I was sitting at the hotel restaurant grabbing some dinner. Out of the corner of my eye I saw that there was a basketball game on the tv at the bar and I knew the THE 3 C’S OF […]
- January 14, 2023
- (13)
Mastering Nonverbal Communication: The Transformative Power of Body Language Coaching with Kristin Bock In our fast-paced, communication-heavy world, mastering the art of nonverbal communication can be a game-changer. Enter Kristin Bock, a body language expert and founder of Body Language Blueprints, who helps professionals leverage nonverbal cues to enhance their personal and professional interactions. In […]
- July 15, 2024
- (33)
Help! I need a speaker! But why use an Agent? The value of a good agency… The conference and business tourism industry is worth billions of dollars on a global scale every year. And for many of those conferences and industry seminars, the highlight of the event is the keynote or closing speaker. With so much […]
- January 2, 2023
- (38)
The Great Debate in Event Planning – Virtual, Hybrid, or In-Person? The event planning industry is buzzing with controversy: is the future of events virtual, hybrid, or in-person? As technology continues to evolve and attendee expectations shift, planners face the challenge of choosing formats that balance innovation, accessibility, and impact. This debate is not just […]
- January 20, 2025
- (3)
With all the recent fervor over the confrontation between Will Smith and Chris Rock at the Oscars® over a comment made about Jada Pinkett Smith, there’s one character I have yet to Change Your Perspective, Improve Your Response to see explored in the aftermath: G.I. Jane. Several years ago, when I was building my business […]
- December 19, 2022
