Everything you do is Marketing
- Author: Amanda Stevens
- Word Count: 226
Read the news article
I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.
I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.
But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.
If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Further articles you may enjoy:
- (14)
Easter is obviously when Christians celebrate a miracle that is central to our faith in Creating Distinction. We are also in the seasons of Ramadan and Passover. Although my work here is never intended to be about any particular set of spiritual beliefs, it struck me when thinking about these observances that having faith — […]
- December 20, 2022
- (3)
In the fast-paced world of corporate Events with Unforgettable Experiences, and not creating a memorable experience is no longer optional—it’s a necessity. Event planners today juggle tight budgets, high expectations, and evolving attendee preferences. Whether it’s a company retreat, product launch, or annual conference, your goal is to impress, inspire, and innovate. This blog post […]
- January 17, 2025
- (67)
Versatile Role of Event Emcee, whether they are conferences, seminars, or workshops, are essential for bringing people together, sharing knowledge, and fostering connections. However, the success of an event often hinges on the effectiveness of its host or moderator. These individuals play a crucial role in guiding the audience through the program, maintaining engagement, and […]
- May 6, 2024
- (11)
Unlocking Event Success: The Power of Speakers Inc Mobile App for Keynote Speakers, Event Emcees, and Entertainers Organizing a successful event requires meticulous planning, and one crucial aspect is securing the right keynote speakers, event emcees, and entertainers who can captivate the audience. In the digital age, where efficiency is key, mobile apps have emerged […]
- January 29, 2024
- (4)
How to Craft Powerful Stories that Can Drive Culture Change There is an old adage that says: IF YOU WANT TO LEARN ABOUT A CULTURE, LISTEN TO THE STORIES. IF YOU WANT TO CHANGE A CULTURE, CHANGE THE STORIES. I had a first-hand experience with this very early on in my career. The MD of a […]
- January 16, 2023
- (2)
A few months ago, the National Safety Council had me as the closing keynote speaker on the acceleration of risk for their massive annual conference – and I spoke to a few thousand safety professionals on issues surrounding new, emerging. Including a story of what happened when Rosie the Robot from the Jetsons went rogue! […]
- January 10, 2023
- (89)
Speakers Inc chats with Chris Lemons | Meet the Speaker. In September of 2012, a freak failure of the dynamic positioning system of the vessel Chris Lemons was working under, resulted in the umbilical which provides him with breathing gas, light and heat being severed completely. He was left on the sea-bed, in complete darkness […]
- December 20, 2022
- (10)
Why Teams and Employees Resist Change: Understanding the Dynamics and Overcoming the Barriers Change is an inevitable force in the modern workplace. Companies restructure, policies shift, technologies evolve, and markets fluctuate. Despite change being constant, teams often respond with hesitation or even outright resistance. Leaders who fail to understand the root causes behind this resistance […]
- December 9, 2024
