Everything you do is Marketing
- Author: Amanda Stevens
- Word Count: 226
Read the news article
I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.
I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.
But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.
If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Further articles you may enjoy:
- (26)
Imagine sitting down for six hours of back-to-back college final exams for nine days in a row with Mental strategies. That’s what playing in a professional chess tournament is like, according to chess grandmaster Maurice Ashley. The only difference is in chess, “the finals fight back,” Ashley tells CNBC Make It. And no matter how […]
- December 15, 2023
- (11)
JUSTICE MALALA MEET THE SPEAKER is a political commentator and current affairs keynote speaker, newspaper columnist and author of the Number One South African bestseller “We Have Now Begun Our Descent”. He is rated as the top African political / economic analyst in South Africa Malala writes regular weekly columns for The Times online newspaper […]
- January 2, 2023
- (4)
“No doubt about it, the best speakers know the Power of Storytelling. The best writers are good storytellers, the best leaders are good storytellers, and the best teachers and trainers and coaches are good storytellers for Storytelling In Business. It might even be argued that the best parents are good storytellers.” Evidently, storytelling is not […]
- December 22, 2022
- (4)
A Corporate Event Not Built Around a Speaker – They’re Just an Add-On Rethinking the Role of Speakers in Corporate Events For years, the keynote speaker has been viewed as the defining element of corporate events. But let’s face it: in today’s rapidly evolving business world, successful events are not structured around a single person […]
- February 26, 2025
- (12)
Speakers Who Spark Growth — Reignite Purpose. Re-frame Possibility. Realign Potential. As the season changes and the world blossoms into spring, it’s the perfect time for organizations to refresh their mindset, refocus their goals, and re-energize their teams. Growth—whether personal, professional, or organizational—starts with the right spark. And that spark often comes from hearing the […]
- March 30, 2025
- (38)
In an era where customer expectations are higher than ever, many Retail Businesses Are Failing at Customer Service and experience. Despite technological advancements and increased competition, the quality of customer interactions has seen a noticeable decline. The Failing at Customer Service Quality Recent studies highlight a troubling trend: customer satisfaction is at a decade low. […]
- April 22, 2025
- (3)
It is a common understanding of a vast majority of leaders that the employee engagement is a company’s most important asset. But in reality, that is only true if the majority of the workforce is fully engaged in their work. If not, they are either adding minimal value or are actively working against the organization. […]
- December 20, 2022
- (29)
Best Motivational Speakers in San Diego, a city known for its vibrant culture, innovative spirit, and beautiful coastline, is also home to some of the most inspirational and sought-after motivational keynote speakers. These individuals bring a wealth of knowledge, experience, and energy to any event, making them ideal for conferences, corporate gatherings, and seminars. Here’s […]
- July 23, 2024
