Everything you do is Marketing

  • Author: Amanda Stevens
Reading time: 2 min
  • Word Count: 226
Read the news article

I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.

 

I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.

I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.

But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.

If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.  

 

Contact us at Speakers Inc and subscribe to our Podcast Channel

Was this article helpful?

Further articles you may enjoy:

  • (18)

A Guide to Becoming and mastering the art of Speaking. Public speaking is an art form that, when mastered, can open doors to limitless opportunities. Whether you’re an aspiring keynote speaker or looking to enhance your communication skills, the journey to becoming a professional public speaker involves dedication, continuous learning, and a commitment to connecting […]

  • November 14, 2023
  • (10)

The Status Quo of Crisis Preparedness Puts You at a Disadvantage—and It’s Time For That To Change. Over the last couple of years, I’ve found myself increasingly frustrated with my industry, the crisis management profession. To put my frustration simply, the status quo of crisis preparedness and crisis management no longer suffices and, as a […]

  • January 18, 2023
  • (23)

Speakers Inc. Now Offering Blinkist Speaker Books Through Their Website Marketplace In an era where the consumption of information is rapidly evolving, staying informed and continuously learning has never been more critical. Speakers Inc., a leading speaker bureau with over 25 years of experience in the industry, has always been at the forefront of connecting […]

  • June 13, 2024
  • (9)

Leadership Hack: How Sticky Notes Can Help Your Career Sticky notes have been my savior. And I don’t mean in a “don’t forget the milk” kind of way. True, sticky notes are great for grocery lists, but what I’m talking about here is how a few small squares helped me become a better leader, and […]

  • December 19, 2022
  • (8)

Unveiling the Top Conference Entertainers Las Vegas, 2024 Las Vegas, a city synonymous with glitz, glamour, and entertainment, continues to captivate visitors with its dazzling array of performances and shows. In the realm of conference entertainment, Las Vegas stands out as a premier destination, offering a plethora of talented performers to elevate any event. As […]

  • March 27, 2024
  • (42)

Michelle “Mace” Curran: From Fighter Pilot to Fearless Keynote Speaker Soaring Beyond Limits In the heart of Las Vegas, where boldness meets brilliance, one keynote speaker is redefining the art of motivation and leadership. Michelle Mace Curran is not just an accomplished pilot; she’s a powerhouse of purpose, a woman who has shattered ceilings—literally and […]

  • April 15, 2025
  • (59)

Why Speakers Inc is the Top Speakers Bureau in California and Orange County When it comes to selecting the perfect speaker for an event, the choice can significantly impact its success. In the competitive world of event planning, the right speaker can captivate an audience, spark meaningful conversations, and leave a lasting impression. This is […]

  • August 6, 2024
  • (25)

Beyond the Bio: What Event Planners Really Need to Know Before Booking a Keynote Speaker “It’s not just about credentials. It’s about connection.” When organizing an event, selecting the keynote speaker can feel like scanning through a sea of shining bios and polished headshots. You’re presented with bestselling authors, award-winning professionals, and thought leaders who’ve […]

  • June 20, 2025

Subscribe to our Newsletter and get connected:

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Newsletter

Subscribe to our newsletter and stay updated.

We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo's Privacy Policy.

Our Mission:

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2026.  Designed using Voxel

AI Assistant
Speakers Inc Logo 2024
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.