Everything you do is Marketing
- Author: Amanda Stevens
- Word Count: 226
Read the news article
I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.
I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.
But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.
If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Further articles you may enjoy:
- (46)
Angela Gargano: Building Strength From the Inside Out, On Stage and in Life when you hear “four-time American Ninja Warrior,” what comes to mind? Grit, determination, and jaw-dropping athleticism. Now add in motivational speaker, biochemist, and fitness coach, and you get Angela Gargano who is a powerhouse of strength, strategy, and soul. But Angela is […]
- May 7, 2025
- (13)
Upskill Your Workforce with AI: The Keynote Speakers Leading the Charge In today’s digitally charged world, artificial intelligence isn’t just a trend, it’s a transformation. The real question facing businesses isn’t if they should embrace AI, but how fast they can reskill and upskill their teams to stay relevant in an AI-first economy. Corporate learning […]
- July 23, 2025
- (46)
Looking to motivate a group of employees, students, or even donors? Speakers Inc has a wide selection of New York Motivational Speakers that you can book for any event: business functions, school assemblies, graduations, charitable fundraisers, and more. Find one in New York today! New York City is one of the biggest tourist destinations in the […]
- December 20, 2022
- (2)
Last month, something happened to me at an event that hasn’t happened in well over a decade and How to Overcome the Fear of Public Speaking. I wish it were something cool like audience members throwing money and candy at me as they cheered “Bravo!” and “Encore!” But that’s never happened, and probably never will. […]
- January 12, 2023
- (60)
Are Keynote Speakers Still Relevant in the rise of artificial intelligence has revolutionized nearly every industry, from automation in manufacturing to AI-powered chatbots handling customer service. In the world of events and conferences, AI-generated content has made its way into key areas—curating personalized event experiences, generating speech outlines, and even producing lifelike deep fake avatars […]
- January 30, 2025
- (34)
Mastering the Art of Emceeing: A Guide to Making Your Mark as a Great Host Introduction: The role of an emcee goes far beyond simply introducing speakers and keeping the event on schedule. A skilled emcee has the power to captivate an audience, set the tone, and elevate the overall experience for everyone involved. Whether […]
- January 7, 2024
- (27)
Empathy in Action: The Key to Building Stronger Teams In the evolving landscape of leadership, empathy has emerged as a critical superpower for leaders. With the rise of hybrid work models, globally distributed teams, and the need for inclusivity in diverse workplaces, the ability to genuinely understand and connect with others is no longer optional—it’s […]
- November 19, 2024
- (4)
Over three decades or so I’ve been involved with more than a dozen businesses providing Inspired Leadership. All but one has been extremely successful*. The key and consistent factor to their success is leadership that inspires the teams to strive for excellence. An inspirational leader is the catalyst for creativity and innovation. Inspired Leadership doesn’t […]
- April 22, 2023
