Everything you do is Marketing
- Author: Amanda Stevens
- Word Count: 226
Read the news article
I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.
I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.
But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.
If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Further articles you may enjoy:
- (13)
When it comes to igniting The Confidence Catalyst and unlocking peak performance, few speakers deliver with the same energy and impact as Juan Bendana. A dynamic keynote speaker, best-selling author of Confident By Choice, and trusted advisor to Olympic athletes, Grammy-winning artists, and Fortune 100 leaders, Juan has become a go-to name for organizations looking […]
- January 27, 2026
- (20)
When the Show Doesn’t Go On: Hard Lessons From a Speaker No-Show If you’ve ever booked talent for a high-stakes event, you know the pressure: a packed ballroom, a waiting audience, and the expectation that everything will go perfectly. But what happens when your star speaker… just doesn’t show? We recently faced that nightmare with […]
- June 4, 2025
- (9)
Ouch!’Death by PowerPoint.’ That’s the commonly used term. Yet Mr Gates’ programme itself is not inherently evil and why you can do better without slides. Jim Nelson, a man who served as a translator between the American and Russian troops in Bosnia, tells a story about the Russians watching with bemused fascination as their unlikely […]
- December 23, 2022
- (11)
Solly Moeng is an experienced professional Political journalist and Branding Speaker with a career that has seen him manage a variety of branding projects in various sectors and in countries spanning several continents. He is an established independent media professional with specialisation in Reputation Management, Stakeholder Engagement Strategies, Strategic Internal & External Communications, PR and […]
- December 20, 2022
- (11)
My mind jumped from one random thought to the next, my heart raced, and my mouth went dry, Using stress to fuel performance. Radio calls were being made, but I wasn’t processing what was being said. I was behind the aircraft. I was experiencing a helmet fire. In reality, I was sitting securely in the […]
- December 22, 2022
- (64)
Versatile Role of Event Emcee, whether they are conferences, seminars, or workshops, are essential for bringing people together, sharing knowledge, and fostering connections. However, the success of an event often hinges on the effectiveness of its host or moderator. These individuals play a crucial role in guiding the audience through the program, maintaining engagement, and […]
- May 6, 2024
- (21)
How much could your team accomplish if they felt safe they couldn’t fail with a SAFETY NET? In San Francisco on January 5th 1933 construction began on the Golden Gate Bridge. The chief engineer assigned to the project was Joseph Strauss. Bridge building was extremely dangerous back then and the industry norm was one construction […]
- January 15, 2023
- (1)
Kevin Gaskell seems to be meeting more and more people in business at the moment who are concerned that the economy is a bumpy ride and unpredictable. You can certainly feel a lot of turbulence in the air; Brexit, Trump, FX rates, inflation, Russia, Middle East, fake news etc. The truth is that if you […]
- January 13, 2023
