Everything you do is Marketing

How your company’s career page is deterring candidates from applying. Every employee at your company can make or break a customer’s experience. That’s why it’s so important to ensure employees not only understand your company’s story, but also how they fit into it. Why does your company exist? Is there alignment between your stated mission, vision, and […]

The power to Tap into Emotion is something that has a universal appeal and can breathe life into simple cold facts. Have you ever pitched something you knew was great, only to have it shot down? Of course you have. We all have. And though the rejection might be devastating in the moment, there’s a […]

The 4 Types Of People You Need On Your Leadership Team can be related to this powerful book, Think Like A Monk, I believe Jay Shetty gives us a reason why we so often feel let down by those we look to as we grow as leaders. He writes, “We tend to expect every person to be a […]

The Unseen Turbulence: How Aviation Keynote Speakers Can Navigate the Industry’s Workforce Crisis The aviation industry has long been a symbol of human ingenuity, progress, and ambition. Yet beneath its sleek exterior and technological marvels lies a crisis that few are willing to discuss openly. A severe workforce shortage is threatening the foundation of the […]

Generosity is an interesting beast. As a charity CEO, I have seen it expressed in many different ways. The best kind of generosity comes with warmth and good old NSA – no strings attached. This kind of generosity is glorious to witness and is the backbone of charity work all over the world. The worst […]

When the Show Doesn’t Go On: Hard Lessons From a Speaker No-Show If you’ve ever booked talent for a high-stakes event, you know the pressure: a packed ballroom, a waiting audience, and the expectation that everything will go perfectly. But what happens when your star speaker… just doesn’t show? We recently faced that nightmare with […]

Four Reasons why do most successful employees manage their Personal Brands daily? It’s simple, really. They get the concept that every time someone has contact with you at work, outside of work, or on social media, one of two things happen: your Personal Brand is either strengthened or weakened by what you say or don’t say, and by what […]

How to make change work for you, As human beings, we don’t look at change and think, “Hmmm I want more of that.” Given my own relationship to and with change, I challenged myself to figure out why this is true. Why do we avoid change? Why does change create stress, fear and uncertainty? The […]