Everything you do is Marketing
- Author: Amanda Stevens
- Word Count: 226
Read the news article
I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.
I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.
But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.
If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Further articles you may enjoy:
- (2)
IT’S A NORMAL DAY ON ALIWAL SHOAL. ABOVE TWENTY DEGREES CELSIUS, BLUE WATER WITH SMALL PARTICLES, A LITTLE BIT OF A CURRENT PUSHING, WE DRIFT ALONG WITH IT, WAITING FOR THE SHARKS… (THIS IS THE STORY OF MY FIRST EVER FREEDIVE WITH SHARKS) It’s a clear blue sky, warm air and a slight breeze- winter […]
- December 8, 2022
- (27)
Beyond the Bio: What Event Planners Really Need to Know Before Booking a Keynote Speaker “It’s not just about credentials. It’s about connection.” When organizing an event, selecting the keynote speaker can feel like scanning through a sea of shining bios and polished headshots. You’re presented with bestselling authors, award-winning professionals, and thought leaders who’ve […]
- June 20, 2025
- (6)
Are you guilty of multi-tasking during meetings? Unfortunately, being present during meetings, especially present-day Virtual meetings, is so rare, I wish I could bottle and sell it. Here’s a few facts you can toss around the tele-conferencing office (Source: Prezi State of Attention Research): In any online meeting about 95 percent of the audience is probably multi-tasking. The […]
- January 18, 2023
- (8)
Controversial Industry Practices: A Look at Event Planning’s Dividing Lines which thrives on creativity, innovation, and collaboration. Yet, beneath its glamorous surface lies a layer of polarizing practices that spark debates and divide professionals. These issues, while uncomfortable to address, shape the industry and influence its future. In this blog, we’ll explore some of the most […]
- January 27, 2025
- (11)
Desiree-Anne Martin believes in the inherent ability of anyone to change. Her mantra is that there is hope, always, and she is a Change Catalyst and Inspirational Speaker. Desiree-Anne is a prize-winning published author and poet. Her writing on racial identification, GBV, the myths of parenthood, sex and feminism has appeared in numerous print anthologies […]
- January 2, 2023
- (34)
Help! I need a speaker! But why use an Agent? The value of a good agency… The conference and business tourism industry is worth billions of dollars on a global scale every year. And for many of those conferences and industry seminars, the highlight of the event is the keynote or closing speaker. With so much […]
- January 2, 2023
- (34)
A Generational Keynote Speaker helps today’s diverse workforce, the generational gap is one of the biggest challenges organizations face. From Baby Boomers to Gen Z, each generation brings a unique set of perspectives, work styles, and values. This diversity can be an incredible asset, but it also comes with communication hurdles, differing expectations, and sometimes […]
- November 6, 2024
- (7)
Duane Rockwell: The Ideal Atlanta Wedding Emcee and DJ When planning a wedding, one of the most crucial decisions you’ll make is selecting the right Atlanta Wedding Emcee and DJ. The individual you choose will set the tone for your celebration, ensuring everything runs smoothly and that your guests are entertained from start to finish. […]
- June 19, 2024
