Everything you do is Marketing
- Author: Amanda Stevens
- Word Count: 226
Read the news article
I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.
I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.
But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.
If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Further articles you may enjoy:
- (15)
How AI is Revolutionizing Customer Experience in the Workplace and in today’s rapidly evolving business landscape, Artificial Intelligence (AI) has become a cornerstone for enhancing customer experience (CX). As companies strive to exceed customer expectations, AI tools are proving indispensable in delivering personalized, efficient, and engaging services. Experts like Jay Baer, Dan Gingiss, Brittany Hodak, […]
- August 30, 2024
- (17)
How to Find Keynote Speakers can be the difference between a good event and a memorable one. Whether you’re a meeting planner or a corporate booker, securing the right speaker is crucial for engaging your audience, delivering a powerful message, and ensuring your event’s success. The process, however, can seem overwhelming due to the vast […]
- August 19, 2024
- (5)
Celebrating Pride 2024 season is upon us once again, a time of celebration, reflection, and advocacy for the LGBTQ+ community and its allies. As we embark on Celebrating Pride 2024, we are reminded of the progress we’ve made and the challenges that lie ahead. This year’s festivities promise to be especially memorable, with a lineup […]
- June 4, 2024
- (9)
In the vibrant city of #1 Leadership Speakers San Diego, where innovation meets opportunity, the demand for inspirational and transformational leadership is ever-present. Whether you’re organizing a corporate conference, a professional development seminar, or a community event, the inclusion of dynamic leadership speakers can elevate the experience and leave a lasting impact on attendees. With […]
- March 14, 2024
- (41)
Angela Gargano: Building Strength From the Inside Out, On Stage and in Life when you hear “four-time American Ninja Warrior,” what comes to mind? Grit, determination, and jaw-dropping athleticism. Now add in motivational speaker, biochemist, and fitness coach, and you get Angela Gargano who is a powerhouse of strength, strategy, and soul. But Angela is […]
- May 7, 2025
- (3)
What Is Customer Experience? Why It’s the Business Strategy You Can’t Afford to Ignore In today’s ultra-competitive marketplace, your product or service alone isn’t enough to guarantee growth. What truly sets businesses apart now is the way they make people feel—before, during, and after a transaction. That’s where Customer Experience comes in. But before you […]
- April 18, 2025
- (3)
You cave to peer pressure and put your name in a contest to riding the bull. Suddenly – you win! What was a joke and dare moments before, you now see your name on the rodeo board, everyone is freaking out with excitement because you were chosen, and the exhilaration quickly turns to dread. This […]
- December 22, 2022
- (69)
This week, we’re spotlighting Top 5 Motivational Speakers May 2025 who are transforming audiences with their stories, insights, and unmatched stage presence: Cameron Atlas, Nikki Stone, Alex Weber, Matthew Luhn, and Maja Kazazic. But before we dive into their brilliance, let’s quickly look at what makes motivational speakers such a vital asset for events of […]
- May 12, 2025