Everything you do is Marketing

  • Author: Amanda Stevens
  • Brisbane QLD, Australia
Read the news article

I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.

 

I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.

I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.

But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.

If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.  

 

Contact us at Speakers Inc and subscribe to our Podcast Channel

Further articles you may enjoy:

  • (17)

In the rapidly evolving digital landscape, businesses are increasingly turning to Artificial Intelligence (AI) in Artificial Intelligence: Revolutionizing Customer Service. AI technologies, such as chatbots, machine learning, and natural language processing, are transforming the way companies interact with their customers, leading to more efficient, personalized, and satisfactory service experiences. This article explores how AI is […]

  • July 19, 2024
  • (52)

Booking a Keynote Speaker in 2025 when the world of events is evolving—fast. Whether you’re planning a leadership summit, corporate offsite, or global conference, your keynote speaker is no longer just an opener, they’re a catalyst for engagement, transformation, and brand alignment. So what are the biggest trends influencing how event planners when Booking a […]

  • April 6, 2025
  • (19)

Ouch!’Death by PowerPoint.’ That’s the commonly used term. Yet Mr Gates’ programme itself is not inherently evil and why you can do better without slides. Jim Nelson, a man who served as a translator between the American and Russian troops in Bosnia, tells a story about the Russians watching with bemused fascination as their unlikely […]

  • December 23, 2022
  • (8)

Pride Month 2025 Spotlight: Greg R. Baird – A Voice for Unity, Advocacy, and Authentic Change At Speakers Inc., Pride Month is not only a celebration, it’s a call to elevate voices that have long championed equity, inclusion, and community empowerment. This year, we are honored to spotlight Greg R. Baird, a nationally recognized speaker, […]

  • June 6, 2025
  • (43)

A Generational Keynote Speaker helps today’s diverse workforce, the generational gap is one of the biggest challenges organizations face. From Baby Boomers to Gen Z, each generation brings a unique set of perspectives, work styles, and values. This diversity can be an incredible asset, but it also comes with communication hurdles, differing expectations, and sometimes […]

  • November 6, 2024
  • (74)

Zigazoo is the new “TikTok” for kids. In a nutshell, it’s an education/entertainment app, which engages students in meaningful learning and problem-solving activities whilst entertaining them. It doesn’t seem so harmful, does it? But, is it safe for kids? Zigazoo, the new “TikTok” for kids. The terms of service (but not the app description) clearly […]

  • January 13, 2023
  • (12)

Unleashing Inspiration: Ohio Top Motivational Speakers and the Power of Booking Them for Conferences Introduction: In the heartland of America lies a state brimming with innovation, resilience, and a spirit that refuses to be subdued – Ohio. As businesses, organizations, and communities across the state strive for excellence, the need for motivation and inspiration becomes […]

  • February 23, 2024
  • (20)

Tom Goodwin: The Trends Futurist Redefining Marketing and Innovation In a world obsessed with following trends, Tom Goodwin stands out for questioning them. He’s not the kind of speaker who walks on stage to reaffirm what everyone already believes. Instead, Tom challenges assumptions, pokes holes in comfortable narratives, and demands that we look at the […]

  • May 1, 2025

Subscribe to our Newsletter and get connected:

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Newsletter

Subscribe to our newsletter and stay updated.

We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo's Privacy Policy.

Our Mission:

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025.  Designed using Voxel