Everything you do is Marketing
- Author: Amanda Stevens
- Word Count: 226
Read the news article
I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.
I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.
But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.
If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Further articles you may enjoy:
- (7)
The Status Quo of Crisis Preparedness Puts You at a Disadvantage—and It’s Time For That To Change. Over the last couple of years, I’ve found myself increasingly frustrated with my industry, the crisis management profession. To put my frustration simply, the status quo of crisis preparedness and crisis management no longer suffices and, as a […]
- January 18, 2023
- (18)
Diversity in Speaker Lineups has become a buzzword in the event industry. Conference organizers, corporate summits, and industry panels all claim to be making strides toward inclusivity. Promotional materials showcase smiling, multicultural speaker lineups. But beneath the surface, a difficult question remains: Are events truly diverse, or are we just witnessing performative inclusion? Despite increasing […]
- February 5, 2025
- (18)
The Power of Storytelling: Why It’s the Most Booked Skill in Keynote Speaking Today In 2025, one speaking skill continues to stand out across every stage, industry, and audience: storytelling. While expertise and credentials remain important, the ability to tell a compelling story has become the most booked and valued asset in keynote speaking today. […]
- December 17, 2025
- (108)
Zion Clark Story as an awe-inspiring athlete and motivational speaker, has recently joined Speakers Inc as an exclusive keynote speaker for corporate events. His life story, a testament to unyielding resilience and indomitable spirit, serves as a beacon of inspiration for anyone facing seemingly insurmountable challenges. Zion Clark Story: A Tale of Unyielding Resilience Overcoming […]
- September 9, 2024
- (10)
Getting absolutely clear about HOW TO UNCOVER YOUR PASSION is critical to your success as an entrepreneur. You want a passion that you are willing to shout from the rooftops—that you’ll share with everyone, even strangers at a cocktail party. Why is identifying your unique passion so important? Because to UNCOVER YOUR PASSION is fundamental to your […]
- January 23, 2023
- (6)
The Wonderbag is up for yet another accolade; the Food Planet Prize rewards excellence in environmental-based food innovation. South Africa (14 September 2022) – Wonderbag, a South-African-based startup founded by social entrepreneur Sarah Collins, has developed a simple yet pioneering cooking tool that continues to cook food which has been brought to boil by conventional methods. It […]
- December 23, 2022
- (9)
In the bustling world of sales, where targets and quotas often overshadow human connection, Elyse Archer stands out as a beacon of Transforming Sales through Authenticity. Based in Charlotte, NC, Elyse is not just a sales speaker; she is a transformative force who is reshaping how sales professionals approach their craft. With a compelling blend […]
- June 24, 2024
- (11)
Ouch!’Death by PowerPoint.’ That’s the commonly used term. Yet Mr Gates’ programme itself is not inherently evil and why you can do better without slides. Jim Nelson, a man who served as a translator between the American and Russian troops in Bosnia, tells a story about the Russians watching with bemused fascination as their unlikely […]
- December 23, 2022
