I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.
I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.
But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.
If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact us at Speakers Inc and subscribe to our Podcast Channel
In the rapidly evolving digital landscape, businesses are increasingly turning to Artificial Intelligence (AI) in Artificial Intelligence: Revolutionizing Customer Service. AI technologies, such as chatbots, machine learning, and natural language processing, are transforming the way companies interact with their customers, leading to more efficient, personalized, and satisfactory service experiences. This article explores how AI is […]
Speakers Inc chats with Chris Lemons | Meet the Speaker. In September of 2012, a freak failure of the dynamic positioning system of the vessel Chris Lemons was working under, resulted in the umbilical which provides him with breathing gas, light and heat being severed completely. He was left on the sea-bed, in complete darkness […]
Olympic bobsledder, Johnny Quinn is a highly sought-after speaker for businesses and organizations of all sizes. He has been featured on: ABC, BBC, CBS, CNN, ESPN, FOX, NBC, TIME, USA Today and in The Wall Street Journal. Known for his thought-provoking and action-packed speeches, Johnny has spoken on some of the biggest stages, such as: Toyota, Chick-fil-A, Cisco, Wells Fargo, Southwest Airlines, Zillow, LiftMaster, Fiserv and Lockheed Martin. His […]
“Technology is exponential but humans are not and can do great things, but it does not WANT to do great things – it does not want anything” says Apple’s CEO Tim Cook (a quote I have often used in my talks). Technology is a tool not a purpose – see my ‘carpenter and the hammer […]
Solly Moeng is an experienced professional Political journalist and Branding Speaker with a career that has seen him manage a variety of branding projects in various sectors and in countries spanning several continents. He is an established independent media professional with specialisation in Reputation Management, Stakeholder Engagement Strategies, Strategic Internal & External Communications, PR and […]
Is Complacency Putting You Risk? Lessons From a Fighter Pilot Flying taught me a valuable lesson about life: complacency can cause serious problems for ourselves and those around us. In this newsletter, share a personal story about the dangers of complacency including the following topics: Complacency Consequences What leads to complacency? Signs Complacency is Creeping […]
I’ve often wished there were a remote control for real life that let you fast forward through the unpleasant parts and pause on the good stuff for one tech-free day. There’s not, but there is a practice that will put you back in control of your time. To explain, I need to hit rewind. Ten […]
Ouch!’Death by PowerPoint.’ That’s the commonly used term. Yet Mr Gates’ programme itself is not inherently evil and why you can do better without slides. Jim Nelson, a man who served as a translator between the American and Russian troops in Bosnia, tells a story about the Russians watching with bemused fascination as their unlikely […]
Our Mission:
© All rights reserved 2025. Designed using Voxel
