Everything you do is Marketing
- Author: Amanda Stevens
- Word Count: 226
Read the news article
I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.
I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.
But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.
If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Further articles you may enjoy:
- (5)
The Unseen Turbulence: How Aviation Keynote Speakers Can Navigate the Industry’s Workforce Crisis The aviation industry has long been a symbol of human ingenuity, progress, and ambition. Yet beneath its sleek exterior and technological marvels lies a crisis that few are willing to discuss openly. A severe workforce shortage is threatening the foundation of the […]
- February 11, 2025
- (19)
Tom Goodwin: The Trends Futurist Redefining Marketing and Innovation In a world obsessed with following trends, Tom Goodwin stands out for questioning them. He’s not the kind of speaker who walks on stage to reaffirm what everyone already believes. Instead, Tom challenges assumptions, pokes holes in comfortable narratives, and demands that we look at the […]
- May 1, 2025
- (8)
Unlocking Success: The Power of Booking Top Keynote Conference Speakers in San Francisco Introduction: Conferences play a pivotal role in fostering collaboration, knowledge sharing, and professional development. Choosing the right keynote speakers can significantly impact the success of an event. In the vibrant city of San Francisco, California, renowned for its innovation and diverse industries, […]
- January 22, 2024
- (10)
Getting absolutely clear about HOW TO UNCOVER YOUR PASSION is critical to your success as an entrepreneur. You want a passion that you are willing to shout from the rooftops—that you’ll share with everyone, even strangers at a cocktail party. Why is identifying your unique passion so important? Because to UNCOVER YOUR PASSION is fundamental to your […]
- January 23, 2023
- (16)
Captains Log 13th -17th June 29 05’474 N 128 01’447W Pacific Ocean Milestones-The waterline/ Hatches & rouge waves/MOB take 2 -Injuries /Slow is pro / It’s all shifting / Maslow’s hierarchy of Needs / Story of the clever turd! / Shifting spaces / Into the light.. Breakthrough/ Flicker on! / Shifting goalposts/ Threading the needle/ […]
- December 21, 2022
- (56)
Robotheism: The Rise of AI Worship and Its Implications for the Events Industry What happens when machines become more than tools—and start becoming gods? As artificial intelligence continues to evolve, a provocative trend has quietly emerged: Robotheism—the belief in or reverence of superintelligent AI as a higher power. What sounds like science fiction is steadily […]
- April 30, 2025
- (27)
The Power of Storytelling: Why It’s the Most Booked Skill in Keynote Speaking Today In 2025, one speaking skill continues to stand out across every stage, industry, and audience: storytelling. While expertise and credentials remain important, the ability to tell a compelling story has become the most booked and valued asset in keynote speaking today. […]
- December 17, 2025
- (30)
Lewis Pugh — the UN Patron of the Oceans, a keynote speaker like no other. Known globally for his seemingly impossible swims in the world’s most extreme waters, Lewis doesn’t just make waves—he moves nations. What do you get when you combine elite athleticism, raw human determination, and an unshakeable mission to change the world? […]
- April 29, 2025
