Everything you do is Marketing
- Author: Amanda Stevens
- Word Count: 226
Read the news article
I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.
I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.
But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.
If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Further articles you may enjoy:
- (9)
Easter is obviously when Christians celebrate a miracle that is central to our faith in Creating Distinction. We are also in the seasons of Ramadan and Passover. Although my work here is never intended to be about any particular set of spiritual beliefs, it struck me when thinking about these observances that having faith — […]
- December 20, 2022
- (8)
I have worked with corporate teams that measure Leadership Effectiveness and what seems like everything. My concern with these teams isn’t what they are measuring, but rather what they are not measuring – leadership effectiveness. Teams measure on-time delivery, sales call per day, employee engagement, and so many more useful metrics. I’ve even seen a […]
- December 22, 2022
- (7)
As businesses around the world adjust to the realities of Remote Selling and working, sales and marketing, however, still need to bring in the leads, nurture the client’s relationships and close the deals. The workplace will never look the same again, and as businesses establish remote working practices, we can see that this will mean […]
- January 26, 2023
- (42)
Are Keynote Speakers Still Relevant in the rise of artificial intelligence has revolutionized nearly every industry, from automation in manufacturing to AI-powered chatbots handling customer service. In the world of events and conferences, AI-generated content has made its way into key areas—curating personalized event experiences, generating speech outlines, and even producing lifelike deep fake avatars […]
- January 30, 2025
- (65)
Zion Clark Story as an awe-inspiring athlete and motivational speaker, has recently joined Speakers Inc as an exclusive keynote speaker for corporate events. His life story, a testament to unyielding resilience and indomitable spirit, serves as a beacon of inspiration for anyone facing seemingly insurmountable challenges. Zion Clark Story: A Tale of Unyielding Resilience Overcoming […]
- September 9, 2024
- (24)
Diversity training is valuable for increasing inclusion and fostering a more positive work environment. But not all diversity training is created equal. In order to be effective, diversity training should include certain key elements that can benefit your participants and your organization as a whole. For example, many organizations focus exclusively on race or ethnicity […]
- January 10, 2023
- (6)
Rich Mulholland: A Beacon of Sales, Leadership, and Innovation In the rapidly evolving landscape of business and leadership, few figures stand out quite like Rich Mulholland. As the founder of Missing Link, a company renowned for its transformative approach to presentations and communication, Rich has become a leading authority on sales, leadership, and innovation. His […]
- August 21, 2024
- (20)
A Generational Keynote Speaker helps today’s diverse workforce, the generational gap is one of the biggest challenges organizations face. From Baby Boomers to Gen Z, each generation brings a unique set of perspectives, work styles, and values. This diversity can be an incredible asset, but it also comes with communication hurdles, differing expectations, and sometimes […]
- November 6, 2024