Everything you do is Marketing

  • Author: Amanda Stevens
  • Brisbane QLD, Australia
Read the news article

I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.

 

I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.

I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.

But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.

If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.  

 

Contact us at Speakers Inc and subscribe to our Podcast Channel

Further articles you may enjoy:

  • (46)

THE AI WORKFORCE REVOLUTION: THE AUGMENTED FUTURE The world of work is constantly evolving, and as technology advances at an unprecedented pace, it is becoming increasingly clear that the workforce of tomorrow will look vastly different from the one we know today. A new term has emerged in this brave new world— the augmented workforce. […]

  • June 20, 2023
  • (7)

How to Craft Powerful Stories that Can Drive Culture Change There is an old adage that says: IF YOU WANT TO LEARN ABOUT A CULTURE, LISTEN TO THE STORIES. IF YOU WANT TO CHANGE A CULTURE, CHANGE THE STORIES. I had a first-hand experience with this very early on in my career. The MD of a […]

  • January 16, 2023
  • (12)

People love to talk about #1 PSYCHOLOGICAL SAFETY.  It’s defined as a belief that it’s okay to speak up with ideas, questions, or concerns without fear of negative consequences.  I love this concept.  We need more of it in practice.  It speaks to the contextual foundation for creativity and innovation.  However, it’s in short supply in many workplaces.  I think I […]

  • February 22, 2023
  • (2)

The most important question for leaders today is: “How can we lead with empathy and adaptability in a rapidly changing world?” In today’s dynamic and unpredictable environment, leaders face unprecedented challenges—from technological disruptions and global crises to shifting workforce expectations and evolving customer demands. Empathy and adaptability have become critical leadership qualities that enable leaders […]

  • January 23, 2023
  • (114)

A common problem new pilots struggle with is avoiding a PIO or pilot-induced oscillation. So how do we Stop the Cycle as We’re all familiar with the concept of overcorrecting in a car. A deer runs out, you’re driving tired, you’re near the edge of the road, and you yank the wheel the other direction […]

  • December 22, 2022
  • (20)

Solly Moeng is an experienced professional Political journalist and Branding Speaker with a career that has seen him manage a variety of branding projects in various sectors and in countries spanning several continents. He is an established independent media professional with specialisation in Reputation Management, Stakeholder Engagement Strategies, Strategic Internal & External Communications, PR and […]

  • December 20, 2022
  • (33)

In the rapidly evolving digital landscape, businesses are increasingly turning to Artificial Intelligence (AI) in Artificial Intelligence: Revolutionizing Customer Service. AI technologies, such as chatbots, machine learning, and natural language processing, are transforming the way companies interact with their customers, leading to more efficient, personalized, and satisfactory service experiences. This article explores how AI is […]

  • July 19, 2024
  • (33)

Motivational North American Keynote Speakers play a crucial role in inspiring individuals, organizations, and communities to unlock their full potential. With their compelling stories, expertise, and dynamic presentation styles, these speakers captivate audiences, leaving a lasting impact. In North America, there is a remarkable pool of motivational keynote speakers who have successfully transformed lives and […]

  • June 4, 2023

Subscribe to our Newsletter and get connected:

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Newsletter

Subscribe to our newsletter and stay updated.

We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo's Privacy Policy.

Our Mission:

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025.  Designed using Voxel

Speakers Inc Logo 2024
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.