Everything you do is Marketing
- Author: Amanda Stevens
- Word Count: 226
Read the news article
I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.
I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.
But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.
If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Further articles you may enjoy:
- (35)
How the Perfect Keynote Speaker Can Elevate Your Corporate Event into a Showstopper Let’s face it—corporate events can sometimes feel like just another day at the office. But with the right keynote speaker, your event can go from routine to remarkable. A great speaker can light up the room (or screen!), inspire your audience, and […]
- January 13, 2025
- (12)
Make Your Email Subject and Content Fun, Compelling, Curious, and Commanding To Get Quicker Responses that Pay Off! By Joy Baldridge Have you ever been surprised or frustrated by how few return emails you receive when reaching out to your prospects and customers/clients? Responsiveness is at an all-time low. Everyone is overwhelmed and inundated with emails. […]
- December 19, 2022
- (13)
Speakers Inc is available to offer you our LGBTQ Pride Speakers who offer Inspirational Leadership keynotes to open or close your next leadership and medical event or conference. Speakers Inc is a leading All American Speakers Bureau for motivational speakers that delivers keynotes over 400 times per year. Our LGBTQ and Pride Speakers are available […]
- December 21, 2022
- (44)
Inspiring Leadership: A Deep Dive into the Top Military Speakers in North America Top Military Speakers possess a unique ability to captivate audiences with their stories of leadership, resilience, and dedication to a greater cause. In North America, a diverse array of military leaders, veterans, and experts take the stage to share their insights, experiences, […]
- February 1, 2024
- (14)
Can a Business Learn from a Keynote Sales Speaker in today’s competitive business environment, staying ahead of market trends and customer behavior is no longer optional it’s essential. That’s where a keynote sales speaker can become a game-changer for your organization. These professionals don’t just inspire they deliver real-world strategies, tested insights, and powerful motivation […]
- November 19, 2025
- (5)
The Status Quo of Crisis Preparedness Puts You at a Disadvantage—and It’s Time For That To Change. Over the last couple of years, I’ve found myself increasingly frustrated with my industry, the crisis management profession. To put my frustration simply, the status quo of crisis preparedness and crisis management no longer suffices and, as a […]
- January 18, 2023
- (10)
The Cost of Neglecting Customer Experience in today’s competitive events industry, customer experience (CX) has emerged as a defining element of success. Event planners and bookers are no longer evaluated solely on logistics or creativity; instead, they are judged by the overall experience they provide—from the first point of contact to the post-event follow-up. Neglecting […]
- April 23, 2025
- (2)
Four Reasons why do most successful employees manage their Personal Brands daily? It’s simple, really. They get the concept that every time someone has contact with you at work, outside of work, or on social media, one of two things happen: your Personal Brand is either strengthened or weakened by what you say or don’t say, and by what […]
- December 18, 2022
