Everything you do is Marketing
- Author: Amanda Stevens
- Word Count: 226
Read the news article
I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.
I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.
But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.
If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Further articles you may enjoy:
- (10)
The The Character Ethic 2 vs. The Personality Ethic – Why Character Trumps Personality As Stephen Covey writes in The 7 Habits of Highly Effective People, most of the success literature published in the United States for the first century and a half after 1776 focused on The Character Ethic as being the underlying foundation of how a person can live […]
- January 24, 2023
- (4)
Chris Bertish Captains Log July, 2022 26° 50.56 N, 134° 27.03 W Pacific Ocean Storms of the mind / Taking the on-ramp – SuperHighway bound / First signs of the Trades or not! Decoy.. / De-stinkify day- Swim day / Tech issues- backups & redundancies / The gift -Mind & shape shifting / The shuffle! / […]
- December 21, 2022
- (8)
Is Complacency Putting You Risk? Lessons From a Fighter Pilot Flying taught me a valuable lesson about life: complacency can cause serious problems for ourselves and those around us. In this newsletter, share a personal story about the dangers of complacency including the following topics: Complacency Consequences What leads to complacency? Signs Complacency is Creeping […]
- August 6, 2023
- (6)
We are all spending a lot of time inside our homes. How much do you REALLY need? For those whose homes are a disorganized clutter zone, this could be stressful and result in more anxiety than isolating already brings to the table. If you are constantly tripping over stuff on the floor, and having to […]
- December 20, 2022
- (11)
Connection is even more crucial now in the ‘time of COVID’! This guide is for leaders or parents or any human! Humans not only die when they feel lonely, isolated, alone or that they don’t belong, but those conditions are the source of almost every mental health problem we experience. It is imperative we stay connected – […]
- June 27, 2023
- (41)
Connor Fields More Than a Champion, A Symbol of Resilience and Peak Performance When it comes to selecting the right speaker for your next event, you’re not just looking for someone who can fill a time slot—you’re searching for someone who can inspire, connect, and leave a lasting impression. If your audience values grit, resilience, […]
- May 5, 2025
- (60)
Welcome to the Dunder Mifflin Leadership Wisdom, where we draw inspiration from the legendary antics of The Office’s Michael Scott, Jim Halpert, and even Dwight Schrute. While the show may be known for its hilarious mishaps and quirky characters, there’s an underlying theme that every leader can learn from: the importance of motivating your staff. […]
- September 20, 2023
- (27)
THE AI WORKFORCE REVOLUTION: THE AUGMENTED FUTURE The world of work is constantly evolving, and as technology advances at an unprecedented pace, it is becoming increasingly clear that the workforce of tomorrow will look vastly different from the one we know today. A new term has emerged in this brave new world— the augmented workforce. […]
- June 20, 2023
