Everything you do is Marketing
- Author: Amanda Stevens
Read the news article
I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.
I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.
But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.
If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Further articles you may enjoy:
- (21)
Speakers Inc International is a Professional Speakers Bureau, based in San Diego. Speakers Inc has branches in USA and Southern Africa. We were started a little over 29 years ago by Bronwyn. Our mission is to help our clients find the best, most suitable SPEAKERS for their particular conference or event. We represent South Africa’s […]
- January 2, 2023
- (7)
Make Your Email Subject and Content Fun, Compelling, Curious, and Commanding To Get Quicker Responses that Pay Off! By Joy Baldridge Have you ever been surprised or frustrated by how few return emails you receive when reaching out to your prospects and customers/clients? Responsiveness is at an all-time low. Everyone is overwhelmed and inundated with emails. […]
- December 19, 2022
- (7)
Why our 2025 Spring Adventure Keynote Speakers Are the Unexpected Secret to Unforgettable Events Every conference planner is searching for that one speaker who doesn’t just inspire but electrifies the room — someone who turns an event from simply “good” into genuinely unforgettable. Enter the Spring adventure keynote speakers: bold, authentic, and powerful in a […]
- April 28, 2025
- (21)
Beyond the Bio: What Event Planners Really Need to Know Before Booking a Keynote Speaker “It’s not just about credentials. It’s about connection.” When organizing an event, selecting the keynote speaker can feel like scanning through a sea of shining bios and polished headshots. You’re presented with bestselling authors, award-winning professionals, and thought leaders who’ve […]
- June 20, 2025
- (5)
Desiree-Anne Martin believes in the inherent ability of anyone to change. Her mantra is that there is hope, always, and she is a Change Catalyst and Inspirational Speaker. Desiree-Anne is a prize-winning published author and poet. Her writing on racial identification, GBV, the myths of parenthood, sex and feminism has appeared in numerous print anthologies […]
- January 2, 2023
- (3)
Here are six ways to create psychological safety to re-engage and reassure today’s anxious, disengaged and lonely workforce. Teams can be lonely places. People can feel vulnerable and exposed if they believe their teammates don’t support their ideas or appreciate their work. These interpersonal struggles intensify for remote workers who lack the support of a nodding ally […]
- December 23, 2022
- (6)
Is Complacency Putting You Risk? Lessons From a Fighter Pilot Flying taught me a valuable lesson about life: complacency can cause serious problems for ourselves and those around us. In this newsletter, share a personal story about the dangers of complacency including the following topics: Complacency Consequences What leads to complacency? Signs Complacency is Creeping […]
- August 6, 2023
- (2)
Chris Bertish Captains Log July, 2022 26° 50.56 N, 134° 27.03 W Pacific Ocean Storms of the mind / Taking the on-ramp – SuperHighway bound / First signs of the Trades or not! Decoy.. / De-stinkify day- Swim day / Tech issues- backups & redundancies / The gift -Mind & shape shifting / The shuffle! / […]
- December 21, 2022