Everything you do is Marketing
- Author: Amanda Stevens
- Word Count: 226
Read the news article
I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.
I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.
But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.
If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Further articles you may enjoy:
- (10)
The Status Quo of Crisis Preparedness Puts You at a Disadvantage—and It’s Time For That To Change. Over the last couple of years, I’ve found myself increasingly frustrated with my industry, the crisis management profession. To put my frustration simply, the status quo of crisis preparedness and crisis management no longer suffices and, as a […]
- January 18, 2023
- (46)
Meet Bronwyn and Duncan Hesketh chat with Duane Rockwell about who Speakers Inc and WeSpeak Global are, the history, why they do what they do and more. Bronwyn Hesketh always said that she has THE coolest job on the planet. She gets to work with extraordinary human beings on a daily basis, connecting them with audiences […]
- January 2, 2023
- (45)
Looking to motivate a group of employees, students, or even donors? Speakers Inc has a wide selection of New York Motivational Speakers that you can book for any event: business functions, school assemblies, graduations, charitable fundraisers, and more. Find one in New York today! New York City is one of the biggest tourist destinations in the […]
- December 20, 2022
- (33)
The Power of Booking Top Keynote Conference Speakers in Phoenix, Arizona Introduction: Phoenix, Arizona, a city known for its dynamic atmosphere and growing business landscape, has become a prime destination for conferences and events. In the realm of successful conferences, the choice of keynote speakers plays a pivotal role. This article delves into the reasons […]
- January 19, 2024
- (7)
Choosing a professional speaker is a choice we assist you with. To take the head ache out of your planning and organisation to ensure your event runs smoothly and professionally 1. Decide on the Theme It’s no use looking for a wildlife speaker, if your theme is Future Global Trends. If you’re not sure whether […]
- January 2, 2023
- (11)
Go ahead and search ‘happy employees lead to successful companies’ and you will be bombarded with consistent uplifting messages about employees and happiness (LinkedIn, Fast Company, Business Insider, Fortune). Just about every content piece promotes employee happiness benefiting organizations at large. That is why, contrary to consistent media, I couldn’t believe that Phil Rosenzweig in The Halo Effect completely disagreed. With the […]
- December 13, 2022
- (54)
Inspiring Leadership: A Deep Dive into the Top Military Speakers in North America Top Military Speakers possess a unique ability to captivate audiences with their stories of leadership, resilience, and dedication to a greater cause. In North America, a diverse array of military leaders, veterans, and experts take the stage to share their insights, experiences, […]
- February 1, 2024
- (10)
In the wake of some of the recent Force for Good events in the world and in light of so much of what we’ve all been through the past few years, I’ve been finding it challenging to focus on the good stuff and Be a Force for Good, even though this is at the core […]
- December 22, 2022
