Everything you do is Marketing
- Author: Amanda Stevens
- Word Count: 226
Read the news article
I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.
I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.
But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.
If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Further articles you may enjoy:
- (17)
The Power of Storytelling: Why It’s the Most Booked Skill in Keynote Speaking Today In 2025, one speaking skill continues to stand out across every stage, industry, and audience: storytelling. While expertise and credentials remain important, the ability to tell a compelling story has become the most booked and valued asset in keynote speaking today. […]
- December 17, 2025
- (72)
A common problem new pilots struggle with is avoiding a PIO or pilot-induced oscillation. So how do we Stop the Cycle as We’re all familiar with the concept of overcorrecting in a car. A deer runs out, you’re driving tired, you’re near the edge of the road, and you yank the wheel the other direction […]
- December 22, 2022
- (9)
LGBTQ History Month 2024 in the USA is a powerful time of celebration, reflection, and advocacy, honoring the achievements and struggles of the LGBTQ+ community. Held annually in October, it offers an opportunity for individuals and organizations to recognize the progress made in LGBTQ+ rights and visibility, as well as acknowledge the ongoing challenges faced […]
- October 14, 2024
- (5)
Over the last four weeks, I’ve elaborated on what I call the Closing the Loop. You can find the articles here. This consists of: Step 1: Recognizing the Unsaid – Unspoken things in your culture’s organization to recognize that your people aren’t telling their entire truth. Step 2: Seeking to Understand – Leaning in to […]
- December 20, 2022
- (3)
Branding Benefits Professional Women in leadership roles manage their Personal Brands on a daily basis; and they started focusing on creating theirs early-on in their careers. Why do they focus on Personal Branding? And why has it become such a hot topic in the workforce today? Smart women in business understand the basic concept that […]
- December 19, 2022
- (41)
Elevating the Customer Experience at Airports: How Airports are Enhancing Every Passenger’s Journey For travelers around the world, airports serve as the gateway to their adventures and journeys, but this Customer Experience at Airports can often be challenging due to stress, long lines, and crowds. In response, airports have started transforming their customer experience (CX) […]
- October 31, 2024
- (4)
Controversial Industry Practices: A Look at Event Planning’s Dividing Lines which thrives on creativity, innovation, and collaboration. Yet, beneath its glamorous surface lies a layer of polarizing practices that spark debates and divide professionals. These issues, while uncomfortable to address, shape the industry and influence its future. In this blog, we’ll explore some of the most […]
- January 27, 2025
- (11)
How your company’s career page is deterring candidates from applying. Every employee at your company can make or break a customer’s experience. That’s why it’s so important to ensure employees not only understand your company’s story, but also how they fit into it. Why does your company exist? Is there alignment between your stated mission, vision, and […]
- December 21, 2022
