Everything you do is Marketing
- Author: Amanda Stevens
- Word Count: 226
Read the news article
I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.
I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.
But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.
If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Further articles you may enjoy:
- (12)
Why Teams and Employees Resist Change: Understanding the Dynamics and Overcoming the Barriers Change is an inevitable force in the modern workplace. Companies restructure, policies shift, technologies evolve, and markets fluctuate. Despite change being constant, teams often respond with hesitation or even outright resistance. Leaders who fail to understand the root causes behind this resistance […]
- December 9, 2024
- (11)
Ouch!’Death by PowerPoint.’ That’s the commonly used term. Yet Mr Gates’ programme itself is not inherently evil and why you can do better without slides. Jim Nelson, a man who served as a translator between the American and Russian troops in Bosnia, tells a story about the Russians watching with bemused fascination as their unlikely […]
- December 23, 2022
- (4)
You’ve seen it before where Celebrity Speakers Are a Waste of Money. A big conference rolls out the red carpet for some A-list celebrity, hyped as the highlight of the event. But when they hit the stage, all you get is a generic, uninspired speech that could’ve been ripped from a self-help book. 💰 Thousands […]
- January 30, 2025
- (14)
JUSTICE MALALA MEET THE SPEAKER is a political commentator and current affairs keynote speaker, newspaper columnist and author of the Number One South African bestseller “We Have Now Begun Our Descent”. He is rated as the top African political / economic analyst in South Africa Malala writes regular weekly columns for The Times online newspaper […]
- January 2, 2023
- (35)
THE NEUROSCIENCE OF GENEROSITY is an interesting beast. As a charity CEO, I have seen it expressed in many different ways. The best kind of generosity comes with warmth and good old NSA – no strings attached. This kind of generosity is glorious to witness and is the backbone of charity work all over the […]
- January 16, 2023
- (36)
Michelle “Mace” Curran: From Fighter Pilot to Fearless Keynote Speaker Soaring Beyond Limits In the heart of Las Vegas, where boldness meets brilliance, one keynote speaker is redefining the art of motivation and leadership. Michelle Mace Curran is not just an accomplished pilot; she’s a powerhouse of purpose, a woman who has shattered ceilings—literally and […]
- April 15, 2025
- (5)
Celebrating Pride 2024 season is upon us once again, a time of celebration, reflection, and advocacy for the LGBTQ+ community and its allies. As we embark on Celebrating Pride 2024, we are reminded of the progress we’ve made and the challenges that lie ahead. This year’s festivities promise to be especially memorable, with a lineup […]
- June 4, 2024
- (6)
Practice These Skills to Become a Great Resilient Leader When my friend Petra was diagnosed with cancer, not once, but twice, life gave her no choice but to be strong. When she went into remission for the second time, she decided she was going to wake people up to the precious gift of time. Through […]
- December 13, 2022
