I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.
I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.
But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.
If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact us at Speakers Inc and subscribe to our Podcast Channel
If you’re a sports fan like I am, this is a great time! March Madness launches shortly YOUR highlight reel — but today, eyes are on the free agents signing new contracts in the NFL. All-day long, sports networks are showing highlight reels of a player’s performance. However, when you examine who gets paid the […]
How to Book an Event Host when you Imagine this: you’ve spent months planning the perfect event. You’ve secured a stunning venue, curated an impressive guest list, and scheduled remarkable speakers. But when the big day arrives, something feels off. Transitions are clunky, the energy dips, and the audience starts to disengage. How to Book […]
People love to talk about #1 PSYCHOLOGICAL SAFETY. It’s defined as a belief that it’s okay to speak up with ideas, questions, or concerns without fear of negative consequences. I love this concept. We need more of it in practice. It speaks to the contextual foundation for creativity and innovation. However, it’s in short supply in many workplaces. I think I […]
Make Your Email Subject and Content Fun, Compelling, Curious, and Commanding To Get Quicker Responses that Pay Off! By Joy Baldridge Have you ever been surprised or frustrated by how few return emails you receive when reaching out to your prospects and customers/clients? Responsiveness is at an all-time low. Everyone is overwhelmed and inundated with emails. […]
The most important question for leaders today is: “How can we lead with empathy and adaptability in a rapidly changing world?” In today’s dynamic and unpredictable environment, leaders face unprecedented challenges—from technological disruptions and global crises to shifting workforce expectations and evolving customer demands. Empathy and adaptability have become critical leadership qualities that enable leaders […]
Kevin Gaskell seems to be meeting more and more people in business at the moment who are concerned that the economy is a bumpy ride and unpredictable. You can certainly feel a lot of turbulence in the air; Brexit, Trump, FX rates, inflation, Russia, Middle East, fake news etc. The truth is that if you […]
Speakers Inc is available to offer you our All American Speakers who offer Motivational Leadership keynotes to open or close your next leadership and medical event or conference. Speakers Inc is a leading All American Speakers Bureau for motivational speakers that delivers keynotes over 400 times per year. Our All American Speakers are available to […]
It is a common understanding of a vast majority of leaders that the employee engagement is a company’s most important asset. But in reality, that is only true if the majority of the workforce is fully engaged in their work. If not, they are either adding minimal value or are actively working against the organization. […]
Our Mission:
© All rights reserved 2025. Designed using Voxel
