Everything you do is Marketing
- Author: Amanda Stevens
- Word Count: 226
Read the news article
I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.
I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.
But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.
If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Further articles you may enjoy:
- (10)
The Mindset That Moves Mountains: 5 Speakers Who Turned Adversity into Power What if the next speaker you booked didn’t just deliver a keynote… …but ignited a fire inside every person in the room? ⚠️ These aren’t just speakers. They’re survivors, warriors, and visionaries who turned tragedy into triumph. They didn’t just “overcome adversity.” They […]
- April 16, 2025
- (6)
Elyse Archer: The Sales Speaker Rewriting the Rules of Success In the ever-evolving landscape of sales, where trust, authenticity, and personal branding have become non-negotiables, event planners are constantly seeking voices that cut through the noise. Enter Elyse Archer—a globally recognized speaker whose magnetic stage presence and actionable strategies are redefining what it means to […]
- May 6, 2025
- (4)
If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets. I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my wallet […]
- January 16, 2023
- (8)
A Guide to Becoming and mastering the art of Speaking. Public speaking is an art form that, when mastered, can open doors to limitless opportunities. Whether you’re an aspiring keynote speaker or looking to enhance your communication skills, the journey to becoming a professional public speaker involves dedication, continuous learning, and a commitment to connecting […]
- November 14, 2023
- (2)
Celebrating African American History Month: A Spotlight on Black Keynote Speakers and Their Impact February is a month dedicated to honoring the rich heritage, achievements, and contributions of African Americans. African American History Month, also known as Black History Month, serves as a poignant reminder of the struggles, triumphs, and resilience of the African American […]
- January 31, 2024
- (4)
What Is Customer Experience? Why It’s the Business Strategy You Can’t Afford to Ignore In today’s ultra-competitive marketplace, your product or service alone isn’t enough to guarantee growth. What truly sets businesses apart now is the way they make people feel—before, during, and after a transaction. That’s where Customer Experience comes in. But before you […]
- April 18, 2025
- (18)
Diversity training is valuable for increasing inclusion and fostering a more positive work environment. But not all diversity training is created equal. In order to be effective, diversity training should include certain key elements that can benefit your participants and your organization as a whole. For example, many organizations focus exclusively on race or ethnicity […]
- January 10, 2023
- (3)
Elevating Events: The Role of a Conference Emcee in San Diego and Beyond Introduction: In the dynamic landscape of conferences and events, the significance of a skilled emcee cannot be overstated. San Diego, known for its vibrant culture and diverse gatherings, is home to some of the best Conference Emcee in San Diego in California. […]
- February 23, 2024