Everything you do is Marketing
- Author: Amanda Stevens
- Word Count: 226
Read the news article
I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade.
I was even presented with a welcome gift to thank me for my loyalty. I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge. At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’. I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue.
But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly. Come on hotels, you can do better.
If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact us at Speakers Inc and subscribe to our Podcast Channel
Further articles you may enjoy:
- (88)
Zion Clark Story as an awe-inspiring athlete and motivational speaker, has recently joined Speakers Inc as an exclusive keynote speaker for corporate events. His life story, a testament to unyielding resilience and indomitable spirit, serves as a beacon of inspiration for anyone facing seemingly insurmountable challenges. Zion Clark Story: A Tale of Unyielding Resilience Overcoming […]
- September 9, 2024
- (5)
Unveiling the Top Conference Entertainers Las Vegas, 2024 Las Vegas, a city synonymous with glitz, glamour, and entertainment, continues to captivate visitors with its dazzling array of performances and shows. In the realm of conference entertainment, Las Vegas stands out as a premier destination, offering a plethora of talented performers to elevate any event. As […]
- March 27, 2024
- (7)
How to Craft Powerful Stories that Can Drive Culture Change There is an old adage that says: IF YOU WANT TO LEARN ABOUT A CULTURE, LISTEN TO THE STORIES. IF YOU WANT TO CHANGE A CULTURE, CHANGE THE STORIES. I had a first-hand experience with this very early on in my career. The MD of a […]
- January 16, 2023
- (5)
Are you guilty of multi-tasking during meetings? Unfortunately, being present during meetings, especially present-day Virtual meetings, is so rare, I wish I could bottle and sell it. Here’s a few facts you can toss around the tele-conferencing office (Source: Prezi State of Attention Research): In any online meeting about 95 percent of the audience is probably multi-tasking. The […]
- January 18, 2023
- (31)
Unleashing Inspiration: Ohio Top Motivational Speakers and the Power of Booking Them for Conferences Introduction: In the heartland of America lies a state brimming with innovation, resilience, and a spirit that refuses to be subdued – Ohio. As businesses, organizations, and communities across the state strive for excellence, the need for motivation and inspiration becomes […]
- February 23, 2024
- (5)
We are all spending a lot of time inside our homes. How much do you REALLY need? For those whose homes are a disorganized clutter zone, this could be stressful and result in more anxiety than isolating already brings to the table. If you are constantly tripping over stuff on the floor, and having to […]
- December 20, 2022
- (6)
Building High-Performing Teams: Lessons from Workplace Culture Keynotes In today’s rapidly evolving work environment, where remote and hybrid models have become the norm, team cohesion and morale are more important than ever. High-performing teams are the cornerstone of organizational success, driving innovation, productivity, and employee satisfaction. But what makes a team truly thrive? Insights from […]
- December 18, 2024
- (36)
The old saying, “What got you here won’t get you there,” applies to your professional life today with One Skill You Need. The world is quickly changing as well as the competitive landscape. Whether you are running a business or trying to increase your career equity, ramping up One Skill You Need set is important. […]
- May 18, 2023
