Generosity is an interesting beast. As a charity CEO, I have seen it expressed in many different ways. The best kind of generosity comes with warmth and good old NSA – no strings attached. This kind of generosity is glorious to witness and is the backbone of charity work all over the world. The worst kind smacks you over the head with their husband’s cheque book.
I wrote a whole chapter about kindness and another on charity in my latest book, but I have continued to wonder about the ‘why’ of generosity. Why do some people give with nothing expected in return, even when they don’t have much themselves? Why do others use it to wield control and command kudos?
So I do what I always do when I don’t understand why people behave the way they do and I consult the neuroscientific research.
The origins of human generosity go back to when knuckle-draggers evolved into hunter-gatherers. Survival of the species relied on a herd mentality of care where older, fitter humans helped younger, slower, cuter ones. Those who didn’t participate in sharing or self-sacrifice for the herd were removed by natural selection. I wish stingy bastards in 2019 were the same: removed by natural selection.
Nature and nurture
According to science, humans are a combination of nature and nurture when it comes to generosity. The brain rewards you with a shot of feel-good dopamine when you are generous. That delicious hormone literally sizzles through your bloodstream when you take your imaginary generosity gland for a whirl. It is a biological boomerang: give to someone who needs it and the joy will bounce right back at you as a warm fuzzy feeling of reward and delight.
Humans employ two things when they are assessing whether to be generous: logic and empathy. The distraction of the decision-making part of the brain causes people to be more generous. Logic introduces an assessment of benefit and loss for giver and receiver. If the giver sees they can make a difference to the receiver without any significant loss to themselves, we have a winner in the logical generosity department!
Why so stingy?
So what makes a stingy bastard? Or worse, someone who is generous for all the wrong reasons. It seems to be the work of the nature/nurture/values trifecta. All three of which are done and dusted by the time humans are young adults. Meet an older person who lacks generosity and you really can’t convince them to repave their neural tendencies and nurtured behaviours with values of generosity and welfare. Unless you can appeal to their ego.
If you are born with less neural empathy (nature) than the next guy, you will be less likely to give. But that part of your brain is not fully developed until humans are 30. This explains why teenagers can be such breathtakingly selfish creatures. Teen brains lack neural empathy.
Article written by LUCY BLOOM and subscribe to our Podcast Channel
Artificial Intelligence (AI) is rapidly transforming industries worldwide, and at the forefront of this revolution are visionary keynote speakers who inspire and lead the discourse on AI development and innovation. Here are some of the most influential Leading in AI Keynote Speakers making significant strides in 2025: 1. Jensen Huang – The Visionary Leader As […]
The Power of Booking Top Keynote Conference Speakers in Phoenix, Arizona Introduction: Phoenix, Arizona, a city known for its dynamic atmosphere and growing business landscape, has become a prime destination for conferences and events. In the realm of successful conferences, the choice of keynote speakers plays a pivotal role. This article delves into the reasons […]
Speakers Inc chats with Chris Lemons | Meet the Speaker. In September of 2012, a freak failure of the dynamic positioning system of the vessel Chris Lemons was working under, resulted in the umbilical which provides him with breathing gas, light and heat being severed completely. He was left on the sea-bed, in complete darkness […]
Elevating the Customer Experience at Airports: How Airports are Enhancing Every Passenger’s Journey For travelers around the world, airports serve as the gateway to their adventures and journeys, but this Customer Experience at Airports can often be challenging due to stress, long lines, and crowds. In response, airports have started transforming their customer experience (CX) […]
Wildlife motivational speakers are unique in the world of keynote speakers. They draw from the wonders of nature and their experiences in the wild to inspire and motivate audiences. These speakers often possess backgrounds as conservationists, wildlife experts, adventurers, and environmentalists. Their messages are not only about protecting the planet but also about leadership, resilience, […]
If you’ve been having trouble concentrating recently, you’re not alone and here is an article on How to Conquer Burnout at Work. A recent survey conducted by FlexJobs and Mental Health America found that 75% of people have had work-related burnout, with 40% feeling burned out during the pandemic. And according to a July MetLife […]
Rich Mulholland: A Beacon of Sales, Leadership, and Innovation In the rapidly evolving landscape of business and leadership, few figures stand out quite like Rich Mulholland. As the founder of Missing Link, a company renowned for its transformative approach to presentations and communication, Rich has become a leading authority on sales, leadership, and innovation. His […]
How much could your team accomplish if they felt safe they couldn’t fail with a SAFETY NET? In San Francisco on January 5th 1933 construction began on the Golden Gate Bridge. The chief engineer assigned to the project was Joseph Strauss. Bridge building was extremely dangerous back then and the industry norm was one construction […]
Our Mission:
© All rights reserved 2025. Designed using Voxel
