Branding News
Welcome to the pulse of innovation and identity—Branding News, where the stories behind the logos and the essence of corporate identity unfold. In this dynamic realm, we delve into the ever-evolving landscape of branding, where creativity meets strategy, and the narrative of businesses comes to life.
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Today’s Featured Speaker: Ken Schmidt — Why Standing Out Beats Fitting In Featured Talent – Ken Schmidt understands this better than most. In a world where businesses are constantly competing for attention, one truth remains: blending in is the fastest way to be forgotten. Best known for his leadership role in the extraordinary turnaround of […]
- April 6, 2026
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The Status Quo of Crisis Preparedness Puts You at a Disadvantage—and It’s Time For That To Change. Over the last couple of years, I’ve found myself increasingly frustrated with my industry, the crisis management profession. To put my frustration simply, the status quo of crisis preparedness and crisis management no longer suffices and, as a […]
- January 18, 2023
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I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room and then realised everything you do is marketing Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade. I was even presented with a welcome gift to thank me […]
- January 16, 2023
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THE NEUROSCIENCE OF GENEROSITY is an interesting beast. As a charity CEO, I have seen it expressed in many different ways. The best kind of generosity comes with warmth and good old NSA – no strings attached. This kind of generosity is glorious to witness and is the backbone of charity work all over the […]
- January 16, 2023