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CEOs, executives, government leaders, entrepreneurs, and communications professionals
In politics, business, and leadership, visibility alone isn’t enough, it’s what you do with the spotlight that counts. In this keynote, Emma Sargsyan breaks down the art and strategy of turning visibility into influence.
Drawing from her global PR experience, she reveals how leaders can master the narrative, shape perception, and leverage their platform to drive real impact. This is about going beyond being seen—it’s about being unignorable.
Takeaways:
In a world oversaturated with ads, slogans, and campaigns, the traditional idea of PR is obsolete. People don’t connect with logos—they connect with other people.
Emma explores why personal branding is now the driving force behind influence, trust, and loyalty. With case studies from global politics and corporate boardrooms, she shows how leaders can turn their personality, values, and humanity into the strongest brand they’ll ever own.
Takeaways:
In today’s world, a single misstep can go viral in minutes and destroy years of reputation. Emma Sargsyan, one of the most trusted crisis PR strategists across the U.S. and Middle East, reveals the playbook for managing high-stakes moments.
She unpacks how to prepare for crises before they strike, what to do when the spotlight is harshest, and how to transform a potential downfall into an opportunity for credibility and leadership.
Takeaways:
What makes certain leaders impossible to ignore? It’s not just their titles—it’s their ability to command attention, inspire loyalty, and move people toward action. Emma Sargsyan breaks down the pillars of “unignorable leadership” and shows how business and political leaders alike can cultivate presence, authority, and trust.
This talk equips ambitious leaders with the mindset and tools to lead with unapologetic authenticity in a noisy world.
Takeaways:
Emma Sargsyan is a PR strategist and keynote speaker renowned for her bold approach to communications, branding, and crisis management. As CEO of Saege International, with offices in Los Angeles, Dubai, and Yerevan, she advises CEOs, governments, and world leaders on visibility and influence.
She has hosted major events such as AIM Congress 2025 and the WHO World Local Production Forum, leading high-level dialogues with ministers and Fortune 500 executives.
Emma is also a bestselling author, with her latest book shaping conversations on the future of PR and personal branding. Her mantra “Unignorable, Unapologetic, Unrepeatable” captures her mission to redefine visibility and empower leaders to own their narrative.
Emma Sargsyan is a PR strategist, keynote speaker, and bestselling author who has built a reputation as one of the most influential voices in communications and personal branding today. She is the CEO of Saege International, a global PR and public affairs agency with operations in Los Angeles, Dubai and Yerevan, where she advises world leaders, CEOs, governments, and high-net-worth individuals on visibility, influence, and reputation management.
Emma has served as the official MC and host of AIM Congress 2025 and the WHO World Local Production Forum, where she led high-level conversations with ministers, Fortune 500 executives, and global changemakers. She has also spoken at international platforms such as D&AD and Femmino, inspiring audiences with her bold perspective on media, branding, and power.
Her bestselling book, published in Armenian and now being translated into English, has cemented her as a thought leader shaping the future of PR. With a personal brand built on the mantra “Unignorable, Unapologetic, Unrepeatable”, Emma Sargsyan is redefining what it means to be visible in today’s crowded world. Her mission is simple yet profound: to help individuals and organizations own their narrative, command attention, and turn influence into lasting impact.
She has been featured in High Net Worth Magazine, Armenia TV, and Public Television of Armenia, and recognized as one of the highest-paid PR professionals in Armenia, the UAE, and the U.S.
Emma Sargsyan splits her time between Los Angeles, Dubai, and Yerevan, continuing her mission to make leaders and ideas impossible to ignore.
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An expert guest on Tribune.am’s “Ինսայթ” argues that real financial growth comes not from buying real estate in Dubai, but from investing in securities and diversified assets.
This episode of “Ինսայթ 20” explores why Armenian investors should rethink popular trends of purchasing property in Dubai and instead consider the long-term benefits of securities and financial instruments. The guest notes that the hype around Dubai real estate often overshadows the risks: fluctuating prices, high maintenance costs, and limited yield compared to diversified portfolios. By contrast, securities—stocks, bonds, and investment funds—can provide liquidity, transparency, and scalable returns aligned with global financial markets.
The discussion also touches on cultural and psychological reasons why real estate feels safer for Armenian investors, and how shifting mindsets toward regulated financial markets can open up new opportunities for wealth growth and protection. The speaker emphasizes the importance of financial literacy, professional guidance, and building a balanced investment strategy that protects capital while creating steady returns.
00:00 – Introduction to “Ինսայթ 20” and today’s investment theme.
00:45 – Why Dubai real estate became a trend among Armenian investors.
02:30 – Risks of overseas property: liquidity, costs, market volatility.
05:00 – Comparison with securities: stocks, bonds, and funds as alternatives.
08:00 – The role of financial literacy in shaping smarter investments.
12:00 – Cultural preference for real estate vs. modern investment thinking.
15:00 – Case examples of securities outperforming real estate.
18:00 – Building a diversified portfolio for resilience.
20:00 – Closing remarks: why the future lies in securities, not just property.
Personal branding, crisis communications, leadership visibility, PR strategy, and unignorable leadership.
Splits time between Los Angeles, Dubai, and Yerevan.
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Personal branding, crisis communications, leadership visibility, PR strategy, and unignorable leadership.
Splits time between Los Angeles, Dubai, and Yerevan.
DJ Scotty B, a celebrated name in the entertainment industry, hails from the vibrant city of Orlando, Florida. With a career spanning over two decades, Scotty B has become synonymous with electrifying performances, seamless event management, and unforgettable musical experiences. His dynamic presence and unparalleled expertise have made him a sought-after figure for corporate events, […]
Amy Vetter is a distinguished speaker renowned for her profound insights into the intersection of technology, accounting, and mindfulness. As a sought-after keynote speaker, she captivates audiences with her unique blend of expertise, warmth, and relatability. With a career spanning over two decades, Amy has established herself as a thought leader in the fields of […]
Sara Frasca is a business growth expert. Honing her skills in senior leadership roles in both corporate America and the world of startups, Sara now serves as Chief Executive Officer for Point NorthEast, a global business coaching firm. She helps leading organizations cultivate human imagination, build a culture of accountability, and solve complex problems to […]
Chaunte Lowe, an extraordinary athlete and motivational speaker, is a four-time Olympian and the American record holder in the women’s high jump. Her journey from humble beginnings to becoming an icon of resilience and determination is nothing short of inspiring. Known for her tenacity, Chaunte has not only excelled in athletics but also overcome significant […]
Alyson Van Hooser isn’t merely a speaker; she’s a catalyst for high performance and effective leadership. With a dynamic presence and a wealth of experience, Alyson captivates audiences, igniting within them the drive to excel and lead with purpose. Her journey is one marked by triumph over adversity and a commitment to empowering others to […]
David Allison is a distinguished figure in the realm of human values, a global researcher, and a best-selling author, whose mission revolves around reshaping our comprehension of human behavior and interaction. With a rich and diverse career traversing marketing, research, and prolific authorship, David has left an indelible mark by introducing human values as a […]
Amy Jo Martin is not just a speaker; she’s a force of nature in the digital world. With her contagious energy and insightful perspective, she’s redefining how businesses engage with their audience in the digital age. As the founder and CEO of Digital Royalty, a sought-after keynote speaker, and bestselling author, Amy Jo is at […]
DJ Poun is a highly sought-after mobile DJ and event host, celebrated for his impeccable music curation and charismatic stage presence. Trusted by some of the world’s most renowned brands, including Nike, Mazda, and Dell, DJ Poun has spent over a decade perfecting the art of creating memorable experiences at conferences, corporate gatherings, and exclusive […]
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