Expansiveness is about a holistic approach to strategy and engagement that embraces all of the unique skill sets, passions and idiosyncrasies of people.
It is with this deeply human focus on what makes each of us tick, where we can start to create new possibilities by weaving our different perspectives together.
Expansiveness provides the edge necessary for individuals, teams and organizations to innovate.
Re-Engage Innate Creativity for Greater Personal & Team Growth.
At our core, we are naturally creative, but some people feel so far removed from their creative and innovative selves.
Understanding the framework for easily tapping into creativity, especially in highly disruptive times, is critical to productivity and growth.
Abigail Posner is a multi-talented professional, combining creativity, intellect, and innovation into her work. With a rich background in various fields and a passion for exploring the intersection of technology and creativity, she has become a recognized figure at Google, consistently pushing the boundaries of brand marketing.
Posner’s journey began with a solid academic foundation. She earned a Bachelor of Arts in Psychology from Harvard University, followed by a Master of Science in Social Psychology from the London School of Economics and Political Science. Her academic prowess laid the groundwork for her unique perspective on consumer behavior and human interactions in the digital age.
Before her tenure at Google, Posner built an impressive career that spanned various industries. Her professional experience includes working as a Group Planning Director at ad agencies like DDB Worldwide and Saatchi & Saatchi. Her contributions to advertising and branding were evident in her strategic thinking and ability to understand the intricacies of consumer behavior.
One of Abigail Posner’s most significant contributions has been her thought leadership in the intersection of technology and creativity. Her blog, “Hacking Human Nature,” became a platform for exploring how human psychology and technology intersect in the digital age. Through her writing, she delves into how consumers engage with brands and how companies can leverage this understanding to create more compelling and authentic marketing strategies.
At a time when the digital landscape was undergoing a massive transformation, Posner’s insights were invaluable. Her understanding of consumer behavior in the age of social media and digital interaction was critical for brands trying to navigate these uncharted waters.
Posner also recognized the growing importance of visuals in the digital space. As humans became more visually oriented, she explored the concept of “visual intelligence.” Her TEDx talk, “Hacking the Human Connection,” delves into the power of visuals and their impact on brand engagement, emphasizing the significance of visual storytelling.
Abigail Posner’s pivotal role at Google is as the Director of the Brand Unit. This is a position that not only showcases her expertise but also allows her to shape and influence the brand strategies and creative direction of one of the most influential technology companies in the world.
In this role, Posner leverages her deep understanding of human behavior, psychology, and consumer insights to help Google enhance its brand presence and engage with users on a more meaningful level. She actively collaborates with creative teams, agencies, and partners to bring innovative ideas and marketing strategies to life.
Posner’s work at Google reflects her commitment to shaping the digital landscape through the lenses of creativity, branding, and user experience. Her unique perspective allows her to foster a culture of creativity and innovation within the company.
One of Abigail Posner’s defining characteristics is her ability to bridge the gap between art and technology. Her perspective transcends the traditional boundaries of branding and marketing, embracing the world of creativity, design, and aesthetics.
She emphasizes the importance of aesthetics in the digital age, recognizing that visual content is a crucial aspect of brand engagement. Posner believes that the intersection of art and technology is where brands can truly stand out and connect with their audiences.
Posner’s unique viewpoint has led to the development of projects like “The Art Copy & Code Project.” This initiative explored how creativity and technology could merge to create engaging brand experiences. The project encouraged creative experimentation and innovation in the digital realm.
Abigail Posner’s journey is a testament to the power of creative thinking, intellectual curiosity, and a deep understanding of human behavior. Her ability to navigate the complex landscape of technology, branding, and marketing has made her a significant figure in the digital age.
Her role as the Director of the Brand Unit at Google exemplifies her impact and influence on one of the most influential companies in the world. Posner’s emphasis on the intersection of art and technology, her thought leadership, and her vision for the future of branding and marketing continue to shape the digital landscape.
Abigail Posner is not only a creative force at Google but also a source of inspiration for individuals and organizations seeking to bridge the gap between technology and human connection in the digital age. Her journey is a reminder of the transformative potential of embracing creativity, psychology, and technology to create meaningful and engaging brand experiences.
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Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
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Brittany Hodak is not just a speaker; she’s a force of nature in the world of business and entrepreneurship. With a remarkable track record of inspiring audiences worldwide, she stands as a beacon of insight, innovation, and inspiration. An international keynote speaker and an award-winning business leader, Brittany has left an indelible mark on the […]
If you dream of inspiring cult-like brand loyalty and especially the kind that involves mile-long queues and even permanent tattoo then Johnny Cupcakes is for you. The founder of the world-renowned tee-shirt brand Johnny Cupcakes, Johnny’s known for helping other people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation. With global […]
Suneel Gupta is one of the world’s foremost thinkers on digital strategy, transformation, and the future of business. As the Edward W. Carter Professor of Business Administration at Harvard Business School and Chair of the General Management Program, he has shaped the strategic mindset of global executives, advising organizations on how to thrive amid accelerating […]
Amy Jo Martin is not just a speaker; she’s a force of nature in the digital world. With her contagious energy and insightful perspective, she’s redefining how businesses engage with their audience in the digital age. As the founder and CEO of Digital Royalty, a sought-after keynote speaker, and bestselling author, Amy Jo is at […]
Few writers have done more to bring ancient, timeless wisdom and cutting-edge marketing strategies together than Ryan Holiday. His philosophically driven bestselling books have sold over 10 million copies and spent more than 200 weeks on bestseller lists. His books are taught in colleges and marketing programs around the world, including Trust Me I’m Lying, […]
Steve Lerch is an award-winning international public speaker, consultant, and former Google Executive, and has become a highly respected voice in the world of digital strategy, marketing, consumer behavior, and innovation. While at Google, Steve served as a digital strategy advisor to prominent brands like GoPro and Roku, respected non-profits like the YMCA and Save the […]
Rana Florida is a name synonymous with creativity, innovation, and business transformation. As the CEO of the Creative Class Group, a global advisory services firm founded by her husband, renowned urban theorist Richard Florida, Rana has carved out a formidable reputation in the world of business. She is an influential author, thought leader, and business […]
Bruce Turkel is a dynamic and sought-after speaker renowned for his expertise in branding, creativity, innovation, and leadership. With over three decades of experience in the advertising industry, Bruce has honed his skills as a captivating presenter who delivers actionable insights with humor and flair. His overarching theme, “it’s all about them,” challenges audiences to […]
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