WHY SO STINGY? THE NEUROSCIENCE OF GENEROSITY
- Author: Lucy Bloom
- Word Count: 499
Read the news article
Generosity is an interesting beast. As a charity CEO, I have seen it expressed in many different ways. The best kind of generosity comes with warmth and good old NSA – no strings attached. This kind of generosity is glorious to witness and is the backbone of charity work all over the world. The worst kind smacks you over the head with their husband’s cheque book.
I wrote a whole chapter about kindness and another on charity in my latest book, but I have continued to wonder about the ‘why’ of generosity. Why do some people give with nothing expected in return, even when they don’t have much themselves? Why do others use it to wield control and command kudos?
So I do what I always do when I don’t understand why people behave the way they do and I consult the neuroscientific research.
The origins of human generosity go back to when knuckle-draggers evolved into hunter-gatherers. Survival of the species relied on a herd mentality of care where older, fitter humans helped younger, slower, cuter ones. Those who didn’t participate in sharing or self-sacrifice for the herd were removed by natural selection. I wish stingy bastards in 2019 were the same: removed by natural selection.
Nature and nurture
According to science, humans are a combination of nature and nurture when it comes to generosity. The brain rewards you with a shot of feel-good dopamine when you are generous. That delicious hormone literally sizzles through your bloodstream when you take your imaginary generosity gland for a whirl. It is a biological boomerang: give to someone who needs it and the joy will bounce right back at you as a warm fuzzy feeling of reward and delight.
Humans employ two things when they are assessing whether to be generous: logic and empathy. The distraction of the decision-making part of the brain causes people to be more generous. Logic introduces an assessment of benefit and loss for giver and receiver. If the giver sees they can make a difference to the receiver without any significant loss to themselves, we have a winner in the logical generosity department!
Why so stingy?
So what makes a stingy bastard? Or worse, someone who is generous for all the wrong reasons. It seems to be the work of the nature/nurture/values trifecta. All three of which are done and dusted by the time humans are young adults. Meet an older person who lacks generosity and you really can’t convince them to repave their neural tendencies and nurtured behaviours with values of generosity and welfare. Unless you can appeal to their ego.
If you are born with less neural empathy (nature) than the next guy, you will be less likely to give. But that part of your brain is not fully developed until humans are 30. This explains why teenagers can be such breathtakingly selfish creatures. Teen brains lack neural empathy.
Article written by LUCY BLOOM and subscribe to our Podcast Channel
Further articles you may enjoy:
- (1)
Here are six ways to create psychological safety to re-engage and reassure today’s anxious, disengaged and lonely workforce. Teams can be lonely places. People can feel vulnerable and exposed if they believe their teammates don’t support their ideas or appreciate their work. These interpersonal struggles intensify for remote workers who lack the support of a nodding ally […]
- December 23, 2022
- (10)
LGBTQ History Month 2024 in the USA is a powerful time of celebration, reflection, and advocacy, honoring the achievements and struggles of the LGBTQ+ community. Held annually in October, it offers an opportunity for individuals and organizations to recognize the progress made in LGBTQ+ rights and visibility, as well as acknowledge the ongoing challenges faced […]
- October 14, 2024
- (24)
We are only as unified as our loneliest team or Disconnected Worker community members. No one is immune to feeling lonely at work — not even the outgoing top sales associate, the customer success representative that brings her dog into the office, or the charming vice president who always declines every happy hour invitation due to “overcommitments.” […]
- December 23, 2022
- (7)
JUSTICE MALALA MEET THE SPEAKER is a political commentator and current affairs keynote speaker, newspaper columnist and author of the Number One South African bestseller “We Have Now Begun Our Descent”. He is rated as the top African political / economic analyst in South Africa Malala writes regular weekly columns for The Times online newspaper […]
- January 2, 2023
- (146)
The Dark Side of Motivational Speaking: When Inspiration Becomes Manipulation Motivational speaking is a billion-dollar industry, built on the promise of transformation, success, and boundless personal growth. Audiences flock to these high-energy events, hoping for that one insight that will change their lives. But beneath the surface of encouragement and empowerment lies a darker reality: […]
- February 3, 2025
- (13)
Want Your Audience to Master the Art of Influence? Bring in a speaker who turns “maybe” into “yes.” Because in today’s world, negotiation isn’t just a skill—it’s survival to Master the Art of Influence. 💼 Whether it’s closing deals, navigating conflict, or leading with confidence, your audience needs to know how to negotiate like pros. […]
- April 14, 2025
- (20)
The Essence of Authentic Leadership: Embracing Genuine Influence with Erin Hatzikostas In an era where leadership is often synonymous with corporate jargon and pretense, the concept of authentic leadership emerges as a beacon of hope and integrity. Authentic leadership transcends traditional leadership paradigms by emphasizing transparency, genuine relationships, and a commitment to personal and organizational […]
- July 29, 2024
- (3)
What Is Customer Experience? Why It’s the Business Strategy You Can’t Afford to Ignore In today’s ultra-competitive marketplace, your product or service alone isn’t enough to guarantee growth. What truly sets businesses apart now is the way they make people feel—before, during, and after a transaction. That’s where Customer Experience comes in. But before you […]
- April 18, 2025
