Barb Stuckey: Wellness Speaker
Food innovation leader and taste expert Barb Stuckey helps brands elevate flavor, consumer insight and product development through decades of experience shaping breakthrough foods and beverages for national markets.
Quick Facts:
- Highlights:
- President and Chief Innovation Officer at Mattson
- Nationally recognized expert in taste science, food trends and product development
- Author of Taste What You’re Missing and Taste
- Regular Forbes.com contributor on food and innovation
- Formats: Keynote speaker, food innovation expert and taste educator
- Audiences: Food and beverage brands, CPG innovators, culinary schools, R&D teams, product developers and organizations seeking flavor improvement and consumer-driven innovation.
- Outcomes:
- Clear frameworks for improving flavor and understanding the science behind taste.
- Actionable insights on food trends, consumer behavior and product development.
- Strategies to elevate innovation processes and create products that resonate with today’s market.
- Travels from: San Francisco, CA
- **Fee range: On Request
Talent Services
Talent Short Bio
Barb Stuckey is President and Chief Innovation Officer at Mattson, the nation’s leading independent developer of foods and beverages for retail and chain restaurants. Since joining the company in 1997, she has become one of the industry’s most respected voices in taste science, food trends, innovation strategy and consumer insights. Her work centers on improving flavor and guiding companies through the full product development process, from ideation to commercialization.
With more than two decades of daily tasting embedded into her role, Barb has refined a rare ability to diagnose flavor challenges and teach others how to make food taste better. She distilled this expertise into her acclaimed book Taste What You’re Missing, later re-released as Taste, which introduced scientific yet accessible insights on how humans experience flavor.
Barb’s passion for taste education extends into the classroom as a long-standing instructor at The San Francisco Cooking School, where she teaches the Fundamentals of Taste to each entering class. She is also a regular contributor to Forbes.com, writing on food industry trends and innovation, and serves on the advisory board of the Plant Based Foods Association.
Read Full Bio
Barb Stuckey has been at Mattson since 1997, and is currently President and Chief Innovation Officer at the country’s most successful independent developer of foods and beverages for the retail foods and chain restaurant industries.
Barb is known as a taste, food trend, innovation, consumer insights, and product development expert.
As part of Barb’s role in the innovation projects that make up her daily job, she is required to taste food and figure out how to make it better. After more than 2 decades doing this, she’s honed her tasting skills and ability to help others make food taste better. She shared this insight with the world in 2012 when her book Taste What You’re Missing was published. In 2013, the paperback edition was released (under the simplified title Taste).
Barb Stuckey was instrumental in helping The San Francisco Cooking School integrate the science of taste into their curriculum. She now teaches the Fundamentals of Taste to each entering class.
She is also a regular contributor to Forbes.com where she writes about the food industry. And she sits on the advisory board of the Plant Based Foods Association.
Previously, Barb has sat on the board of the Robert Mondavi Institute for Wine and Food Science at the University of California, Davis and La Cocina, the San Francisco food incubator.
Barb Stuckey lives with her hypertaster husband, two artisan cats, and splits her time between San Francisco and Healdsburg, in the heart of Sonoma wine country. She can be bribed with good tomatoes.
Contact us at Speakers Inc and follow us on LinkedIn
Videos
Interest to Book? Send us your enquiry
No reviews available for this post.
Talent FAQ's
Do speakers charge a flat fee or by the hour?
Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
What is the typical duration of a keynote speech and what is included?
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
Does the scale of the event and audience size affect a speaker’s fee?
The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.
Travel expenses and other costs
Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.
Deposits and securing a booking
Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.
Additional tips and takeaways
- Virtual speaking appearances are a cost-effective alternative to high speaking fees, often 10-50% cheaper than in-person rates.
- There is typically no difference in fee for a 15-minute speech versus a 60-minute speech.
- Some motivational speakers are open to discounting their fee if hired for more than one event by the same organization.
- When browsing speakers, consider their location to keep travel costs down.
- Personal connections to your organization or event location can increase your chances of securing a renowned speaker.
- Be upfront about your needs and expectations to ensure a successful partnership.
- Speaker bureaus like Speakers Inc help guide you through the booking process to negotiate the best deal with favorable terms.
Ready to find the perfect speaker for your event? Use our advanced search feature or contact us to get started today!
You may be interested in...
- (93)
Most people know Jon Taffer as a larger-than-life television personality who takes a no-holds-barred approach to helping hotels, restaurants, bars and businesses reach their full potential. He is also a New York Times best-selling author, a highly sought-after hospitality and general business consultant, and is the creator, executive producer and star of Paramount Network’s hit show, Bar Rescue. […]
- Travels from: New York, NY
- Leadership Speakers
- (104)
A veteran of TV broadcasting, political campaigns, and Wall Street, Steve Cortes brings unique insight into the always-important – and sometimes comical – intersection of media, politics, and money in America. Steve Cortes served as Senior Spokesman and Strategist for the Trump 2016 and 2020 campaigns, including leadership of Hispanic outreach. Steve also worked as […]
- Travels from: Chattanooga, TN
- Hispanic Speakers
- (70)
A 30-year news veteran, journalist Paula Zahn is executive producer and host of Discovery ID`s On the Case with Paula Zahn. Paula is also the co-host of Sunday Arts, a weekly television magazine for news covering the arts in New York City. She also hosted the highly acclaimed two hour documentary for PBS called The Retirement Revolution, taking […]
- Travels from: New York, NY
- Motivational Speakers
- (36)
For over 25 years, Kristin Arnold has helped over a hundred different organizations, facilitated over four hundred executives and their teams, and presented to over a half a million people around the world around the topics of team leadership, team work, collaboration, culture, and critical thinking. Whether your meeting is completely online or a “hybrid” […]
- Travels from: Scottsdale, AZ
- Communication Speakers
- (25)
Our freestanding Lollipop Performer, Lyra Performance can be the perfect solution to fit in any tight area that our larger aerial rigging won’t fit. This act can be compact and also pack a powerful punch of entertainment. our free standing Lyra can be performed as a stage show, aerial champagne service, and ambiance act. Make […]
- Travels from: Los Angeles, CA
- Lollipop Performers
- (14)
Noramay Cadena is a Managing Partner at Supply Change Capital, a pioneering venture firm that strategically invests in the convergence of food, culture, and technology. With a distinguished career path deeply rooted in venture capital, Noramay’s expertise spans the realms of innovation, entrepreneurship, and community empowerment. Previously, she served as a Managing Partner at MiLA […]
- Travels from: Los Angeles, CA
- STEM Speakers
- (111)
In a world where business leaders are lauded for being cutthroat, Marcus does it all with heart and compassion for the people, process and product he aspires to elevate. But as with many success stories, his road has not always been an easy one. If you or your client is looking for an interactive Business […]
- Travels from: Chicago, IL
- Business Speakers
- (48)
- (1)
Sir Brian May, CBE, PhD, FRAS, stands as a towering figure in both the realms of music and science. As a founding member of the legendary rock band Queen, he has left an indelible mark on the music industry as a virtuoso guitarist, songwriter, producer, and performer. Beyond his musical achievements, Sir Brian May holds […]
- Travels from: London, UK
- Celebrity Speakers
Disclaimer
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
Fee Range Information
All talent fees exclude VAT, travel and accommodation where required.
