Weaving compelling stories with evidence-based statistics makes this program memorable and immediately applicable. Here, Dr. Cialdini identifies and explains the seven universal principles of persuasion that move others toward “yes.” When used correctly and ethically, these scientifically tested principles produce lasting relationships and strong, long-term change.
(Suggested length 40-90 minutes)
In this program, Dr. Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. He will explain how to capitalize on the essential window of time before you deliver an important message, preparing people to be receptive to a message before they experience it.
(Suggested length 40-90 minutes)
During this profound presentation, Dr. Robert Cialdini briefly reviews six research-based universal principles of influence, focusing on the principles that are most effective during conditions of uncertainty and ones that leaders can employ to bring about positive and lasting change among individuals located both inside and outside their organizations.
(Suggested length 60-90 minutes)
It is through the influence process that we lead, generate, and manage change. In his presentation, Dr. Robert Cialdini extracts from the seven universal principles of influence—those that are so powerful that they create desirable change in the broadest range of circumstances. He emphasizes non-manipulative use of the principles so that those who are influenced feel personally committed to the new direction and their relationship with the leader.
(Suggested length 60-90 minutes)
Dr. Robert Cialdini is globally regarded as the leading authority on the psychology of persuasion, with decades of research that transformed how individuals and organizations understand human behavior. His bestselling book, Influence: The Psychology of Persuasion, has sold more than three million copies, been translated into over thirty languages, and introduced the six foundational principles of influence that remain essential across marketing, sales, negotiation, and leadership.
With a Bachelor of Science degree from the University of Wisconsin–Milwaukee, a Ph.D. in Social Psychology from the University of North Carolina, and postdoctoral training at Columbia University, Dr. Cialdini’s academic rigor is matched by his ability to make complex research accessible and actionable. He served as Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and has been a visiting scholar at institutions including Stanford University.
Dr. Robert Cialdini seminal work has unraveled the underlying principles that drive human behavior, offering invaluable tools for those seeking to master the dynamics of influence. Through his compelling presentations, Dr. Cialdini illuminates the pathways to achieving desired outcomes by ethically applying the principles of persuasion.
Dr. Robert Cialdini’s academic journey began with a Bachelor of Science degree from the University of Wisconsin–Milwaukee, followed by a Ph.D. in Social Psychology from the University of North Carolina. He further honed his expertise with postdoctoral training at Columbia University. His distinguished career includes appointments as Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and visiting scholar positions at renowned institutions such as Stanford University.
His groundbreaking book, Influence: The Psychology of Persuasion, has sold over three million copies and has been translated into more than 30 languages. In this work, Dr. Robert Cialdini introduces six key principles of influence: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. These principles have become foundational in fields ranging from marketing to negotiation, providing a framework for understanding how to ethically sway decision-making processes.
Dr. Robert Cialdini’s profound understanding of the mechanisms of influence has solidified his reputation as a leading authority in the field. His ability to bridge the gap between academic research and practical application makes him a highly sought-after speaker for events aiming to equip attendees with the tools to ethically and effectively persuade others.
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A four minute 15 second highlight reel featuring Dr. Robert Cialdini’s core principles of ethical influence and the real-world impact of his research on leadership, sales, and communication.
This four minute 15 second sizzle reel showcases Dr. Robert Cialdini’s global impact as the foremost authority on ethical persuasion. Through keynote clips, interview segments, and audience reactions, the video demonstrates how his decades of behavioral research translate into practical tools for leaders, marketers, sales teams, and decision makers.
Cialdini discusses the importance of understanding human behavior and the psychological triggers that shape decision making. The reel emphasizes his six foundational principles of influence, illustrating how each can be applied ethically to improve communication, increase trust, and drive more effective outcomes in business and beyond.
Footage from his presentations highlights his clear teaching style, scientific credibility, and ability to turn complex behavioral concepts into simple, actionable insights. Testimonials and event visuals reinforce his reputation as a trusted advisor to major global brands and organizations.
Throughout the video, Cialdini underscores that persuasion rooted in ethics and transparency not only produces better results but also builds stronger long-term relationships. His presence on stage is both authoritative and approachable, reflecting a lifetime dedicated to understanding why people say yes and how leaders can guide decisions responsibly.
The reel closes by positioning Cialdini as the definitive voice in modern influence science, offering audiences a blend of academic rigor and practical frameworks that elevate communication at every level.
00:45–01:35 Key principles highlighted through keynote clips and real-world examples.
01:35–02:30 Insights on ethical persuasion and why trust underpins effective influence.
02:30–03:25 Audience and client reactions reinforcing the impact of his work across industries.
Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.
Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.
Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.
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