Simon Harrop is an innovative marketing expert who pioneered the idea of using the senses to create powerful marketing messages.
He created the company Brand Sense -global experts in multi-sensory brand marketing- working with leading global companies like British Airways, P&G and General Motors.
Simon Harrop is the man behind Brand Sense, specialising in sensory retail, space consultancy and product development.
Before establishing the company he worked in a variety of marketing roles which led him to the breakthrough idea that the power of smell could be harnessed to create strong emotional connections between a consumer and a brand.
He formed The Aroma Company in 1993 offering brand development and promotion through the sense of smell.
Today, Sensory Branding is used across the globe by companies such as Nestle, McDonalds, Unilever, and Glaxo Smith Kline.
Simon Harrop is also a regular speaker, panel guest and contributor on the international marketing conference circuit. He has spoken at events such as Marketing Week Live, Retail Interiors, Experience in New York, The World Perfumery Congress, TED and more.
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Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.
Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.
Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.
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