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Blinkist is a digital platform that distills key insights from non-fiction books into bite-sized text and audio summaries, perfect for busy individuals seeking to absorb knowledge on the go.
Blinkist aims to help users quickly grasp the key ideas and concepts from books, allowing them to read or listen to these summaries in a short amount of time.
These summaries, often referred to as “blinks,” condense the content of a book into bite-sized, easily digestible insights, typically taking about 15 minutes to read or listen to.
Overall, Blinkist is designed for individuals who want to stay informed and learn efficiently, providing a way to consume the essence of a book without committing to reading the entire text.
“UnMarketing: Stop Marketing. Start Engaging.” by Scott Stratten revolutionizes the way businesses think about marketing.
Moving beyond traditional methods such as cold calling and advertising, Stratten introduces a fresh, relationship-centric approach that leverages modern tools and techniques.
These blinks delve into Stratten’s innovative strategies, illustrating how businesses can authentically connect with their customers. By fostering genuine relationships, companies can engage their audience in a more natural and effective manner, ultimately driving better results.
This book is a must-read for anyone looking to break free from outdated marketing tactics and embrace a more human, engaging way of building their brand.
For generations, marketing has been hypocritical. We’ve been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You’ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online.
With UnMarketing, you’ll create a relationship with your customers, and make yourself the logical choice for their needs. We know you’ve been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself.
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Ratings: 4.5 (28 ratings)
Time to Read: 22 mins
Takeaways: 9 Key ideas
Available As: Audio & text
Scott Stratten is a powerhouse in the world of marketing, branding, and relationship-building, known for his disruptive and un-traditional approach. Named by Forbes as one of the top five social media influencers globally, Stratten is a leading voice in contemporary marketing.
As the President of UnMarketing, Scott has dedicated his career to teaching businesses and professionals how to connect with their audiences authentically and effectively. His innovative strategies and engaging storytelling make him a standout figure in the marketing world.
Stratten’s influence extends beyond social media. He is a celebrated author of several best-selling books on sales and marketing, each offering a fresh perspective on how businesses can thrive in an ever-changing landscape. His works, including “UnMarketing,” “The Book of Business Awesome,” and “UnBranding,” have become essential reading for those looking to break free from traditional marketing constraints and embrace new, more effective methods.
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Leading without Authority (2020) explores how non-managerial employees can drive change and influence their coworkers. These blinks outline simple techniques for making a big impact in the workplace, regardless of your official title. Leading Without Authority In times of stress, we have a choice: we can retreat further into our isolated silos, or we can commit to […]
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