Growth IQ

AUTHOR: Tiffani Bova

Growth IQ

Growth IQ

  • Blinkist

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Overall, Blinkist is designed for individuals who want to stay informed and learn efficiently, providing a way to consume the essence of a book without committing to reading the entire text.

Description

In Growth IQ, Tiffani Bova, a globally recognized business growth expert, offers a compelling guide for business leaders looking to navigate the complexities of growth in today’s competitive landscape. Drawing from nearly three decades of experience in the tech industry and her extensive research as a former Growth and Innovation Evangelist at Salesforce and a Research Fellow at Gartner, Tiffani provides a strategic framework that demystifies the growth process.

The book delves into ten paths to growth, each one a proven strategy that businesses can adopt to overcome the various obstacles that hinder their progress. Through real-world case studies and actionable insights, Tiffani illustrates how companies can combine these paths to create a tailored approach that drives sustainable success.

Growth IQ | Tiffani Bova

The ten growth paths include:

  1. Customer Experience: Enhancing the overall experience of customers to drive loyalty and advocacy.
  2. Customer Base Penetration: Deepening relationships with existing customers to increase sales.
  3. Market Acceleration: Expanding into new markets to find additional sources of revenue.
  4. Product Expansion: Introducing new products or services to capture more market share.
  5. Customer and Product Diversification: Diversifying the customer base and product offerings to reduce risk.
  6. Optimizing Sales: Improving the efficiency and effectiveness of the sales process.
  7. Channel Expansion: Expanding the channels through which products or services are sold.
  8. Partnerships: Forming strategic partnerships to leverage complementary strengths.
  9. Co-opetition: Collaborating with competitors for mutual benefit.
  10. Unconventional Strategies: Pursuing innovative and unconventional growth strategies.

Growth IQ is more than just a theoretical guide; it’s a practical tool for business leaders. Each chapter is packed with insights and examples from companies that have successfully navigated their growth journeys, providing readers with a blueprint they can adapt to their own unique circumstances.

Tiffani’s approach is refreshingly straightforward and highly actionable. She emphasizes the importance of understanding the specific context of a business and choosing the right combination of growth paths to achieve optimal results. Her deep knowledge and practical advice make Growth IQ an essential read for anyone looking to drive their business forward in a smart and sustainable way.

Key Takeaways:

  • Understand the ten growth paths and how to leverage them.
  • Learn from real-world case studies of companies that have successfully implemented these strategies.
  • Gain actionable insights and practical advice for overcoming growth challenges.
  • Discover how to create a customized growth strategy tailored to your business’s unique needs.
  • Whether you are a startup looking to scale or an established company aiming to rejuvenate growth, Growth IQ provides the roadmap to smarter, more strategic growth decisions. Tiffani Bova’s expertise and clear, engaging writing make this book an invaluable resource for business leaders and entrepreneurs alike.

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Ratings: 4.3 (109 ratings)
Time to Read: 25 mins
Takeaways: 10 Key ideas
Available As: Audio & text

Tiffani Bova is a growth adviser specializing in global customer growth and innovation at Salesforce. She hosts What’s Next!, a podcast that provides a platform for conversations with business leaders about emerging trends, innovation and the latest growth strategies. Growth IQ is her first book.

Tiffani Bova’s expertise is deeply rooted in her extensive and diverse background in the tech industry. At Salesforce, she served as the Growth and Innovation Evangelist, a role in which she was pivotal in driving the company’s growth strategies and fostering a culture of innovation.

Her work at Salesforce allowed her to influence a wide range of businesses, helping them to leverage Salesforce’s powerful tools to enhance their sales processes and customer relationships. Tiffani’s insights into growth strategies and customer experience have been instrumental in shaping the success of many Salesforce clients.

Tiffani Bova
  • Customer Experience

Ranked for the last six years in the Top 50 Business Thinkers in the world by Thinkers50, Tiffani Bova is a luminary in the business realm, continuously reshaping our perception of growth and innovation. A thought leader of unparalleled expertise, Forbes aptly describes her as someone who “reshapes our perception of growth.” Her nearly 30-year […]

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