What if you knew exactly what each of your constituents (customers, members, patients, vendors, employees etc) REALLY wanted? Would that help you develop customer loyalty? If you could anticipate what each person wanted from you before they told you, how would knowing that change your approach?

Through use of big data and digital connections, you can individualize relationships with any client or prospect you value.

A hot topic in marketing today is “hyper-personalization.” This is the process of gathering a deep level of information on your constituents and then using that information to create loyal and valued relationships.

This goes way beyond installing a CRM system!

Scott has been on the vanguard of digital marketing techniques since digital marketing was born. In this session, he combines his custom knowledge of your industry and digital marketing savvy to show attendees several new methods for driving business.

This includes using the process of “mapping the customer journey” to detail every touchpoint in relationships and how either a human or technology connection can be used to create a fantastic experience.

As a special bonus, Scott can provide sample templates and tools that are used to complete these processes, so attendees can create a strategic plan for their organization.

Learning Objectives & Take-Aways

• Build relationship journey maps inside your organization that detail every touch point of engagement
• Develop hyper-personalization within your own engagement efforts
• Create a robust digital revenue engine to tie your efforts together and work toward building a more effective customer journey
• Discover how to get your customers talking about their experience with you to their networks
• Find the correct HUMALOGY® balance throughout your entire customer experience strategy
• Harness the enormous amount of data potentially available through customers’ mobile devices to serve them in unbelievable ways
• Discover how smart devices and the Internet of Things will produce a seismic shift in the way you serve customers
• Technology tips and tricks to drive revenue

Best Audience
C-Suite Executives, Business Side leaders, Marketing Executives, Sales Managers, Salespeople, Customer Care Professionals

How are people integrating with technology and will it create a utopic or dystopic future?

A recent study shows the average age a child first sees porn is eight years old. Pause for a beat and consider the impact of that statement and know that there are many more startling facts that surround the way technology is integrating into every aspect of our personal and professional lives.

Among the millions of utopian joys gained from the internet we also find ourselves enduring much that is dystopian. The concepts discussed in Scott’s most recent book, Did God Create the Internet? The Impact of Technology on Humanity, are the backbone of this thought-leading keynote.

One of the most speculated questions people (especially parents) have about technology is how it will impact us as a species over time.

• Will all these new digital tools be good or bad for us as a species?
• What is technology doing to us today?
• Are we going to be happier?
• Work longer and harder, or less?
• Will we have less privacy?
• Will younger generations lose capabilities that older generations had, or will our young people be much more powerful than their predecessors?

Scott weaves together technology and philosophy into a thought-provoking talk that is sure to be mind expanding. There is a lot of flexibility to deliver content that is futuristic or relevant today.

The tone can be conversational and filled with stories, or a serious call to action to make better decisions about boundaries with digital tools. (Despite the title of Scott’s book, this talk is not religious in nature.)

The Rise of Machines
The rise of machines is both exciting and scary for some people. It shouldn’t be “scary” and the more you learn about the subject, the more exciting it is.

Machine Intelligence is poised to dramatically reshape all organizations and industries. It will give organizations better insight into their constituent outreach and back office processes while allowing them to run smarter and leaner.

Scott will cover the Machine Intelligence Ecosystem – Robotics, Smart Sensors, Cognitive Computing, AI, Machine Learning, and Deep Learning.

We are in an era when technology is systematically integrating more and more into our lives. He will show how MI is changing your industry and things leaders need to know about it.

Plus, does every leadership team within an organization need to build a Machine Intelligence strategy? Scott will give his insights on that and more in the fascinating topic.

• AI Enhanced Selling
• Map Your Organization’s Relationship Journey