What if you knew exactly what each of your constituents (customers, members, patients, vendors, employees etc) REALLY wanted? Would that help you develop customer loyalty? If you could anticipate what each person wanted from you before they told you, how would knowing that change your approach?
Through use of big data and digital connections, you can individualize relationships with any client or prospect you value.
A hot topic in marketing today is “hyper-personalization.” This is the process of gathering a deep level of information on your constituents and then using that information to create loyal and valued relationships.
This goes way beyond installing a CRM system!
Scott has been on the vanguard of digital marketing techniques since digital marketing was born. In this session, he combines his custom knowledge of your industry and digital marketing savvy to show attendees several new methods for driving business.
This includes using the process of “mapping the customer journey” to detail every touchpoint in relationships and how either a human or technology connection can be used to create a fantastic experience.
As a special bonus, Scott can provide sample templates and tools that are used to complete these processes, so attendees can create a strategic plan for their organization.
Learning Objectives & Take-Aways
Best Audience
C-Suite Executives, Business Side leaders, Marketing Executives, Sales Managers, Salespeople, Customer Care Professionals
How are people integrating with technology and will it create a utopic or dystopic future?
A recent study shows the average age a child first sees porn is eight years old. Pause for a beat and consider the impact of that statement and know that there are many more startling facts that surround the way technology is integrating into every aspect of our personal and professional lives.
Among the millions of utopian joys gained from the internet we also find ourselves enduring much that is dystopian. The concepts discussed in Scott’s most recent book, Did God Create the Internet? The Impact of Technology on Humanity, are the backbone of this thought-leading keynote.
One of the most speculated questions people (especially parents) have about technology is how it will impact us as a species over time.
Scott weaves together technology and philosophy into a thought-provoking talk that is sure to be mind expanding. There is a lot of flexibility to deliver content that is futuristic or relevant today.
The tone can be conversational and filled with stories, or a serious call to action to make better decisions about boundaries with digital tools. (Despite the title of Scott’s book, this talk is not religious in nature.)
The Rise of Machines
The rise of machines is both exciting and scary for some people. It shouldn’t be “scary” and the more you learn about the subject, the more exciting it is.
Machine Intelligence is poised to dramatically reshape all organizations and industries. It will give organizations better insight into their constituent outreach and back office processes while allowing them to run smarter and leaner.
Scott will cover the Machine Intelligence Ecosystem – Robotics, Smart Sensors, Cognitive Computing, AI, Machine Learning, and Deep Learning.
We are in an era when technology is systematically integrating more and more into our lives. He will show how MI is changing your industry and things leaders need to know about it.
Plus, does every leadership team within an organization need to build a Machine Intelligence strategy? Scott will give his insights on that and more in the fascinating topic.
Scott Klososky stands at the forefront of technological evolution, translating complex digital concepts into actionable insights that drive growth and resilience. As a globally recognized futurist, technologist, and keynote speaker, he has spent decades guiding organizations through the waves of digital transformation helping leaders understand not just what’s coming next, but why it matters.
A true innovator, Scott’s expertise spans digital maturity, machine intelligence, data strategy, cybersecurity, and digital governance, offering audiences a rare balance of strategic vision and practical execution. His presentations are renowned for their precision, energy, and ability to simplify emerging technologies into relevant, high-impact lessons for business, government, and education sectors alike.
Whether on a global keynote stage, in a boardroom, or leading a half-day workshop, Scott customizes every presentation with the latest real-world insights and data. His goal is not only to inform but to inspire digital confidence empowering organizations to innovate intelligently, lead adaptively, and future-proof their success.
Scott Klososky has lived on the leading edge of technology innovation and its impact on the business world and society in general.
He is recognized globally for his unique ability to accurately predict future digital trends and provide the logic behind why they will alter the current status quo.
Scott has the ability to entertain, inspire and enlighten audiences while also translating difficult to understand technology topics. He is known for architecting each presentation specifically for the audience, and with the very latest information available.
Topics include content such as the importance of organizational digital maturity, leading through the Digital Transformation, cybersecurity, machine intelligence, data intelligence, trendspotting, digital marketing, and best practices for digital governance.
Scott Klososky is equally adept at giving large stage keynotes, speaking to small boards of directors, facilitating half and full day workshops, and doing break-out sessions.
His topics often create many questions and he enjoys being interactive with audiences when appropriate. The best measure of his ability to inspire and inform audiences is the high percentage of speaking clients who bring him back for follow on work with their audiences.
Scott Klososky helps organizations navigate the challenges and opportunities presented by the digital age, providing insights on how to adapt and thrive in an increasingly interconnected and fast-paced world.
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Scott Klososky, futurist and technology strategist, reveals how AI-enhanced selling is transforming customer relationships, decision-making, and business performance.
This 3-minute, 41-second video features Scott Klososky, globally recognized futurist and founder of Future Point of View, delivering a concise yet powerful exploration of how artificial intelligence is revolutionizing sales and business strategy. With his trademark clarity, Scott breaks down the next evolution in sales AI-enhanced selling where data intelligence and human intuition combine to create more efficient, personalized, and predictive sales processes.
He begins by explaining how AI systems can now interpret massive data sets to uncover customer patterns that were previously invisible, allowing sales teams to anticipate needs and tailor engagement at an unprecedented scale. Scott emphasizes that this transformation is not about replacing people with machines but about enhancing human performance through intelligent tools.
Through vivid examples, he demonstrates how AI enables real-time decision-making, improves forecasting accuracy, and deepens trust by providing customers with solutions that truly fit their behaviors and preferences. He also highlights the leadership challenge: ensuring teams evolve alongside technology through training, ethics, and adaptability.
Scott concludes with a forward-looking insight the future of selling belongs to organizations that integrate machine intelligence with emotional intelligence, creating synergy between data and human connection. His message is both practical and visionary, leaving audiences with a roadmap for leveraging AI responsibly and strategically in the near future.
00:00 – Opening: what AI-enhanced selling means for modern business
00:45 – How machine learning transforms data into predictive insights
01:40 – The human-AI partnership in sales strategy and execution
02:30 – Real-world applications: forecasting, personalization, and customer trust
03:10 – Leadership imperatives: adaptability, training, and ethical innovation
Futurist Scott Klososky explores how technology and data are reshaping customer experience—ushering in a new era of hyper-personalized sales and brand connection.
This 1-minute, 48-second video features Scott Klososky, global technology futurist and digital transformation expert, breaking down how hyper-personalization is redefining the way businesses connect with customers. In his clear, forward-looking style, Scott explains that modern consumers now expect experiences and sales interactions tailored specifically to their behaviors, preferences, and values—powered by data intelligence and automation.
He begins by illustrating how digital tools and AI enable companies to gather deep insights into customer journeys. These insights, when used responsibly, allow organizations to anticipate needs and deliver meaningful, timely interactions—transforming traditional sales into authentic relationship-building.
Scott emphasizes that customer experience is no longer transactional—it’s emotional and predictive. Businesses that leverage hyper-personalization effectively will strengthen loyalty and relevance, while those that don’t risk losing touch in an increasingly connected world.
He concludes with a call to action for leaders: to invest in data systems and digital maturity that humanize—not just automate—the customer experience. His insight bridges technology and empathy, making innovation accessible and actionable for forward-thinking organizations.
00:00 – Opening: the rise of hyper-personalized customer experience
00:25 – How data and AI shape modern sales and engagement
00:55 – Moving from transactions to emotional connection
01:25 – The leadership challenge: balancing automation with human empathy
In this 7-minute feature, futurist Scott Klososky explains how mapping your organization’s relationship journey builds stronger, more strategic connections with customers, partners, and employees.
This 7-minute, 3-second video features Scott Klososky, internationally recognized futurist and technology strategist, offering a practical framework for visualizing and optimizing the relationship journey—a vital step in advancing digital maturity and customer experience strategy.
Scott introduces the concept by asking leaders to think beyond the traditional customer journey map. Instead of focusing solely on transactions, he encourages organizations to chart every meaningful interaction and emotional touchpoint that defines their relationships with key stakeholders—customers, employees, vendors, and partners.
Through his clear, methodical approach, Scott demonstrates how relationship mapping helps organizations identify where trust is built, where friction occurs, and where digital tools can strengthen human connection. He uses examples from multiple industries to show how technology and empathy combine to create value-driven experiences across the entire lifecycle.
Scott also highlights that this mapping process is not static—it evolves as relationships deepen and technologies shift. The ultimate goal is to build digital empathy into every stage of engagement, ensuring that automation and personalization work together to enhance authenticity and loyalty.
The video concludes with Scott’s reminder that the strongest organizations are those that intentionally design how relationships grow, not just how products sell. His insights leave leaders with a blueprint for aligning digital systems and human values in a hyper-connected world.
01:10 – Why mapping every touchpoint creates better understanding and trust
02:45 – Examples of relationship mapping in different industries
04:20 – Using digital tools to enhance empathy and connection
05:40 – Turning data insights into actionable relationship strategies
06:30 – Closing: the future belongs to organizations that design for connection
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