While leading digital marketing efforts globally for Fortune 500 companies like Estée Lauder, Revlon, and Nike Swan created memorable campaigns to change the way consumers feel about brands, and interact with them.
Evoking emotion to drive attention, Swan championed bold ideas including unexpected spokespeople like Colin Kaepernick for Nike or Gigi Gorgeous for Revlon, innovative technology, and pushing representation boundaries.
In this presentation, Swan shares lessons from her work, and how entrepreneurs can take advantage of the same ideas to grow their own brands and businesses.
Innovative platforms, mediums, and technologies constantly emerge disrupting the way we engage with our customers and tell our brand’s story.
As we continuously realign our approach, we can glean incredible lessons from the successful campaigns of the past, and apply those concepts to create relevant and meaningful marketing using the new tools at our disposal.
In this presentation, Swan provides tactical guidance on how brands of any size can create a relevant and agile strategy.
An impressive resume and corporate pedigree led Swan to managing the global digital marketing for billion-dollar retail brands like Revlon and Nike, but it would be her adoption of eCommerce and understanding the value and power of social platforms that would ignite her career.
As the world approaches 20 years with commonly used social media platforms, new platforms and technology continue to emerge. Swan’s approach to new platform adoption coupled with Swan’s creative DNA has allowed her to make magic, racking up over 3MM followers on the audio-first platform Clubhouse.
In this session, Swan discusses what it takes to adopt early and approach new technology with a beginner’s mind to unite teams, articulate a grand vision, and build an audience.
Swan Sit, a marketing guru and accomplished author, is one such visionary who has left an indelible mark in the world of marketing. In the ever-evolving landscape of marketing and business, the guidance of experts who understand the intricacies of the digital age is invaluable.
With a career spanning various industries and a passion for sharing her knowledge, Swan Sit has earned a reputation as a trusted authority in the field.
Swan Sit’s career in marketing is characterized by its versatility and adaptability. She has held influential roles in various industries, from fashion to tech and entertainment. Her journey is marked by a series of noteworthy positions and accomplishments, showcasing her dynamic expertise:
Swan Sit as a Thought Leader
Swan Sit’s dynamic career and thought leadership have left a significant impact on the field of marketing. Her ability to adapt to diverse industries and her innovative approach to branding and marketing have inspired marketers to think beyond the traditional and embrace creative, data-driven strategies.
Key takeaways from Swan Sit’s contributions to marketing include:
Conclusion
Swan’s remarkable journey from the world of art to the realms of technology, beauty, media, gaming, and music reflects her dynamic and innovative approach to marketing. Her expertise in branding, her thought leadership, and her passion for storytelling have made her a trusted authority in the field.
As a successful author and thought leader, She continues to inspire marketers and business professionals around the world. Her work serves as a testament to the ever-evolving nature of marketing and the power of creativity, adaptability, and data-driven decision-making in shaping brand identities and marketing strategies.
In the ever-changing landscape of marketing, Swan Sit’s influence will undoubtedly continue to guide and inspire future generations of marketing experts and authors. Swan was the Global Head of Digital Marketing at Nike, Estée Lauder, and Revlon.
She’s now a Creator with 3.7 million followers, with Forbes dubbing her The Queen of Clubhouse. She is a contemporary operator sitting at the intersection of corporate economics, digital transformation, and consumer attention. Swan is one of the most sought-after advisors and speakers in Web3.
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Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages). He has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine […]
Reed Barrett stands out as a multi-faceted powerhouse in the world of keynote speaking. An award-winning magician, seasoned Air Force fighter pilot, and psychology graduate, Reed brings a unique blend of talents to the stage. His career, which seamlessly combines the art of magic with the precision of military training, has positioned him as a […]
Scott Bales is not just another technology enthusiast; he is a luminary guiding the world through “The Digital Shift.” As a technology guru, Scott navigates the intricate landscape where innovation, culture, design, and mobility converge in our increasingly digital world. His expertise extends far beyond mere technical proficiency; Scott delves deep into the realms of […]
Justin Forsett’s journey in the NFL is one of the most inspiring stories in sports. Drafted by the Seattle Seahawks in 2008, Forsett defied the odds to have a successful nine-year career in the league. Despite being considered undersized for a running back, his determination, work ethic, and undeniable talent led him to play for […]
Ken Okel understands the importance of performing at a high level every day, having worked in broadcast news. Today, as a motivational keynote speaker, audiences enjoy his creative solutions to their problems. (WPBF, WSPA, WSIL, KAET, and the Cable Ace Award Winning Fort Collins Evening News), hurricane relief (Wilma, Frances, and Jean), and professional ballet (not a […]
Maria Marin is the leading motivational icon among Hispanics worldwide. Her message of motivation, personal growth and success reaches millions through her newspaper columns, best-selling books, international seminars and radio show. As a “life coach” she now reaches thousands of listeners with her national syndicated radio show, “El Show de Maria” on Univision Radio Network. […]
Lital Marom challenges current and future leaders to develop a bolder vision for human potential. She believes that from human potential springs business potential, and it should be used to create a more sustainable, inclusive future. Lital Marom got her start building computer systems for companies in Israel and Europe, before advancing to lead global […]
Roger Haskett is an award-winning international keynote speaker and President of Engagement Unlimited. With his innovative keynotes and programs, he ignites positive transformational change in teams and individuals across North America and beyond. Roger’s experience, knowledge and highly contagious positive energy have garnered him countless 10/10 audience rankings “best of conference” survey results and hundreds […]
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