While leading digital marketing efforts globally for Fortune 500 companies like Estée Lauder, Revlon, and Nike Swan created memorable campaigns to change the way consumers feel about brands, and interact with them.
Evoking emotion to drive attention, Swan championed bold ideas including unexpected spokespeople like Colin Kaepernick for Nike or Gigi Gorgeous for Revlon, innovative technology, and pushing representation boundaries.
In this presentation, Swan shares lessons from her work, and how entrepreneurs can take advantage of the same ideas to grow their own brands and businesses.
Innovative platforms, mediums, and technologies constantly emerge disrupting the way we engage with our customers and tell our brand’s story.
As we continuously realign our approach, we can glean incredible lessons from the successful campaigns of the past, and apply those concepts to create relevant and meaningful marketing using the new tools at our disposal.
In this presentation, Swan provides tactical guidance on how brands of any size can create a relevant and agile strategy.
An impressive resume and corporate pedigree led Swan to managing the global digital marketing for billion-dollar retail brands like Revlon and Nike, but it would be her adoption of eCommerce and understanding the value and power of social platforms that would ignite her career.
As the world approaches 20 years with commonly used social media platforms, new platforms and technology continue to emerge. Swan’s approach to new platform adoption coupled with Swan’s creative DNA has allowed her to make magic, racking up over 3MM followers on the audio-first platform Clubhouse.
In this session, Swan discusses what it takes to adopt early and approach new technology with a beginner’s mind to unite teams, articulate a grand vision, and build an audience.
Swan Sit, a marketing guru and accomplished author, is one such visionary who has left an indelible mark in the world of marketing. In the ever-evolving landscape of marketing and business, the guidance of experts who understand the intricacies of the digital age is invaluable.
With a career spanning various industries and a passion for sharing her knowledge, Swan Sit has earned a reputation as a trusted authority in the field.
Swan Sit’s career in marketing is characterized by its versatility and adaptability. She has held influential roles in various industries, from fashion to tech and entertainment. Her journey is marked by a series of noteworthy positions and accomplishments, showcasing her dynamic expertise:
Swan Sit as a Thought Leader
Swan Sit’s dynamic career and thought leadership have left a significant impact on the field of marketing. Her ability to adapt to diverse industries and her innovative approach to branding and marketing have inspired marketers to think beyond the traditional and embrace creative, data-driven strategies.
Key takeaways from Swan Sit’s contributions to marketing include:
Conclusion
Swan’s remarkable journey from the world of art to the realms of technology, beauty, media, gaming, and music reflects her dynamic and innovative approach to marketing. Her expertise in branding, her thought leadership, and her passion for storytelling have made her a trusted authority in the field.
As a successful author and thought leader, She continues to inspire marketers and business professionals around the world. Her work serves as a testament to the ever-evolving nature of marketing and the power of creativity, adaptability, and data-driven decision-making in shaping brand identities and marketing strategies.
In the ever-changing landscape of marketing, Swan Sit’s influence will undoubtedly continue to guide and inspire future generations of marketing experts and authors. Swan was the Global Head of Digital Marketing at Nike, Estée Lauder, and Revlon.
She’s now a Creator with 3.7 million followers, with Forbes dubbing her The Queen of Clubhouse. She is a contemporary operator sitting at the intersection of corporate economics, digital transformation, and consumer attention. Swan is one of the most sought-after advisors and speakers in Web3.
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Dr. Gurpreet Dhaliwal, MD, is a clinician-educator and Professor of Medicine at the University of California San Francisco. He sees patients and teaches medical students and residents in the emergency department, inpatient wards, and outpatient clinic at the San Francisco VA Medical Center, where he directs the internal medicine clerkship. He studies, writes, and speaks […]
Arjun is Managing Partner of Cogknition Analytics, a strategy and analytics firm with offices in Chicago, Seattle, and Washington DC. Prior to Cogknition he was a senior executive at GES, serving as Senior Vice President of Analytics and Insights. He was also an award-winning Professor at the Illinois Tech Stuart School of Business, having played a […]
Cory Almeida is an electrifying presence in the world of entertainment, known for his unmatched charisma, sharp wit, and ability to connect with diverse audiences. As a seasoned keynote speaker and event host, Cory’s professional expertise spans across television, live events, and corporate engagements, making him a go-to choice for organizations and event planners seeking […]
Mariana Atencio is a dynamic force in the world of journalism, renowned for her insightful reporting, captivating storytelling, and empowering message of authenticity. As a Peabody award–winning journalist, author, and speaker, Mariana has garnered widespread acclaim for her ability to navigate complex global issues with compassion and clarity. Her unwavering commitment to truth-telling and her […]
Thom Singer is your next keynote speaker. His content will make your people think and take action (and he is fun and funny as a keynote speaker). Seeking the keynote speaker for your corporate or association conference? Planning a company meeting and need a presenter with strong content from a keynote speaker with an engaging style? In […]
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Noramay Cadena is a Managing Partner at Supply Change Capital, a pioneering venture firm that strategically invests in the convergence of food, culture, and technology. With a distinguished career path deeply rooted in venture capital, Noramay’s expertise spans the realms of innovation, entrepreneurship, and community empowerment. Previously, she served as a Managing Partner at MiLA […]
Walter Bond is a name synonymous with perseverance, transformation, and success. From humble beginnings as a college reserve player to becoming an NBA starter and now a Hall of Fame motivational speaker, Bond’s journey epitomizes the essence of hard work, determination, and excellence. Throughout his career, Walter has mastered the formula for greatness, a formula […]
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