Inspirational Story
Maverick Carter, an entrepreneur and CEO, has significantly impacted the sports and media landscape and helped usher in a new era of athlete empowerment.
As LeBron James’ longtime business partner and CEO of The SpringHill Company, Carter has channeled his passionate curiosity and determination to uplift others into building brands that develop authentic, award-winning content spanning several platforms, all with a common thread of empowering others.
The SpringHill Company owns notable brands including athlete empowerment brand UNINTERRUPTED and its More Than movement and the trailblazing hit show for leading cultural conversations, The Shop.
With an extensive background in marketing and business development, Carter was instrumental in building LRMR Ventures and in securing James’ lifetime deal with Nike, the first in the company’s history.
Carter also provides strategic insights to leading companies and several nonprofit organizations, serving on the Board of Directors for Live Nation Entertainment and Equinox Group as well as the Advisory Council for the Smithsonian’s National Museum of African American History and Culture, Walmart’s Opportunity Leadership Council and the LeBron James Family Foundation that is committed to creating generational change in his hometown of Akron.
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