Lara Schmoisman is the CEO & Founder of The Darl, marketing strategist and coach, podcaster, and international speaker — with a sexy accent.
I became a Forbes Next 1000 Honoree and 2022 LA Times Inspirational Women Nominee by helping transform brands to become profitable, innovative, and sustainable.
Born and raised in Buenos Aires, Argentina, I’m the founder and CEO of THE DARL, a full-service marketing and advertising agency based in LA. I’m a unique combination of Jewish and Latina, outspoken and tenacious by nature, I’m armed with grit.
With over 20 years of experience working across radio, television, film, distribution, and content marketing, Lara Schmoisman has utilized my knowledge and industry to help emerging brands. I’m also the host of the podcast Coffee N° 5 (with over 300,000 downloads), an international speaker, and a former lecturer at California Polytechnic State University.
From strategizing your company to tackling budget planning to fostering motivation through speaking, I’ll help set your business up for success without thinking twice. Let me show you how.
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Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.
Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.
Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.
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