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Heather Mason is the founder and CEO of Caspian Agency, now in the 3% of women-owned businesses that earn over $1 million in annual revenue.
She founded the agency based on her own Caspian 10 Essentials™ methodology – a system that maps event strategy to real business objectives.
Her expertise in the innovation and social good business space has led to successful projects with the Skoll Foundation, Rockefeller Foundation, United Nations, Keurig Coffee, San Diego Zoo, and Participant Media, among many others.
Heather is a board member of Social Venture Network, and past board member of CORO Northern California. She is a member of MPI and SPIN and has been featured in Collaborate and Successful Meetings magazines.
An entirely self-made “girl from Idaho,” Heather grew her Caspian Agency into the elite 3% of women-owned businesses in the US with over $1 million in revenue. She’s worked with world leaders, enterprising billionaires and the United Nations, and has earned the wisdom that comes with building a business from nothing but grit and vision.
Now she’ll share it with you.
Luck may help people get ahead, but Heather Mason’s advice is far more reliable – and more engaging as well. A self-powered success, Heather rose through the ranks of marketing, film and event producing before stepping out on her own.
Now CEO of a global agency, she shares the stories and solid advice she’s gathered along the way.
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Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.
Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.
Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.
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Lilah Jones was part of the founding sales team that helped build Google Cloud from startup to $106B. She spent nearly a decade introducing Fortune 500 companies to cloud transformation while mastering the art of leading teams through change. After 9 years at Google plus previous experience at Microsoft and Oracle, Lilah left to focus […]

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