Creative Hotline podcasts is an irreverent call-in advice show for artists, makers, and entrepreneurs.
Every Tuesday on Creative Hotline, Allen Gannett and Shane Snow, who are known for some of the most popular books on creativity and human behavior, answer your questions about the art and science of achieving your creative potential.
I believe creativity is accessible to all, but most people just don’t have the right tools. I wrote a book called The Creative Curve that shows how the creative process can be learned by anyone.
By interviewing everyone from billionaires to neuroscientists, I developed four steps, backed by science, that you can follow to achieve creative success.
I also founded and served as CEO of TrackMaven, a marketing analytics platform that large brands such as GE and the NBA and high growth-startups such as Dollar Shave Club and Mailchimp have used to power data-driven creativity. In October 2018, TrackMaven merged with Skyword, the leading content marketing platform.
Most importantly, I was once a very pitiful runner-up on Wheel of Fortune (I should’ve bought more vowels). When I’m not embarrassing myself on syndicated television, I enjoy hanging out with my corgi, Maven, and exploring my current home of New York City.
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Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, and GE. In 2018, it merged with Sky word, the leading content marketing platform. The standard view of creativity is one of constant brainstorming punctuated by sudden flashes of genius – […]
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