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The Essential Guide to Entrepreneurship to avoid the hardest part of starting your own business is taking the first step. This course is designed for budding entrepreneurs of all backgrounds and experience levels. If you’re even remotely interested in becoming an entrepreneur or starting your own business, you can’t afford to miss out on Guy’s 30 years of hard-earned wisdom.
Discover How to Build a Business and a Brand Identity that Wows Investors and Attracts a Devoted Following
Develop a Versatile Approach to the Startup Process from a True Innovator who’s been both an Entrepreneur and an Investor
In this course, you’ll not only learn the essential principles of starting your own business, you’ll also benefit from the course instructor Guy Kawasaki’s 30+ years of experience working as an entrepreneur, advisor, and investor.
Guy understands the entrepreneur’s point of view and the investor’s point of view, and he will help you to see your business from both sides of the table. When you take this course, you will receive privileged access to Guy’s unique anecdotal advice about his experiences working for technology giants like Apple and Google, and his role in creating several innovative Silicon Valley startups.
Contents and Overview
Whether you already have a detailed business plan or just a great idea that you’re passionate about, you’ll find value in the way this course breaks down the various concepts of the Guide to Entrepreneurship in an easy and accessible manner with plenty of real-world examples, tips and tricks, and wisdom from a seasoned entrepreneur.
After completing this Guide to Entrepreneurship course, you will understand a range of time-tested strategies and have gained practical advice that takes you further along the journey from having an idea to being a full-fledged entrepreneur. You will gain the clarity and confidence needed to create a lasting, influential company.
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Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales.
He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.
Learning Points
Budding entrepreneurs of all backgrounds and experience levels
Learn from an entrepreneur and investor how to launch a company with confidence and avoid common pitfalls
Videos
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Instructor Speaking Profiles

Guy Kawasaki is currently serving as the Chief Evangelist of Canva, a leading online design platform, he continues to shape the way businesses and individuals approach creative expression. Kawasaki is also the creator and host of Guy Kawasaki’s Remarkable People podcast, where he interviews a diverse array of individuals who have made significant impacts in […]
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The only pitch it perfect program that teaches you how to move from side hustle defeat to paid brand collabs—in less than one week. Build a brand, attract raving followers, land national media, and get paid to work with brands you love! Pitch it Perfect The only proven program for content creators and brand founders who want […]
For the first time ever, individual sales people and small business owners have direct access to The Braintrust Academy same programs. Jeff Bloomfield and his NeuroSelling® team created to help Fortune 500 companies (like Nationwide, United Healthcare, Mitsubishi Electric, Cisco, John Deere, Northwestern Mutual, and many others) achieve hundreds of millions of dollars in revenue. […]

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What if your company was actually customer-focused, and YOU were the one to help the company get there for the customer of the future? What if you stopped simply talking about becoming a customer-centric organization…and started actually being a customer-centric organization? What if you could ensure your business, no matter the size, would be here […]
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Learn how to refine public speaking as a skill and as a profession with the Speak Up Course. The Speak Up Course TEACHING YOU HOW TO USE YOUR VOICE FOR IMPACT, INFLUENCE AND INCOME WITH THIS SPEAK COURSE. Hayley Mulenda is a Multi-Award Winning International Speaker, Author and Change Agent who has spoken to thousands […]
TRAVEL TO CALIFORNIA AND ITALY AND MAKE THE MOST DELICIOUS FOOD POSSIBLE Bring Nancy’s CALIFORNIA CUISINE flavors home and learn the tricks and techniques for creating family meals, seasonal recipes, and dazzling dinner parties. GET TO KNOW NANCY Stream over 5 hours of video, including a documentary that takes you to Nancy’s homes in Italy […]
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