Kelly McDonald presents in:
Keynote Topics
Corporate America is not very diverse; we’re a long way off from having equal representation of people of color in many organizations, especially in key executive and leadership positions. Many leaders want to create change, but don’t know how. How do you know where your blind spots are that can create obstacles for diverse talent?
And how do you address the issues and comments that come up when employees feel nervous, resentful or uncomfortable as you make headway on diversity, equity and inclusion in your organization?
Your intentions may be sincere and heartfelt, but intentions aren’t enough. If you don’t know how you come across to others and you don’t know how to build bridges, people can be offended, jobs can be lost, and lawsuits can be filed.
This session (and the book) does not approach this from the standpoint of social activism, political ideology or an HR perspective. This is the roadmap for how businesspeople can successfully create a fair and equitable workplace, one that recognizes diverse talent and fosters productive and constructive conversations across different perspectives that make business better – for everyone.
Not a bunch of theory, this session provides specific, actionable, no-cost tactics that you can implement immediately. When it comes to talking about race at work, attendees will move from “uncomfortable and unsure” to “confident and empowered”, using proven tools that get real results. And that’s language everyone values.
This session will illuminate:
You’ll learn:
Diversity in the workforce is a hot topic. Many employers are under pressure to make sure their workforce and employee base is diverse, inclusive and representative of the customers they serve. The most progressive organizations value diversity because they realize that a diverse workforce has positive impact on the bottom line. Such a workforce doesn’t just lead to better decisions and solutions and innovation – it has been proven to grow business and profits. And a diverse workforce doesn’t just mean employees of different racial and ethnic backgrounds; it can also mean diversity of thought.
There are numerous ways we can be “diverse”: A new mom is in a very different place than one who is an empty nester. Someone with a master’s degree is very different than someone who went to a vocational/technical college. Someone who is foreign-born is different than someone who is U.S. born. “People not like you” takes away the baggage that is often associated with the word diversity and frames the subject in a more relatable way. We are ALL dealing with people “not like us”. Sometimes that can be frustrating, but it doesn’t have to be.
Learner Outcomes:
Kelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful Meetings magazine’s list of “26 Hot Speakers.” Kelly is the author of How to Market to People Not Like You and has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio. She works […]
Kelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful Meetings magazine’s list of “26 Hot Speakers.”
Kelly is the author of How to Market to People Not Like You and has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio. She works with clients such as Toyota, Harley-Davidson, Sherwin-Williams, State Farm and Miller/Coors. Her company, McDonald Marketing, has twice been named one of the top advertising agencies in the U.S. by Advertising Age magazine.
As a professional speaker to businesses and organizations, Kelly shares marketing insights and teaches strategies and tactics for cultivating diverse consumers emotionally, rationally and with cultural relevance. Her topics are always customized to the specific industry and localized geographically as appropriate.
Kelly McDonald is high energy and high content. Her enthusiasm ignites audiences of every size. She is often chosen as an opening or closing keynote speaker to set the tone for a conference.
Repeat clients also choose Kelly McDonald for “after lunch” sessions when audiences need to be enthused and excited. Here are a few comments from attendees regarding Kelly’s style:
“GREAT speaker! Kept my interest the entire time.”
“I have been coming to this conference for almost a decade and this was, by far, the best session I′ve ever attended.”
“Kelly McDonald is terrific – her presentation style, combined with real world examples and step-by-step instructions on better marketing made this the highlight of the convention.”
“Have her back!”Kelly is a great fit for…
Independent business owners (dealers, agents, franchisees) who need help with marketing and need clear, actionable steps, not just theory.
Retailers who need to keep up with changing demographics and how these affect business, today and tomorrow.
Association members who need ongoing marketing expertise, the latest thinking and trends and how to apply these to growing their business.
HR professionals who want to educate their executives and associates about the growing diverse population of the U.S. and what it means to their business. Also, HR professionals who want to increase productivity and communication through better understanding differences between people.
Corporate clients who hold sales meetings, marketing meetings, management meetings and leadership development meetings.
Hospitality professionals who need to know how to recruit, hire, train, retain and manage a diverse workforce.
Any business with a workforce that has different generations working side-by-side.
These Kelly McDonald program abstracts provide a general understanding of the topic and what audiences will learn. All presentations are fully customized to address a client’s specific needs, industry, geographic location(s) and business pressures. Length of presentations is also customized to meet clients’ needs.
Areas of Expertise: Advertising / Public Relations, Branding, Customer Service / Loyalty, Hispanic / Latino, Marketing, Sales
Contact us at Speakers Inc and follow us on Twitter
Product not available
Latest status updates from Kelly McDonald, if you want to have all latest news then click the follow button.
You can then view all updates for your Newsfeed through your Dashboard on all those you follow.
Adam Markel is a recognized expert in professional and personal reinvention. A highly sought-after keynote speaker, transformational leader, and business mentor, he guides individuals and businesses to capitalize on change and magnify their impact. After building a multi-million-dollar law firm, Adam became CEO of one of the largest business and personal development training companies globally, […]
Mary Abbajay is a renowned figure in the realm of organizational management and leadership development, boasting over two decades of hands-on experience in the field. Armed with a master’s degree in organizational management and post-graduate certificates from prestigious institutions such as Georgetown University and the Coaches Training Institute, Mary’s expertise is deeply rooted in both […]
Silvina Moschini, widely known in technology circles as @Miss_Internet, is a dynamic figure at the forefront of digital innovation and entrepreneurship. With a rich history spanning corporate leadership and groundbreaking startups, Silvina brings a wealth of expertise to the table. With a career steeped in technology and innovation, Silvina’s journey began in the corporate world, […]
Therése Gedda is an internationally recognized thought leader and Keynote Speaker on the Future of Work, and highly skilled award-winning entrepreneur with almost two decades of unparalleled accomplishments. Therése has been named by the Nordic 100 as one of the most influential and impactful entrepreneurs from the Nordics. She is the recipient of the prestigious […]
Sterling Hawkins stands as a beacon of change. With an unwavering belief in the untapped potential within each individual, he champions a mission to empower people, businesses, and communities to break free from limitations and realize their fullest capabilities, irrespective of their circumstances. Sterling Hawkins | Innovative Leadership Unraveling Sterling Hawkins: Sterling Hawkins is no […]
Ford Saeks has become synonymous with business success, revolutionizing the traditional paradigms with his innovative strategies. With a track record that speaks volumes, he has spearheaded initiatives that have collectively propelled companies to surpass the billion-dollar mark in sales on a global scale. As a seasoned Business Growth Profit Innovator, Saeks has left an indelible […]
Mari Carmen Pizarro stands at the forefront of leadership expertise, possessing over 25 years of dedicated experience in cultivating exceptional leaders and enhancing human performance. With an unwavering commitment to guiding leaders towards unparalleled success, she has become a revered figure in the realm of leadership development. Through her insightful guidance and transformative strategies, Mari […]
Polly LaBarre helps leaders make sense of and creatively respond to the forces buffeting their organizations. A bestselling author, speaker, and thinker who’s advised top global organizations, Polly’s mission for the past 20 years has been to make every kind of organization fundamentally more resilient, innovative and inspiring. Her insights embolden and equip leaders at […]
Anthony Bourke “AB” is a highly experienced F-16 fighter pilot who has flown tactical missions in countries all over the world. He has accumulated more than 2,700 hours of flight time in numerous high performance aircraft and was one of the first pilots to fly his F-16 over New York City in the homeland defense […]
Whether Julie Davis-Colan is helping a client with a business strategy, marketing plan, career decision or life vision, Julie keenly observes and deeply listens so she can see and hear the unseen and unheard truth in others. Then she applies a powerful combination of brain science, positive psychology, and perspective-changing insights. This predictably reveals yet-unseen […]
Meet Hannah Ubl, a dynamic force in the world of professional speaking, dedicated to transforming organizations into places where people thrive. With a passion for challenging traditional workplace norms, Hannah’s mission is clear: to create workplaces that don’t suck. As the Co-founder of Good Company Consulting, she brings a fresh perspective to the table, advocating […]
Barb Stuckey has been at Mattson since 1997, and is currently President and Chief Innovation Officer at the country’s most successful independent developer of foods and beverages for the retail foods and chain restaurant industries. Barb is known as a taste, food trend, innovation, consumer insights, and product development expert. As part of Barb’s role […]
No results available
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
We are actively working to have our profiles current with Keynote Speech titles, and Summaries.
Some Speakers do not have a set title or summary for their topic lists. Instead they customize for each. Other speakers only do moderated conversations.
If you do not see content here, please contact us.
We also have ample information off line that we can share as some do not want to have visible profiles and as such these are hidden pages. Or in the event we do not have the information, we can contact the speaker to provide and share.
Our Mission
© All rights reserved 2024. Speakers Inc
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |