The Inevitable Demise of the Corporation…and how to save it?
Take a look around. Companies are falling like flies. Entire industries are starting to wobble as a result of the seismic forces of change, disruptive effect of technology and destabilizing force from startups. Corporations have themselves to blame.
As the saying goes, “let’s see how big we can get until we suck.” Mission accomplished. Corporations that once graced the Fortune 500 are now casualties’ of war.
They’ve become too bureaucratic; too political; too dysfunctional; too risk averse and as a result, have lost their competitive edge. And if you expected good news or a happy ending, there may not be one.
That doesn’t mean we can’t try. In this keynote, Joseph Jaffe will offer a path to redemption, but with full warning, it may be too late.
Joe Jaffe, Admiral at The HMS Beagle, will discuss how Technology, Startups and Disruption have created a perfect story of change and chaos in business and what business leaders can do about it.
Attendees will get a sneak brief to the upcoming book, “Built to Suck: The inevitable demise of the corporation…and how to save it?” and how the “heresy” philosophy is built for companies and brands that know they need to change but are struggling to make the first step.
Learn what it means to “put yourself out of business” and how to use brand extinction as a launch pad towards business transformation (new business models, revenue streams).
A perfect storm is coming…in fact it may already be here. A combination of forces that could very well cause the bottom to fall out the media model.
To prepare for this scenario, consider a new marketing model in which the optimal paid media budget would be zero.
In this bold and provocative keynote, 4-time author and thought leader, Joseph Jaffe – Strategic Consultant will outline the Z.E.R.O. Manifesto of how brands can move from being tenants to landlords and successfully adopt and activate the 4-pronged approach of Zealots, Entrepreneurship, Retention and Owned Assets.
Jaffe will introduce a 10-point action plan based on his Marketing BowTie framework designed to help brands get to a 50/50 split between “direct” investment and “indirect” expenditure before 2020. Be a hero…commit to Z.E.R.O.
How to use existing customers to gain new ones
What if we got it all wrong? What if we’ve been going about marketing completely the wrong way?
In this provocative keynote, Joseph Jaffe will outline how retention can become the new acquisition for businesses today and in doing so, literally transform the way companies go to market and establish a critical competitive edge and advantage.
Using his new “flipped funnel” methodology, Jaffe will outline the notion of customer experience, introduce the 10 new rules of customer service and present a social media-powered customer activation model that harnesses the true potential and impact of customer-generated word-of-mouth, reviews and referrals.
If “getting more from less” has become your new mandate, you won’t want to miss a new approach which presents the possibility of doubling your revenues whilst halving your budget in the process.
The Brand-Startup Imperative
In this presentation, author, entrepreneur and thought leader will topline and outline the role startups can play in terms of providing brands a lifeline to collaborate, differentiate and evolve.
Today startups seems to be all the rage and arguably the next big thing.
Only they aren’t. As in they always WERE the big thing. So how should brands be thinking about partnering with startups?
Or should they be collaborating at all in the first place?
And what’s in it for the startups? Perhaps the best place to begin as the point at which these two diametrically worlds come together: marketing.
Joseph Jaffe is a renowned author, serial entrepreneur, and one of the most in-demand consultants and speakers in the fields of marketing, innovation, disruption, and change. Known for his transformative ideas and dynamic delivery, Jaffe has inspired organizations and audiences worldwide to reimagine the future of business, adapt to constant change, and thrive in the face of disruption. With a legacy of multiple bestselling books and groundbreaking strategies, he brings a blend of visionary thinking and practical insights to every stage he graces.
Joseph Jaffe’s expertise lies at the intersection of marketing innovation and organizational transformation. As a thought leader in these domains, he has authored several influential books, including Life After the 30-Second Spot, Join the Conversation, Flip the Funnel, and Built to Suck. These works challenge conventional business paradigms and offer actionable insights on thriving in an age of disruption.
Jaffe’s deep knowledge stems from decades of hands-on experience in marketing and strategy, working with Fortune 500 companies and startups alike. He has consistently stayed ahead of emerging trends, helping businesses navigate the complexities of digital transformation, consumer engagement, and brand loyalty. His ability to distill complex concepts into actionable frameworks makes him a trusted advisor to CEOs, marketing executives, and entrepreneurs.
Beyond his literary contributions, Jaffe has founded and led several successful ventures, including Evol8tion and HMS Beagle, which further solidify his reputation as a pioneer in innovation and disruption.
Joseph Jaffe’s career is a testament to his exceptional qualifications in marketing and business strategy. He has consulted for global giants such as Coca-Cola, Procter & Gamble, and Kraft, as well as nimble startups looking to disrupt their industries. This diverse portfolio of work demonstrates his versatility and ability to deliver value across different business landscapes.
As a serial entrepreneur, Jaffe has built and led multiple ventures that have challenged traditional business models. His leadership experience provides him with unique insights into the challenges of innovation and the strategies required to succeed in rapidly changing markets.
Jaffe’s extensive speaking engagements span conferences, corporate retreats, and academic forums, where his thought-provoking and actionable presentations consistently earn accolades from audiences and event organizers alike.
Joseph Jaffe’s authority as a top business strategy keynote speaker is rooted in his ability to inspire, educate, and provoke meaningful change. His books have been recognized as essential reading for marketers and business leaders, and his ideas are frequently referenced in industry journals and academic studies.
He has delivered keynote speeches on some of the world’s most prestigious stages, including SXSW, CES, and TEDx, where his ability to connect with diverse audiences has set him apart. Jaffe’s reputation as a thought leader is further reinforced by his media appearances, podcasts, and guest columns, making him a trusted voice on the future of marketing, innovation, and disruption.
Joseph Jaffe’s track record of success and integrity underscores his trustworthiness as a speaker and consultant. His ability to consistently deliver results for clients, paired with his open and authentic communication style, has earned him the respect of peers and clients alike.
Jaffe is known for tailoring his presentations to the unique needs of his audiences, ensuring that his insights are relevant and actionable. His transparency about challenges and opportunities in the modern business landscape builds credibility and fosters trust among those who work with him.
Testimonials from global brands and audience members alike highlight his ability to leave a lasting impact, making him a reliable choice for any event.
Joseph Jaffe stands out as a leading authority on marketing innovation, disruption, and organizational change. His expertise, grounded in decades of experience and supported by bestselling books, has positioned him as a go-to resource for businesses seeking to navigate the challenges of a rapidly evolving marketplace.
As a speaker, Jaffe’s unique blend of visionary thinking, practical insights, and engaging delivery makes him a favorite among event planners and audiences alike. Whether inspiring leaders to embrace change or providing actionable strategies to future-proof their organizations, Jaffe consistently exceeds expectations.
Booking Joseph Jaffe ensures that your event will be remembered not only for its inspiration but also for its tangible impact. He is the ideal choice for organizations ready to embrace innovation, thrive in disruption, and build a future of sustained success.
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