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Keynote Topics
The Inevitable Demise of the Corporation…and how to save it?
Take a look around. Companies are falling like flies. Entire industries are starting to wobble as a result of the seismic forces of change, disruptive effect of technology and destabilizing force from startups. Corporations have themselves to blame.
As the saying goes, “let’s see how big we can get until we suck.” Mission accomplished. Corporations that once graced the Fortune 500 are now casualties’ of war.
They’ve become too bureaucratic; too political; too dysfunctional; too risk averse and as a result, have lost their competitive edge. And if you expected good news or a happy ending, there may not be one.
That doesn’t mean we can’t try. In this keynote, Joseph Jaffe will offer a path to redemption, but with full warning, it may be too late.
Joe Jaffe, Admiral at The HMS Beagle, will discuss how Technology, Startups and Disruption have created a perfect story of change and chaos in business and what business leaders can do about it.
Attendees will get a sneak brief to the upcoming book, “Built to Suck: The inevitable demise of the corporation…and how to save it?” and how the “heresy” philosophy is built for companies and brands that know they need to change but are struggling to make the first step.
Learn what it means to “put yourself out of business” and how to use brand extinction as a launch pad towards business transformation (new business models, revenue streams).
A perfect storm is coming…in fact it may already be here. A combination of forces that could very well cause the bottom to fall out the media model.
To prepare for this scenario, consider a new marketing model in which the optimal paid media budget would be zero.
In this bold and provocative keynote, 4-time author and thought leader, Joseph Jaffe – Strategic Consultant will outline the Z.E.R.O. Manifesto of how brands can move from being tenants to landlords and successfully adopt and activate the 4-pronged approach of Zealots, Entrepreneurship, Retention and Owned Assets.
Jaffe will introduce a 10-point action plan based on his Marketing BowTie framework designed to help brands get to a 50/50 split between “direct” investment and “indirect” expenditure before 2020. Be a hero…commit to Z.E.R.O.
How to use existing customers to gain new ones
What if we got it all wrong? What if we’ve been going about marketing completely the wrong way?
In this provocative keynote, Joseph Jaffe will outline how retention can become the new acquisition for businesses today and in doing so, literally transform the way companies go to market and establish a critical competitive edge and advantage.
Using his new “flipped funnel” methodology, Jaffe will outline the notion of customer experience, introduce the 10 new rules of customer service and present a social media-powered customer activation model that harnesses the true potential and impact of customer-generated word-of-mouth, reviews and referrals.
If “getting more from less” has become your new mandate, you won’t want to miss a new approach which presents the possibility of doubling your revenues whilst halving your budget in the process.
The Brand-Startup Imperative
In this presentation, author, entrepreneur and thought leader will topline and outline the role startups can play in terms of providing brands a lifeline to collaborate, differentiate and evolve.
Today startups seems to be all the rage and arguably the next big thing.
Only they aren’t. As in they always WERE the big thing. So how should brands be thinking about partnering with startups?
Or should they be collaborating at all in the first place?
And what’s in it for the startups? Perhaps the best place to begin as the point at which these two diametrically worlds come together: marketing.
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Joseph Jaffe is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change.
Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival. HMSB specializes in developing training, facilitated workshops, survival and growth plans for the smallest of startups to the largest of legacy brands.
Throughout his career, Jaffe has worked with some of the largest brands in the world, including the likes of IBM, Coca-Cola, ABInBev, Pearson, Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International, Keurig Doctor Pepper and many more.
Jaffe Jaffe 5th book, “Built to Suck: The Inevitable Demise of the Corporation…and How to Save It?” (Ideapress) was released in March 2019. Built to Suck announces the coming Corporapocalypse and outlines a clear path to salvation, rebirth and transformation.
His impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including CBS, ABC, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Ad Age, Adweek and the list continues.
In 2019, he joined West Virginia University’s Reed College of Media as an instructor in the Integrated Marketing Communications online graduate program, where he wrote and lectures a course on brand evolution strategy.
Joseph’s impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including CBS Evening News, ABC World News, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Newsweek, Business Week, Ad Age, Adweek and the list continues.
He is a member of the Founder’s Institute, Entrepreneur’s Round Table and Techstars, and has lectured at NYU’s Stern Business School, Cornell’s Johnson School of Business, West Virginia and Syracuse University.
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Podcasts Channels & Episodes
Bill Benjamin is not your typical motivational speaker. With a background deeply rooted in mathematics and computer science, he stumbled upon a transformative realization while working in the technology industry – the power of managing emotions. This epiphany led him on a journey to become a leading authority in Emotional Intelligence (EI), eventually co-founding the […]
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Anna Turney accident in 2006 left her paralysed from the waist down, but she just wanted to compete in the Winter Games; that was her dream, her passion, her goal. Anna didn’t give up on her dreams and after spending a long five weeks in a Japanese hospital, she returned to Britain and instantly began […]
Dane Jensen is the CEO of Third Factor, an acclaimed speaker, an instructor at Queen’s University and the University of North Carolina, a regular contributor to Harvard Business Review, and the author of The Power of Pressure (HarperCollins). Dane Jensen oversees Third Factor’s delivery of leadership development programs to leading firms across North America including SAP, […]
Tom Crean is a highly respected basketball coach, known for his remarkable leadership and strategic acumen in collegiate basketball. With a career spanning over three decades, Crean has established himself as a transformative figure in the sport, leading teams to significant successes and nurturing the talents of numerous future NBA stars. His dynamic coaching style, […]
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Patti Cotton is an international Fortune 500 speaker. As a seasoned and respected leader, consultant, speaker and trainer in the areas of leadership, change and transition, strategy and business development, Patti delivers inspiring keynotes and workshops, and facilitates retreats for corporations, business associations, conferences, and diverse groups in the private, public and social sectors. Her […]
Shane Snow is a renowned keynote speaker, celebrated author, and esteemed entrepreneur whose expertise in high performance, culture, and teamwork has transformed organizations worldwide. As the co-founder of the content technology company Contently and an acclaimed journalist, Shane’s insights into the dynamics of collaboration and innovation have positioned him as a thought leader in today’s […]
One of the world’s leading speakers and authorities on Courageous Leadership, Culture, Change and the Female Economy, Dr. Jackie Freiberg helps leaders develop courage skills to create best places where the best people do their best work to make the world better. The Challenge: The world has changed! Work and Life are blurred and blended yet […]
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