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Keynote Topics
The Inevitable Demise of the Corporation…and how to save it?
Take a look around. Companies are falling like flies. Entire industries are starting to wobble as a result of the seismic forces of change, disruptive effect of technology and destabilizing force from startups. Corporations have themselves to blame.
As the saying goes, “let’s see how big we can get until we suck.” Mission accomplished. Corporations that once graced the Fortune 500 are now casualties’ of war.
They’ve become too bureaucratic; too political; too dysfunctional; too risk averse and as a result, have lost their competitive edge. And if you expected good news or a happy ending, there may not be one.
That doesn’t mean we can’t try. In this keynote, Joseph Jaffe will offer a path to redemption, but with full warning, it may be too late.
Joe Jaffe, Admiral at The HMS Beagle, will discuss how Technology, Startups and Disruption have created a perfect story of change and chaos in business and what business leaders can do about it.
Attendees will get a sneak brief to the upcoming book, “Built to Suck: The inevitable demise of the corporation…and how to save it?” and how the “heresy” philosophy is built for companies and brands that know they need to change but are struggling to make the first step.
Learn what it means to “put yourself out of business” and how to use brand extinction as a launch pad towards business transformation (new business models, revenue streams).
A perfect storm is coming…in fact it may already be here. A combination of forces that could very well cause the bottom to fall out the media model.
To prepare for this scenario, consider a new marketing model in which the optimal paid media budget would be zero.
In this bold and provocative keynote, 4-time author and thought leader, Joseph Jaffe – Strategic Consultant will outline the Z.E.R.O. Manifesto of how brands can move from being tenants to landlords and successfully adopt and activate the 4-pronged approach of Zealots, Entrepreneurship, Retention and Owned Assets.
Jaffe will introduce a 10-point action plan based on his Marketing BowTie framework designed to help brands get to a 50/50 split between “direct” investment and “indirect” expenditure before 2020. Be a hero…commit to Z.E.R.O.
How to use existing customers to gain new ones
What if we got it all wrong? What if we’ve been going about marketing completely the wrong way?
In this provocative keynote, Joseph Jaffe will outline how retention can become the new acquisition for businesses today and in doing so, literally transform the way companies go to market and establish a critical competitive edge and advantage.
Using his new “flipped funnel” methodology, Jaffe will outline the notion of customer experience, introduce the 10 new rules of customer service and present a social media-powered customer activation model that harnesses the true potential and impact of customer-generated word-of-mouth, reviews and referrals.
If “getting more from less” has become your new mandate, you won’t want to miss a new approach which presents the possibility of doubling your revenues whilst halving your budget in the process.
The Brand-Startup Imperative
In this presentation, author, entrepreneur and thought leader will topline and outline the role startups can play in terms of providing brands a lifeline to collaborate, differentiate and evolve.
Today startups seems to be all the rage and arguably the next big thing.
Only they aren’t. As in they always WERE the big thing. So how should brands be thinking about partnering with startups?
Or should they be collaborating at all in the first place?
And what’s in it for the startups? Perhaps the best place to begin as the point at which these two diametrically worlds come together: marketing.
Videos
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Joseph Jaffe is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change.
Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival. HMSB specializes in developing training, facilitated workshops, survival and growth plans for the smallest of startups to the largest of legacy brands.
Throughout his career, Jaffe has worked with some of the largest brands in the world, including the likes of IBM, Coca-Cola, ABInBev, Pearson, Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International, Keurig Doctor Pepper and many more.
Jaffe Jaffe 5th book, “Built to Suck: The Inevitable Demise of the Corporation…and How to Save It?” (Ideapress) was released in March 2019. Built to Suck announces the coming Corporapocalypse and outlines a clear path to salvation, rebirth and transformation.
His impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including CBS, ABC, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Ad Age, Adweek and the list continues.
In 2019, he joined West Virginia University’s Reed College of Media as an instructor in the Integrated Marketing Communications online graduate program, where he wrote and lectures a course on brand evolution strategy.
Joseph’s impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including CBS Evening News, ABC World News, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Newsweek, Business Week, Ad Age, Adweek and the list continues.
He is a member of the Founder’s Institute, Entrepreneur’s Round Table and Techstars, and has lectured at NYU’s Stern Business School, Cornell’s Johnson School of Business, West Virginia and Syracuse University.
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Matt Mayberry is an internationally acclaimed keynote speaker and leading global expert in leadership development, culture change, and organizational performance. His insights on leadership and business performance have been featured in Forbes, Fox News, Business Insider, Fortune, NBC, ESPN, and several other major media outlets. His clients include a diverse list of who’s who in business with organizations like JP Morgan Chase, Allstate […]
Deborah Perry Piscione, a renowned authority in innovation, entrepreneurship, and the future of work in the metaverse. With a distinguished career spanning decades, Deborah has garnered international recognition for her groundbreaking insights into the rapidly evolving landscape of technology and its impact on business and society. As a sought-after keynote speaker, author, and thought leader, […]
Lt. Col. Waldo Waldman is known as the The Wingman and a Hall of Fame leadership speaker, executive coach, and author of the New York Times and Wall Street Journal bestseller Never Fly Solo. He teaches organizations how to build trusting, revenue producing relationships with their employees, partners, and customers while sharing his experiences as a combat decorated F-16 […]
Anthony Bourke “AB” is a highly experienced F-16 fighter pilot who has flown tactical missions in countries all over the world. He has accumulated more than 2,700 hours of flight time in numerous high performance aircraft and was one of the first pilots to fly his F-16 over New York City in the homeland defense […]
With decades of experience helping leaders leverage new technologies to transform their organizations, Jack Shaw is a sought-after global thought leader. He has a unique approach to discussing innovation and technology, combining his extensive executive experience in industry, technology, and consulting. Jack Shaw has a proven track record of speaking on leading-edge concepts such as ChatGPT […]
Originally a systems engineer with a degree from Kettering University, four patents, and a national benchmarking award, Orrin Woodward became a co founder and Chairman of Life, and a New York Times bestselling author with over 1 million books sold in nine languages. He also held a GUINNESS WORLD RECORD for the Largest Book Signing, is […]
Joe Theismann is an entrepreneur and the former star quarterback for the Washington Redskins. Most recently, he spent the last 2 decades working for ESPN and the NFL Network as an NFL analyst. Joe Theismann MANAGING TO WIN! In his charismatic and entertaining style, Joe Theismann draws parallels between his successful career as an NFL […]
Reed Barrett stands out as a multi-faceted powerhouse in the world of keynote speaking. An award-winning magician, seasoned Air Force fighter pilot, and psychology graduate, Reed brings a unique blend of talents to the stage. His career, which seamlessly combines the art of magic with the precision of military training, has positioned him as a […]
Kevin Brown unconventional path to business and personal success has taught him that winning in business and in life requires anything but conventional thinking. He grew up in Muskegon, Michigan where his blue-collar roots taught him the value of hard work and determination. With a streetwise aptitude and a never quit attitude, he worked his […]
Sylvie di Giusto is a renowned keynote speaker, author, and executive coach who has captivated audiences around the world with her profound insights into leadership, emotional intelligence, and personal branding. With a career spanning over two decades, Sylvie has become a trusted advisor to executives and professionals seeking to enhance their leadership capabilities and emotional […]
Connie Podesta is a game-changing, idea-generating ball of fire whose rare blend of humor, substance, style and personality have made her one of the most memorable, in-demand speakers in the world today. 25 years. Two million people. 1000 organizations. Hall of Fame speaker. Award-winning author. Nine books. Former radio/TV personality. Human relations expert. Therapist for 30 years. […]
Scott Greenberg is a dynamic and established motivational business speaker hailing from Los Angeles, California. With a passion for transforming ordinary teams into high-performance powerhouses, Scott’s journey is a testament to the power of leadership and resilience. His unique approach, honed through years of hands-on experience, has made him a sought-after figure in the world […]
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