Maggie Nichols: Innovation Speaker

Quick Facts:

Highlights:
  • As the current Chief Executive Officer of Eureka! Ranch, Maggie lives by the quote by Dr. W. Edwards Deming – “94% of the problem is systems. 6% is the worker.”
  • People naturally want to do great work. Maggie has a passion for building systems and coaching leaders to enable people to do that work, the cool stuff that truly matters.
  • She has helped C-Level Executives around the world guide their employees and teams through innovation. People naturally want to do great work.
  • Maggie has a passion for building systems and teaching leaders to enable people to do that work, the cool stuff that truly matters.
  • Her client list looks like the Who’s Who of the Fortune 500!


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  • Travels from: Cincinnati, Ohio
  • **Fee range: $10,001 - $20,000

Talent Services

Keynote Topics:

How to Find, Filter & Fast Track BIG IDEAS for your Career, Company, or Community

Maggie will ignite you to think faster, smarter and more innovatively. She will back up her energy with hard data and practical tips from her 20 years of experience inventing and testing over 25,000 innovations, helping inspire over $16 billion in current innovations and touching 35,000 people across the globe. 

And while this talk will be delivered with zeal and remain data-based, the entire message and practical tips are focused on what you can do RIGHT NOW in your life to invent and reinvent your future.

The talk is based on DRIVING EUREKA! – the latest innovation book by Eureka! Ranch founder, Doug Hall has been Maggie’s mentor for over 15 years.  The talk and the book reveal the results of 40 years of research and experimentation so substantial that it’s become a new field of study – Innovation Engineering.

The key takeaways are:

  1. How you can CREATE & FIND 8X more BIG IDEAS – for anything
  2. How to FILTER out the great ideas from the bad ones.
  3. How to FAST TRACK your big ideas, so you can make the changes you dream about NOW

A culture of innovation is all the buzz, but what exactly is it and how do you walk the talk of an innovative culture.

In this presentation, Maggie will share with you the Top 10 do’s and don’t of creating a culture of innovation. (Spoiler Alert: At least half of them won’t be what you think.)

You’ll learn what it takes to lead a team to innovate more and faster, how systems thinking can liberate your calendar and your people and how to set strategy that motivates employees to deliver more.

Maggie Nichols joined the Eureka! Ranch in 1999 after graduating from Miami University’s Farmer School of Business. After reading an article about the Ranch during an Entrepreneurship class, she decided that the Eureka! Ranch was the place where she was going to work. Months and dozens of pestering visits later, Founder, Doug Hall, finally acquiesced and Maggie’s been part of the ranch ever since.

She started as an Apprentice Inventor working on innovation projects alongside Doug Hall and the team. After a short stint working on internet strategy at a large corporate bank, she moved to Oxford, England where she supported Eureka!‘s European efforts. In 2005, she returned to the US as Vice President of R&D while also, continuing to oversee innovation projects. During those years she helped to pioneer the development of Innovation Engineering.

Maggie Nichols | Innovation

In 2009 Maggie Nichols was named President & Chief Operating Officer – not only leading the team at Eureka! Ranch and the Innovation Engineering Institute, but helping C-Level Executives around the world guide their employees and teams through innovation. She has served as an innovation coach and educator to some of the world’s largest companies and nonprofits including American Express, Humana, March of Dimes, and P&G. In Summer, 2018 Maggie was named CEO & President of Eureka! Ranch.

Maggie is a self-reported introvert, but when it comes to Innovation Education and Leadership you’ll find her passion makes her talk fast, furiously, and incessantly providing incredible energy to any event.

Maggie is a Miami University (that is Ohio) graduate who is married to her college sweetheart, Brian. They live in Cincinnati, Ohio with their two kids.

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