Maggie Nichols: Innovation Speaker

    Maggie Nichols is an innovation leadership speaker who helps executives and teams systematize creativity, reduce risk, and accelerate breakthrough ideas through Innovation Engineering.

    Maggie Nichols - Image 05 (March 10, 2026)

    Quick Facts:

      • CEO and President of Eureka! Ranch and Innovation Engineering Institute
      • Co-architect of Innovation Engineering, a proven system for de-risking and accelerating innovation
      • Advisor to global organizations including American Express, Humana, P&G, and March of Dimes
      • Expert in helping executives build culture, capability, and systems for everyday innovation
    • Formats:
    • Innovation leadership speaker
    • Audiences:
    • C-level leaders, innovation teams, R&D groups, corporate strategists, operational teams, and organizations seeking scalable, practical approaches to innovation.
    • Outcomes:
      1. Clear frameworks for de-risking ideas and accelerating innovation
      2. Practical tools for systematizing creativity and team problem solving
      3. Stronger leadership capability around change, experimentation, and learning cycles
    Reading time: 2 min
    Reviews: (0 reviews)
    • Travels from: Cincinnati, OH
    • **US Fee range: $10,001 - $20,000

    Talent Services

    Keynote Topics:

    How to Find, Filter & Fast Track BIG IDEAS for your Career, Company, or Community

    Maggie will ignite you to think faster, smarter and more innovatively. She will back up her energy with hard data and practical tips from her 20 years of experience inventing and testing over 25,000 innovations, helping inspire over $16 billion in current innovations and touching 35,000 people across the globe. 

    And while this talk will be delivered with zeal and remain data-based, the entire message and practical tips are focused on what you can do RIGHT NOW in your life to invent and reinvent your future.

    The talk is based on DRIVING EUREKA! – the latest innovation book by Eureka! Ranch founder, Doug Hall has been Maggie’s mentor for over 15 years.  The talk and the book reveal the results of 40 years of research and experimentation so substantial that it’s become a new field of study – Innovation Engineering.

    The key takeaways are:

    1. How you can CREATE & FIND 8X more BIG IDEAS – for anything
    2. How to FILTER out the great ideas from the bad ones.
    3. How to FAST TRACK your big ideas, so you can make the changes you dream about NOW

    A culture of innovation is all the buzz, but what exactly is it and how do you walk the talk of an innovative culture.

    In this presentation, Maggie will share with you the Top 10 do’s and don’t of creating a culture of innovation. (Spoiler Alert: At least half of them won’t be what you think.)

    You’ll learn what it takes to lead a team to innovate more and faster, how systems thinking can liberate your calendar and your people and how to set strategy that motivates employees to deliver more.

    Talent Short Bio

    Maggie Nichols is the CEO and President of Eureka! Ranch and a globally recognized innovation strategist known for helping organizations build repeatable, scalable systems for breakthrough thinking. After graduating from Miami University’s Farmer School of Business, Maggie relentlessly pursued Eureka! Ranch until she earned a position as an Apprentice Inventor. Working directly with founder Doug Hall, she contributed to early-stage innovation projects that shaped the foundation of Innovation Engineering.

    Her career quickly expanded from hands-on invention work to shaping global innovation practices. After supporting Eureka!’s European initiatives in Oxford, she returned to the United States as Vice President of R&D, where she played a crucial role in developing the Innovation Engineering methodology. In 2009, she became President and COO, guiding both the Ranch and the Innovation Engineering Institute. By 2018, she was named CEO, leading worldwide efforts to help C-level executives empower teams, embed innovation capability, and navigate change with confidence.

    Maggie Nichols joined the Eureka! Ranch in 1999 after graduating from Miami University’s Farmer School of Business. After reading an article about the Ranch during an Entrepreneurship class, she decided that the Eureka! Ranch was the place where she was going to work. Months and dozens of pestering visits later, Founder, Doug Hall, finally acquiesced and Maggie’s been part of the ranch ever since.

    She started as an Apprentice Inventor working on innovation projects alongside Doug Hall and the team. After a short stint working on internet strategy at a large corporate bank, she moved to Oxford, England where she supported Eureka!‘s European efforts. In 2005, she returned to the US as Vice President of R&D while also, continuing to oversee innovation projects. During those years she helped to pioneer the development of Innovation Engineering.

    In 2009 Maggie Nichols was named President & Chief Operating Officer – not only leading the team at Eureka! Ranch and the Innovation Engineering Institute, but helping C-Level Executives around the world guide their employees and teams through innovation. She has served as an innovation coach and educator to some of the world’s largest companies and nonprofits including American Express, Humana, March of Dimes, and P&G. In Summer, 2018 Maggie was named CEO & President of Eureka! Ranch.

    Maggie is a self-reported introvert, but when it comes to Innovation Education and Leadership you’ll find her passion makes her talk fast, furiously, and incessantly providing incredible energy to any event.

    Maggie is a Miami University (that is Ohio) graduate who is married to her college sweetheart, Brian. They live in Cincinnati, Ohio with their two kids.

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