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Keynote Topics
THE CURIOUS CASE OF CULTURAL CONSUMPTION
Since its modern conception, marketing and advertising have relied on creativity as a catalyst for commerce. Marketers use copy and images to evoke desired behaviors from a target populous in hopes that it will impact the brand’s bottom line.
While the convergence of the two—creativity and commerce—is considered the hallmark of “good marketing communications” (sought after by ad agencies and ambitious brand managers alike), there is an unspoken factor that frames its relevance and significance.
That factor is “culture” and this talk ventures to explore the unwritten rules about culture and why its simultaneous salience and nebulousness should be the backbone of how we approach marketing in today’s hyper-connected world.
UNLOCKING THE POWER OF NETWORKS
Today’s connected-world provides marketers unprecedented access to consumer data. We can track what people like, where they go, what they share, what they buy, and so on.
The reams of passive information that people shed on a daily basis allow for more targeted messaging and measurement. However, while this intelligence has made marketers more confident, it has not made them more accurate in their efforts.
This deficiency is not due to a lack of available data, rather, it is born from a lack of truly understanding people. Marketers have mistaken consumer information for consumer intimacy and, therefore, have not been able to fully leverage the power of the data and the connectivity of the ever-evolving media landscape.
This talk uncovers a new and more accurate approach to segmentation so that we might improve our marketing accuracy, extract the true potential of data, and, ultimately, get closer to predictive modeling.
CREATING CULTURAL CONTAGION
In today’s hyper-connected world, the allure of “going viral” continues to seduce marketers and idea-generators into investing significant time and resources toward the creation of content – videos, memes, tweets, posts, etc. – that spreads.
There is seemingly no shortage of brands, business owners, or storytellers who covet the opportunity to have their ideas trend on Twitter, rake up 1 million+ views on Youtube, or garner thousands of Facebook “likes.”
Metrics of social-chatter are then used as a proxy for success with the inclination that virality leads to reach and reach implies potential action.
Though there are benefits to “going viral,” one must wonder if virality is truly what we’re after or if perhaps there is something far greater worth pursuing.
This talk reframes the benefits of “going viral” and provides an alternative aim. It explores the impact of culture on consumer behavior and offers an actionable framework that enables marketers to create ideas/messages/ products/content that not only spread but also take hold in culture.
THE LIFE OF A BLACK SHEEP
This talk discusses the concept of foreignness and how the adoption of perspective helps us to be more empathetic and, consequently, more human.
Here, I share my experiences as an educated black man in a white-dominated career and how feeling “too foreign for home, too foreign for here. Never enough for both” has shaped how I see the world and the way I show up in it.
The hope is that my story might widen the aperture of how you see the world also, and lubricate the connective ties that bind us all.
NUMBERS DON’T LIE, RIGHT?
These days, there is no shortage of marketers looking for “data-driven” insights that lead to informed creative ideas. The use of data help reduce risk in our communication efforts and often times optimizes the effectiveness of the media we allocate to support said efforts.
What a great time to be a marketer?!
Or perhaps we’re looking at the wrong data.
This talk explores a calibrated look at data and how it might better serve the marketing function by analyzing a case study in motion.
Videos
Dr. Marcus Collins is an award-winning marketer, cultural translator, and best-selling author who has spent his career translating culture for brands and translating brands for culture.
He currently serves as Clinical Assistant Professor of Marketing at Ross School of Business, University of Michigan and as a regular contributor to Forbes, where he writes about subjects ranging from the business cost of canceling diversity efforts to the impact of AI on creativity.
Previously, he served as Chief Strategy Officer at Wieden + Kennedy, New York, where he was the architect of some of the best-known advertising campaigns of our time. Collins has championed strategies for blue chip brands such as McDonald’s, Apple, Google, State Farm, Target, Peloton, and Budweiser.
Earlier in his career, he ran digital strategy for Beyoncé. Marcus Collins honors include being an AAF Advertising Hall of Achievement Inductee, 2022 Cannes Lions Jury Member, a member of the 2023 Thinkers50 Radar Class and one of the favorite professors of the University of Michigan MBA class of 2022.
He is also the recipient of Advertising Age’s 40 Under 40 award and Crain’s Business’ 40 Under 40 award.
Marcus Collins best-selling book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action.
Throughout the book, he relies on literature, case studies, his work with brands, and academic data to illustrate the “whys” and the “hows” so that readers will be empowered to successfully apply these learnings to their own pursuits.
Since its release, For the Culture has received numerous accolades—making it to Thinkers 50’s Best New Management Booklist 2023, Forbes “6 Must-Read Books for Spring Reading”, Amazon’s #1 New Release list, and receiving rave reviews in the Wall Street Journal and Los Angeles Times.
For the Culture was recognized by the National Association of Black Journalists (NABJ) with the Outstanding Book Award for 2023.
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Dr. Marcus Collins is an award-winning marketer, cultural translator, and best-selling author who has spent his career translating culture for brands and translating brands for culture.
He currently serves as Clinical Assistant Professor of Marketing at Ross School of Business, University of Michigan and as a regular contributor to Forbes, where he writes about subjects ranging from the business cost of canceling diversity efforts to the impact of AI on creativity.
Previously, he served as Chief Strategy Officer at Wieden + Kennedy, New York, where he was the architect of some of the best-known advertising campaigns of our time. Collins has championed strategies for blue chip brands such as McDonald’s, Apple, Google, State Farm, Target, Peloton, and Budweiser.
Earlier in his career, he ran digital strategy for Beyoncé. Marcus Collins honors include being an AAF Advertising Hall of Achievement Inductee, 2022 Cannes Lions Jury Member, a member of the 2023 Thinkers50 Radar Class and one of the favorite professors of the University of Michigan MBA class of 2022.
He is also the recipient of Advertising Age’s 40 Under 40 award and Crain’s Business’ 40 Under 40 award.
Marcus Collins best-selling book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action.
Throughout the book, he relies on literature, case studies, his work with brands, and academic data to illustrate the “whys” and the “hows” so that readers will be empowered to successfully apply these learnings to their own pursuits.
Since its release, For the Culture has received numerous accolades—making it to Thinkers 50’s Best New Management Booklist 2023, Forbes “6 Must-Read Books for Spring Reading”, Amazon’s #1 New Release list, and receiving rave reviews in the Wall Street Journal and Los Angeles Times.
For the Culture was recognized by the National Association of Black Journalists (NABJ) with the Outstanding Book Award for 2023.
Contact us at Speakers Inc and follow us on LinkedIn
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There are few individuals who possess the captivating presence, eloquence, and global perspective of Ilia Calderón. Renowned for her remarkable career as a journalist and news anchor, Calderón seamlessly transitions her talents to the stage, commanding audiences with her poise, intelligence, and engaging demeanor. With a wealth of experience spanning various media platforms and an […]
In a world where business leaders are lauded for being cutthroat, Marcus does it all with heart and compassion for the people, process and product he aspires to elevate. But as with many success stories, his road has not always been an easy one. If you or your client is looking for an interactive Business […]
Robert Zinsser is President of Get in the Game, a professional sales organization that offers a broad range of products related to optimizing organizational efficiency and creating positive workplaces. Get In The Game provides services to build businesses with a system to achieve dramatic and permanent improvements in sales productivity. Robert has proven success helping organizations […]
As a motivational speaker, professional development trainer, and author, Dr. Shaneé Morgan draws from her personal triumph over adversity to inspire individuals from all walks of life. With a background in Human/Child Development and Behavioral Health Leadership Psychology, Dr. Morgan has dedicated her life to helping others rise above their circumstances and tap into their true potential. […]
Vanessa Van Edwards is a distinguished communication expert, bestselling author, acclaimed speaker, and the visionary founder of Science of People. With a remarkable career dedicated to understanding the intricacies of human behavior, Vanessa has become a leading authority in the fields of communication, body language, and interpersonal dynamics. Her groundbreaking work has empowered individuals and […]
Porsha Williams is known for her comedic verve and quick-witted screen presence, the Real Housewives of Atlanta star has emerged as one of the most prominent celebrity voices against police violence in the past year. From marching on the frontlines of Black Lives Matter protests to speaking out against systemic racism to her over six million social […]
Born without legs, Jen Bricker defied every conceivable limitation from the very beginning. Adopted by a loving family who instilled the empowering mantra, “Never say can’t,” Jen has consistently transformed challenges into achievements. Fueled by a passion for gymnastics, Jen found inspiration in her idol, Olympic gold medalist Dominique Moceanu. In a twist of fate, […]
Ekaterina Walter is a globally recognized thought leader, author, and keynote speaker in the fields of social media, marketing innovation, and business transformation. With over a decade of experience in helping businesses harness the power of digital platforms, she has become one of the most sought-after experts in social media strategy. Her passion for inspiring […]
For over a decade, Dupé Aleru has navigated her unique professional journey, seamlessly blending her passion for speaking and content creation into a fulfilling career as a motivational speaker and content creator. From her humble beginnings as a classroom teacher to her current role as an influential voice in the realm of motivation and personal […]
With a transformative journey from debilitating stage fright to becoming an esteemed figure in broadcast journalism, Kerry Barrett stands as a beacon of inspiration for aspiring speakers and professionals alike. Over two decades, Kerry has etched her mark as an Emmy-award winning network news anchor, host, and reporter, honing her craft in the intense spotlight […]
Tim Gunn is the Emmy-winning co-host and mentor for Lifetime’s Project Runway, where he also serves as one of the show’s producers. He and co-host Heidi Klum won the 2013 Emmy Award for Outstanding Host for a Reality or Reality Competition Program, nabbing the award after his first nomination. In addition to his television prowess, […]
As a Speaker, Susan Koziak delivers inspiring keynotes and seminars which combine principles of high performance and the importance of self-care for a holistic, balanced approach to business, energy, mindset, emotional and physical health. “Stress Less Expert” Susan Koziak offers easy anxiety and stress-relieving solutions to navigate work and life events with more ease and […]
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