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Keynote Topics
THE CURIOUS CASE OF CULTURAL CONSUMPTION
Since its modern conception, marketing and advertising have relied on creativity as a catalyst for commerce. Marketers use copy and images to evoke desired behaviors from a target populous in hopes that it will impact the brand’s bottom line.
While the convergence of the two—creativity and commerce—is considered the hallmark of “good marketing communications” (sought after by ad agencies and ambitious brand managers alike), there is an unspoken factor that frames its relevance and significance.
That factor is “culture” and this talk ventures to explore the unwritten rules about culture and why its simultaneous salience and nebulousness should be the backbone of how we approach marketing in today’s hyper-connected world.
UNLOCKING THE POWER OF NETWORKS
Today’s connected-world provides marketers unprecedented access to consumer data. We can track what people like, where they go, what they share, what they buy, and so on.
The reams of passive information that people shed on a daily basis allow for more targeted messaging and measurement. However, while this intelligence has made marketers more confident, it has not made them more accurate in their efforts.
This deficiency is not due to a lack of available data, rather, it is born from a lack of truly understanding people. Marketers have mistaken consumer information for consumer intimacy and, therefore, have not been able to fully leverage the power of the data and the connectivity of the ever-evolving media landscape.
This talk uncovers a new and more accurate approach to segmentation so that we might improve our marketing accuracy, extract the true potential of data, and, ultimately, get closer to predictive modeling.
CREATING CULTURAL CONTAGION
In today’s hyper-connected world, the allure of “going viral” continues to seduce marketers and idea-generators into investing significant time and resources toward the creation of content – videos, memes, tweets, posts, etc. – that spreads.
There is seemingly no shortage of brands, business owners, or storytellers who covet the opportunity to have their ideas trend on Twitter, rake up 1 million+ views on Youtube, or garner thousands of Facebook “likes.”
Metrics of social-chatter are then used as a proxy for success with the inclination that virality leads to reach and reach implies potential action.
Though there are benefits to “going viral,” one must wonder if virality is truly what we’re after or if perhaps there is something far greater worth pursuing.
This talk reframes the benefits of “going viral” and provides an alternative aim. It explores the impact of culture on consumer behavior and offers an actionable framework that enables marketers to create ideas/messages/ products/content that not only spread but also take hold in culture.
THE LIFE OF A BLACK SHEEP
This talk discusses the concept of foreignness and how the adoption of perspective helps us to be more empathetic and, consequently, more human.
Here, I share my experiences as an educated black man in a white-dominated career and how feeling “too foreign for home, too foreign for here. Never enough for both” has shaped how I see the world and the way I show up in it.
The hope is that my story might widen the aperture of how you see the world also, and lubricate the connective ties that bind us all.
NUMBERS DON’T LIE, RIGHT?
These days, there is no shortage of marketers looking for “data-driven” insights that lead to informed creative ideas. The use of data help reduce risk in our communication efforts and often times optimizes the effectiveness of the media we allocate to support said efforts.
What a great time to be a marketer?!
Or perhaps we’re looking at the wrong data.
This talk explores a calibrated look at data and how it might better serve the marketing function by analyzing a case study in motion.
Videos
Dr. Marcus Collins is an award-winning marketer, cultural translator, and best-selling author who has spent his career translating culture for brands and translating brands for culture.
He currently serves as Clinical Assistant Professor of Marketing at Ross School of Business, University of Michigan and as a regular contributor to Forbes, where he writes about subjects ranging from the business cost of canceling diversity efforts to the impact of AI on creativity.
Previously, he served as Chief Strategy Officer at Wieden + Kennedy, New York, where he was the architect of some of the best-known advertising campaigns of our time. Collins has championed strategies for blue chip brands such as McDonald’s, Apple, Google, State Farm, Target, Peloton, and Budweiser.
Earlier in his career, he ran digital strategy for Beyoncé. Marcus Collins honors include being an AAF Advertising Hall of Achievement Inductee, 2022 Cannes Lions Jury Member, a member of the 2023 Thinkers50 Radar Class and one of the favorite professors of the University of Michigan MBA class of 2022.
He is also the recipient of Advertising Age’s 40 Under 40 award and Crain’s Business’ 40 Under 40 award.
Marcus Collins best-selling book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action.
Throughout the book, he relies on literature, case studies, his work with brands, and academic data to illustrate the “whys” and the “hows” so that readers will be empowered to successfully apply these learnings to their own pursuits.
Since its release, For the Culture has received numerous accolades—making it to Thinkers 50’s Best New Management Booklist 2023, Forbes “6 Must-Read Books for Spring Reading”, Amazon’s #1 New Release list, and receiving rave reviews in the Wall Street Journal and Los Angeles Times.
For the Culture was recognized by the National Association of Black Journalists (NABJ) with the Outstanding Book Award for 2023.
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Dr. Marcus Collins is an award-winning marketer, cultural translator, and best-selling author who has spent his career translating culture for brands and translating brands for culture.
He currently serves as Clinical Assistant Professor of Marketing at Ross School of Business, University of Michigan and as a regular contributor to Forbes, where he writes about subjects ranging from the business cost of canceling diversity efforts to the impact of AI on creativity.
Previously, he served as Chief Strategy Officer at Wieden + Kennedy, New York, where he was the architect of some of the best-known advertising campaigns of our time. Collins has championed strategies for blue chip brands such as McDonald’s, Apple, Google, State Farm, Target, Peloton, and Budweiser.
Earlier in his career, he ran digital strategy for Beyoncé. Marcus Collins honors include being an AAF Advertising Hall of Achievement Inductee, 2022 Cannes Lions Jury Member, a member of the 2023 Thinkers50 Radar Class and one of the favorite professors of the University of Michigan MBA class of 2022.
He is also the recipient of Advertising Age’s 40 Under 40 award and Crain’s Business’ 40 Under 40 award.
Marcus Collins best-selling book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action.
Throughout the book, he relies on literature, case studies, his work with brands, and academic data to illustrate the “whys” and the “hows” so that readers will be empowered to successfully apply these learnings to their own pursuits.
Since its release, For the Culture has received numerous accolades—making it to Thinkers 50’s Best New Management Booklist 2023, Forbes “6 Must-Read Books for Spring Reading”, Amazon’s #1 New Release list, and receiving rave reviews in the Wall Street Journal and Los Angeles Times.
For the Culture was recognized by the National Association of Black Journalists (NABJ) with the Outstanding Book Award for 2023.
Contact us at Speakers Inc and follow us on LinkedIn
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Darryl Strawberry is more than a baseball legend; he embodies resilience, redemption, and the transformative power of faith. Revered for his formidable presence on the baseball diamond and his inspirational journey of personal redemption, Strawberry has transcended sports to become a beacon of hope and motivation for audiences worldwide. His impact extends beyond the game, […]
Swan Sit, a marketing guru and accomplished author, is one such visionary who has left an indelible mark in the world of marketing. In the ever-evolving landscape of marketing and business, the guidance of experts who understand the intricacies of the digital age is invaluable. With a career spanning various industries and a passion for […]
Ivelyse Andino is an Afro-Latina health equity innovator born and raised in The Bronx. She is the founder and CEO of Radical Health and a Commissioner on the New York City Commission on Gender Equity. In 2015 she founded the first Latina owned Public Benefit Corp in New York State Ivelyse enjoyed a fledgling career […]
Vanessa Van Edwards is a distinguished communication expert, bestselling author, acclaimed speaker, and the visionary founder of Science of People. With a remarkable career dedicated to understanding the intricacies of human behavior, Vanessa has become a leading authority in the fields of communication, body language, and interpersonal dynamics. Her groundbreaking work has empowered individuals and […]
LEWIS HOWES is a New York Times Bestselling author of the hit book, The School of Greatness. He is a lifestyle entrepreneur, high performance business coach and keynote speaker. A former professional football player and two-sport All-American, he is a current USA Men’s National Handball Team athlete. He hosts a top 100 iTunes ranked podcast, […]
Kathy Cleveland Bull is a highly regarded professional speaker, trainer, and consultant. Her company, N~Compass Consulting, has helped clients on three continents “Navigate the Art and Science of Change.” Kathy has appeared with Dr. Phil McGraw and Deepak Chopra where she delivered her powerful change message to an audience of over 7,000 people. Kathy conducts […]
Born without legs, Jen Bricker defied every conceivable limitation from the very beginning. Adopted by a loving family who instilled the empowering mantra, “Never say can’t,” Jen has consistently transformed challenges into achievements. Fueled by a passion for gymnastics, Jen found inspiration in her idol, Olympic gold medalist Dominique Moceanu. In a twist of fate, […]
Dennis Doran woke up to the realization that his calling was to help people in the construction industry become more successful people by talking, teaching, motivating, and inspiring them about the role of soft skills in our industry. Dennis Doran | Soft Skills Expert It is not enough to be good at doing the job. […]
As a beacon of transformation and empowerment, James R. Elliot has carved a distinguished path in the realms of leadership persuasion, communication, confidence-building, influence, and rapport. With a dynamic blend of personal experience and professional expertise, James is a sought-after leader, trainer, and speaker, renowned for his ability to ignite profound change and inspire action […]
Colonel Gregory Gadson , a Chesapeake, Va., native; served our nation in the United States Army for more than 26 years. Col. Gadson’s service culminated as the Garrison Commander of Fort Belvoir, where he oversaw the daily operations of the post, a strategic sustaining base where more than 50,000 military personnel and employees provide logistical, […]
At the age of 25, Rob Moore was £50k in consumer debt; less than five years later, a self-made multi-millionaire. He co-founded the Progressive Group – starting with Progressive Property, then Progressive Successes and the Entrepreneurs Business academy (EBA). Rob’s training companies are one of the largest in the UK, & now globally. He continues […]
Greg Baird has a wonderful journey encompassing 31 years of experience as a lecturer, educator, content creator and LGBTQ+ civil rights advocate. He brings a blend of heart, humor, and passion to his engaging and inspiring speeches. Booking, Greg is educational and inspiring for your next event. Greg addresses diverse audiences on themes such as […]
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To find the perfect speaker for your event, you can start by visiting our website or contacting our client service team directly. We will discuss your event’s objectives, theme, audience demographics, and budget. Based on this information, we will provide you with a curated list of speaker recommendations who not only align with your goals but are also known for engaging and captivating audiences. You can also browse through our extensive speaker profiles online, which include detailed bios, speaking topics, and video clips of past engagements to help you make an informed decision.
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