The 2interact Communication Framework® and Profile are specifically designed and tested to assist people and companies to improve on communication.
It is unique as it was designed specifically for communication. It is not a personality framework or profile, nor is it a competency profile.
Continuous research on the framework is taking place by major commercial companies as well as well-known academic institutions.
We have had over 1 million people that have done their assessments to see what their preferences in communication are.
This framework and profile, together with appropriate workshops or coaching, will make your communication more effective. This award-winning framework forms the basis of all workshops and interventions.
How is it possible that two salespeople selling to the same product/service to the customer, addressing the same issue, with the same facts, with the same process, with the same audience could have such different outcomes? Even looking back at the situation, it is still difficult to understand why.
In this talk Deon Basson helps us to understand how subtle changes to our our conversation/communication with the customer can produce complete different outcomes.
Some areas addressed are :
Deon Basson, the CEO of 2interact, is a distinguished figure in the realm of sales psychology. Amidst his doctoral studies, he has delved deep into unraveling the essence of top-performing salespeople, ultimately pinpointing a crucial revelation: the psychology of sales reigns supreme. With an unwavering conviction, Basson emphasizes that applying the right psychological tactics transcends the mere process of selling itself. This fundamental insight has propelled him to the forefront of the sales industry, where his expertise shines as a guiding beacon for professionals seeking to elevate their performance.
Background and Expertise:
Basson’s journey to becoming a leading authority in sales psychology is marked by a rich tapestry of experience and accomplishment. With a foundation rooted in academia, he has diligently pursued his doctoral studies, leveraging this academic rigor to inform his practical insights. Through extensive research and hands-on experience, Basson has cultivated a profound understanding of the intricate nuances that underpin successful sales strategies.
His tenure as the CEO of 2interact has provided him with invaluable opportunities to translate theory into action, driving tangible results for both his company and his clients. By spearheading innovative approaches that prioritize psychological principles, Basson has consistently demonstrated his ability to optimize sales processes and maximize outcomes.
Basson’s expertise extends beyond the confines of traditional sales methodologies. He possesses a keen awareness of the evolving landscape of consumer behavior and market dynamics, allowing him to adapt his strategies with agility and foresight. His holistic approach encompasses elements of emotional intelligence, persuasion techniques, and cognitive biases, enabling him to orchestrate impactful sales experiences that resonate with audiences on a profound level.
As a thought leader and influencer in the field, Basson is dedicated to sharing his wealth of knowledge with others. Through keynote presentations, workshops, and consulting engagements, he empowers individuals and organizations to harness the power of sales psychology to achieve unparalleled success.
Reasons to Book:
Event planners seeking to elevate their programming and deliver exceptional value to their attendees need look no further than Deon Basson. With his unparalleled expertise in sales psychology, Basson offers a unique opportunity to unlock the full potential of sales teams and drive bottom-line results. His dynamic speaking style and engaging delivery captivate audiences, leaving a lasting impression that transcends the confines of the event itself.
By booking Deon Basson for your next event, you are investing in more than just a speaker – you are investing in transformative insights that have the power to revolutionize your approach to sales. With a proven track record of success and a deep understanding of the psychological drivers that influence purchasing decisions, Basson equips audiences with practical strategies they can implement immediately to drive meaningful change.
Conclusion:
In conclusion, Deon Basson emerges as a visionary leader in the realm of sales psychology, poised to empower individuals and organizations to achieve unprecedented success. Through his groundbreaking research, practical insights, and dynamic speaking engagements, Basson continues to redefine the boundaries of what is possible in the world of sales. By booking Deon Basson for your next event through Speakers Inc, you are not only investing in transformative knowledge – you are investing in a brighter future for your organization.
View All Speakers and follow us on Twitter
In order to view the below you must be logged in.
Rick Smith Jr. is a world-class corporate magician, entertainer, and event emcee known for his exceptional ability to captivate audiences with jaw-dropping magic and unparalleled showmanship. With a career spanning over two decades, Rick has become a household name in the world of entertainment, delivering unforgettable performances for corporate events, private gatherings, and prestigious venues […]
Michael Veltri is a battle-tested warrior, both in the boardroom and in the competitive world of martial arts. He is the founder and CEO of one of the largest martial arts academies on the east coast, serving a who’s who of Washington, DC’s elite. Over three decades, he has built, scaled, and sold his own companies and is […]
Eva Saha stands at the forefront of professional hosting, renowned for her exceptional command of audiences both in person and virtually. With a career spanning multiple platforms, Eva’s journey to becoming a sought-after host, emcee, and moderator is marked by her innate warmth, commanding presence, and a natural ability to connect with diverse audiences. Eva’s […]
Brian Krebs is a renowned investigative journalist and cybersecurity expert who has been at the forefront of cybersecurity reporting for over two decades. Best known for his blog Krebs on Security, which has become a leading source of information on cybersecurity breaches, cybercriminal operations, and data privacy issues, Krebs has established himself as a trusted […]
Roger Haskett is an award-winning international keynote speaker and President of Engagement Unlimited. With his innovative keynotes and programs, he ignites positive transformational change in teams and individuals across North America and beyond. Roger’s experience, knowledge and highly contagious positive energy have garnered him countless 10/10 audience rankings “best of conference” survey results and hundreds […]
Cam Marston is an author, advisor, radio talk show host, and top-rated keynote speaker on the trends shaping the workplace and marketplace. His presentations are informative, engaging, humorous, and full of concrete research that is tailored to his audience. Cam enlivens the data with anecdotes, tales from the real business world, attention-grabbing visuals, and quips […]
Jess Pettitt is a leading keynote speaker, diversity and inclusion expert, and acclaimed author whose work challenges audiences to think critically, communicate authentically, and embrace their unique roles in creating a more inclusive world. With over 20 years of experience in facilitating conversations around equity, identity, and workplace dynamics, Jess brings a unique blend of […]
Jeff Kortes is a dynamic and engaging speaker renowned for his expertise in employee retention and recruitment strategies. With over two decades of experience in human resources and leadership roles, Jeff brings a wealth of practical knowledge and insightful perspectives to his presentations. His engaging speaking style, coupled with his passion for helping organizations build […]
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
All talent fees exclude VAT, travel and accommodation where required.
Our Mission:
© All rights reserved 2025. Designed using Voxel
