Deon Basson

Tagline: Sales Communication

Talent Highlights

  • CEO of 2interact: Basson holds the esteemed position of CEO at 2interact, a testament to his leadership skills and business acumen.
  • Doctoral Studies in Sales Psychology: Basson’s ongoing doctoral studies focus on unraveling the secrets of top-performing salespeople, with a particular emphasis on the psychology of sales.
  • Pioneering Research: Basson’s research endeavors have uncovered groundbreaking insights into the psychology of sales, shedding light on the factors that differentiate top performers from their peers.
  • Practical Application: Beyond academia, Basson applies his research findings to real-world scenarios, driving tangible results for both his company and his clients.
  • Holistic Approach: Basson’s approach to sales psychology is holistic, encompassing elements of emotional intelligence, persuasion techniques, and cognitive biases.
  • Thought Leadership: As a thought leader in the field, Basson is sought after for his expertise, regularly sharing his insights through keynote presentations, workshops, and consulting engagements.
  • Engaging Speaker: Basson’s dynamic speaking style and engaging delivery captivate audiences, leaving a lasting impression and inspiring action.

Keynote Topics

The 2interact Communication Framework® and Profile are specifically designed and tested to assist people and companies to improve on communication.

It is unique as it was designed specifically for communication. It is not a personality framework or profile, nor is it a competency profile.

Continuous research on the framework is taking place by major commercial companies as well as well-known academic institutions.

We have had over 1 million people that have done their assessments to see what their preferences in communication are.

This framework and profile, together with appropriate workshops or coaching, will make your communication more effective. This award-winning framework forms the basis of all workshops and interventions.

How is it possible that two salespeople selling to the same product/service to the  customer, addressing the same issue, with the same facts, with the same process, with the same audience could have such different outcomes? Even looking back at the situation, it is still difficult to understand why.

In this talk Deon Basson helps us to understand how subtle changes to our our conversation/communication with the customer can produce complete different outcomes.

Some areas addressed are :

  • Understanding myself and other people in communication…from a human perspective.
  • Principles of Influence and Persuasion
  • Building relationships
  • Building trust

Travels from:

  • Las Vegas, NV

Fee Range:

  • Fees* $10,001 - $20,000



Deon Basson, the CEO of 2interact, is a distinguished figure in the realm of sales psychology. Amidst his doctoral studies, he has delved deep into unraveling the essence of top-performing salespeople, ultimately pinpointing a crucial revelation: the psychology of sales reigns supreme. With an unwavering conviction, Basson emphasizes that applying the right psychological tactics transcends […]

Deon Basson, the CEO of 2interact, is a distinguished figure in the realm of sales psychology. Amidst his doctoral studies, he has delved deep into unraveling the essence of top-performing salespeople, ultimately pinpointing a crucial revelation: the psychology of sales reigns supreme. With an unwavering conviction, Basson emphasizes that applying the right psychological tactics transcends the mere process of selling itself. This fundamental insight has propelled him to the forefront of the sales industry, where his expertise shines as a guiding beacon for professionals seeking to elevate their performance.

Deon Basson | Sales Communication

Background and Expertise:

Basson’s journey to becoming a leading authority in sales psychology is marked by a rich tapestry of experience and accomplishment. With a foundation rooted in academia, he has diligently pursued his doctoral studies, leveraging this academic rigor to inform his practical insights. Through extensive research and hands-on experience, Basson has cultivated a profound understanding of the intricate nuances that underpin successful sales strategies.

His tenure as the CEO of 2interact has provided him with invaluable opportunities to translate theory into action, driving tangible results for both his company and his clients. By spearheading innovative approaches that prioritize psychological principles, Basson has consistently demonstrated his ability to optimize sales processes and maximize outcomes.

Basson’s expertise extends beyond the confines of traditional sales methodologies. He possesses a keen awareness of the evolving landscape of consumer behavior and market dynamics, allowing him to adapt his strategies with agility and foresight. His holistic approach encompasses elements of emotional intelligence, persuasion techniques, and cognitive biases, enabling him to orchestrate impactful sales experiences that resonate with audiences on a profound level.

As a thought leader and influencer in the field, Basson is dedicated to sharing his wealth of knowledge with others. Through keynote presentations, workshops, and consulting engagements, he empowers individuals and organizations to harness the power of sales psychology to achieve unparalleled success.

Reasons to Book:

Event planners seeking to elevate their programming and deliver exceptional value to their attendees need look no further than Deon Basson. With his unparalleled expertise in sales psychology, Basson offers a unique opportunity to unlock the full potential of sales teams and drive bottom-line results. His dynamic speaking style and engaging delivery captivate audiences, leaving a lasting impression that transcends the confines of the event itself.

By booking Deon Basson for your next event, you are investing in more than just a speaker – you are investing in transformative insights that have the power to revolutionize your approach to sales. With a proven track record of success and a deep understanding of the psychological drivers that influence purchasing decisions, Basson equips audiences with practical strategies they can implement immediately to drive meaningful change.

Booking through Speakers Inc:

When it comes to securing top-tier talent for your event, Speakers Inc stands as the premier choice for event planners seeking excellence. With an extensive roster of renowned speakers, including luminaries like Deon Basson, Speakers Inc offers unparalleled access to industry-leading expertise. By partnering with Speakers Inc, event planners gain access to a comprehensive suite of services designed to streamline the booking process and ensure a seamless experience from start to finish.

Speakers Inc’s commitment to excellence extends beyond the booking process itself. With a dedicated team of professionals who prioritize the success of every event, Speakers Inc goes above and beyond to exceed expectations and deliver exceptional value to clients. By entrusting your event to Speakers Inc, you can rest assured that you are in capable hands, allowing you to focus on what matters most – creating unforgettable experiences for your audience.


In conclusion, Deon Basson emerges as a visionary leader in the realm of sales psychology, poised to empower individuals and organizations to achieve unprecedented success. Through his groundbreaking research, practical insights, and dynamic speaking engagements, Basson continues to redefine the boundaries of what is possible in the world of sales. By booking Deon Basson for your next event through Speakers Inc, you are not only investing in transformative knowledge – you are investing in a brighter future for your organization.

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