We are in the midst of one of the most important industrial revolutions since the printing press. Generative AI is already transforming industries and the change is just getting started. Almost every sector is ripe for further digitisation and there is enormous value to be had for both organisations and their customers in getting the journey right.
BUT – the truth is, companies don’t change, people do. According to 2023’s ‘Most Innovative Companies’ report, the organisations getting the most value out of AI are spending twice as much on people as they are on technology! Change is a human journey, and if we want to make the most of this opportunity everyone from Boards and executive leadership through the line managers through to front line staff all have a role to play.
In this provocative, eye-opening and optimistic session with internationally engaged author and speaker and experience senior executive, Dom Thurbon, we will:
Leading yourself, your team and your organisation to new heights
There is no greater predictor of organisational outcomes than leadership impact. Put simply: you can take a company with rough-as-guts systems, an unbalanced scorecard, and a sketchy strategy – but if you put world-class leaders in it they will generally find a way to make it work. Conversely, take an organisation with amazing systems, a refined strategy, and a balanced scorecard – and if you put poor leaders in it, they will find a way to screw it up.
So… too all the managers and leaders out there… no pressure!
But this sets the context to asking, exploring and answering one of the most critical questions for businesses of all shapes and sizes: how do we, as leaders, maximise the quality and size of our impact on our teams, our businesses and the communities in which we operate?
In this highly interactive, provocative, and intensely practical session, successful senior executive, entrepreneur and facilitator Dom Thurbon will:
You and your business have a behaviour change challenge… you just might not know it yet!!
Ever had someone in your business say “we need to be more innovative”, “we need to respond to disruption” or “we need to do things differently”?
The truth is, it doesn’t matter how much you know about innovation, how many books you’ve read on AI and disruption, how many podcasts you’ve listened to on sales effectiveness… if you can’t do behaviour change, you can’t do, any of them.
That’s because organisations don’t change, people do.
In this thought-provoking and compelling session audiences will:
The market has never been so ‘hot’ for conversations about sustainability and ESG. On one level, that’s brilliant: it could herald in a new age of sustainable business and accelerate our transition to a cleaner, more just, more equitable world (and help companies innovate and transform, along the way).
On another level, it runs the very real risk of going the way that many similar conversations have gone before: more marketing and PR hype than action.
The truth is, you cannot PR your way out of a problem you behaved yourself into.
In this thought-provoking and compelling session audiences will:
The world is changing more rapidly and profoundly than ever. Around 40% of CEOs say their business will cease to exist within 10 years without radical reinvention.
Responding to disruption with innovation and behaviour change is an urgent business priority. But HOW!?
In this thought-provoking and compelling session audiences will:
Dominic Thurbon is an internationally engaged speaker, entrepreneur, and co-founder and Chief Creative Officer of ChangeLabs, where he leads a talented team of researchers and facilitators across three countries. With nearly two decades of experience, Thurbon has mastered the art of translating complex disruptions, technology, generational shifts, global change—into human-centered, behavior-oriented strategies that empower organizations to adapt and thrive. His frameworks are used in award-winning behavior change programs reaching over half a million people annually.
A former partner in EY’s Climate Change, Sustainability, and Community Impact practice, Thurbon blends insight in sustainability with deep expertise in human productivity and creative culture. He has authored bestsellers and delivered keynote presentations globally, offering leadership teams tangible strategies to future-proof culture and guide perceptual shifts across workforces.
Thurbon’s speaking style is grounded, energetic, and practical. He provides leaders with frameworks to reimagine brand identity, workforce resilience, and innovation readiness, even in the face of rapid external change. His messages resonate across sectors—from corporate strategy to purpose-driven leadership arming audiences with both clarity and confidence for tomorrow.
Dominic Thurbon has cracked the code for making change happen, with the ultimate formula to drive innovation, future-proof your workforce and design brands that really matter.
Dom is an internationally engaged speaker and facilitator who helps individuals and organisations drive behaviour change in the face of external disruption.
He is a Partner in the Climate Change, Sustainability and Community Impact practice at EY, and has authored and researched best-sellers published in over 15 countries, on subjects as diverse as generational change, business strategy, purpose-driven leadership, the future of work and education, and disruption.
He has over 17 years’ experience as a successful senior executive and entrepreneur. At just 23, he was founder and Chief Creative Officer at Karrikins Group, a behaviour change agency he grew to over 150 staff across Australia, New Zealand and North America (acquired by EY in 2019). He was also founder and director at Educator Impact, a technology company providing on-demand teacher quality and student wellbeing solutions (acquired by Qoria in 2022).
Dominic Thurbon has been architect of multiple-award winning behaviour change programs that reach over 500,000 people per year. Over his career, Dom has spoken to a combined audience numbering in the tens of thousands across Australasia, Europe and North America, with clients spanning financial and professional services, technology, FMCG, pharmaceutical and automotive industries, as well as working extensively in education, Government and not-for-profit sectors.
His publications include (as author) Matter: Rising Above the Competition to Become the Obvious Choice, Purpose-Driven Leadership, and Talent Magnets: Attracting Top Staff; (as lead researcher) Flip: How counter-intuitive thinking is changing everything and Game On: How video games change work.
Dominic Thurbon is also a previous world top-10 debater, Tottenham Hotspur tragic, and hasn’t quite given up the dream of becoming a rockstar with his band The Glorious Fourth.
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A: Yes — adapts language and case studies to client culture.
A: Half-day to full-day depending on depth.
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