I have been leading companies for 25 years, You don’t have to be a genius to be a leader of genius! – my earliest challenges were to rebuild a broken Porsche brand and then to inspire the team at BMW GB to achieve a 500% improvement in profit while transforming the service levels of an industry.
Since then, Kevin Gaskell has founded start-ups, driven turnarounds and built companies in numerous sectors. Our teams have won awards and been recognised as some of the best in the world. They have also created over GBP 3 billion in shareholder value.
Now that the immediate shock of the pandemic is receding, we need to lead our teams in a way which encourages agility and dynamic growth. My view is that people are incredible. Ordinary people, led well, can achieve extraordinary results. I believe that people can be inspired to stop chasing immediate rewards but rather think about building something that lasts, creating something of which they are proud. The principles and techniques of inspirational leadership are transferable. I help leaders and teams to deliver them:
1. High performance begins and ends with engagement. The leader’s role is to establish a clear vision of success. Everyone needs to understand what success will look like, what it will sound like and what it will feel like. What will it mean for the customer when we get there? Everyone in the team has a role to play so we give them the opportunity to get excited and engaged.
2. Challenges are opportunities for growth. Address the fear of change by discussing the new status we are striving for. Evaluate carefully the opportunities and the marketplace and deal only in facts. Get excited together by being enthusiastic about the freedom to make real and substantial change. Invite team members to move quickly.
3. Make it easy for the team to contribute. Build a clear, but simple, plan. Share it. Invite comments and ideas. Excite the high performers to become leaders at every level in the organisation. Be totally inclusive of talent and ideas – let people dream! Communicate the successes of individual’s ideas and improvements.
4. Praise first, challenge later. Provide regular feedback. Make heroes of the high performing teams by praising their approach to a challenge. A positive approach can be transferable to other areas. Leadership is about creating a positive culture and letting the team run. It is not the end of the world if it goes wrong.
5. Recognise that people are amazing. Leading teams to high performance is about creating the belief that ideas and challenge are progress. Set a positive example, be approachable, consistent, and make champions visible. Positive belief is an energy which transfers to others.
The Cost of Neglecting Customer Experience in today’s competitive events industry, customer experience (CX) has emerged as a defining element of success. Event planners and bookers are no longer evaluated solely on logistics or creativity; instead, they are judged by the overall experience they provide—from the first point of contact to the post-event follow-up. Neglecting […]
Make Your Email Subject and Content Fun, Compelling, Curious, and Commanding To Get Quicker Responses that Pay Off! By Joy Baldridge Have you ever been surprised or frustrated by how few return emails you receive when reaching out to your prospects and customers/clients? Responsiveness is at an all-time low. Everyone is overwhelmed and inundated with emails. […]
Celebrate Customer Appreciation Month with Kerry Bodine — The Voice of Customer Experience April is Customer Appreciation Month, a perfect time to reflect on the relationships that truly drive your business forward — your customers. But appreciating customers goes beyond discounts or thank-you notes. It’s about crafting experiences that make them feel seen, heard, and […]
In the fast-paced world of corporate Events with Unforgettable Experiences, and not creating a memorable experience is no longer optional—it’s a necessity. Event planners today juggle tight budgets, high expectations, and evolving attendee preferences. Whether it’s a company retreat, product launch, or annual conference, your goal is to impress, inspire, and innovate. This blog post […]
Something about the past seems much more romantic than the future so Are you more attracted to the PAST or the FUTURE?. Maybe it’s because the past is a time we can look back on with nostalgia, or perhaps it’s because the future is an unknown quantity. Whatever the reason, it seems like many people […]
In March 2020, when the world shut down and my live event calendar was wiped clean—I was concerned about working virtually and leading through adversity As my speaking business went online, I wondered if it would survive the transformation. Would I still have an impact? Would I still matter? I’m sure you asked yourself similar […]
In an era where customer expectations are higher than ever, many Retail Businesses Are Failing at Customer Service and experience. Despite technological advancements and increased competition, the quality of customer interactions has seen a noticeable decline. The Failing at Customer Service Quality Recent studies highlight a troubling trend: customer satisfaction is at a decade low. […]
Welcome to the Dunder Mifflin Leadership Wisdom, where we draw inspiration from the legendary antics of The Office’s Michael Scott, Jim Halpert, and even Dwight Schrute. While the show may be known for its hilarious mishaps and quirky characters, there’s an underlying theme that every leader can learn from: the importance of motivating your staff. […]
Our Mission:
© All rights reserved 2025. Designed using Voxel
