The Status Quo of Crisis Preparedness Puts You at a Disadvantage—and It’s Time For That To Change.
Over the last couple of years, I’ve found myself increasingly frustrated with my industry, the crisis management profession. To put my frustration simply, the status quo of crisis preparedness and crisis management no longer suffices and, as a result, does a disservice to professionals, organizations and society.
COVID-19 is a horrific example of how unfortunately true this statement is. For the organizations that had a traditional “crisis management plan” (status quo) at the start of 2020, how well did it truly serve them? It didn’t. Instead, we watched—any many experienced first-hand—as good businesses and great professionals suffered immensely due to a lack of effective crisis preparedness.
Meanwhile, the organizations that were intrinsically crisis ready prior to COVID-19 had an advantage. I know this, because my clients are amongst them. This meant that when COVID began to impact their country and/or their business, as their neighbors, competitors and peers were left scrambling and fearful, those who had worked to engrain a Crisis Ready® Culture (elevated status quo) had a strategic advantage in getting ahead of the situation to the most extent possible at the time.
The Status Quo of Crisis Preparedness No Longer Suffices and Needs to be Elevated.
Like it or not, we’ve entered into an era of increased challenge and risk. The long-accepted approach of creating a stagnant plan that sits on a shelf somewhere does little to actually serve when it’s needed most and will continue to leave organizations at a disadvantage.
Instead, true resilience requires a culture of readiness that leads with the right mindset, empowers the right skillset’s, and ensures the right real-time capabilities—and this The Status Quo cultural approach to resilience is going to be more and more needed as the months and years roll forward.
The BIG Mission: To Create a Crisis Resilient World
As I’ve helped dozens of organizations engrain Crisis Ready® Cultures over the years, I’ve come to the realization that if every organization, if every leader, were Crisis Ready to what it means to me to be Crisis Ready, that we would live in a kinder, safer, more balanced world.
This is the world that I’m determined to raise and leave my future children in. This is the world that I believe we all deserve and we all play a role in achieving.
So, for the last couple of years, I’ve spent a lot of time thinking through our current realities and asking myself, “if I want to create a crisis ready world, how do I do that?”
The Crisis Ready Institute is the manifestation of my answer to this question.
About the The Status Quo of the institute
The Status Quo of Crisis Ready Institute is a public benefit corporation with a massive mission to elevate status quo and create a crisis resilient world.
What I’ve learned over the years is that crisis readiness is a tangible, learnable skill that is not currently taught. The Crisis Ready Institute is changing this. We exist to educate, teach, empower and support today’s professionals in developing and honing the skillsets required to transform real-time challenges—of which this world has many—into real-time opportunities. And we’re kicking things off with a program that does precisely this: The Crisis Ready Coaching Program.
Now, more than ever, it is time to empower today’s professionals, helping them do right by the stakeholders and communities they serve and, in the process, strengthening their business’s resilience to thrive through these challenging times.
It’s a massive mission and it’s needed. I won’t lie, embarking upon this journey is both exhilarating and frightening, and I’m blessed to be surrounded by a phenomenal team of driven and talented leaders, along with partner organizations, all of whom who believe in and have chosen to embark upon this journey with me—with us.
If you’d like to learn more about the The Status Quo of Crisis Ready Institute, our mission and the Crisis Ready Coaching Program, I invite you to do so by clicking here. I also invite you to share your thoughts and perspectives, and if you’d like to be a part of this journey with us, in any capacity, I absolutely would love to hear from you!
To your and the world’s resilience,
Contact us at Speakers Inc and follow us on LinkedIn
Unveiling the Hottest Trends in Event Entertainment: Elevate Your Corporate Event with Speakers Inc In the ever-evolving landscape of event planning and entertainment, staying ahead of the curve is essential to delivering memorable and impactful experiences for attendees. From corporate conferences to gala dinners, the demand for innovative and engaging entertainment options continues to grow. […]
Speakers Inc in November 2025 brings you our Top AI Keynote Speakers where artificial intelligence is no longer a distant concept but a business reality, organisations are asking far more than “what is AI”. The real questions now are: How will AI reshape our industry? What skills will our workforce need? How do we innovate ethically and […]
A couple of weeks ago I was in Orlando for a talk. And, the night before I was sitting at the hotel restaurant grabbing some dinner. Out of the corner of my eye I saw that there was a basketball game on the tv at the bar and I knew the THE 3 C’S OF […]
Looking to motivate a group of employees, students, or even donors? Speakers Inc has a wide selection of New York Motivational Speakers that you can book for any event: business functions, school assemblies, graduations, charitable fundraisers, and more. Find one in New York today! New York City is one of the biggest tourist destinations in the […]
Welcome to the Dunder Mifflin Leadership Wisdom, where we draw inspiration from the legendary antics of The Office’s Michael Scott, Jim Halpert, and even Dwight Schrute. While the show may be known for its hilarious mishaps and quirky characters, there’s an underlying theme that every leader can learn from: the importance of motivating your staff. […]
Connection is even more crucial now in the ‘time of COVID’! This guide is for leaders or parents or any human! Humans not only die when they feel lonely, isolated, alone or that they don’t belong, but those conditions are the source of almost every mental health problem we experience. It is imperative we stay connected – […]
Lewis Pugh — the UN Patron of the Oceans, a keynote speaker like no other. Known globally for his seemingly impossible swims in the world’s most extreme waters, Lewis doesn’t just make waves—he moves nations. What do you get when you combine elite athleticism, raw human determination, and an unshakeable mission to change the world? […]
How the Perfect Keynote Speaker Can Elevate Your Corporate Event into a Showstopper Let’s face it—corporate events can sometimes feel like just another day at the office. But with the right keynote speaker, your event can go from routine to remarkable. A great speaker can light up the room (or screen!), inspire your audience, and […]
No results available
Our Mission:
© All rights reserved 2026. Designed using Voxel