The Status Quo of Crisis Preparedness Puts You at a Disadvantage—and It’s Time For That To Change.
Over the last couple of years, I’ve found myself increasingly frustrated with my industry, the crisis management profession. To put my frustration simply, the status quo of crisis preparedness and crisis management no longer suffices and, as a result, does a disservice to professionals, organizations and society.
COVID-19 is a horrific example of how unfortunately true this statement is. For the organizations that had a traditional “crisis management plan” (status quo) at the start of 2020, how well did it truly serve them? It didn’t. Instead, we watched—any many experienced first-hand—as good businesses and great professionals suffered immensely due to a lack of effective crisis preparedness.
Meanwhile, the organizations that were intrinsically crisis ready prior to COVID-19 had an advantage. I know this, because my clients are amongst them. This meant that when COVID began to impact their country and/or their business, as their neighbors, competitors and peers were left scrambling and fearful, those who had worked to engrain a Crisis Ready® Culture (elevated status quo) had a strategic advantage in getting ahead of the situation to the most extent possible at the time.
The Status Quo of Crisis Preparedness No Longer Suffices and Needs to be Elevated.
Like it or not, we’ve entered into an era of increased challenge and risk. The long-accepted approach of creating a stagnant plan that sits on a shelf somewhere does little to actually serve when it’s needed most and will continue to leave organizations at a disadvantage.
Instead, true resilience requires a culture of readiness that leads with the right mindset, empowers the right skillset’s, and ensures the right real-time capabilities—and this The Status Quo cultural approach to resilience is going to be more and more needed as the months and years roll forward.
The BIG Mission: To Create a Crisis Resilient World
As I’ve helped dozens of organizations engrain Crisis Ready® Cultures over the years, I’ve come to the realization that if every organization, if every leader, were Crisis Ready to what it means to me to be Crisis Ready, that we would live in a kinder, safer, more balanced world.
This is the world that I’m determined to raise and leave my future children in. This is the world that I believe we all deserve and we all play a role in achieving.
So, for the last couple of years, I’ve spent a lot of time thinking through our current realities and asking myself, “if I want to create a crisis ready world, how do I do that?”
The Crisis Ready Institute is the manifestation of my answer to this question.
About the The Status Quo of the institute
The Status Quo of Crisis Ready Institute is a public benefit corporation with a massive mission to elevate status quo and create a crisis resilient world.
What I’ve learned over the years is that crisis readiness is a tangible, learnable skill that is not currently taught. The Crisis Ready Institute is changing this. We exist to educate, teach, empower and support today’s professionals in developing and honing the skillsets required to transform real-time challenges—of which this world has many—into real-time opportunities. And we’re kicking things off with a program that does precisely this: The Crisis Ready Coaching Program.
Now, more than ever, it is time to empower today’s professionals, helping them do right by the stakeholders and communities they serve and, in the process, strengthening their business’s resilience to thrive through these challenging times.
It’s a massive mission and it’s needed. I won’t lie, embarking upon this journey is both exhilarating and frightening, and I’m blessed to be surrounded by a phenomenal team of driven and talented leaders, along with partner organizations, all of whom who believe in and have chosen to embark upon this journey with me—with us.
If you’d like to learn more about the The Status Quo of Crisis Ready Institute, our mission and the Crisis Ready Coaching Program, I invite you to do so by clicking here. I also invite you to share your thoughts and perspectives, and if you’d like to be a part of this journey with us, in any capacity, I absolutely would love to hear from you!
To your and the world’s resilience,
Contact us at Speakers Inc and follow us on LinkedIn
The Essence of Authentic Leadership: Embracing Genuine Influence with Erin Hatzikostas In an era where leadership is often synonymous with corporate jargon and pretense, the concept of authentic leadership emerges as a beacon of hope and integrity. Authentic leadership transcends traditional leadership paradigms by emphasizing transparency, genuine relationships, and a commitment to personal and organizational […]
Pride Month 2025 Spotlight: Greg R. Baird – A Voice for Unity, Advocacy, and Authentic Change At Speakers Inc., Pride Month is not only a celebration, it’s a call to elevate voices that have long championed equity, inclusion, and community empowerment. This year, we are honored to spotlight Greg R. Baird, a nationally recognized speaker, […]
The Wonderbag is up for yet another accolade; the Food Planet Prize rewards excellence in environmental-based food innovation. South Africa (14 September 2022) – Wonderbag, a South-African-based startup founded by social entrepreneur Sarah Collins, has developed a simple yet pioneering cooking tool that continues to cook food which has been brought to boil by conventional methods. It […]
Duane Rockwell: The Ideal Atlanta Wedding Emcee and DJ When planning a wedding, one of the most crucial decisions you’ll make is selecting the right Atlanta Wedding Emcee and DJ. The individual you choose will set the tone for your celebration, ensuring everything runs smoothly and that your guests are entertained from start to finish. […]
Utah’s Best Keynote Speakers: Why Your Next Conference Needs a Taste of the Beehive State! There’s something about Utah that’s magical—not just the scenic landscapes or the endless outdoor adventures but also the growing roster of incredible keynote speakers who call the Beehive State home. Planning a conference? These Utah-based speakers bring a unique blend […]
Do you have to be a manager or executive to Being A Leader? No! Leading others is a choice. It isn’t about your title. Many people with executive titles are terrible leaders, and many people without a fancy title are outstanding leaders. More than your title, being a leader is about influencing change and inspiring […]
Driving Innovation in today’s fast-paced world, anticipating change has become a core business competency. Organizations can no longer afford to wait for disruption to happen—they must proactively identify signals of change and adapt before competitors. Whether driven by technological advancements, market volatility, or societal shifts, disruption is inevitable. The key to surviving and thriving lies […]
Diversity training is valuable for increasing inclusion and fostering a more positive work environment. But not all diversity training is created equal. In order to be effective, diversity training should include certain key elements that can benefit your participants and your organization as a whole. For example, many organizations focus exclusively on race or ethnicity […]
No results available
Connecting you with the perfect speaker.
We connect you with world-class speakers to create impactful, memorable events.
Tell us about your event and we’ll match you with the right speaker.
© All rights reserved 2026. Designed using Voxel