Pink Sheets and Milestone Marketing

  • Author: Amanda Stevens
  • Brisbane QLD, Australia
Read the news article

If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets.

I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my wallet in ways I haven’t experienced since my wedding over three years ago.

But it’s not just weddings and babies that prompt purchases across multiple categories, from fashion to florists, finance to furniture.

When my divorce was finalised recently, while it was day tinged with sadness, I also saw it as an opportunity to create a new chapter. I decided to embark on a mini bedroom makeover so off to my local homewares store I went in search of new pink sheets. Yes, pink sheets to mark the new, single, happy-in-my-own-skin and alone-in-my-big-bed me. (I’m well aware this makes me a walking cliche but an unapologetic cliche nonetheless).

In I marched to Bed, Bath and Table and was excited to immediately spot a set of dusty pink bamboo sheets. I carefully peeled open the corner of the packaging and felt the fabric between my fingers and was sold immediately. Soft as silk, pink bamboo sheets. Take. My. Money.

Just as I was mentally curating my new blush boudoir, I was approached by a lovely sales assistant to see if I needed any help. We chatted for a while about the merits of bamboo as a natural fibre and then she asked me if the Pink Sheets were a gift or for me. I explained that the sheets were part of a mini bedroom makeover to mark my new marital status and she giggled immediately.

‘You’re the third woman this week who’s purchased these very same sheets for the very same reason’, she said.

Pink Sheets and Milestone Marketing

I was slightly stunned. Who would have thought the burgeoning post-divorce pink bedsheet market was such a thing?!

While I was back at home making the bed, I got curious about life-stage marketing beyond the obvious. Simply drawing on my own example, I realised that life-stage changes and events trigger purchases in a range of unexpected categories. Furniture, financial services, flowers, food (of the chocolate and ice cream variety) – all categories where my purchase behaviour has changed as a result of a life stage change.

Whether it’s a breakup, a break down, a big birthday, starting a new business, buying a new home, becoming an empty-nester, retirement … they’re all milestones that prompt new purchases, brand evaluation and opportunities for you to connect with new customers or strengthen the connection you have to existing ones.

What life stage changes could your brand be a greater part of? It might not be as literal or specific as pink sheets but worth brainstorming on.

Article written by Amanda Stevens on her blog page

Contact us at Speakers Inc and follow us on Twitter

Speaker Listing

Further articles you may enjoy:

  • (14)

Lewis Pugh — the UN Patron of the Oceans, a keynote speaker like no other. Known globally for his seemingly impossible swims in the world’s most extreme waters, Lewis doesn’t just make waves—he moves nations. What do you get when you combine elite athleticism, raw human determination, and an unshakeable mission to change the world? […]

  • April 29, 2025
  • (20)

What Is Customer Experience? Why It’s the Business Strategy You Can’t Afford to Ignore In today’s ultra-competitive marketplace, your product or service alone isn’t enough to guarantee growth. What truly sets businesses apart now is the way they make people feel—before, during, and after a transaction. That’s where Customer Experience comes in. But before you […]

  • April 18, 2025
  • (26)

LGBTQ History Month 2024 in the USA is a powerful time of celebration, reflection, and advocacy, honoring the achievements and struggles of the LGBTQ+ community. Held annually in October, it offers an opportunity for individuals and organizations to recognize the progress made in LGBTQ+ rights and visibility, as well as acknowledge the ongoing challenges faced […]

  • October 14, 2024
  • (11)

Last month, something happened to me at an event that hasn’t happened in well over a decade and How to Overcome the Fear of Public Speaking.  I wish it were something cool like audience members throwing money and candy at me as they cheered “Bravo!” and “Encore!”  But that’s never happened, and probably never will.  […]

  • January 12, 2023
  • (15)

Richard Mulholland: Redefining Leadership, AI, Resilience, and Sales In a rapidly evolving world, staying ahead in business requires more than just knowledge; it demands foresight, adaptability, and the ability to inspire change. Richard Mulholland, a renowned keynote speaker and thought leader, has emerged as a leading voice in areas that are pivotal to both individual […]

  • October 1, 2024
  • (7)

The Wonderbag is up for yet another accolade; the Food Planet Prize rewards excellence in environmental-based food innovation. South Africa (14 September 2022) – Wonderbag, a South-African-based startup founded by social entrepreneur Sarah Collins, has developed a simple yet pioneering cooking tool that continues to cook food which has been brought to boil by conventional methods. It […]

  • December 23, 2022
  • (55)

Utah’s Best Keynote Speakers: Why Your Next Conference Needs a Taste of the Beehive State! There’s something about Utah that’s magical—not just the scenic landscapes or the endless outdoor adventures but also the growing roster of incredible keynote speakers who call the Beehive State home. Planning a conference? These Utah-based speakers bring a unique blend […]

  • November 13, 2024
  • (37)

Angela Gargano: Building Strength From the Inside Out, On Stage and in Life when you hear “four-time American Ninja Warrior,” what comes to mind? Grit, determination, and jaw-dropping athleticism. Now add in motivational speaker, biochemist, and fitness coach, and you get Angela Gargano who is a powerhouse of strength, strategy, and soul. But Angela is […]

  • May 7, 2025

Subscribe to our Newsletter and get connected:

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Newsletter

Subscribe to our newsletter and stay updated.

We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo's Privacy Policy.

Our Mission:

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025.  Designed using Voxel