Search....
CTRL+K
Search....
CTRL+K
If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets.
I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my wallet in ways I haven’t experienced since my wedding over three years ago.
But it’s not just weddings and babies that prompt purchases across multiple categories, from fashion to florists, finance to furniture.
When my divorce was finalised recently, while it was day tinged with sadness, I also saw it as an opportunity to create a new chapter. I decided to embark on a mini bedroom makeover so off to my local homewares store I went in search of new pink sheets. Yes, pink sheets to mark the new, single, happy-in-my-own-skin and alone-in-my-big-bed me. (I’m well aware this makes me a walking cliche but an unapologetic cliche nonetheless).
In I marched to Bed, Bath and Table and was excited to immediately spot a set of dusty pink bamboo sheets. I carefully peeled open the corner of the packaging and felt the fabric between my fingers and was sold immediately. Soft as silk, pink bamboo sheets. Take. My. Money.
Just as I was mentally curating my new blush boudoir, I was approached by a lovely sales assistant to see if I needed any help. We chatted for a while about the merits of bamboo as a natural fibre and then she asked me if the Pink Sheets were a gift or for me. I explained that the sheets were part of a mini bedroom makeover to mark my new marital status and she giggled immediately.
‘You’re the third woman this week who’s purchased these very same sheets for the very same reason’, she said.
I was slightly stunned. Who would have thought the burgeoning post-divorce pink bedsheet market was such a thing?!
While I was back at home making the bed, I got curious about life-stage marketing beyond the obvious. Simply drawing on my own example, I realised that life-stage changes and events trigger purchases in a range of unexpected categories. Furniture, financial services, flowers, food (of the chocolate and ice cream variety) – all categories where my purchase behaviour has changed as a result of a life stage change.
Whether it’s a breakup, a break down, a big birthday, starting a new business, buying a new home, becoming an empty-nester, retirement … they’re all milestones that prompt new purchases, brand evaluation and opportunities for you to connect with new customers or strengthen the connection you have to existing ones.
What life stage changes could your brand be a greater part of? It might not be as literal or specific as pink sheets but worth brainstorming on.
Article written by Amanda Stevens on her blog page
Contact us at Speakers Inc and follow us on Twitter
Speaker Listing
How your company’s career page is deterring candidates from applying. Every employee at your company can make or break a customer’s experience. That’s why it’s so important to ensure employees not only understand your company’s story, but also how they fit into it. Why does your company exist? Is there alignment between your stated mission, vision, and […]
Corporate Events for 2025 have always been pivotal in fostering professional connections, enhancing brand presence, and sharing groundbreaking ideas. In 2025, this industry is experiencing transformative changes fueled by technology, sustainability, and evolving attendee expectations. Below, we explore the top trends redefining corporate events this year. Emerging Trends in Corporate Events for 2025 1. Hybrid Events […]
Leaders…You Don’t Need To Have All The Answers for when Juli Shulem was in high school, there was a teacher that had a brilliant line when he was asked a question that he didn’t know the answer to in the moment. He would state: “That is beyond the scope of this course,” with a smile. […]
Motivational North American Keynote Speakers play a crucial role in inspiring individuals, organizations, and communities to unlock their full potential. With their compelling stories, expertise, and dynamic presentation styles, these speakers captivate audiences, leaving a lasting impact. In North America, there is a remarkable pool of motivational keynote speakers who have successfully transformed lives and […]
Leadership Hack: How Sticky Notes Can Help Your Career Sticky notes have been my savior. And I don’t mean in a “don’t forget the milk” kind of way. True, sticky notes are great for grocery lists, but what I’m talking about here is how a few small squares helped me become a better leader, and […]
Hi, I’m Zion Clark. My journey has been filled with challenges that have tested my limits physically, mentally, and emotionally to Building Unbreakable Mental Strength to Overcome Life’s Challenges . One thing I’ve learned through it all is that mental strength is what separates those who give up from those who keep pushing forward, no matter […]
In March 2020, when the world shut down and my live event calendar was wiped clean—I was concerned about working virtually and leading through adversity As my speaking business went online, I wondered if it would survive the transformation. Would I still have an impact? Would I still matter? I’m sure you asked yourself similar […]
Here are six ways to create psychological safety to re-engage and reassure today’s anxious, disengaged and lonely workforce. Teams can be lonely places. People can feel vulnerable and exposed if they believe their teammates don’t support their ideas or appreciate their work. These interpersonal struggles intensify for remote workers who lack the support of a nodding ally […]
Our Mission:
© All rights reserved 2025. Designed using Voxel
