Company’s career page is deterring candidates

  • Author: Brittany Hodak
  • Franklin, TN, USA
Read the news article

How your company’s career page is deterring candidates from applying. Every employee at your company can make or break a customer’s experience.

That’s why it’s so important to ensure employees not only understand your company’s story, but also how they fit into it.

Why does your company exist? Is there alignment between your stated mission, vision, and values and the way you treat your employees? If an employee doesn’t feel connected to the company’s story, it will never be more than a job to them. There’s no problem too small to be important if it’s framed in the right way. And, when you frame an opportunity correctly, you’ll attract the right team members.

Trader Joe’s VP of marketing, Matt Sloan, broke down the brand’s reputation for friendly employees in an episode of the company’s podcast. He explained that the chain hires nice people and treats them well, which makes them happier. What a concept, right? “It turns out taking care of our crew is good business,” he said.

Trader Joe’s has been able to replicate its culture again and again, store after store, with crew members who care about the store, its unique products, and its local customers. Your company’s story must invoke a sense of purpose and pride in your employees.

Company’s career page is deterring candidates

You can (and should!) begin sharing your company’s uniqueness even before the application process begins. Here are a few headlines from different company career pages that send a message to would-be applicants considering jobs with their brands:

  • The Associated Press (AP): Join us in telling the world’s story.
  • Barnes & Noble: Start a new chapter in your career with a company that combines innovation, passion, and potential.
  • Crate & Barrel: We have everything we need to inspire our customers. Except you.
  • Etsy: Three little words sum up one big mission: keep commerce human.
  • Joann Fabrics: Homemade happiness starts with you.
  • Lego: Come and play.
  • Leslie’s Poolmart, Inc.: Dive into a new career with Leslie’s!
  • Little Caesars: We serve more than pizza. We serve people.
  • Meijer: Meijer starts with me.
  • Party City: Join the party!
  • Ulta: The possibilities are beautiful.

Imagine you’re trying to decide which company to apply for. Whether it’s your first job or your fiftieth—the headlines above are going to grab your attention more than “Careers” or “Search for an Opening” or “We’re Hiring” or “Jobs Hub,” all of which are real examples pulled directly from competitors of businesses in the examples above. Words like “Come” and “Join” are inviting prospective applicants into the story of the brands before they’ve even applied.

Here’s a side-by-side. Tell me: Which automotive company would you rather apply to?

Using strong, creative language helps you stand out from your competitors and sets you apart from the crowd.

Everything is experience, and every touchpoint is an opportunity to begin telling your brand’s story. Attracting the right members to join your team is a critical part of building a SUPER brand. After all, it’s not always the team with the best play calling or the best coaching that makes it to the Super Bowl—you’ve got to have great players in the right positions, too.

Whether your brand has its own career page or you post your job openings on a third party site, make sure you’re communicating your company’s story to all prospective employees so that you can attract the ideal type of players for your team.

You all know I’m a big experience nerd. Next time you see clever, thoughtful language on a company’s career page, take a screenshot and send it over! And If your website currently says “JOB OPENINGS AT ____” and you need some inspiration, you know where to find me!

“Recruitment IS marketing. If you’re a recruiter nowadays and you don’t see yourself as a marketer, you’re in the wrong profession.”

– Matthew Jeffrey

Have a great week and I’ll talk to you next Tuesday!

ARTICLE WRITTEN BY BRITTANY HODAK

Contact us at Speakers Inc and view WeSpeak Global

Speaker Listing

Further articles you may enjoy:

  • (15)

Want Your Audience to Master the Art of Influence? Bring in a speaker who turns “maybe” into “yes.” Because in today’s world, negotiation isn’t just a skill—it’s survival to Master the Art of Influence. 💼 Whether it’s closing deals, navigating conflict, or leading with confidence, your audience needs to know how to negotiate like pros. […]

  • April 14, 2025
  • (8)

A couple of weeks ago I was in Orlando for a talk. And, the night before I was sitting at the hotel restaurant grabbing some dinner. Out of the corner of my eye I saw that there was a basketball game on the tv at the bar and I knew the THE 3 C’S OF […]

  • January 14, 2023
  • (39)

The Art of Selecting the Perfect Speaker: A Step-by-Step Guide for Event Planners In an age when live and virtual events compete for attendees’ limited attention, the value of an outstanding keynote speaker has never been higher. The right speaker can energize a room, bridge knowledge gaps, and spark meaningful conversations that last long after […]

  • December 11, 2024
  • (9)

Is Complacency Putting You Risk? Lessons From a Fighter Pilot Flying taught me a valuable lesson about life: complacency can cause serious problems for ourselves and those around us. In this newsletter, share a personal story about the dangers of complacency including the following topics: Complacency Consequences What leads to complacency? Signs Complacency is Creeping […]

  • August 6, 2023
  • (18)

Solly Moeng is an experienced professional Political journalist and Branding Speaker with a career that has seen him manage a variety of branding projects in various sectors and in countries spanning several continents. He is an established independent media professional with specialisation in Reputation Management, Stakeholder Engagement Strategies, Strategic Internal & External Communications, PR and […]

  • December 20, 2022
  • (16)

Keynote Speakers Las Vegas: Elevate Your Event with Premier Talent Las Vegas, renowned as the Entertainment Capital of the World, is not just about glittering casinos and dazzling shows; it’s also a hub for top-tier talent that can elevate any conference or special event. When it comes to booking Keynote Speakers Las Vegas, conference emcees, […]

  • April 17, 2024
  • (9)

Unleashing Inspiration: Ohio Top Motivational Speakers and the Power of Booking Them for Conferences Introduction: In the heartland of America lies a state brimming with innovation, resilience, and a spirit that refuses to be subdued – Ohio. As businesses, organizations, and communities across the state strive for excellence, the need for motivation and inspiration becomes […]

  • February 23, 2024
  • (38)

This week, we’re spotlighting Top 5 Motivational Speakers May 2025 who are transforming audiences with their stories, insights, and unmatched stage presence: Cameron Atlas, Nikki Stone, Alex Weber, Matthew Luhn, and Maja Kazazic. But before we dive into their brilliance, let’s quickly look at what makes motivational speakers such a vital asset for events of […]

  • May 12, 2025

Subscribe to our Newsletter and get connected:

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Newsletter

Subscribe to our newsletter and stay updated.

We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo's Privacy Policy.

Our Mission:

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025.  Designed using Voxel