How your company’s career page is deterring candidates from applying. Every employee at your company can make or break a customer’s experience.
That’s why it’s so important to ensure employees not only understand your company’s story, but also how they fit into it.
Why does your company exist? Is there alignment between your stated mission, vision, and values and the way you treat your employees? If an employee doesn’t feel connected to the company’s story, it will never be more than a job to them. There’s no problem too small to be important if it’s framed in the right way. And, when you frame an opportunity correctly, you’ll attract the right team members.
Trader Joe’s VP of marketing, Matt Sloan, broke down the brand’s reputation for friendly employees in an episode of the company’s podcast. He explained that the chain hires nice people and treats them well, which makes them happier. What a concept, right? “It turns out taking care of our crew is good business,” he said.
Trader Joe’s has been able to replicate its culture again and again, store after store, with crew members who care about the store, its unique products, and its local customers. Your company’s story must invoke a sense of purpose and pride in your employees.
You can (and should!) begin sharing your company’s uniqueness even before the application process begins. Here are a few headlines from different company career pages that send a message to would-be applicants considering jobs with their brands:
Imagine you’re trying to decide which company to apply for. Whether it’s your first job or your fiftieth—the headlines above are going to grab your attention more than “Careers” or “Search for an Opening” or “We’re Hiring” or “Jobs Hub,” all of which are real examples pulled directly from competitors of businesses in the examples above. Words like “Come” and “Join” are inviting prospective applicants into the story of the brands before they’ve even applied.
Here’s a side-by-side. Tell me: Which automotive company would you rather apply to?
Using strong, creative language helps you stand out from your competitors and sets you apart from the crowd.
Everything is experience, and every touchpoint is an opportunity to begin telling your brand’s story. Attracting the right members to join your team is a critical part of building a SUPER brand. After all, it’s not always the team with the best play calling or the best coaching that makes it to the Super Bowl—you’ve got to have great players in the right positions, too.
Whether your brand has its own career page or you post your job openings on a third party site, make sure you’re communicating your company’s story to all prospective employees so that you can attract the ideal type of players for your team.
You all know I’m a big experience nerd. Next time you see clever, thoughtful language on a company’s career page, take a screenshot and send it over! And If your website currently says “JOB OPENINGS AT ____” and you need some inspiration, you know where to find me!
“Recruitment IS marketing. If you’re a recruiter nowadays and you don’t see yourself as a marketer, you’re in the wrong profession.”
– Matthew Jeffrey
Have a great week and I’ll talk to you next Tuesday!
ARTICLE WRITTEN BY BRITTANY HODAK
Contact us at Speakers Inc and view WeSpeak Global
No results available
Elevating Events: The Role of a Conference Emcee in San Diego and Beyond Introduction: In the dynamic landscape of conferences and events, the significance of a skilled emcee cannot be overstated. San Diego, known for its vibrant culture and diverse gatherings, is home to some of the best Conference Emcee in San Diego in California. […]
Heading to Dallas from Kansas City recently, I heard the familiar tone of the voice over the intercom start up and to Self Care When Burned: “Ladies and Gentlemen, we’ve got a full flight to Dallas today…” Travel is BACK and flights are almost always full again, so I couldn’t be surprised by what came […]
Tom Goodwin: The Trends Futurist Redefining Marketing and Innovation In a world obsessed with following trends, Tom Goodwin stands out for questioning them. He’s not the kind of speaker who walks on stage to reaffirm what everyone already believes. Instead, Tom challenges assumptions, pokes holes in comfortable narratives, and demands that we look at the […]
BEING MINDFUL OF MINDSETS and The Power of a Growth Mindset by Grant Driver In July 2019, I experienced one of the most significant and yet most daunting moments of my career as a professional speaker. I had been invited by Discovery Healthcare to present a 3-hour workshop to thirty Neurosurgeons on my research into […]
Over the last year as You Want to Be an Authentic Leader, you’ve worn countless sweatshirts on Zoom calls, taken meetings while walking, and even brought Fido, your adorable Shih Tzu, into a few calls. Well done. However, and I hate to break it to you, that doesn’t necessarily make you an “authentic leader”. The […]
Getting absolutely clear about HOW TO UNCOVER YOUR PASSION is critical to your success as an entrepreneur. You want a passion that you are willing to shout from the rooftops—that you’ll share with everyone, even strangers at a cocktail party. Why is identifying your unique passion so important? Because to UNCOVER YOUR PASSION is fundamental to your […]
What Is Customer Experience? Why It’s the Business Strategy You Can’t Afford to Ignore In today’s ultra-competitive marketplace, your product or service alone isn’t enough to guarantee growth. What truly sets businesses apart now is the way they make people feel—before, during, and after a transaction. That’s where Customer Experience comes in. But before you […]
Welcome to the Dunder Mifflin Leadership Wisdom, where we draw inspiration from the legendary antics of The Office’s Michael Scott, Jim Halpert, and even Dwight Schrute. While the show may be known for its hilarious mishaps and quirky characters, there’s an underlying theme that every leader can learn from: the importance of motivating your staff. […]
No results available
Our Mission:
© All rights reserved 2025. Designed using Voxel
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |