Company’s career page is deterring candidates

  • Author: Brittany Hodak
Reading time: 4 min
  • Word Count: 704
Read the news article

How your company’s career page is deterring candidates from applying. Every employee at your company can make or break a customer’s experience.

That’s why it’s so important to ensure employees not only understand your company’s story, but also how they fit into it.

Why does your company exist? Is there alignment between your stated mission, vision, and values and the way you treat your employees? If an employee doesn’t feel connected to the company’s story, it will never be more than a job to them. There’s no problem too small to be important if it’s framed in the right way. And, when you frame an opportunity correctly, you’ll attract the right team members.

Trader Joe’s VP of marketing, Matt Sloan, broke down the brand’s reputation for friendly employees in an episode of the company’s podcast. He explained that the chain hires nice people and treats them well, which makes them happier. What a concept, right? “It turns out taking care of our crew is good business,” he said.

Trader Joe’s has been able to replicate its culture again and again, store after store, with crew members who care about the store, its unique products, and its local customers. Your company’s story must invoke a sense of purpose and pride in your employees.

Company’s career page is deterring candidates

You can (and should!) begin sharing your company’s uniqueness even before the application process begins. Here are a few headlines from different company career pages that send a message to would-be applicants considering jobs with their brands:

  • The Associated Press (AP): Join us in telling the world’s story.
  • Barnes & Noble: Start a new chapter in your career with a company that combines innovation, passion, and potential.
  • Crate & Barrel: We have everything we need to inspire our customers. Except you.
  • Etsy: Three little words sum up one big mission: keep commerce human.
  • Joann Fabrics: Homemade happiness starts with you.
  • Lego: Come and play.
  • Leslie’s Poolmart, Inc.: Dive into a new career with Leslie’s!
  • Little Caesars: We serve more than pizza. We serve people.
  • Meijer: Meijer starts with me.
  • Party City: Join the party!
  • Ulta: The possibilities are beautiful.

Imagine you’re trying to decide which company to apply for. Whether it’s your first job or your fiftieth—the headlines above are going to grab your attention more than “Careers” or “Search for an Opening” or “We’re Hiring” or “Jobs Hub,” all of which are real examples pulled directly from competitors of businesses in the examples above. Words like “Come” and “Join” are inviting prospective applicants into the story of the brands before they’ve even applied.

Here’s a side-by-side. Tell me: Which automotive company would you rather apply to?

Using strong, creative language helps you stand out from your competitors and sets you apart from the crowd.

Everything is experience, and every touchpoint is an opportunity to begin telling your brand’s story. Attracting the right members to join your team is a critical part of building a SUPER brand. After all, it’s not always the team with the best play calling or the best coaching that makes it to the Super Bowl—you’ve got to have great players in the right positions, too.

Whether your brand has its own career page or you post your job openings on a third party site, make sure you’re communicating your company’s story to all prospective employees so that you can attract the ideal type of players for your team.

You all know I’m a big experience nerd. Next time you see clever, thoughtful language on a company’s career page, take a screenshot and send it over! And If your website currently says “JOB OPENINGS AT ____” and you need some inspiration, you know where to find me!

“Recruitment IS marketing. If you’re a recruiter nowadays and you don’t see yourself as a marketer, you’re in the wrong profession.”

– Matthew Jeffrey

Have a great week and I’ll talk to you next Tuesday!

ARTICLE WRITTEN BY BRITTANY HODAK

Contact us at Speakers Inc and view WeSpeak Global

Speaker Listing

Was this article helpful?

Further articles you may enjoy:

  • (6)

Empowering Voices: Celebrating Women’s Month San Diego 2024 In the vibrant city of San Diego, Women’s Month serves as a poignant celebration of the resilience, achievements, and contributions of women across diverse fields. As the month unfolds, what better way to honor this spirit than by highlighting and celebrating the impactful Women’s Month keynote speakers […]

  • March 4, 2024
  • (14)

A Guide to Becoming and mastering the art of Speaking. Public speaking is an art form that, when mastered, can open doors to limitless opportunities. Whether you’re an aspiring keynote speaker or looking to enhance your communication skills, the journey to becoming a professional public speaker involves dedication, continuous learning, and a commitment to connecting […]

  • November 14, 2023
  • (23)

We’re thrilled to bring back our Speakers Inc Virtual Speaker Showcase in 2026 and this edition is proudly focused on spotlighting the exceptional speaker talent emerging from South Africa. This isn’t just another webinar. It’s a curated, high-production showcase designed to present dynamic speakers to the people who book them such as corporate event planners, […]

  • September 30, 2025
  • (27)

Speakers Inc is available to offer you our All American Speakers who offer Motivational Leadership keynotes to open or close your next leadership and medical event or conference. Speakers Inc is a leading All American Speakers Bureau for motivational speakers that delivers keynotes over 400 times per year. Our All American Speakers are available to […]

  • January 16, 2023
  • (8)

Hispanic Heritage Month 2024, celebrated annually from September 15 to October 15, offers a unique opportunity to recognize the history, culture, and contributions of Hispanic and Latino Americans. This month-long celebration began as a week-long event in 1968, initiated by President Lyndon B. Johnson, and later expanded by President Ronald Reagan in 1988 to cover […]

  • October 16, 2024
  • (2)

The most important question for leaders today is: “How can we lead with empathy and adaptability in a rapidly changing world?” In today’s dynamic and unpredictable environment, leaders face unprecedented challenges—from technological disruptions and global crises to shifting workforce expectations and evolving customer demands. Empathy and adaptability have become critical leadership qualities that enable leaders […]

  • January 23, 2023
  • (57)

Utah’s Best Keynote Speakers: Why Your Next Conference Needs a Taste of the Beehive State! There’s something about Utah that’s magical—not just the scenic landscapes or the endless outdoor adventures but also the growing roster of incredible keynote speakers who call the Beehive State home. Planning a conference? These Utah-based speakers bring a unique blend […]

  • November 13, 2024
  • (11)

In the vibrant city of #1 Leadership Speakers San Diego, where innovation meets opportunity, the demand for inspirational and transformational leadership is ever-present. Whether you’re organizing a corporate conference, a professional development seminar, or a community event, the inclusion of dynamic leadership speakers can elevate the experience and leave a lasting impact on attendees. With […]

  • March 14, 2024

Subscribe to our Newsletter and get connected:

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Newsletter

Subscribe to our newsletter and stay updated.

We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo's Privacy Policy.

Our Mission:

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2026.  Designed using Voxel

AI Assistant
Speakers Inc Logo 2024
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.