The 2interact Communication Framework® and Profile are specifically designed and tested to assist people and companies to improve on communication.
It is unique as it was designed specifically for communication. It is not a personality framework or profile, nor is it a competency profile.
Continuous research on the framework is taking place by major commercial companies as well as well-known academic institutions.
We have had over 1 million people that have done their assessments to see what their preferences in communication are.
This framework and profile, together with appropriate workshops or coaching, will make your communication more effective. This award-winning framework forms the basis of all workshops and interventions.
How is it possible that two salespeople selling to the same product/service to the customer, addressing the same issue, with the same facts, with the same process, with the same audience could have such different outcomes? Even looking back at the situation, it is still difficult to understand why.
In this talk Deon Basson helps us to understand how subtle changes to our our conversation/communication with the customer can produce complete different outcomes.
Some areas addressed are :
Deon Basson, the CEO of 2interact, is a distinguished figure in the realm of sales psychology. Amidst his doctoral studies, he has delved deep into unraveling the essence of top-performing salespeople, ultimately pinpointing a crucial revelation: the psychology of sales reigns supreme. With an unwavering conviction, Basson emphasizes that applying the right psychological tactics transcends the mere process of selling itself. This fundamental insight has propelled him to the forefront of the sales industry, where his expertise shines as a guiding beacon for professionals seeking to elevate their performance.
Background and Expertise:
Basson’s journey to becoming a leading authority in sales psychology is marked by a rich tapestry of experience and accomplishment. With a foundation rooted in academia, he has diligently pursued his doctoral studies, leveraging this academic rigor to inform his practical insights. Through extensive research and hands-on experience, Basson has cultivated a profound understanding of the intricate nuances that underpin successful sales strategies.
His tenure as the CEO of 2interact has provided him with invaluable opportunities to translate theory into action, driving tangible results for both his company and his clients. By spearheading innovative approaches that prioritize psychological principles, Basson has consistently demonstrated his ability to optimize sales processes and maximize outcomes.
Basson’s expertise extends beyond the confines of traditional sales methodologies. He possesses a keen awareness of the evolving landscape of consumer behavior and market dynamics, allowing him to adapt his strategies with agility and foresight. His holistic approach encompasses elements of emotional intelligence, persuasion techniques, and cognitive biases, enabling him to orchestrate impactful sales experiences that resonate with audiences on a profound level.
As a thought leader and influencer in the field, Basson is dedicated to sharing his wealth of knowledge with others. Through keynote presentations, workshops, and consulting engagements, he empowers individuals and organizations to harness the power of sales psychology to achieve unparalleled success.
Reasons to Book:
Event planners seeking to elevate their programming and deliver exceptional value to their attendees need look no further than Deon Basson. With his unparalleled expertise in sales psychology, Basson offers a unique opportunity to unlock the full potential of sales teams and drive bottom-line results. His dynamic speaking style and engaging delivery captivate audiences, leaving a lasting impression that transcends the confines of the event itself.
By booking Deon Basson for your next event, you are investing in more than just a speaker – you are investing in transformative insights that have the power to revolutionize your approach to sales. With a proven track record of success and a deep understanding of the psychological drivers that influence purchasing decisions, Basson equips audiences with practical strategies they can implement immediately to drive meaningful change.
Conclusion:
In conclusion, Deon Basson emerges as a visionary leader in the realm of sales psychology, poised to empower individuals and organizations to achieve unprecedented success. Through his groundbreaking research, practical insights, and dynamic speaking engagements, Basson continues to redefine the boundaries of what is possible in the world of sales. By booking Deon Basson for your next event through Speakers Inc, you are not only investing in transformative knowledge – you are investing in a brighter future for your organization.
View All Speakers and follow us on Twitter
In order to view the below you must be logged in.
Melissa Boggs is a dynamic business strategy speaker, leadership coach, and workplace culture innovator who inspires organizations to rethink the way they work, lead, and grow. With a career spanning two decades, Melissa has helped companies transform their strategies, foster thriving cultures, and achieve sustainable success in an ever-changing business landscape. As a former co-CEO […]
Kristin Bock, a dynamic force in the realm of nonverbal communication. Kristin is the founder of Body Language Blueprints, an innovative online platform dedicated to enhancing communication skills by leveraging the subtle art of body language. With a unique approach that merges scientific insights with practical applications, she empowers professionals to stand out in person, […]
Johnny Quinn is a keynote speaker, U.S. Olympian, and former NFL player who inspires audiences to break through their personal and professional barriers. His transformative speeches, grounded in resilience and peak performance, are sought after by corporations, organizations, and educational institutions worldwide. As a renowned expert on overcoming adversity and adapting to change, Johnny’s dynamic […]
Mary Abbajay is a renowned figure in the realm of organizational management and leadership development, boasting over two decades of hands-on experience in the field. Armed with a master’s degree in organizational management and post-graduate certificates from prestigious institutions such as Georgetown University and the Coaches Training Institute, Mary’s expertise is deeply rooted in both […]
Afua Hirsch is a prominent figure in journalism and broadcasting, known for her insightful reporting and engaging presentations. Currently serving as a journalist and presenter at Sky News, Afua is a familiar face on programs such as Sky News World News and Sunrise. As the Social Affairs Editor, she delves into a diverse array of […]
Tom Jones, the visionary founder of Quitproof, is an acclaimed motivational keynote speaker whose life journey is a testament to the unyielding power of persistence and resilience. From overcoming significant personal struggles to becoming an endurance athlete and high-performance coach, Tom has mastered the art of turning challenges into steppingstones. His compelling message resonates with […]
Brian Apprille Comedian has become a sought-after name in the corporate comedy circuit. His ability to craft relatable, clean, and engaging content makes him a beacon of laughter and inspiration in a dynamic environment. Brian Apprille | Comedian & Emcee Brian Apprille’s journey into comedy started like many great stories—with a love for making people […]
Mark Antoine is a renowned event emcee and entertainer who has captivated audiences worldwide with his charismatic presence, quick wit, and impeccable timing. With over two decades of experience in the industry, Mark has mastered the art of engaging diverse audiences, from corporate executives to social gala attendees. His ability to seamlessly blend humor, charm, […]
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
All talent fees exclude VAT, travel and accommodation where required.
Our Mission:
© All rights reserved 2025. Designed using Voxel
