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For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on Make Your Ideas Stick.
The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others Die, which has sold over a million copies around the world and been translated into 33 languages. The book has been used by audiences ranging from Fortune 500 CEOs to Navy admirals to pastors to teachers to a White House speechwriting team.
This new course, created 14 years after the book was published, is a practical guide to communicating more effectively. In this course, you will master the six traits that sticky ideas have in common, and you will learn to apply those traits to your own messages to make them more impactful. Case studies range from business to education to health care to online dating … with a few urban legends and proverbs thrown in for good measure.
Whether you’re giving a presentation, delivering a speech, crafting social media messages, teaching a class, or writing a persuasive pitch, you will learn specific strategies and techniques to Make Your Ideas Stick.
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Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books.
With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations.
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Dan Heath, a renowned author, speaker, and expert in business strategy. Dan Heath, alongside his brother Chip Heath, has left an indelible mark on the business world with their insightful and impactful books. With over 3 million copies sold worldwide and translations in 33 languages, Dan Heath’s work has influenced countless individuals and organizations. Dan […]
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Media Mindset Mastery will show you how you can take a start up or emerging entrepreneurial venture to global levels of success by developing your media mindset effectively. HOW TO MAKE A 7-FIGURE BUSINESS LEVERAGING A MEDIA MINDSET. Most businesses believe that traditional media and traditional communication techniques don’t work any more… Well they’re wrong. […]
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In order to Turn Your Entrepreneur Journey into Keynote Talk and become a professional speaker, you don’t need a special formula, years of research, or an advanced degree. To be a professional speaker, you just need a compelling story. Entrepreneurs are uniquely equipped with captivating stories of their startup journey—which makes them the perfect fit […]
Welcome to the Succenergy course. I’m Tânia Tomé, economist, coach, international speaker, author, and creator of the Succenergy methodology. During my experience as a coach and businesswoman, I was approached by people who felt incomplete and unsatisfied with their lives. People worried about, relationships, money, career, business or spiritual, physical, and emotional well-being. They were […]
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