Customers are expecting more and more from the brands they interact with, but the online environment is becoming increasingly complex.
With expectations of personalisation and convenience coming into tension with concerns for privacy and data control, how can brands succeed?
In this talk you’ll discover how to ethically apply psychological principles to your marketing, website and product design so as to help build trust, create rewarding customer experiences and stand out from the competition.
When it comes to designing persuasive websites, apps or tools, it’s those that can turn initial engagement into habitual use that become the most successful.
From endowed progress and cognitive load to hedonic adaptation, in this talk we’ll explore seven of the most powerful psychological principles you can use and apply ethically to create a more enjoyable, engaging user experience for your customers.
It’s been hard to escape the headlines over the last few years – from massive scale psychometric data mining and political manipulation, to issues around privacy and consent…
Humanity is at a crossroads, and the path we choose now will determine the future we build. With our online environment and consumer expectations more complex than ever before, how can brands succeed in an ethical, sustainable way without compromising their values or those of their customers?
What roles do ethics and empathy play? And how can we build marketing strategies that empower and engage the right people for mutual benefit?
Why are some headlines, videos and content pieces so much more persuasive than others? And how can we use smart personalisation to ethically enhance experiences for our customers?
In this presentation, we’ll explore some of the most powerful psychological principles and tools you can use to optimise persuasive content to engage, delight and move people to action.
Whatever the interface you’re designing for, if you want to successfully engage users and drive them towards action, you have to understand the psychological motivations, biases and principles that shape their behaviour.
From interaction cost and responsiveness, to cognitive load and dopamine loops, we’ll explore some of the principles you can use to optimise your platform or product to create more resonant user experiences.
Why do share certain things and not others? In this talk, I’ll reveal the underlying principles, triggers and social dynamics that underpin how and why we share.
From topical memes to viral videos, we’ll look at what it takes to make a customer click, and how you can use specific techniques to invite people to read, watch and share anything.
We’ll also explore the psychological mechanics that make our social feeds so irresistible, and discuss how you can use these principles ethically in your business.
How much intimate data you unknowingly share about yourself on a daily basis?
With headlines increasingly revealing how companies and organisations are capitalising on our behavioural data, often without our knowledge or consent, this talk explores some of the research, consumer trends and legislations that characterise the personalisation-privacy debate.
From behavioural targeting and psychometric data mining to psychological reactance and the introduction of the EU GDPR legislation, this talk offers a brief introduction to some of the themes central to the discussion surrounding data ethics and best business practice today.
From fireside chats (Web Summit) to hosting events (Guardian Changing Media Summit), Nathalie also moderates and facilitates other speakers to bring out the best in their insights and stories.
Nathalie Nahai is the Web Psychologist and futurist, predicts prospective developments through state of the art scientific results in neuroscience and behavioral science.
Nathalie Nahai has a background in psychology, web design and development and digital strategy, which she successfully uses to counsel companies.
She delivers scientific as well as theoretical insight regarding why and how people use the internet and other forms of technology. Through the analyses of behavioral empirical research, Nathalie Nahai is also able top suggest how people’s behavior might influence the technology and the world that we are creating together.
In 2011, Nathalie Nahai coined the term `Web Psychology´ by defining it as ‘The empirical study of how our online environments influence people’s’ attitudes and behaviours’.
Her first book, Webs of Influence: The Psychology of Online Persuasion was published by Pearson in 2012 and became a business best-seller following its selection as WH Smith’s Book of the Month. Currently, Nathalie co-hosts the Guardian’s Tech Weekly podcast, and contributes to national publications, TV and radio on the subject of online behaviour.
Nathalie Nahai’s focus is to help businesses understand how they can use psychology online to design more effective products, platforms and services.
She also informs consumers and businesses alike about how technology can be engineered to influence our decisions and behaviours, and how this can be leveraged in an ethical way that benefits both the business and their customers.
When speaking to the consuming public, Nathalie’s work delves into explaining the various ways our decisions are influenced online, and the various ways in which the internet and technology impacts our daily life.
Her best-selling book: Webs Of Influence: The Psychology of Online Persuasion has been adopted as the go-to manual by business leaders and universities alike, and her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, has been described as “One of the defining business books of our times”.
A favoured speaker, consultant and facilitator to Fortune 500 companies, Nathalie also serves as a behavioural science advisor and helps organisations to ethically apply behavioural science principles to enhance their business.
Having lectured at some of the world’s most prestigious institutions, Nathalie’s ability to ignite conversation and offer tools and strategies with which to harness human potential, has helped countless organisations transform how they approach business online, with clients including Google, Accenture, Unilever and Harvard Business Review, among others.
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