While leading digital marketing efforts globally for Fortune 500 companies like Estée Lauder, Revlon, and Nike Swan created memorable campaigns to change the way consumers feel about brands, and interact with them.
Evoking emotion to drive attention, Swan championed bold ideas including unexpected spokespeople like Colin Kaepernick for Nike or Gigi Gorgeous for Revlon, innovative technology, and pushing representation boundaries.
In this presentation, Swan shares lessons from her work, and how entrepreneurs can take advantage of the same ideas to grow their own brands and businesses.
Innovative platforms, mediums, and technologies constantly emerge disrupting the way we engage with our customers and tell our brand’s story.
As we continuously realign our approach, we can glean incredible lessons from the successful campaigns of the past, and apply those concepts to create relevant and meaningful marketing using the new tools at our disposal.
In this presentation, Swan provides tactical guidance on how brands of any size can create a relevant and agile strategy.
An impressive resume and corporate pedigree led Swan to managing the global digital marketing for billion-dollar retail brands like Revlon and Nike, but it would be her adoption of eCommerce and understanding the value and power of social platforms that would ignite her career.
As the world approaches 20 years with commonly used social media platforms, new platforms and technology continue to emerge. Swan’s approach to new platform adoption coupled with Swan’s creative DNA has allowed her to make magic, racking up over 3MM followers on the audio-first platform Clubhouse.
In this session, Swan discusses what it takes to adopt early and approach new technology with a beginner’s mind to unite teams, articulate a grand vision, and build an audience.
Swan Sit, a marketing guru and accomplished author, is one such visionary who has left an indelible mark in the world of marketing. In the ever-evolving landscape of marketing and business, the guidance of experts who understand the intricacies of the digital age is invaluable.
With a career spanning various industries and a passion for sharing her knowledge, Swan Sit has earned a reputation as a trusted authority in the field.
Swan Sit’s career in marketing is characterized by its versatility and adaptability. She has held influential roles in various industries, from fashion to tech and entertainment. Her journey is marked by a series of noteworthy positions and accomplishments, showcasing her dynamic expertise:
Swan Sit as a Thought Leader
Swan Sit’s dynamic career and thought leadership have left a significant impact on the field of marketing. Her ability to adapt to diverse industries and her innovative approach to branding and marketing have inspired marketers to think beyond the traditional and embrace creative, data-driven strategies.
Key takeaways from Swan Sit’s contributions to marketing include:
Conclusion
Swan’s remarkable journey from the world of art to the realms of technology, beauty, media, gaming, and music reflects her dynamic and innovative approach to marketing. Her expertise in branding, her thought leadership, and her passion for storytelling have made her a trusted authority in the field.
As a successful author and thought leader, She continues to inspire marketers and business professionals around the world. Her work serves as a testament to the ever-evolving nature of marketing and the power of creativity, adaptability, and data-driven decision-making in shaping brand identities and marketing strategies.
In the ever-changing landscape of marketing, Swan Sit’s influence will undoubtedly continue to guide and inspire future generations of marketing experts and authors. Swan was the Global Head of Digital Marketing at Nike, Estée Lauder, and Revlon.
She’s now a Creator with 3.7 million followers, with Forbes dubbing her The Queen of Clubhouse. She is a contemporary operator sitting at the intersection of corporate economics, digital transformation, and consumer attention. Swan is one of the most sought-after advisors and speakers in Web3.
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Caroline Rhea is a stand-up comedian, actress, writer, director, and talk show host, best known for her role as “Aunt Hilda” on the ABC hit comedy series, Sabrina the Teenage Witch. She has starred in seven comedy specials for Comedy Central, HBO, Showtime, CBC and most recently filmed her latest special at the Sydney Opera […]
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Walter Bond is a name synonymous with perseverance, transformation, and success. From humble beginnings as a college reserve player to becoming an NBA starter and now a Hall of Fame motivational speaker, Bond’s journey epitomizes the essence of hard work, determination, and excellence. Throughout his career, Walter has mastered the formula for greatness, a formula […]
Kim Lear is a prominent figure in the realm of generational patterns and demographic shifts. As the founder and content director of Inlay Insights, she spearheads groundbreaking research that unveils cultural transformations, reshaping how organizations engage both their employees and consumers. With a unique blend of data analysis, compelling storytelling, wit, and actionable insights, Kim […]
The first woman of color to lead the iconic Girl Scouts of the USA in their 104-year-old history, Anna Maria Chávez is a renowned leadership expert who harnesses the power of technology and her passion for public service to transform organizations, earning her a place in U.S. News and World Report’s “STEM Leadership Hall of Fame” […]
Scott McKain is internationally recognized as a premier keynote speaker, bestselling author, and thought leader, Scott has built his career helping individuals and organizations stand out in a crowded marketplace. With a captivating style and powerful insights, he has left an indelible mark on audiences worldwide by showing them how to rise above sameness and […]
Jasmine Ellis is a Stand Up Comedian, ,Entertainment Journalist and podcast host from Arlington, Texas. Jasmine tours colleges and clubs nationally and has been featured at over a dozen of the Top comedy festivals including Moontower, 10,000 Laughs, Limestone and Black Girl Giggles.. Her Debut comedy Album Trashbaby went #1 on iTunes and has been […]
Scott Amyx is a dynamic leader in the world of technology, innovation, and entrepreneurship. As the Chair & Managing Partner at Amyx Ventures, he spearheads investment strategies and guides startups towards success. With a notable presence in the business world, Scott is a member of the Forbes New York Business Council, showcasing his esteemed position […]
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