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While leading digital marketing efforts globally for Fortune 500 companies like Estée Lauder, Revlon, and Nike Swan created memorable campaigns to change the way consumers feel about brands, and interact with them.
Evoking emotion to drive attention, Swan championed bold ideas including unexpected spokespeople like Colin Kaepernick for Nike or Gigi Gorgeous for Revlon, innovative technology, and pushing representation boundaries.
In this presentation, Swan shares lessons from her work, and how entrepreneurs can take advantage of the same ideas to grow their own brands and businesses.
Innovative platforms, mediums, and technologies constantly emerge disrupting the way we engage with our customers and tell our brand’s story.
As we continuously realign our approach, we can glean incredible lessons from the successful campaigns of the past, and apply those concepts to create relevant and meaningful marketing using the new tools at our disposal.
In this presentation, Swan provides tactical guidance on how brands of any size can create a relevant and agile strategy.
An impressive resume and corporate pedigree led Swan to managing the global digital marketing for billion-dollar retail brands like Revlon and Nike, but it would be her adoption of eCommerce and understanding the value and power of social platforms that would ignite her career.
As the world approaches 20 years with commonly used social media platforms, new platforms and technology continue to emerge. Swan’s approach to new platform adoption coupled with Swan’s creative DNA has allowed her to make magic, racking up over 3MM followers on the audio-first platform Clubhouse.
In this session, Swan discusses what it takes to adopt early and approach new technology with a beginner’s mind to unite teams, articulate a grand vision, and build an audience.
Videos
Swan Sit, a marketing guru and accomplished author, is one such visionary who has left an indelible mark in the world of marketing. In the ever-evolving landscape of marketing and business, the guidance of experts who understand the intricacies of the digital age is invaluable.
With a career spanning various industries and a passion for sharing her knowledge, Swan Sit has earned a reputation as a trusted authority in the field.
Swan Sit’s career in marketing is characterized by its versatility and adaptability. She has held influential roles in various industries, from fashion to tech and entertainment. Her journey is marked by a series of noteworthy positions and accomplishments, showcasing her dynamic expertise:
Swan Sit as a Thought Leader
Swan Sit’s dynamic career and thought leadership have left a significant impact on the field of marketing. Her ability to adapt to diverse industries and her innovative approach to branding and marketing have inspired marketers to think beyond the traditional and embrace creative, data-driven strategies.
Key takeaways from Swan Sit’s contributions to marketing include:
Conclusion
Swan’s remarkable journey from the world of art to the realms of technology, beauty, media, gaming, and music reflects her dynamic and innovative approach to marketing. Her expertise in branding, her thought leadership, and her passion for storytelling have made her a trusted authority in the field.
As a successful author and thought leader, She continues to inspire marketers and business professionals around the world. Her work serves as a testament to the ever-evolving nature of marketing and the power of creativity, adaptability, and data-driven decision-making in shaping brand identities and marketing strategies.
In the ever-changing landscape of marketing, Swan Sit’s influence will undoubtedly continue to guide and inspire future generations of marketing experts and authors. Swan was the Global Head of Digital Marketing at Nike, Estée Lauder, and Revlon.
She’s now a Creator with 3.7 million followers, with Forbes dubbing her The Queen of Clubhouse. She is a contemporary operator sitting at the intersection of corporate economics, digital transformation, and consumer attention. Swan is one of the most sought-after advisors and speakers in Web3.
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Author Books | Magazine Covers
Beth Doane is a world-renowned entrepreneur, journalist, and author. This iconic award-winning woman has been named one of the top branding experts in the world by Inc Magazine. She is currently the managing partner of Main & Rose, a strategic branding agency, and has consulted for Fortune 500 companies, celebrities, non-profits, and executives. Doane shares […]
Ryann Richardson is a tech marketer-turned-founder and Diversity & Inclusion leader spent 10 years building brands then made history when she became the 50th Anniversary Miss Black America Her work earned her a spot as the youngest honoree on Savoy Magazine’s list of Most Influential Black Executives in Corporate America and set her on the […]
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Lucy Bloom is an award-winning leader and speaker. She’s a change maker, exceptional communicator and business fixer with the best mohawk in the business. Lucy led an advertising agency for 20 years before she became the CEO of a brand new women’s health organisation, funding a network of hospitals in Ethiopia. She then went on […]
David Avrin is a distinguished figure in the realm of marketing and branding, hailed as The Visibility Coach, he stands among the most sought-after speakers globally. With a captivating blend of high energy and content-rich presentations, David has captivated audiences throughout North America and across the globe. From Singapore to Dubai, his recent engagements have […]
Dr. Jonah Berger, a distinguished professor at the Wharton School at the University of Pennsylvania, has carved a niche for himself as a global authority on marketing, innovation, and consumer behavior. With his extensive research on how products, services, and ideas gain popularity, Dr. Berger has influenced both academic circles and the business world. His […]
Abigail Posner is a multi-talented professional, combining creativity, intellect, and innovation into her work. With a rich background in various fields and a passion for exploring the intersection of technology and creativity, she has become a recognized figure at Google, consistently pushing the boundaries of brand marketing. Educational Background and Early Career Posner’s journey began […]
Will Guidara is a luminary figure in the world of hospitality, renowned for his unwavering commitment to exceptional service and transformative leadership. As the author of the National Bestseller, “Unreasonable Hospitality,” Guidara shares profound insights garnered through his illustrious career in the realm of restaurants. His journey epitomizes the fusion of passion, innovation, and relentless […]
Denise Lee Yohn is a globally recognized expert in brand-building and organizational excellence, captivating audiences worldwide with her profound insights and practical strategies. As a keynote speaker, she seamlessly blends her extensive industry experience with a dynamic and engaging speaking style, making her a sought-after presence at major business conferences and events. Her unique ability […]
Speaker, author, coach and cancer survivor Kara Adams shows women how to step into their true identity as glorious, empowered, magnificent beings. “Don’t let stories from your past keep you in the background and prevent you from living your purpose or achieving your dreams,” says Kara, who gives her audiences 5 Steps to Transformational Love […]
Patrick Meyer is The CEO Futurist and Business 3.0 expert. He brings the insights of a winning CEO and c-level advisor for Fortune 500 companies coupled with the forward thinking capabilities of an active futurist building solutions in the emerging digital, mobile, social, e-commerce and generationally shifting world. He is a unique hybrid among c-level […]
As the former Head of Innovation and Creativity at The Walt Disney Company, Duncan Wardle is a globally recognized expert in creative leadership and innovation. His extensive experience at one of the world’s most iconic brands has earned him a reputation as a thought leader in fostering a culture of innovation, design thinking, and disruptive […]
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