While leading digital marketing efforts globally for Fortune 500 companies like Estée Lauder, Revlon, and Nike Swan created memorable campaigns to change the way consumers feel about brands, and interact with them.
Evoking emotion to drive attention, Swan championed bold ideas including unexpected spokespeople like Colin Kaepernick for Nike or Gigi Gorgeous for Revlon, innovative technology, and pushing representation boundaries.
In this presentation, Swan shares lessons from her work, and how entrepreneurs can take advantage of the same ideas to grow their own brands and businesses.
Innovative platforms, mediums, and technologies constantly emerge disrupting the way we engage with our customers and tell our brand’s story.
As we continuously realign our approach, we can glean incredible lessons from the successful campaigns of the past, and apply those concepts to create relevant and meaningful marketing using the new tools at our disposal.
In this presentation, Swan provides tactical guidance on how brands of any size can create a relevant and agile strategy.
An impressive resume and corporate pedigree led Swan to managing the global digital marketing for billion-dollar retail brands like Revlon and Nike, but it would be her adoption of eCommerce and understanding the value and power of social platforms that would ignite her career.
As the world approaches 20 years with commonly used social media platforms, new platforms and technology continue to emerge. Swan’s approach to new platform adoption coupled with Swan’s creative DNA has allowed her to make magic, racking up over 3MM followers on the audio-first platform Clubhouse.
In this session, Swan discusses what it takes to adopt early and approach new technology with a beginner’s mind to unite teams, articulate a grand vision, and build an audience.
Swan Sit, a marketing guru and accomplished author, is one such visionary who has left an indelible mark in the world of marketing. In the ever-evolving landscape of marketing and business, the guidance of experts who understand the intricacies of the digital age is invaluable.
With a career spanning various industries and a passion for sharing her knowledge, Swan Sit has earned a reputation as a trusted authority in the field.
Swan Sit’s career in marketing is characterized by its versatility and adaptability. She has held influential roles in various industries, from fashion to tech and entertainment. Her journey is marked by a series of noteworthy positions and accomplishments, showcasing her dynamic expertise:
Swan Sit as a Thought Leader
Swan Sit’s dynamic career and thought leadership have left a significant impact on the field of marketing. Her ability to adapt to diverse industries and her innovative approach to branding and marketing have inspired marketers to think beyond the traditional and embrace creative, data-driven strategies.
Key takeaways from Swan Sit’s contributions to marketing include:
Conclusion
Swan’s remarkable journey from the world of art to the realms of technology, beauty, media, gaming, and music reflects her dynamic and innovative approach to marketing. Her expertise in branding, her thought leadership, and her passion for storytelling have made her a trusted authority in the field.
As a successful author and thought leader, She continues to inspire marketers and business professionals around the world. Her work serves as a testament to the ever-evolving nature of marketing and the power of creativity, adaptability, and data-driven decision-making in shaping brand identities and marketing strategies.
In the ever-changing landscape of marketing, Swan Sit’s influence will undoubtedly continue to guide and inspire future generations of marketing experts and authors. Swan was the Global Head of Digital Marketing at Nike, Estée Lauder, and Revlon.
She’s now a Creator with 3.7 million followers, with Forbes dubbing her The Queen of Clubhouse. She is a contemporary operator sitting at the intersection of corporate economics, digital transformation, and consumer attention. Swan is one of the most sought-after advisors and speakers in Web3.
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Tristan Harris is a globally recognized thought leader and advocate for ethical technology design. As the co-founder and executive director of the Center for Humane Technology, he has dedicated his career to addressing the pervasive influence of technology on human behavior and society. Frequently referred to as the “closest thing Silicon Valley has to a […]
Dr. Gregory Stock stands at the forefront of biotechnology and bioethics, offering profound insights into the evolving landscape of life sciences. As a biotech entrepreneur, best-selling author, and esteemed public communicator, he delves into the intricate interplay between advanced technologies and their societal implications. His compelling narratives challenge audiences to contemplate the future of human […]
Aaron Davis is a beacon of inspiration, a seasoned professional speaker, coach, trainer, and attitude expert. His journey embodies resilience, determination, and the transformative power of a Champion Attitude. Aaron’s personal trials and triumphs have not only shaped his own perspective but have equipped him with profound insights into the profound impact of attitude on […]
Susan Oh is a multi-award winning former business journalist (CNBC, Economist Intelligence Unit), trans media marketing campaigns creative (Expedia, Twentieth Century Fox), and civic technologist who has worked in Silicon Valley, New York City, Hong Kong, and Dubai. She is a globally respected thought leader and pioneer as among the first to model a commercially […]
Former NFL Player Wade Davis is a thought leader, public speaker, and writer on gender, race, and orientation equality. Wade is currently the Vice President of Inclusion Strategy for Product at Netflix and has consulted for companies including Google, Procter & Gamble, Viacom, and others to co-create transformative solutions to build inclusive corporate cultures. Additionally, […]
Mango and Dango, based in sunny San Diego, are a world-class duo of stilt walkers, clowns, and corporate entertainers who have been captivating audiences across the globe for over a decade. Known for their high-energy performances, colorful costumes, and unforgettable characters, Mango and Dango have become a sought-after name in the corporate entertainment industry. Mango […]
Bruce Turkel is a dynamic and sought-after speaker renowned for his expertise in branding, creativity, innovation, and leadership. With over three decades of experience in the advertising industry, Bruce has honed his skills as a captivating presenter who delivers actionable insights with humor and flair. His overarching theme, “it’s all about them,” challenges audiences to […]
Aaron Bare is not your ordinary speaker; he’s a force of change, a beacon of inspiration, and a catalyst for growth. As a Change Agent, Human Profit Center, and Strategic Facilitator, Aaron brings a unique blend of expertise to every stage he graces. His insights have garnered attention from prestigious publications such as the Wall […]
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