The Customer of the Future

AUTHOR: Blake Morgan

The Customer of the Future

The Customer of the Future

  • Hardcover
  • $24.99

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Description

The Customer of the Future is a groundbreaking book by renowned customer experience expert Blake Morgan. This insightful guide delves into the evolving landscape of consumer behavior, highlighting the transformative impact of emerging technologies and shifting customer expectations. Morgan expertly navigates the reader through the intricacies of the modern customer journey, offering a strategic roadmap for businesses to thrive in this dynamic environment.

The Customer of the Future

In The Customer of the Future, Morgan outlines ten defining principles that companies must embrace to stay ahead. From leveraging artificial intelligence and data analytics to fostering a customer-centric culture and prioritizing ethical business practices, this book provides actionable strategies to innovate and excel. Through compelling case studies and real-world examples, Morgan illustrates how leading organizations are successfully adapting to meet the demands of the new-age customer.

Ideal for business leaders, marketers, and customer experience professionals, The Customer of the Future is an essential read for anyone seeking to understand and engage the customers of tomorrow. With Morgan’s expert guidance, readers will be equipped to drive sustainable growth and build lasting relationships in an ever-evolving marketplace.

With emerging technology transforming The Customer of the Future expectations, it’s important to keep a laser focus on the experience companies provide their customers. Tomorrow’s customers need to be targeted today!

Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.

The Customer of the Future explains how today’s customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don’t adapt to these new expectations won’t last. This book prepares your organization for these increas­ing demands by helping you do the following:

Learn the ten defining strategies for a customer experience-focused company.
Implement new techniques to shift the entire company from being product-focused to being customer-focused.
Gain insights through case studies and examples on how the world’s most innovative companies are offering new and compelling customer experiences.

Tomorrow’s customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!

Contact us at Speakers Inc and download our Mobile App

ISBN: 9781400213634
Dimensions (WxH): 6.3 in x 9.3 in
Publisher: Harpercollins Leadership
Publication Date: October 29, 2019

Blake Morgan stands as a luminary in the realm of customer experience, renowned for her insightful perspectives, strategic acumen, and visionary approach.

As a keynote speaker, author, and board member, she leverages her profound expertise to guide organizations toward excellence in customer engagement and business growth.

With a deep understanding of emerging technologies and consumer trends, Blake is at the forefront of shaping the customer experiences of tomorrow.

  • 5 (4 reviews)
Blake Morgan
  • Customer Experience Futurist

Blake Morgan stands as a luminary in the realm of customer experience, renowned for her insightful perspectives, strategic acumen, and visionary approach. As a keynote speaker, author, and board member, she leverages her profound expertise to guide organizations toward excellence in customer engagement and business growth. With a deep understanding of emerging technologies and consumer […]

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