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Finally, a playbook for leaders of all types on how to build and maintain a relentless focus on the customer into your organization’s DNA.
A leadership playbook for making customer experience a core aspect of your business with Customer-Focused Leadership.
In a rapidly changing world filled with uncertainties, one thing remains crystal clear: customers are increasingly fickle and no longer care about loyalty to any particular company. In addition, many well-intentioned companies are falling short of customer expectations, despite every organization’s potential for excellence.
The truth is customer experience is not what it used to be. New technologies, values, generational expectations, economic instability, – and the rapid pace of change all must be considered as you forge ahead. How do you put the customer first in the face of all these emerging trends?
Using cutting-edge research and interviewing top leaders across industries, customer experience futurist Blake Morgan has pulled together eight new laws that the best companies follow in terms of building and maintaining a focus on the customer. Customer-Focused Leadership is a decision leaders must make every day, and this book shows you how:
Learn the Customer-Focused Leadership laws, see how the best companies apply them, and build them into your organization to become a transformational customer experience leader!
Contact us at Speakers Inc and download our Mobile App
PUBLISHER: HarperCollins Leadership
PUBLISH DATE: 07/02/2024
PAGES: 256
ISBN-13: 9781400245956
ISBN-10: 1400245958
LANGUAGE: English
Blake Morgan is a Customer Experience Futurist. She’s a bestselling author, was named the Queen of Customer Experience by Meta, and was recognized globally as one of the top 40 female keynote speakers.
Her book, The Customer of the Future was recognized by “Business Insider” as one of the top 20 books executives are reading to deal with COVID-19. She lives with her husband, their two kids, and two dogs in Los Angeles, CA.
Blake Morgan stands as a luminary in the realm of customer experience, renowned for her insightful perspectives, strategic acumen, and visionary approach. As a keynote speaker, author, and board member, she leverages her profound expertise to guide organizations toward excellence in customer engagement and business growth. With a deep understanding of emerging technologies and consumer […]
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