Brittany Hodak

AUTHOR: Brittany Hodak

Creating Superfans

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Creating Superfans: How To Turn Your Customers Into Lifelong Advocates

*Winner of the 2024 Outstanding Works of Literature Award for Sales & Marketing Book of the Year*

Creating Superfans

Superfans aren’t just for pop stars and NBA teams.

What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again…and told their friends to do the same?

In her book Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.

Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands. Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Mötley Crüe.

Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for wining – and keeping – customers. Brittany’s game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization.

Whether you’re launching a new business or running a hundred-year-old brand, Creating Superfans gives entire team a shared playbook for tapping into the unmatched power of superfandom.

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ISBN: 9781774580783
Dimensions (WxH): 158.75 x 8.25
Publisher: Page Two Books, Inc.
Publication Date: January 10, 2023

Brittany Hodak is not just a speaker; she’s a force of nature in the world of business and entrepreneurship. With a remarkable track record of inspiring audiences worldwide, she stands as a beacon of insight, innovation, and inspiration.

An international keynote speaker and an award-winning business leader, Brittany has left an indelible mark on the corporate landscape. Her expertise in cultivating brand loyalty and creating superfans has earned her widespread acclaim and admiration.

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Brittany Hodak

Brittany Hodak is not just a speaker; she’s a force of nature in the world of business and entrepreneurship. With a remarkable track record of inspiring audiences worldwide, she stands as a beacon of insight, innovation, and inspiration. An international keynote speaker and an award-winning business leader, Brittany has left an indelible mark on the […]

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