Bruce Turkel: Sales Speaker
Bruce Turkel is a branding expert, keynote speaker, and founder of Turkel Brands who helps organizations use creativity and customer insight to build powerful brands.
Quick Facts:
- Highlights:
- Founder of Turkel Brands
- Keynote speaker on branding, creativity, leadership, and innovation
- More than 30 years of experience in advertising and brand strategy
- Known for the customer focused branding philosophy “it’s all about them”
- Formats: Keynote Speaker and Branding Strategy Expert
- Audiences: Business leaders, marketing teams, entrepreneurs, corporate organizations, and associations seeking stronger brand identity and innovative marketing strategies.
- Outcomes:
- Clear strategies for building brands that resonate with customers
- Creative approaches to innovation and storytelling in marketing
- Practical tools to strengthen customer connection and brand value
- Travels from: Miami, FL
Talent Services
Keynote Topics:
IS THAT ALL THERE IS?
Whatever our circumstances, we inevitably find ourselves asking, “Is that all there is?”
That’s what happened to me. Then I went on a discovery mission, starting with this book.
What’s the book about? It’s about each and every one of us. You and me. And everyone else who’s wondered what to do next with the rest of our lives…
What does this mean for you?
Now is the best time to move, to act, to change.
Now is the best time to prove that you don’t have to be defined by what you’ve done but instead by what you’re yet to accomplish.
Now is the best time to prove that not only must the show go on, but that you’re exactly the right person to make that happen.
ALL ABOUT THEM
Less than 10 years ago the key to selling yourself was to promote how great you were. If you didn’t blow your horn, who would? And unless you could afford a robust advertising campaign, selling yourself was the only way anyone could learn about you.
Today everything’s changed. Today we each carry a thin wafer of silicon and glass that gives us immediate access to all the world’s knowledge. And all of your potential clients and customers have access to this same technology. This means they can know everything about you before they even step into your business.
Success today requires you to turn the lens around and focus relentlessly on your customer.
Bruce’s wildly entertaining presentation includes fascinating examples from Johann Sebastian Bach to The Wizard of Oz, from Andy Warhol’s excess to the Toyota Prius’ success, from the history of the Spanish Civil War to headlines ripped right out of today’s paper.
Your audiences will be enlightened, entertained, and educated by Bruce’s talk. They’ll come away thanking you for a great event AND a great plan for their future.
And your audiences will discover:
- How to uncover the motivations of today’s consumer.
- The real leadership difference between features and benefits.
- Anymore and what has taken its place.
- The critical difference between content and context, and how it can multiply your sales.
- The special sales secrets that are hidden in plain sight.
- Why the traditional “Speeds & Feeds” sales strategy does not work anymore.
BUILDING YOUR BRAND VALUE
Learn the seven simple steps to building, maintaining, and communicating a great brand. Bruce provides entertaining anecdotes and real-world examples to illustrate the finer points of brand building. Add significant value to your products by making your products more valuable to your customers.
In this talk, your audiences will discover:
- Why your brand is not about your company and why understanding this matters more than anything else you do.
- The critical secret to move your brand from company-centric to consumer-centric.
- How to determine your authentic truth and why it’s more important than the function of your products or services.
DEFINING YOUR BRAND
BMW defines its brand essence with four words. Nike, GE and Wal-Mart use three.
Barack Obama sold the most powerful product in the world with two: “Hope” and “Change.”
In this multi-media speech, Bruce Turkel shows you how to reduce your brand message to its most practical, actionable, and compelling essence.
While they’re laughing, your audiences will also be learning:
- The three universal branding myths that are holding your company back.
- The simple difference that sets all great brands apart, and
- How to develop this game-changing difference for your brand.
YOU DON'T NEED SOCIAL MEDIA. YOU NEED A STRATEGY.
You don’t need social media. You don’t need a website. You don’t need mobile applications. You need a strategy. But before you create noise, you’ve got to know what you’re creating noise about and why anyone should care.
Bruce shows his audiences exactly how to build their brands online. He will show you how to take the best tools, tips, and techniques from the analog world and move them online where they will generate global interest and response.
Your audiences will discover:
- Why an unfocused online presence is like a tree falling in a forest.
- The danger of GMOOTs and how to avoid their traps.
- How to build a powerful brand that will make a difference online.
- How to tailor your message for each of the different social media.
- How to get the most bang for your buck and increase the echo effect.
Talent Short Bio
Bruce Turkel is a branding strategist, keynote speaker, and advertising expert known for helping organizations unlock creativity and build memorable brands. With more than three decades of experience in the advertising industry, Bruce has become a trusted voice on branding, leadership, innovation, and customer focused marketing.
As the founder of Turkel Brands, Bruce has worked with organizations ranging from startups to Fortune 500 companies, helping them craft compelling brand narratives that resonate with their audiences. His approach centers on a powerful principle: successful brands focus not on themselves, but on the needs and desires of their customers.
Bruce’s keynote presentations combine storytelling, real world case studies, and practical branding strategies that organizations can apply immediately. Known for his engaging stage presence and sense of humor, he also incorporates his talents as a harmonica player into his presentations, creating memorable moments that reinforce his message about creativity and connection.
Read Full Bio
Bruce Turkel is a dynamic and sought-after speaker renowned for his expertise in branding, creativity, innovation, and leadership. With over three decades of experience in the advertising industry, Bruce has honed his skills as a captivating presenter who delivers actionable insights with humor and flair. His overarching theme, “it’s all about them,” challenges audiences to shift their focus from products to customers, unlocking their creative potential in the process. An accomplished harmonica player, Bruce adds an extra dimension to his presentations, infusing them with energy and memorable moments.
Bruce Turkel’s journey into the realm of branding and creativity began over 30 years ago in the fast-paced world of advertising. As the founder of Turkel Brands, Bruce has worked with a diverse array of clients, from start-ups to Fortune 500 companies, helping them craft compelling brand narratives that resonate with their target audiences. His deep understanding of consumer psychology and market dynamics allows him to offer unique insights into what makes brands truly stand out in today’s crowded marketplace.
At speaking engagements, Bruce draws from his rich reservoir of experiences, seamlessly weaving together anecdotes, case studies, and practical strategies to inspire and empower his audiences. His talks are not just informative; they are transformative experiences that challenge conventional thinking and ignite the spark of innovation. Whether discussing the power of storytelling in branding or the importance of fostering a culture of creativity within organizations, Bruce’s presentations leave a lasting impact on those fortunate enough to attend.
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Summary of User Reviews for Bruce's Conference Presentation
Strengths:
- Engagement and Energy: Bruce is consistently praised for his energetic and engaging speaking style, which effectively captures the audience's attention. His ability to relate to attendees makes the sessions enjoyable and memorable.
- Innovative and Thought-Provoking Content: Reviewers appreciate Bruce's unique approach to discussing branding, innovation, and customer relationships, often incorporating humor and relatable anecdotes that resonate with the audience.
- Interactive Elements: The inclusion of interactive segments, such as the harmonica performance, adds a fun twist to his presentations, enhancing the overall experience for participants.
- Practical Takeaways: Attendees report leaving with actionable insights and tools that they can apply in their own contexts, making the sessions not just entertaining, but also beneficial.
Weaknesses:
- Some reviews hint at a desire for more depth in specific topics, although this is not a major complaint. Overall, feedback is overwhelmingly positive.
Overview:
Bruce has received excellent reviews for his recent…
Talent FAQ's
Do speakers charge a flat fee or by the hour?
Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
What is the typical duration of a keynote speech and what is included?
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
Does the scale of the event and audience size affect a speaker’s fee?
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Additional tips and takeaways
- Virtual speaking appearances are a cost-effective alternative to high speaking fees, often 10-50% cheaper than in-person rates.
- There is typically no difference in fee for a 15-minute speech versus a 60-minute speech.
- Some motivational speakers are open to discounting their fee if hired for more than one event by the same organization.
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- Personal connections to your organization or event location can increase your chances of securing a renowned speaker.
- Be upfront about your needs and expectations to ensure a successful partnership.
- Speaker bureaus like Speakers Inc help guide you through the booking process to negotiate the best deal with favorable terms.
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