Dr. Sunil Gupta: Professor of Business
Sunil Gupta is a leading Harvard Business School professor and digital strategy expert who helps organizations navigate digital transformation, customer value creation and data-driven growth.
Quick Facts:
- Professor at Harvard Business School
- Global expert in digital strategy and customer analytics
- Chair of the General Management Program
- Co-chair of Driving Digital Strategy executive program
- Formats:
- Keynote Speaker | Harvard Business School Professor
- Audiences:
- Corporate executives, board members, business leaders, entrepreneurs, technology companies, marketing professionals, innovation teams, and organizations undergoing digital transformation.
- Outcomes:
- Understand digital transformation and its business impact
- Leverage customer analytics for growth and innovation
- Build competitive strategies in a digital-first world
- Travels from: Boston, MA
- **US Fee range: On Request
Talent Services
Keynote Topics:
Digital Transformation
The fact that digital technology disrupts existing businesses is no longer news. We have seen and heard many case studies of incumbents struggling in the digital age as new and nimble players emerge with innovative business models.
How should large established companies respond to these changes and how should they transform their businesses in this dynamic environment? My research addresses this fundamental question to help large established companies transform their businesses for the digital era.
Talent Short Bio
Sunil Gupta is the Edward W. Carter Professor of Business Administration at Harvard Business School and Chair of the General Management Program. A global authority on digital strategy and customer analytics, he also co-chairs the executive program Driving Digital Strategy and has taught Digital Marketing Strategy to MBA students and senior executives worldwide.
Gupta’s current research examines how digital technologies reshape consumer behavior, business models and competitive strategy. Earlier work in customer management, pricing and marketing ROI established him as a foundational scholar in the field. He has published more than 80 articles, cases and book chapters, earning multiple top awards including the O’Dell and Paul Green Awards for major contributions to marketing science, as well as honors from the Marketing Science Institute, Journal of Interactive Marketing and International Journal of Research in Marketing.
His cases analyze both digital-native companies such as Amazon, Hulu and YouTube and legacy firms undertaking digital transformation, including Adobe, Bank of America and The New York Times. Gupta has advised global organizations across industries from financial services and healthcare to consumer packaged goods and telecom.
Videos
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Fee Range Information
All talent fees exclude travel and accommodation where required.