Zhang Lijia: Chinese Culture

Highlights:
  • Renowned expert on Chinese business culture and social transformation
  • Author of the critically acclaimed memoir “Socialism is Great!”
  • Fluent in both English and Mandarin, ensuring cross-cultural engagement
  • Expertise in bridging Eastern and Western business practices
  • Sought-after keynote speaker for conferences on globalization, leadership, and gender dynamics


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  • Travels from: London, Greater London
  • **Fee range: $10,001 - $20,000

Keynote Topics

China can be incomprehensible for westerns on their first foray into the country.  It is essential to understand business etiquette and certain aspects of Chinese culture: the philosophy of midstream living, Confucianism and its emphasis on hierarchy, the concept of mianzi and its significance. 

I’ll explain how the Chinese communicate and what “yes” really means.  And I’ll offer tips for success as well as for avoiding pitfalls.

Developing a Better Understanding of China’s Past to Better Comprehend Present Day Reforms

In 1980 when I was 16, I was taken out of school and put to work at a rocket factory. A mini-Communist state, the factory fed us at dining halls, housed us in identical workers’ dormitory and indoctrinated us at meeting halls. As an escape route, I taught myself English. It changed my life. What I learnt wasn’t just the ABCs but the whole cultural package. I dared to be different and I grew to be political. In 1989, I organized a major protest among workers from my factory in support the democratic movement led by the students.

My journey also reflects what China went through in the 80s when the economic reforms transformed China. It was a time that Chinese people started to break free from the political tight rope and to dream the impossible. It was a time when China became what it is today.

Now based in Beijing, I work as a writer, columnist and social commentator. All comes down to one thing – being a cultural bridge between China and the outside world. What I try to do is to help people understand where China comes from; what’s happening now and there it is going. Once you have a better understand of China, there’ll be less fear and more empathy.

My grandma was a prostitute-turned-concubine; my mother a frustrated worker and victim of the political campaigns; and myself a factory-worker-turned writer, making the best out of new opportunities.  These stories illustrate the changes Chinese women have gone through. 

I’ll discuss what the Chinese Communists did for women and the setbacks brought the reforms in recent years.

With insight and humour, I’ll tell my coming of age story which shows where China was coming from.  The 80’s was an important era when things began to change and China became what it is today.  I’ll also discuss the pressing issues facing today’s China and predict where it will be going.

This is a famous story by the ancient philosopher Zhuangzhi about a Frog being trapped in a well, unable to see the great world beyond the patch of sky above.  For ten years, I was a frog trapped at the bottom of my factory well. 

To change my situation, I started to teach myself English, which eventually gave me the drive to get out.  Many of us find ourselves trapped in some kind of well.  As long as we are willing to try, we can always find inspiration to make the jump.

Zhang Lijia is a distinguished speaker and author who has garnered international recognition for her expertise in Chinese business culture, social transformation, and the rise of China as a global power. With a rich career that spans multiple disciplines, Lijia’s journey began in the factories of Nanjing, where she worked as a teenager during China’s rapid industrialization. Her firsthand experience in the country’s evolving workforce gives her a profound understanding of Chinese corporate dynamics, making her a sought-after keynote speaker at global business forums.

In addition to her industrial beginnings, Zhang Lijia’s academic pursuits have led her to become an influential voice on contemporary Chinese issues. A published author in both English and Chinese, her memoir “Socialism is Great!” offers a deep dive into the life of a factory girl amidst China’s shift from Maoism to market capitalism.

Her work has been featured in prestigious outlets like The New York Times, The Guardian, and South China Morning Post, further cementing her credibility. Her insights resonate with Western and Chinese audiences alike, making her a crucial bridge between Eastern and Western business practices.

Lijia has a unique ability to contextualize the rapid changes in China’s economy, culture, and politics, particularly in the post-Deng Xiaoping era of reforms. Her deep knowledge of China’s evolving market economy has allowed her to advise multinational companies, preparing them to navigate the complexities of doing business in China. As China continues to rise as a dominant global player, Zhang Lijia’s analysis of its business culture is more valuable than ever for organizations looking to establish or expand their operations in the region.

At events, Lijia’s presentations are captivating, combining her personal experiences with sharp insights into current trends. She skillfully illuminates how traditional Chinese values and modern business tactics merge in the contemporary corporate landscape, offering essential lessons on leadership, negotiation, and partnership strategies with Chinese firms. Her ability to draw parallels between Confucian ethics and business acumen makes her a highly regarded thought leader.

Zhang Lijia’s keynote speeches frequently delve into the role of women in Chinese society and the transformation of gender dynamics within the business world. By weaving together historical narratives with forward-looking perspectives, she provides her audiences with a comprehensive view of China’s place in the global economy. As a fluent English speaker with a keen awareness of Western sensibilities, Lijia is adept at customizing her messages to international audiences, making her a globally sought-after speaker on Chinese business culture.

Event planners should book Zhang Lijia because she brings a wealth of firsthand experience, scholarly research, and cultural fluency to the table. Her dynamic and engaging style ensures that audiences walk away not only with new knowledge but also with actionable strategies to approach Chinese markets more effectively.

As the world’s second-largest economy, China’s influence on the global stage continues to grow, and having a speaker who understands both its intricacies and its relationship with Western economies is invaluable.

Lijia’s ability to blend historical context with contemporary analysis sets her apart from other speakers on China. Her personal narrative, from factory worker to renowned author and speaker, resonates deeply with audiences. It offers inspiration and a clear understanding of the social and economic shifts that have shaped modern China.

Event planners looking to provide insightful, culturally rich content to their audiences will find that Lijia delivers a rare combination of authenticity, depth, and relatability.

Additionally, Lijia’s international experience and cross-cultural communication skills make her an ideal fit for events focused on globalization, international trade, and business development. Her fluency in both English and Mandarin ensures that she can connect with diverse audiences, making her a versatile choice for conferences, corporate events, and leadership summits that aim to educate and inspire a global perspective on Chinese business culture.

Zhang Lijia is a globally respected speaker whose deep insights into Chinese business culture, leadership, and gender dynamics offer invaluable lessons for international audiences. Her personal journey from the factories of Nanjing to international stages enriches her narrative, making her not only an expert in her field but also a powerful storyteller.

Lijia’s ability to blend historical context, cultural nuances, and actionable strategies makes her a sought-after keynote speaker for events focused on understanding China’s growing influence on the world stage.

Booking Zhang Lijia through Speakers Inc guarantees that your event will benefit from her rich expertise, dynamic presentation style, and ability to resonate with diverse audiences. With the support of Speakers Inc’s unparalleled service and attention to detail, event planners can focus on creating memorable, impactful experiences for their attendees.

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Zhang Lijia | Chinese Business Culture

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