Whether you are building a brand or need to revitalize one, no one has better insight on the grit and resilience required to do so than Kat Cole. Why does a brand matter?

• What is your role—as an employee at any level—in building and upholding a brand?
• How do you build a brand culture? How do you culturally and operationally integrate a new brand or reposition an old one?
• How do you redefine yourself, your team or your company?

There are many risks associated with the fact that a brand is in the hands of many people, but there are also many opportunities. With a wealth of experience and success working with brands, Cole answers the crucial questions most pertinent to your audience, and sharing stories from her own career and her involvement in various sectors can help organizations and brands in any industry expertly navigate the complex challenges that they face.

During Kat Cole’s over four-year tenure as president, Cinnabon, a company then struggling to be competitive, quickly resurged as a multichannel, global brand with over 1,200 stores in 56 countries and saw its sales pass the $1 billion mark.

Cole knows you innovate and succeed faster when you are more observant and immersed in the action, and understands which qualities are critical to help you iterate and adapt more quickly—even in traditionally slow or mature industries and organizations. She also knows that it takes hustle, heart, grit and resilience to follow through after you have taken an initial risk.

From her well-known “hotshot rule” to her lessons in “hustle muscle,” Cole shares the most significant stories and lessons about leadership and innovation that she has learned throughout her esteemed career.

She explores how to discern meaningful patterns, explains the essential qualities and characteristics she looks for in new hires, and addresses how to manage tough decisions and impactful innovations that may have short-term trade-offs, but will provide great return in the long run. In this revealing, authentic and compelling presentation, Cole can customize her remarks to speak expertly on a variety of topics, including:

• Change management and how to accelerate change no matter where you are in the organization
• Team building, alignment and communication
• The bridge between start-ups and big businesses and what they can each learn from each other
• Common threats in every industry and how to deal with consumer preferences, regulations and requests that create conflict, tensions and headwinds
• Leading and innovating from within—from hackathons to innovation culture, to creative internal advisory groups, many answers you seek to lead your industry lie within
• How to innovate your business model: As she puts it, “If you don’t, someone else will,” which is tempered by her principle that “just because you can, doesn’t mean you should”

Kat Cole draws heavily on her own personal and professional experiences and upbringing to share how they have greatly impacted the leader and woman she is today in this inspiring and thought-provoking presentation. Sharing the story of her rise from humble beginnings to powerful global executive, Cole shares how some of the most important lessons she has learned about leadership are lessons she learned as a young child growing up with a single mother.

Whether she is doing humanitarian work in Africa or running a multinational billion-dollar brand, Cole understands the power of acts of empathy and believes that you have to have hustle and heart to get where you want to go. She carries and shares the beliefs that employees and companies are built to last when they stand for something that matters and make a positive impact.

In addition to Cole’s passion for creating and highlighting opportunities, innovation and community building, helping women succeed in business and leadership is another topic to which she can speak. An active angel investor, humanitarian and philanthropist, she remains engaged and focused on elevating self-sufficiency through education, technology and access to opportunities around the world.