Dr. Erich Joachimsthaler: Branding Strategist
Erich Joachimsthaler, Ph.D., global strategist and innovation expert, helps companies accelerate growth by uniting data, technology, consumer insight and disruptive business model design into measurable market advantage.
Quick Facts:
- Founder and CEO of VIVALDI, a leading global strategy and innovation consultancy
- Expert in brand building, ecosystem strategy, digital transformation and growth acceleration
- Award-winning author of The Interaction Field and multiple landmark books and articles
- Former professor at top business schools with deep academic and practical expertise
- Formats:
Keynote speaker, strategy and innovation expert, business transformation advisor
- Audiences:
Senior executives, innovation leaders, brand and marketing teams, digital transformation decision-makers, and organizations navigating disruption.
- Outcomes:
- Understanding of modern value-creation models and how to build Interaction Field strategies
- Clarity on how to use data, technology and behavioral insight to drive growth
- Frameworks to future-proof brands and build competitive advantage amid disruption
- Travels from: New York, NY
- **Fee range: $35,001 - $50,000
Keynote Topics
Popular Talks
- The New World of Building Strong Brands
- Platforms versus Pipelines: New Ways of Creating Massive New Customer Value
- Driving New Growth by Identifying and Exploiting New Innovation Opportunities.
- Competing for the Future in an Age of Digital Darwinism
- Customer Centricity and Building Digital Ecosystems
Talent Short Bio
Erich Joachimsthaler, Ph.D., is a world-renowned strategist, brand architect and innovation authority. As founder and CEO of VIVALDI, he has spent decades guiding global organizations through transformation by combining rigorous data analysis, emerging technologies and deep human insight. His work sits at the intersection of strategy, marketing, digital ecosystems and value-creation models for the modern economy.
A former business school professor with teaching appointments at leading institutions, Erich is also an award-winning author of several influential books and more than 100 articles on branding, growth, platforms and the evolution of competitive strategy. His most recent book, The Interaction Field, presents a breakthrough framework that helps organizations create value not only for customers and companies, but for all participants and society at large.
Sought after for his dynamic, multilingual keynote delivery in English, German and Spanish, Erich has spoken worldwide at premier stages including TEDx London Business School, Brand Week Istanbul and IAA Leadership Conferences. Through his thought leadership and advisory work, he equips leaders with actionable models to innovate, scale and build resilient brands in times of accelerating disruption.
Talent Videos
Masters Speak with Erich Joachimsthaler: The Interaction Field and How Platforms Create Shared Value
A 1 hour and 29 minute Masters Speak session where Erich Joachimsthaler explains The Interaction Field, showing leaders how platforms, ecosystems and connectivity redefine branding and growth.
Read Summary & Key Moments
Summary
In this 1 hour and 29 minute Masters Speak conversation, Erich Joachimsthaler introduces his core idea of The Interaction Field and how it transforms strategy, branding and growth in a hyper connected world. After a brief introduction from the host, he traces the evolution of branding across four eras: logic, emotion, experience and now shared value. Earlier eras focused on meeting functional needs, then adding emotional meaning and experiential differentiation. Today, he argues, value is created by orchestrating interactions among many participants, not just by pushing messages about products.
Erich shows how the shift from tangible assets to intangible assets in the late twentieth century set up a “brand revolution.” Now a new shift is underway driven by connectivity. From the early internet through mobile and social to today’s combination of cloud, IoT, AI and other technologies, connectivity has exploded. The strategic question becomes how to leverage that connectivity to build businesses that create value for customers, partners and society.
Using examples, he contrasts pipeline businesses in a “world of walls” with interaction field businesses. Domino’s Pizza illustrates how a seemingly undifferentiated product can become a leader by reimagining interactions, data and technology.
Key Moments
- 08:30 Erich explains the four eras of branding and the rise of connectivity and interaction fields
- 28:00 Case studies: Domino’s, John Deere, GoPro and Hema as examples of shared value and network effects
- 52:00 Old versus new branding: from pipelines and repetition to interaction, orchestration and demand side value
- 01:07:00 Audience Q and A on storytelling, ecosystems, small businesses and B2B platforms like Klöckner
Erich Joachimsthaler: New Model For Building Brands
Vivaldi CEO Erich Joachimsthaler demonstrates the four principles that define the new model for building brands.
Read Summary & Key Moments
Summary
Key Moments
Maintaining consumer engagement. It's the brand stupid! Erich Joachmisthaler, CEO Vivaldi Partners
A traditional approach to communications with consumers is no longer enough with the increasing role of digital and social channels. Length is not enough. Laughing is not enough. An emotionalization of the brand is required. The road from heart strings to purse strings. Erich Joachmisthaler, CEO Vivaldi Partners, Author of Hidden in Plain Sight, How to find and execute your company's next big growth strategy.
Read Summary & Key Moments
Summary
Key Moments
Interest to Book? Send us your enquiry
No reviews available for this post.
Talent FAQ's
Do speakers charge a flat fee or by the hour?
Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
What is the typical duration of a keynote speech and what is included?
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
Does the scale of the event and audience size affect a speaker’s fee?
The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.
Travel expenses and other costs
Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.
Deposits and securing a booking
Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.
Additional tips and takeaways
- Virtual speaking appearances are a cost-effective alternative to high speaking fees, often 10-50% cheaper than in-person rates.
- There is typically no difference in fee for a 15-minute speech versus a 60-minute speech.
- Some motivational speakers are open to discounting their fee if hired for more than one event by the same organization.
- When browsing speakers, consider their location to keep travel costs down.
- Personal connections to your organization or event location can increase your chances of securing a renowned speaker.
- Be upfront about your needs and expectations to ensure a successful partnership.
- Speaker bureaus like Speakers Inc help guide you through the booking process to negotiate the best deal with favorable terms.
Ready to find the perfect speaker for your event? Use our advanced search feature or contact us to get started today!
View further speakers
She helps leaders harness AI responsibly and drive human-centered innovation.
- Artificial Intelligence
- (4 reviews)
- Percussion Drumming
She makes STEM and inclusion engaging, actionable, and genuinely fun.
- Aerospace Engineer
She connects audiences through humor, storytelling, and engaging live events.
- Comedian
He helps leaders prepare confidently for rapid technological and societal change.
- Strategic Futurist
He inspires resilience, purpose, and performance through extreme challenges.
- Inspirational Speaker
He helps leaders navigate crisis with clarity, resilience, and action.
- Healthcare Leadership
- (4 reviews)
- Leadership Speaker
Disclaimer
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
Fee Range Information
All talent fees exclude VAT, travel and accommodation where required.