Become a powerful storyteller
Payment Options
- Free
About Course
Powerful Storyteller is a way to make people care about products, brands, and causes. It can facilitate sales, marketing, presentations, and about any other task that requires a human connection.
LinkedIn Influencer and best-selling business author Shane Snow shares his approach to crafting compelling stories. Learn how to make people care with personal stories, brand stories, or any other kind of story—using the core elements of narrative and established storytelling frameworks.
Become a powerful storyteller
Find out how to maximize connections with your audience and create a culture of storytelling throughout your organization.
Contact us at Speakers Inc and follow us on LinkedIn
About Instructor
Award-winning journalist and innovator, Shane Snow has helped expose gun traffickers and gender discrimination, eaten only ice cream for weeks in the name of science, and helped thousands of businesses and hundreds of thousands of individuals work better through his best-selling books, Smartcuts, The Storytelling Edge, and Dream Teams.
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Course Modules
Introduction
Become a powerful storyteller
1. Why Stories Matter and Why They Work
- Why great stories build relationships and make people care: 4m 54s
- The history of storytelling and why you should care: 3m 48s
- Chapter Quiz: 3 questions
2. Elements of Effective Storytelling
- Relatability: 5m 11s
- Novelty: 2m 38s
- Tension: 3m 23s
- Fluency: 4m 22s
- Chapter Quiz: 4 questions
3. Improving Your Work through Storytelling
- Storytelling for relationship building in business
- Using story to make more effective presentations
- Selling and marketing yourself or your products
- The power of putting story into what you make and sell
- Chapter Quiz
4. Building and Moving Audiences
- Understanding audience
- The story-relationship funnel
- The story matrix
- Create, connect, optimize
- Unleashing potential energy
- Chapter Quiz
5. Honing Your Storytelling Chops
- Universal storytelling frameworks
- The Ben Franklin method
- The sludge report
- Chapter Quiz
Learning Points
Who is this for?
- Plan and deliver highly memorable and impactful presentations.
- Tell stories that capture people’s attention, stick in their minds, and motivate them to action.
- Hold court both powerfully and persuasively—both in formal and informal settings.
What will you learn?
Learning objectives
- The science of great stories
- The elements of effective storytelling
- Building relationships via storytelling
- Selling with storytelling
- Building and engaging audiences
- Using storytelling frameworks like the Ben Franklin method
Material included
Professional Certifications and Continuing Education Units (CEUs)
Project Management Institute (PMI)®
PDUs/ContactHours: 1
LinkedIn Learning has been reviewed and approved by the PMI® Authorized Training Partner Program. This course qualifies for professional development units (PDUs).
The PMI Authorized Training Partner logo is a registered mark of the Project Management Institute, Inc.
To view the activity and PDU details for this course, click here.
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