Prof. Sanjay Sood: Professor of Marketing
Sanjay Sood is a marketing professor at UCLA Anderson, branding strategist, and keynote speaker specializing in brand management, consumer psychology, and media strategy.
Quick Facts:
- Marketing professor at UCLA Anderson School of Management
- MBA from Northwestern University Kellogg School of Management
- PhD in marketing from Stanford University
- Expert in brand strategy, consumer psychology, and media ecosystems
- Formats:
- Keynote Speaker and Marketing Strategy Expert
- Audiences:
- Corporate leaders, marketing professionals, brand strategists, media and entertainment executives, and organizations seeking insights into branding and consumer behavior.
- Outcomes:
- Understanding how powerful brands are created and sustained
- Insights into consumer psychology and brand naming strategy
- Strategies for extending brand value across products, markets, and experiences
- Travels from: Los Angeles, CA
- **US Fee range: $10,000 - $15,000
Talent Services
Keynote Topics:
Speaking & Teaching Focus Areas
Branding & Brand Strategy
Consumer Psychology & Behavioral Economics
Media, Entertainment & Sports Management
Brand Extensions & Portfolio Strategy
Designing Experiences vs. Selling Products
Choice Architecture for Managers and Policymakers
Talent Short Bio
Sanjay Sood PhD MBA is an award-winning marketing professor at UCLA Anderson School of Management known for uniting academic rigor with industry-tested brand strategy. With an MBA from Northwestern Kellogg and a PhD in marketing from Stanford University, he is widely recognized for influential work in brand management, behavioral decision making, and media and entertainment strategy.
For more than a decade Sood has pioneered UCLA Anderson’s innovative co-teaching model that pairs faculty with senior executives from organizations such as MGM, Procter and Gamble, Google, NBCUniversal, and TED. His courses immerse students in live corporate projects, studio and startup field visits, and hands-on experiences that mirror high-stakes decision environments.
Sood’s research explores how strong brands are built extended and protected, how naming shapes consumer psychology, and how companies maintain brand meaning across categories and global markets. His work on the evolution of Hollywood’s franchise-driven ecosystem and on why experiences increasingly anchor consumer identity has influenced both academic fields and managerial practice.
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Fee Range Information
All talent fees exclude travel and accommodation where required.