Prof. Sanjay Sood: Professor of Marketing
Sanjay Sood is a marketing professor at UCLA Anderson, branding strategist, and keynote speaker specializing in brand management, consumer psychology, and media strategy.
Quick Facts:
- Marketing professor at UCLA Anderson School of Management
- MBA from Northwestern University Kellogg School of Management
- PhD in marketing from Stanford University
- Expert in brand strategy, consumer psychology, and media ecosystems
- Formats: Keynote Speaker and Marketing Strategy Expert
- Audiences: Corporate leaders, marketing professionals, brand strategists, media and entertainment executives, and organizations seeking insights into branding and consumer behavior.
- Outcomes:
- Understanding how powerful brands are created and sustained
- Insights into consumer psychology and brand naming strategy
- Strategies for extending brand value across products, markets, and experiences
- Travels from: Los Angeles, CA
- **Fee range: $10,000 - $15,000
Talent Services
Keynote Topics:
Speaking & Teaching Focus Areas
Branding & Brand Strategy
Consumer Psychology & Behavioral Economics
Media, Entertainment & Sports Management
Brand Extensions & Portfolio Strategy
Designing Experiences vs. Selling Products
Choice Architecture for Managers and Policymakers
Talent Short Bio
Sanjay Sood PhD MBA is an award-winning marketing professor at UCLA Anderson School of Management known for uniting academic rigor with industry-tested brand strategy. With an MBA from Northwestern Kellogg and a PhD in marketing from Stanford University, he is widely recognized for influential work in brand management, behavioral decision making, and media and entertainment strategy.
For more than a decade Sood has pioneered UCLA Anderson’s innovative co-teaching model that pairs faculty with senior executives from organizations such as MGM, Procter and Gamble, Google, NBCUniversal, and TED. His courses immerse students in live corporate projects, studio and startup field visits, and hands-on experiences that mirror high-stakes decision environments.
Sood’s research explores how strong brands are built extended and protected, how naming shapes consumer psychology, and how companies maintain brand meaning across categories and global markets. His work on the evolution of Hollywood’s franchise-driven ecosystem and on why experiences increasingly anchor consumer identity has influenced both academic fields and managerial practice.
Read Full Bio
Sanjay Sood PhD MBA is an award-winning marketing professor, branding strategist, and keynote speaker known for bridging academic research with real-world brand strategy. As a professor at the UCLA Anderson School of Management, he is widely respected for his work in brand management, behavioral decision making, and media and entertainment strategy.
Sood holds an MBA from the Northwestern University Kellogg School of Management and a PhD in marketing from Stanford University. His academic research focuses on how brands are built, extended, and protected, and how naming and identity shape consumer perceptions in competitive markets.
For more than a decade, Sood has helped pioneer the innovative co-teaching model at UCLA Anderson, pairing faculty with senior executives from global organizations such as Google, Procter & Gamble, NBCUniversal, MGM, and TED. Through this approach, students engage with real corporate challenges, field experiences, and industry-driven projects that simulate high-stakes decision environments.
Sanjay Sood’s research and teaching also explore how storytelling and experience-driven brands shape modern consumer identity. His insights into Hollywood’s franchise-based entertainment ecosystem and evolving media strategy have influenced both academic scholarship and business practice.
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