Prof. Sanjay Sood: Professor of Marketing
Sanjay Sood is a marketing professor at UCLA Anderson, branding strategist, and keynote speaker specializing in brand management, consumer psychology, and media strategy.
Quick Facts:
- Highlights:
- Marketing professor at UCLA Anderson School of Management
- MBA from Northwestern University Kellogg School of Management
- PhD in marketing from Stanford University
- Expert in brand strategy, consumer psychology, and media ecosystems
- Formats: Keynote Speaker and Marketing Strategy Expert
- Audiences: Corporate leaders, marketing professionals, brand strategists, media and entertainment executives, and organizations seeking insights into branding and consumer behavior.
- Outcomes:
- Understanding how powerful brands are created and sustained
- Insights into consumer psychology and brand naming strategy
- Strategies for extending brand value across products, markets, and experiences
- Travels from: Los Angeles, CA
- **Fee range: $10,000 - $15,000
Talent Services
Keynote Topics:
Speaking & Teaching Focus Areas
-
Branding & Brand Strategy
-
Consumer Psychology & Behavioral Economics
-
Media, Entertainment & Sports Management
-
Brand Extensions & Portfolio Strategy
-
Designing Experiences vs. Selling Products
-
Choice Architecture for Managers and Policymakers
Talent Short Bio
Sanjay Sood PhD MBA is an award-winning marketing professor at UCLA Anderson School of Management known for uniting academic rigor with industry-tested brand strategy. With an MBA from Northwestern Kellogg and a PhD in marketing from Stanford University, he is widely recognized for influential work in brand management, behavioral decision making, and media and entertainment strategy.
For more than a decade Sood has pioneered UCLA Anderson’s innovative co-teaching model that pairs faculty with senior executives from organizations such as MGM, Procter and Gamble, Google, NBCUniversal, and TED. His courses immerse students in live corporate projects, studio and startup field visits, and hands-on experiences that mirror high-stakes decision environments.
Sood’s research explores how strong brands are built extended and protected, how naming shapes consumer psychology, and how companies maintain brand meaning across categories and global markets. His work on the evolution of Hollywood’s franchise-driven ecosystem and on why experiences increasingly anchor consumer identity has influenced both academic fields and managerial practice.
Read Full Bio
Sanjay Sood PhD MBA is an award-winning marketing professor, branding strategist, and keynote speaker known for bridging academic research with real-world brand strategy. As a professor at the UCLA Anderson School of Management, he is widely respected for his work in brand management, behavioral decision making, and media and entertainment strategy.
Sood holds an MBA from the Northwestern University Kellogg School of Management and a PhD in marketing from Stanford University. His academic research focuses on how brands are built, extended, and protected, and how naming and identity shape consumer perceptions in competitive markets.
For more than a decade, Sood has helped pioneer the innovative co-teaching model at UCLA Anderson, pairing faculty with senior executives from global organizations such as Google, Procter & Gamble, NBCUniversal, MGM, and TED. Through this approach, students engage with real corporate challenges, field experiences, and industry-driven projects that simulate high-stakes decision environments.
Sanjay Sood’s research and teaching also explore how storytelling and experience-driven brands shape modern consumer identity. His insights into Hollywood’s franchise-based entertainment ecosystem and evolving media strategy have influenced both academic scholarship and business practice.
Contact us at Speakers Inc and follow us on LinkedIn
Videos
Interest to Book? Send us your enquiry
No reviews available for this post.
Talent FAQ's
Do speakers charge a flat fee or by the hour?
Speaker fees can vary depending on factors such as expertise, demand, and event specifics. While some speakers may charge a flat fee for their services, others may have hourly rates. It’s best to discuss fee structures directly with the speaker or their representative to understand the pricing model.
What is the typical duration of a keynote speech and what is included?
Keynote speeches typically range from 30 to 90 minutes, with the duration determined by the speaker’s expertise, the event’s agenda, and audience preferences. Keynote speeches often include a combination of inspirational stories, practical insights, and actionable advice tailored to the event’s theme or objectives.
Does the scale of the event and audience size affect a speaker’s fee?
The scale of the event and audience size can indeed impact a speaker’s fee. Larger events with a broader reach or higher attendance may command higher fees due to increased exposure and demand. Conversely, smaller events or niche audiences may offer opportunities for more flexible pricing arrangements.
Travel expenses and other costs
Travel expenses such as transportation, accommodation, and meals are typically negotiated separately from the speaker’s fee. These costs vary depending on the speaker’s location, travel distance, and event duration. It’s important to clarify travel arrangements and expenses during the booking process to avoid misunderstandings.
Deposits and securing a booking
Many speakers require a deposit to secure a booking, with the remaining balance due closer to the event date. Deposits are often non-refundable and serve as a commitment from both parties. It’s advisable to discuss deposit requirements and payment terms with the speaker or their representative when finalizing the booking.
Additional tips and takeaways
- Virtual speaking appearances are a cost-effective alternative to high speaking fees, often 10-50% cheaper than in-person rates.
- There is typically no difference in fee for a 15-minute speech versus a 60-minute speech.
- Some motivational speakers are open to discounting their fee if hired for more than one event by the same organization.
- When browsing speakers, consider their location to keep travel costs down.
- Personal connections to your organization or event location can increase your chances of securing a renowned speaker.
- Be upfront about your needs and expectations to ensure a successful partnership.
- Speaker bureaus like Speakers Inc help guide you through the booking process to negotiate the best deal with favorable terms.
Ready to find the perfect speaker for your event? Use our advanced search feature or contact us to get started today!
You may be interested in...
- (8)
- (6)
Mary Abbajay is a renowned figure in the realm of organizational management and leadership development, boasting over two decades of hands-on experience in the field. Armed with a master’s degree in organizational management and post-graduate certificates from prestigious institutions such as Georgetown University and the Coaches Training Institute, Mary’s expertise is deeply rooted in both […]
- Travels from: Washington, DC
- Business Speakers
- (28)
- (4)
Shane Snow is a renowned keynote speaker, celebrated author, and esteemed entrepreneur whose expertise in high performance, culture, and teamwork has transformed organizations worldwide. As the co-founder of the content technology company Contently and an acclaimed journalist, Shane’s insights into the dynamics of collaboration and innovation have positioned him as a thought leader in today’s […]
- Travels from: Chicago, IL
- Human Values
- (10)
- (5)
Dr. Marcus Collins is an award-winning marketer, cultural translator, and best-selling author who has spent his career translating culture for brands and translating brands for culture. He currently serves as Clinical Assistant Professor of Marketing at Ross School of Business, University of Michigan and as a regular contributor to Forbes, where he writes about subjects ranging from […]
- Travels from: Ann Arbor, MI
- Culture Speakers
- (7)
Amy Jo Martin is not just a speaker; she’s a force of nature in the digital world. With her contagious energy and insightful perspective, she’s redefining how businesses engage with their audience in the digital age. As the founder and CEO of Digital Royalty, a sought-after keynote speaker, and bestselling author, Amy Jo is at […]
- Travels from: Austin, TX
- Marketing Speakers
- (20)
- (7)
As the former Head of Innovation and Creativity at The Walt Disney Company, Duncan Wardle is a globally recognized expert in creative leadership and innovation. His extensive experience at one of the world’s most iconic brands has earned him a reputation as a thought leader in fostering a culture of innovation, design thinking, and disruptive […]
- Travels from: Orlando, FL
- Innovation Speakers
- (17)
With a remarkable career spanning across two of the most influential platforms in the digital world, Jon Youshaei is a speaker on marketing and content creation. Recognized by Inc Magazine as the individual who has “cracked the code to going viral,” Jon’s journey has been nothing short of exceptional. Having honed his expertise during five […]
- Travels from: Los Angeles, CA
- Marketing Speakers
- (22)
- (3)
Omar Johnson is a marketing visionary and brand strategist whose innovative approach transformed Beats by Dre from a niche audio brand into a global cultural phenomenon. As the former Chief Marketing Officer of Beats by Dre, he played a pivotal role in growing the company’s revenue from $20 million to over $2 billion, ultimately leading […]
- Travels from: Santa Monica, CA
- Business Speakers
- (26)
Guy Kawasaki is currently serving as the Chief Evangelist of Canva, a leading online design platform, he continues to shape the way businesses and individuals approach creative expression. Kawasaki is also the creator and host of Guy Kawasaki’s Remarkable People podcast, where he interviews a diverse array of individuals who have made significant impacts in […]
- Travels from: Watsonville, CA
- Innovation Speakers
Disclaimer
These remain the property of its owner and are not affiliated with or endorsed by Speakers Inc.
Fee Range Information
All talent fees exclude VAT, travel and accommodation where required.
