Kelly McDonald

Tagline: Consumer Trends

Keynote Topics

Corporate America is not very diverse; we’re a long way off from having equal representation of people of color in many organizations, especially in key executive and leadership positions. Many leaders want to create change, but don’t know how.  How do you know where your blind spots are that can create obstacles for diverse talent?   

And how do you address the issues and comments that come up when employees feel nervous, resentful or uncomfortable as you make headway on diversity, equity and inclusion in your organization?

Your intentions may be sincere and heartfelt, but intentions aren’t enough.  If you don’t know how you come across to others and you don’t know how to build bridges, people can be offended, jobs can be lost, and lawsuits can be filed. 

This session (and the book) does not approach this from the standpoint of social activism, political ideology or an HR perspective. This is the roadmap for how businesspeople can successfully create a fair and equitable workplace, one that recognizes diverse talent and fosters productive and constructive conversations across different perspectives that make business better – for everyone.

Not a bunch of theory, this session provides specific, actionable, no-cost tactics that you can implement immediately.  When it comes to talking about race at work, attendees will move from “uncomfortable and unsure” to “confident and empowered”, using proven tools that get real results.  And that’s language everyone values.

This session will illuminate:

  • The well-intended things people say that are hurtful or offensive to others
  • The excuses people use to avoid doing anything about diversity
  • Why your diversity & inclusion efforts haven’t done the job

You’ll learn:

  • ​How to talk about race in helpful and positive ways:  do’s & don’ts
  • Answers to tough employee questions or racist remarks
  • Where to start when you don’t know where to start – an 8-step  framework that will show you, step-by-step, how to become a more diverse and inclusive company, department or team.
  • How to effectively recruit, interview and support diverse candidates
  • How to build business relationships with people who are different from you
  • For leaders, how to set the example, reduce tokenism, and deal with naysayers and derailers. 
  • How to avoid “Launch & Abandon” with your diversity efforts.

Diversity in the workforce is a hot topic.  Many employers are under pressure to make sure their workforce and employee base is diverse, inclusive and representative of the customers they serve. The most progressive organizations value diversity because they realize that a diverse workforce has positive impact on the bottom line. Such a workforce doesn’t just lead to better decisions and solutions and innovation – it has been proven to grow business and profits. And a diverse workforce doesn’t just mean employees of different racial and ethnic backgrounds; it can also mean diversity of thought.

There are numerous ways we can be “diverse”: A new mom is in a very different place than one who is an empty nester. Someone with a master’s degree is very different than someone who went to a vocational/technical college. Someone who is foreign-born is different than someone who is U.S. born. “People not like you” takes away the baggage that is often associated with the word diversity and frames the subject in a more relatable way. We are ALL dealing with people “not like us”. Sometimes that can be frustrating, but it doesn’t have to be.

Learner Outcomes:

  • You’ll learn why diversity at work is important, but why it seems so hard to work with people not like you. And why that makes you NORMAL, not a bad person.
  • You’ll learn why it often comes with stress, complex emotions and even fear for some people.
  • Specific tactics will be shared for how employees can succeed in today’s diverse workplace without losing their minds or becoming frustrated by approaches to work that may differ from theirs.
  • For those in leadership positions, or those who aspire to manage and lead others, three key steps to make a diverse team work more cohesively, more productively and enjoyably.
  • The four key words that will transform how you interact with your colleagues and associates in tough situations to get the best outcome.
  • How to troubleshoot the complex issues and address the “derailers” and naysayers that lurk within every organization and threaten its success.

  • It’s Time to Talk about Race at Work: Every Leaders Guide to Making Progress on Diversity, Equity & Inclusion
  • How to Work With & Lead People Not Like You
  • How to Market & Sell to People Not Like You
  • Crafting the Customer Experience for People Not Like You
  • Transformative Women’s Leadership – How to Move the Business Forward with the Teams You Lead
  • Six Consumer Trends You Need to Leverage Right Now
  • Finding Future Hires in a Gig Economy: How to Recruit, Train & Retain Young Talent Now
  • The New Demographics & How They Affect Your Business, Today & Tomorrow
  • Marketing & Selling to Women: How to Win the Hearts and Reach the Wallets of Today’s Modern Woman
  • Come Together: How to Work with Someone Much Older or Younger than You
  • Disaster Recovery & Crisis Management Using Social Media
  • Social Media & Marketing: How to use It to Grow Business in a Low-Cost/No-Cost Manner
  • Tips & Tricks for Taking Social Media to the Next Level
  • Marketing 101: the Essentials of Advertising & Marketing and How to Implement Them
  • How to Connect with Others, Regardless of Age, Wage or Lifestage
  • How to Be a Culturally-Ready, Culturally-Friendly Employer: Insights Into Your Diverse Workforce
  • Relating, Not Translating: How to Market to U.S. Hispanics

Travels from:

  • Denver, CO

Fee Range:

  • Fees* $10,001 - $20,000

Gallery

Videos

Video

Kelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful Meetings magazine’s list of “26 Hot Speakers.” Kelly is the author of How to Market to People Not Like You and has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio. She works […]

Kelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful Meetings magazine’s list of “26 Hot Speakers.”

Kelly is the author of How to Market to People Not Like You and has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio. She works with clients such as Toyota, Harley-Davidson, Sherwin-Williams, State Farm and Miller/Coors. Her company, McDonald Marketing, has twice been named one of the top advertising agencies in the U.S. by Advertising Age magazine.

As a professional speaker to businesses and organizations, Kelly shares marketing insights and teaches strategies and tactics for cultivating diverse consumers emotionally, rationally and with cultural relevance. Her topics are always customized to the specific industry and localized geographically as appropriate.

Kelly McDonald is high energy and high content. Her enthusiasm ignites audiences of every size. She is often chosen as an opening or closing keynote speaker to set the tone for a conference.

Repeat clients also choose Kelly McDonald for “after lunch” sessions when audiences need to be enthused and excited. Here are a few comments from attendees regarding Kelly’s style:

“GREAT speaker! Kept my interest the entire time.”

“I have been coming to this conference for almost a decade and this was, by far, the best session I′ve ever attended.”

“Kelly McDonald is terrific – her presentation style, combined with real world examples and step-by-step instructions on better marketing made this the highlight of the convention.”

“Have her back!”Kelly is a great fit for…

Kelly McDonald | Consumer Trends Speaker

Independent business owners (dealers, agents, franchisees) who need help with marketing and need clear, actionable steps, not just theory.

Retailers who need to keep up with changing demographics and how these affect business, today and tomorrow.

Association members who need ongoing marketing expertise, the latest thinking and trends and how to apply these to growing their business.

HR professionals who want to educate their executives and associates about the growing diverse population of the U.S. and what it means to their business. Also, HR professionals who want to increase productivity and communication through better understanding differences between people.

Corporate clients who hold sales meetings, marketing meetings, management meetings and leadership development meetings.

Hospitality professionals who need to know how to recruit, hire, train, retain and manage a diverse workforce.

Any business with a workforce that has different generations working side-by-side.

These Kelly McDonald program abstracts provide a general understanding of the topic and what audiences will learn. All presentations are fully customized to address a client’s specific needs, industry, geographic location(s) and business pressures. Length of presentations is also customized to meet clients’ needs.

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Areas of Expertise: Advertising / Public Relations, Branding, Customer Service / Loyalty, Hispanic / Latino, Marketing, Sales

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